• Title/Summary/Keyword: gender image

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The effects of both store and private brand apparel product attributes on satisfaction and repurchase intention at large discount stores (대형할인점의 점포속성과 PB 의류 제품속성이 만족도 및 재구매 의도에 미치는 영향)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.143-157
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    • 2014
  • The aims of this study were to identify the dimensions of both store and PB apparel product attributes at large discount stores, and to empirically examine the effects of each dimension of store and PB apparel product attributes on satisfaction with PB apparel products and on repurchase intension. Questionnaires were given to 264 large discount store customers, who have experienced buying PB apparel products at large discount stores. The results were as follows. First, purchased PB items and image, improvement of PB apparel products showed differences by gender. Second, the dimensions for store attributes were categorized as convenient of shopping environment, product quality, customer service, advertising reach, convenient location, and reasonable prices. The PB apparel product attributes were categorized as material handling management, quality, fashion ability, and brand power. Third, generally, both store and PB apparel product attributes at large discount stores are significantly related to PB apparel satisfaction and repurchase intention. PB satisfaction and repurchase intention of males were partly affected by store attributes and PB apparel product attributes. PB satisfaction and repurchasing intention of females, however, were partly affected by only PB apparel product attributes, not store attributes.

Effects of Personal Characteristics and Public Hospitals Awareness by Community Residents on use-experience of Public Hospitals (지역주민 특성과 인지도가 공공병원 이용경험에 미치는 영향)

  • Sim, In Ok;Hwang, Eun Jeong
    • Korea Journal of Hospital Management
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    • v.19 no.4
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    • pp.45-56
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    • 2014
  • Purpose: This study aims to explore the effects of personal characteristics, satisfaction, quality of care, role performance, image, awareness level of public hospitals perceived by community residents on use-experience of public hospitals. Methods: A cross-sectional survey was conducted with 2,100 community residents around 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. The community awareness consists of 5 factors and 15 items. The data were collected utilizing call-interview by a survey company. Results: The personal characteristic and community awareness were shown significant differences between having use-experience and not-having use-experience of public hospitals (p<.001), except gender. As the results of multiple logistic regression, the significant variables of use-experience of public hospitals were satisfaction (OR=1.06 95%CI=1.010-1.116), quality of care (OR=1.07, 95%CI=1.016-1.134, level of awareness to public hospitals (OR=1.50, 95%CI=1.378-1.632), age (OR=0.43, 95%CI=0.236-0.785), education (OR=1.62, 95%CI=1.013-2.590), type of medical security (OR=0.37, 95%CI=0.142-0.945). Conclusions: Public hospitals have to effort to improve community awareness through providing quality of care, and role performance. It is possible to support them by the Central and Local Government.

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The Grotesque in the Work of Alexander McQueen (알렉산더 맥퀸(Alexander Mcqueen) 작품의 그로테스크적 특성)

  • Kim, Sun-Young
    • Journal of the Korean Society of Costume
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    • v.58 no.8
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    • pp.106-119
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    • 2008
  • This study explores grotesque characteristics that were raised as the Aesthetics of the Ugly and how it was featured in Alexander McQueen's arts. In a methodological approach, the study attempted the analysis of historical literature that was published both nationally and internationally, along with justifiable investigation using fashion/collection magazines such as Vogue, Gap and Internet search. The scope of this study ranges from 1996's Haute Couture and Pret-a-porter collection pieces modern, to date The results of this study are summarized as follows: The first grotesque characteristic present throughout Alexander Mcqueen's arts is that it featured horrifying images or evil motives with pointy heads or horns, dark colored dresses, silver accessories, Dracula, witches, skulls, soldiers of evil, death and sickness. Second, aversion was realistically portrayed by frightening objects, extreme intimacy and motives that signify death and closely relative to cruelty to human bodies. It also became visible with physical destruction of the bodies and dissecting of internal organs, etc. Thirdly, its expression of humor is out of common sense with distorted human bodies by intentionally overemphasizing certain portion of the clothes or body parts. It also featured strangely deformed bodies by ignoring the typical shapes of clothes, vague definition of gender and using of unusual objects. Forth, half-man and half-beast images are portrayed using various types of bird species or animals to Identify disparity. It further defined this image in the form of non-human cyborg by incorporating technology.

