• 유통과학연구
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• 제22권5호
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• pp.93-104
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• 2024

Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.

• 한국노년학
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• 제30권4호
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• pp.1077-1093
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• 2010

본 연구는 서울과 춘천에 거주하는 노인 1,409명을 대상으로 노인의 영성과 종교 활동이 생활만족도와 우울에 영향을 미치며, 동시에 노인의 건강상태가 생활만족도와 우울에 미치는 부정적인 영향을 감소시키는 효과가 있는지를 분석하는데 목적을 두고 있다. 선행연구에서 노인의 건강수준, 생활만족도와 우울, 영성과 종교 활동은 성별에 따라 일관되게 유의미한 차이가 나타나 성별에 따른 영향도 포함하였다. 건강상태는 만성질환의 수로 측정하였고, 생활만족도는 PGCMS를, 우울은 CES-D를 적용하였다. 영성은 IE종교성 척도를 활용하였고, 종교활동은 종교모임에 참여하는 빈도로 측정하였다. 단계별 다중회귀분석을 적용하여 분석한 결과, 노인의 영성은 생활만족도와 우울에 영향을 미치지 않으나 건강상태가 생활만족도와 우울에 미치는 부정적인 영향을 감소시키는 효과를 지니고 있는 것으로 나타났다. 종교 활동은 노인의 생활만족도에는 영향을 미치지 않는 반면 우울에는 영향을 미치며, 건강상태가 생활만족도와 우울에 미치는 영향을 감소하는 효과가 있는 것으로 분석되었다. 본 연구 결과를 바탕으로 노인복지의 실천적 함의와 향후 연구를 위한 제안을 제시했다.

• 한국콘텐츠학회논문지
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• 제14권3호
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• pp.277-288
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• 2014

본 연구는 대학생들의 자기수용과 가족용서가 가족응집력에 미치는 영향에서 성별의 조절효과를 검증하기 위해 수행되었다. 이를 위해 서울시에 소재한 1개 대학교의 대학생 376명(남자 188명, 여자 188명)을 대상으로 조사하였으며, 성별에 따른 조절효과는 위계적 회귀분석과 경로분석을 통해 분석하였고, 단순주효과검정은 분산분석을 수행한 후 도식으로 제시하였다. 연구결과, 자기수용과 가족용서, 가족응집력 간에 모두 유의한 정적 상관관계가 나타났고, 자기수용과 가족용서는 가족응집력에 유의한 정적 영향을 미치는 것으로 나타났다. 자기수용 및 가족용서와 가족응집력 간의 관계에서 성별의 조절효과는 통계적으로 유의하였다. 구체적으로 자기수용이 가족응집력에 미치는 영향은 남자가, 가족용서가 가족응집력에 미치는 영향은 여자가 더 큰 것으로 나타났다. 이러한 연구결과를 바탕으로 가족관계의 증진을 위한 자기수용과 가족용서에 대한 시사점 및 후속연구에 대한 제언을 논의하였다.

• 성인간호학회지
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• 제26권3호
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• pp.320-329
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• 2014

Purpose: The purpose of this study was to analyze the effect of sexual attitude among the elderly to their sexual life while exploring the moderating effect of general characteristics in the relationship between sexual attitude and sexual life. Methods: A descriptive research design was used. The subjects were 322 married elderly from four silver centers in Seoul and Gangwon-do. Aging Sexuality Attitude Scale developed by White (1982) was used to examine sexual life status and general characteristics of the subjects (gender, age, academic background, religion, economic status, and residential type). For data analysis, ${\chi}^2$-test, t-test, and ANOVA were conducted. Since the dependent variable of sexual life is a binary variable, hierarchical logistic regression was implemented. Results: There were 180 people (55.9%) who had a sexual life. Depending on gender (${\chi}^2$=35.03, p<.001), academic background (${\chi}^2$=29.45, p<.001), and economic status (${\chi}^2$=7.36, p=.025), the subjects showed significant difference in terms of sexual life. Regarding sexual attitude, the subjects showed significant difference depending on gender (t=-5.47, p<.001), age (t=-2.31, p=.021), academic background (t=5.16, p<.001), economic status (F=3.17, p=.043), and sexual life status (t=4.99, p<.001). Conclusion: It is important to devise the sex education program in consideration of gender, age, and academic background that showed moderating effects.

