• Journal of Distribution Science
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• v.22 no.7
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• pp.1-11
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• 2024

Purpose: Shopee, Indonesia's most frequently visited marketplace in November 2023, had 427.2 million visits. Supported by the live streaming feature, Shopee has become the most widely used online shopping platform, with an 83.4% market share in 2022. Several factors, such as brand trust and promotions, have significantly influenced Shopee's dominance and consumer purchasing decisions. This research aims to investigate the effect of cosmetic product distribution, brand trust, and promotions on purchasing decisions, considering gender and age as control variables. Research design, data and methodology: A quantitative approach using a survey research method was employed with a sample of 150 respondents, who were followers of the Shopee ESQA Cosmetics account, obtained through the Yamane formula. Data was collected via an online questionnaire. The data analysis technique used in this study was PLS-SEM with Smart PLS software. The results of this research indicate a significant effect of the distribution of cosmetics products, brand trust, promotions, gender, and age as control variables on the purchase decision variable. Conclusions: The distribution of cosmetic products, brand trust and promotions have a positive and significant impact on purchase decisions during live streaming on Shopee, and control variables (gender and age 36-45) have a positive and significant influence on purchase decisions.

• Korean Journal of Cognitive Science
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• v.4 no.1
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• pp.51-86
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• 1993

The purpose of this study was to investigate on-line comprehension processing in pronoun resolution. The two important constraints investigated in this study were the gender cue of pronoun and the antecedent case. Using antecedent probe recognition task. Experiment 1 investigated the effects of gender cues and antecedent cases on probe recognition time. There were on signigicant effects of employed variable. This result suggest the possibilty of immediate antecedent assignment depending on the degree of syntactic constraints satisfaction. In Experiment 2. using antecedent probe recognition task. the primed activation level differences between antecedents and non-antecedents over time-course intervals from 0 to 250msec were measured. The effect of gender cues was obtained over 0-250msec time-course condition. This indicates that the gender cues can determine the assignment of proper antecedent for a pronoun. In Experiment 3, subect-case pronouns were used only:Unambiguous gender cues were given and the time-course intervals of 250 and 750msec were employed. A signigicant interaction effect of antecedent cases with probe conditions was obtained. All the results of this research suggest that gender cues are powerful constraints for pronoun resolution.

• Journal of the Korean Society of Earth Science Education
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• v.14 no.3
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• pp.236-247
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• 2021

This study is to investigate the effect of pre-primary teachers' gender and earth science completion while attending high school on the diversity of concepts, the level of conceptual understanding, and misconceptions about seasonal changes. This study was conducted with 71 pre-primary teachers. The conclusion of this study is as follows. First, the area of concepts used by pre-primary teachers to explain seasonal changes showed a greater difference depending on whether or not they completed earth science while attending high school, rather than depending on gender. Second, although there was no significant gender difference in the conceptual level of pre-primary teachers for seasonal change, the group who completed earth science while attending high school had a statistically significantly higher level of conceptual understanding than the group that did not complete it. Third, the ratio of misconceptions related to seasonal change of pre-primary teachers by gender was not significant, but the group who did not complete earth science while attending high school had a statistically significantly higher percentage of misconceptions than the group that completed it. As a result of the above examination, it is judged that the area of concepts, the level of conceptual understanding, and the misconceptions about seasonal changes of pre-primary teachers are more affected by the completion of earth science courses during high school than by gender differences.

• Journal of The Korean Society of Integrative Medicine
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• v.10 no.3
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• pp.199-208
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• 2022

Purpose : The study aimed to examine gender-differences in muscle tone, elasticity, and stiffness of the erector spinae in young and old subjects. This study also aimed to assess the effect of aging on muscle tone, elasticity, and stiffness of the erector spinae in men and women, and compare the trend of the aging effect between the two gender groups. Methods : With the muscle in the relaxed state and subjects in the prone position, a myotonometer was used to quantify muscle tone, elasticity, and stiffness, of the erector spinae in 102 participants[46 males (29 young subjects, aged 22.48±2.23 years and 17 old subjects, aged 76.35±3.71 years), 56 females (40 young subjects, aged 20.38±1.43 years and 16 old subjects, aged 74.56±5.40 years)]. Results : The tone and stiffness of the erector spinae muscles were greater in men than in women for both age groups (p<.001-.01), while elasticity did not show a significant difference between men and women. For the direction of change, both male and female groups showed significantly increased tone and stiffness, and decreased elasticity with increasing age (p<.001). For age-related changes, a different tendency was observed between men and women. Men showed a greater increase in tone than women with aging. in contrast, both men and women exhibited a similar decrease or increase in elasticity and stiffness. Conclusion : Gender-differences in the erector spinae in terms of muscle tone and stiffness were observed. Regardless of the age, men had higher muscle tone and stiffness than women, but not elasticity. The erector spinae muscles showed age-related changes in all aspects of muscle tone, elasticity, and stiffness, in both men and women. Notably, men presented greater variation than women in the amount of increase of muscle tone with aging. These findings have implications for musculoskeletal therapeutic approaches, and gender-customized tuning may be indicated for designing exercise interventions to prevent and manage gender-sensitive muscular injuries or diseases and frailty.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.191-202
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• 2020