Study of Cyber-Feminism & Eco-Feminism (사이버 페미니즘(다나 헤러웨이)과 에코 페미니즘(김선희)의 비교 분석)

  • Kim, Yeoung-Sook
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.69-80
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    • 2018
  • D. J. Haraway's cyber-feminism and Kim Seon Hee's eco-feminism are so different in the perspective of the modern scientific technology. While cyber-feminism thinks the outcome of the modern scientific technology positively, eco-feminism criticizes the totalitarianism and the human negation which the modern scientific technology gives rise to. Cyber-feminism gives us an image of the future female, but exposes an easygoing way of thinking of the modern scientific technology. On the other hand eco-feminism takes notice of the risk, that the modern scientific technology can be abused by the power of the minority, but fails in overcoming of the traditional view of female.

An Exploratory Study on Visit Intention of Destination in Marine Health Tourism (해양의료관광지의 방문의도에 관한 탐색적 연구)

  • Kim, Mincheol;Boo, Chang-San
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.1
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    • pp.230-242
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    • 2015
  • The purpose of this study is to propose, firstly, the definition of marine health tourism and empirically to analyse the effect of benefit sought and brand equity on visit intention of destination as marine health tourism. This study utilizes the PLS-SEM method in order to measure the overall model fitness level and statistical significance of all paths in proposed research model. As a result of the analysis, benefit sought factor like nature has a highest positive effect on brand equity(image and perceived quality) and also, on visit intention via brand equity. Specially, this study measures the non-linear of all the paths and shows the statistical significance that the more high health factor as benefit sought is, the preference for quality brands is more steeply. In addition, the measurement of the moderating effect of gender variables shows that female is the most sensitive than male on the path from health benefit sought to brand quality among all the paths. However, the definition of marine health tourism in this study is proposed according to the characteristics of a particular area. In this vein, the definition is needed to generalize more through follow-up study.

Exploratory Research on Marriage Migrant Recognition for Unmarried Vietnamese Women (베트남 미혼여성의 결혼이주 인식에 대한 탐색적 연구)

  • Lee, Eun Joo;Jun, Mi Kyung
    • Human Ecology Research
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    • v.53 no.2
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    • pp.195-208
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    • 2015
  • This study explored general marriage migration for 180 unmarried Vietnamese immigrant women and identified differences in recognition after the choice of marriage. The methods used were frequency analysis, kai verification, and independent t verification were conducted. The findings were as follows. First, unmarried Vietnamese women showed a receptive attitude towards marriage migration with the less-educated group more likely to opt for marriage migration. Economic benefit expectations topped other factors in regards to the image of marriage migrant women and motivation. Dual national identity benefits were also indicated. Second, the perception of external and illusionary images of the spouses of marriage migrant women was low; however, the perception of good occupations and gender equality was high. A vague expectancy of marriage was also found. The perception was high that children from multi-cultural families would be global bilingual talents and adjust to school; however, the perception of social discrimination or prejudice was low. The perception of social discrimination was low concerning the perception of social integration towards marriage migrant women; however, the perception of identities, cultural differences and employment was present. By contrast, the group opting for marriage migration showed a significantly low perception of social discrimination and difficulty in employment. The suggested measures are to regulate and maintain forms of marriage type, reinforce prior training systems for Vietnamese immigrant women (and spouses), enhance multicultural recognition, and supplement multicultural policies.