• 디지털융복합연구
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• 제13권7호
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• pp.213-221
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• 2015

본 연구의 목적은 Pender의 건강증진모형(HPM)을 활용하여 유헬스 시스템에 대한 태도에 영향을 미치는 요인들을 찾는데 있고, 또한 제시된 연구 모형에서 성별 변수의 조절 효과를 분석하는데 있다. 이러한 건강증진모형에 근거하여 제시된 연구모형을 평가하기 위하여, 본 연구는 Smartpls 버전 2.0을 활용하여 부분최소자승법(PLS) 방법을 적용하였다. 따라서 본 연구는 잠재적 사용자들에게 유용한 데이터를 수집하기 위하여 설문조사를 실시하였다. 분석 결과, 연구모형에서 유헬스 시스템의 사용 태도에 대해 29% 정도의 설명력을 보여주었고, 경로에서 자기 효능감과 인지된 이점이 그 태도에서 유의한 통계적 관계를 나타냈다. 그리고 성별 변수의 조절 효과와 관련하여, 유헬스 시스템의 사용태도 측면에서 자기 효능감을 높일수록 여성이 남성보다 더 높은 관심을 가짐을 알 수 있었다.

• 보건행정학회지
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• 제29권2호
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• pp.160-171
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• 2019

Background: This study purposed to compare the difference on medical utilization and health expenditure of baby boomer generation by depression between gender. Methods: Korea Welfare Panel Survey 2016, provided by the Korea Institute for Health and Social Affairs, was used for the analysis. For the research, we used the two-part model, yes or no of use (part 1), and frequency of use (part 2) for medical utilization. The dependent variables are the whether or not to use of hospitalization services, outpatient services, length of stay, outpatient service visits, and health expenditure. And the independent variables are used as the predisposing (education, spouse presence), enabling (insurance type, private insurance, economic activity, income), and need (chronic disease, self-rated health, disability) factors in the Andersen behavior model. Depression was used as intervening variables. Structural equation model and multiple group analysis by gender were used. Results: There were differences in the medical care usage and cost between men and women in baby boomer. For men, mediating effects of depression were present at the hospitalization (yes/no), length of stay, and health expenditure. On the other hand, for women, the mediating effect of depression was found only at the outpatient visits. Specially, depression was working at the medical services by the different way between gender. The size of effect (multiple group analysis) was affected by significant differences between men and women. Conclusion: This study found that the mediating effect of depression is increased medical usage and health expenditure and the effect factors are different by gender. Therefore, it is necessary to establish a medical care policy considering the socio-economic characteristics of baby boomers.

• International Journal of Knowledge Content Development & Technology
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• 제8권4호
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• pp.33-53
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• 2018

Since business startups are known to have positive effects on the economic growth of a country, it is necessary to review the factors influencing the willingness to start new businesses for the people to act on business startups. In this regard, the study sought to reexamine the findings of previous research showing that the innovative, initiative, and risk-taking characteristics, which are the constitutive elements of entrepreneurships, influence the willingness to start up. Furthermore, in this study, attempts were made to empirically analyze the direct and indirect relationships of self-leadership influencing the willingness to start new businesses. Consequently, first, it showed that college students' entrepreneurship has positive effects on the willingness to start new businesses. Second, the significance of the gender of college students was not confirmed as to playing a regulating role in the relationship between entrepreneurship and the willingness to start up. Third, the relationship between self-leadership and the willingness to start new businesses was validated to be significant in a positive direction. Fourth, no mediating effect of self-leadership in the relationship between entrepreneurship and the willingness to start new businesses was observed. Such research results have the following significances. First, while there is an awareness that the concepts of business start- up, entrepreneurship, and leadership carry masculinity, the lack of regulating effect of gender may reflect the changing phases of time and society where women's participation has been increasing. Second, self-leadership is a concept by which one pioneers his or her own life and an influencing factor on the willingness to start up; however, since it has enormous impacts on the entrepreneurship and willingness to start up, relevant mediating effects were not observed and the magnitude of the important influence between entrepreneurship and the willingness to start up were confirmed.