This study examines the relationships between family-friendly organizational culture(FFOC), corporate entrepreneurship, and innovative behavior. The purpose of this study is to investigate the mediating effect of corporate entrepreneurship on the relationship between FFOC and innovative behavior. Also we examine the moderating effects of gender between FFOC and corporate entrepreneurship. Research sample consisted of 1,037 employees who were working in various manufacturing companies in Korea. The results of this research is as follows: First, FFOC showed a positive effects on corporate entrepreneurship. Second, FFOC had a positive effect on employee' innovative behavior. Third, corporate entrepreneurship partially mediated effect on the relationship between FFOC and innovative behavior. Finally, gender had moderating effect in the relationship between FFOC and corporate entrepreneurship. Specifically, the positive effect of FFOC on corporate entrepreneurship was stronger in women than in men when FFOC was higher. In particular, this research concludes with implications for future research of corporate entrepreneurship, limitations of this study, and practical application.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.129-141
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• 2018

The purpose of this study is to identify the effects of entrepreneurship experience and education on entrepreneurship intention, and to test the moderating effect of gender on these relationships. To test the hypothesis, we used GETR(Global Entrepreneurship Trend Report) data that was collected by Korea Entrepreneurship Foundation and was consisted of 40,388 data collected from 2,000 people in 20 countries. First, entrepreneurship experience and entrepreneurship education have significant influence on entrepreneurship intention. Second, gender moderating effects on these relationships were found to have a significant effect on the relationship between entrepreneurship education and entrepreneurship intention. Specifically, the positive effect of entrepreneurship education on entrepreneurial intention was found to be stronger for women than for men. Finally, the analysis of the three-way interaction effect of the social protection confirmed that the positive relationship between entrepreneurial experience and entrepreneurial intention was stronger for women than for men, and this effect was found to be higher in the high social protection group. In other words, women with entrepreneurial experience are more likely to increase their entrepreneurial intentions when they are more aware of social protection than men.

• The Korean Journal of Health Service Management
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• v.13 no.4
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• pp.191-200
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• 2019

Objectives: The purpose of this study is to investigate the effect of participation in leisure activities on the quality of life by comparing gender and household type. Methods: Data were drawn from the 2017 Korean Elderly Survey and the participants were 7,406 people who are 65 years and above. Data analysis was conducted using SPSS (version 18.0) statistical package. Results: The result of this study revealed that participation in leisure activities has a significant effect on the quality of life of In the case of older adults who are men and live with couple, voluntary activities have a significant effect on their quality of life, while for elderly women living alone, arts & cultural activities have a significant effect on their quality of life. Conclusions: Based on these results, we suggested some implications for supporting healthy leisure activities and improving the level of quality of life among aged people.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.177-186
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• 2012

Social Network Service is a web-based service that allows the people to construct relationship among users with same interest and supports various activities such as managing personal relations and sharing information or contents. The objective of this study is analysing the influence of the innovativeness on the use intention in SNS based on the UTAUT model. This study establishes a theoretical model that includes four independent variables(performance expectancy, effort expendancy, social influence, innovativeness) and two moderating variables(gender and innovativeness). The empirical results obtained in a sample of 403 university students are followings; 1) The use intention is positively influenced by the performance expectancy, effort expendancy, social influence and innovativeness. The effort expectancy is the strongest predictor of the use intention 2) The gender has a moderating effect whileas the innovativeness has no moderating effect. For men, the stronger the effect of performance expectancy on the use intention and for women, the stronger the effect of social influence on the use intention.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.302-312
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• 2018

The purpose of this study was to investigate the relationship between appearance satisfaction and school adjustment of nursing students. The role of self-esteem and gender in the relationship between appearance satisfaction and school adjustment were also examined. A descriptive correlational design was adopted and the convenience sample consisted of 188 undergraduate nursing students in D city. It was found that appearance satisfaction affected directly and indirectly through self-esteem on school adjustment. The results indicated that self-esteem had partial mediation effects in the relationship between appearance satisfaction and school adjustment. Moderation effect of gender was found only in the relationship between appearance satisfaction and self-esteem. This meant that women were affected more than men according to the level of appearance satisfaction. The results suggested that the intervention program to support nursing students to accept themselves more positively and to enhance their self-esteem will be effective to help nursing students adjust themselves more to school life. It was also indicated in this study that specialized intervention programs are needed for women.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.105-114
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• 2014

This study has recently been issued to businesses and consumers who examined the effects of cross-advertising model. Experimental design, the model type (2) ${\times}$ sexuality products (2) ${\times}$ advertising message appeal form (2) is a factorial design. The results are as follows. First, the advertising model, based on the type of cognitive response to advertising than the general model of cross-recall index was higher model. Second, the product of gender identity in response to what the advertising product for women than men was higher index of product recalls. Third, the ad attention model ANOVA results for each type of message, the main effect of appeal type was identified. In addition, the type and model of sexual identity, and message appeal type in the type of model interaction effects were found. Finally, the model-product analysis of goodness of fit, the model type and sexual identity and appeal type messages of main effect were identified. The result is more efficient advertising effect model strategies for promoting meaningful results, it is meant to be confirmed.