Borderless Phenomenon in Modern Men's Fashion (현대 남성복식에 나타난 Borderless현상)

  • Kim, Byong-Ok;Lee, Sang-Rye
    • Fashion & Textile Research Journal
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    • v.5 no.5
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    • pp.470-480
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    • 2003
  • This study looks upon the borderless phenomenon of genres and at the disintegration of boundaries in fashion, the current 'borderless trend', and analyze modern men's fashion having borderless phenomenon under social changes and disclose current men's fashion. The borderless phenomenon of men's fashion declines traditional image of gender and expresses modern men's images strongly in accordance with social changes: Thus, in modern days, men's images have changed from muscular men having show-off and superiority to women-like men having pearly skin and slender figure. Men's fashion also looked for feminization to let men like make-up, beauty salon, cosmetic surgery and women-like hair style, etc. Men have been also given women's sexy and sensual beauty to put on innerwear as an outerwearization. The Influx and mixing of mutually different cultures is expressed in Hippie, Ethnic, Oriental trends. Mutually opposing country's factors mix so that a new culture is established. Also, the sharing of fashions amongst younger and older generation has occurred for reasons that are similar to the reasons above.

Consumer Perceptions, Evaluations and Attributes of Outdoor Wear Differentiation (아웃도어웨어 차별화에 대한 인식, 평가 및 차별화 속성)

  • Yoo, Hwa-Sook
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.27-37
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    • 2016
  • This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.

Analysis of Path Model Based on Objectification Theory for College Women's Eating Disorder Symptomatology (대상화이론에 근거한 여대생의 섭식장애증상 경로모형 분석)

  • Lee, Eun-Joo
    • Women's Health Nursing
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    • v.16 no.1
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    • pp.78-86
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    • 2010
  • Purpose: This study was to examine the fitness of a path model based on the objectification theory and to expand it by including the new variables to explain eating disorder symptomatology (EDS). Methods: The subjects consisted of 444 college women. Data was collected through self-report questionnaires that measured self-objectification (SO), social physique anxiety (SPA) and EDS as the original variables in the objectification theory, and influence of mass media (IMM) and sex-role attitude (SRA) as the new variables. Data was analyzed by SPSS/WIN 12.0 and Amos 5.0 programs. Results: IMM and SRA showed direct effect on SO. IMM had direct and indirect effect on SPA and EDS. SRA had direct and indirect effect on EDS, but only indirect effect on SPA. SO and SPA influenced EDS directly, and SO influenced indirectly EDS. Conclusion: Path analyses indicated support for the original theory and the expanded theory. It is necessary for repeated studies including various age groups of women to clarify the applicability of the objectification theory to Korean women's eating disorders. And it were recommended that we should promote womens' criticism of the image and message about the perfect female body presented in the mass media, and to highlight the relationship of gender equality to women's eating disorders in health education.

Health-Related Experience of Women with Physical Disabilities using Feminist Qualitative Approach (여성 지체장애인의 건강 관련 경험에 관한 페미니스트 질적 연구)

  • Hwang, Hye-Min;Yi, Myung-Sun
    • Korean Journal of Adult Nursing
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    • v.21 no.4
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    • pp.367-378
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    • 2009
  • Purpose: The purpose of the study was to understand and describe health-related experience of women with physical disabilities, using feminist qualitative approach. Methods: Eight women with physical disabilities participated to the study. Their mean age was 43, ranging from 39 to 67 years old. The data were collected by individual in-depth interviews and all interviews were audio-taped and transcribed verbatim. The transcribed data were analyzed using traditional qualitative content analysis from a feminist perspective. Results: Six major categories emerged from the data. Category 1: "Isolation and alienation from the world.", Category 2: "A distorted self-image of physically disabled body.", Category 3: "Difficulties due to a fixed gender role.", Category 4: "Constant suffering from chronic pain.", Category 5: "Health problems that they have to endure by themselves.", Category 6: "Sublimation through self-reliance." The results of the study show how Korean women with physical disabilities suffer from social stigma, indifferences, and discriminations and struggle to survive in these unfriendly surroundings. Conclusion: The results of the study would help health professionals in designing effective intervention to improve health and to empower women with physical disabilities by providing deep understanding and critical insights of those women.

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