• 대한한방부인과학회지
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• 제35권2호
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• pp.16-27
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• 2022

Objectives: The purpose of this study is to analyze educational effect of ultrasound examination training with ultrasonic phantom in the department of Korean Medicine Obstetrics and Gynecology. Methods: All 4^th grade students in 2021 and 2022 of school of Korean Medicine, Dong-Shin University must be trained in the department of Korean Medicine Obstetrics and Gynecology according to ultrasound examination training guideline including Objective Structured Clinical Examination (OSCE). After completing ultrasound examination training, we distributed questionnaires to them about a confidence before OSCE and after OSCE, difficulty in using ultrasound, ultrasound reading, difficulty with probe manipulation and computer operation, ultrasound understanding, clinical usefulness. And then, we analyzed the related factors including descriptive statistics, frequency analysis, student's t-test and paired t-test by SPSS 12.0. Results: Confidence in using ultrasound showed differences among students by gender and year, but it was not statistically significant. The difficulty of ultrasound use and ultrasound reading was at a moderate level, and the gender difference was not significant, and the difference between the practical students by year was statistically significant. The difficulty of the operation of the ultrasonic probe was at a normal level, and the difference between the students in practice by gender and year was not statistically significant. Although they answered that they had a very good understanding of the use of ultrasound, there was a gender difference and it was statistically significant, and practical students by year was not statistically significant. They answered that the effect on clinical use was very sufficient, but it was not statistically significant. The appropriateness of the practice time was evaluated at a moderate level. Conclusions: The use and educational effect of ultrasound examination using ultrasonic phantom in the department of Korean Medicine Obstetrics and Gynecology clinical practice education was very effective.

• 대한인간공학회지
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• 제18권2호
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• pp.81-89
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• 1999

User's characteristics on the screen adjustment of color TV were studied. Two experiments were performed. In the first experiment, the characteristic of screen adjustment according to TV program, ambient luminance, and gender was investigated. Twenty subjects (10 females and 10 males) were participated in this experiment. Set points of brightness, contrast, tint, and color were measured on TV screen and analyzed. Brightness and contrast were significant on gender at significant level 0.01 and color was significant on gender at significant level 0.1. Tint was significant on program at significant level 0.01. The second experiment was performed to supplement the first experiment. The influences of ambient luminance, presented image, screen setting criteria, and gender were investigated. We simplified the first experiment in the second one. We restricted dependent variables (screen control variables) to only two, brightness and contrast. Other control variables were fixed to middle values. Brightness and contrast were significant on gender and screen setting criteria at significant level 0.01. In conclusion, we found that ambient luminance and presented image had no significant effects on TV screen adjustment and TV program had only a significant effect on tint. However, we found that gender and screen setting criteria had significant effects in most conditions.

• 한국환경교육학회지:환경교육
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• 제22권4호
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• pp.1-13
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• 2009

The purpose of this study is to investigate the attitudes of Korean parents on environmental education for their elementary children. To accomplish of this purpose, a questionnaire survey was administered to 231 (55 males, 176 females) parents from elementary school in Seoul and Gyeonggi Province, Korea. The self-reported Environmental Education Attitude Scale was revised and adopted to measure the difference among children's grade, gender, and age of parents. The SPSS 12.0 program was used to analyze the data. The major finding of this study represented that elementary parents have a great understanding about the importance of environmental education. Through the analyses, this study found several things. 1) There were significant differences among grade and age in the necessity of environmental education. However, there were no gender differences in this field. In other words, parents have strong agreement with the necessity of environmental education in childhood. 2) There were significant differences among grade in the effect of environmental education. However, there were no gender and age differences in this area. 3) There were significant differences among grade and gender in proper areas of environmental education according to academic years. However, there was no significant age difference in this questionnaire. 4) There were significant differences among grade, gender, and age group in the level of environmental education. 5) There were significant differences among grade, gender, and age in the subject for environmental education. Further implications and limitations of this study were discussed.