• Title/Summary/Keyword: gender design

Search Result 1,019, Processing Time 0.03 seconds

Study of the Influence of Service Quality on Customer Satisfaction and Repurchase Intention Activation in the Performing Arts (공연예술서비스가 고객만족과 재구매 활성화 의도에 미치는 요인에 관한 연구)

  • Jeong, Je-Yoon;Park, Hyeon-Suk
    • Journal of Distribution Science
    • /
    • v.10 no.10
    • /
    • pp.45-57
    • /
    • 2012
  • Purpose - This study was conducted to evaluate service quality, perceived value, and satisfaction in the performing arts in order to establish a system of relationships that predicts repurchase intention, which increasingly needs to be studied as the domestic performing arts market grows. Research design, data, and methodology - Another purpose of this study is to identify 'work-related factors' and 'performing-arts-related factors' in the performing arts industry, and to observe the influence of the core SQ factors expected to influence audiences' purchase intentions through perceived value and customer satisfaction. The empirical study to test the hypothesis was based on a review of the literature and employed the survey method; data were collected from a total of 500 audience members. Results - The major results of the analysis are as follows. First, in terms of quality factors affecting perceived value, literary quality, level, professionalism, and musical quality were shown to have a significant influence as key factors from the performing arts perspective, while reliability, convenience, and related costs were indicated to exert a significant influence as additional factors related to work. Secondly, the quality factors with a significant influence on customer satisfaction were literary quality, professionalism, and musical quality, which were shown to have a significant influence from the performing arts perspective, while only reliability was indicated to exert a significant influence on work-related factors. Third, perceived value was shown to have a strong positive (+) influence on customer satisfaction, with both perceived value and customer satisfaction exerting a significant influence on the revisit intention. Finally, according to the results a difference analysis with demographic variables, viewing variables as moderating variables, differences according to gender were indicated in the influence of literary value and lel on perceived value, and in the influence of convenience and professionalism on customer satisfaction as well. Also, in terms of the influence of perceived value on customer satisfaction, males were found to be more influenced than females. Conclusions - Based on the above results, the suggested implications of the present study are as follows. First, through the consideration of not only the crucial work perspective in performing arts services, which has been inadequate in the past, but the additional performance-related level, the previously unevenly distributed viewpoints were expanded for application. Second, in verifying the relationship between expanded quality factors and the factors that determine consumer behavior while simultaneously considering key factors and additional related factors, work-related service quality factors were shown to exert a stronger influence on perceived value and customer satisfaction than performance-related factors. Third, for service factors related to performance, the reliability factor exerts an influence on perceived value and customer satisfaction, requiring that a performance planner secure and manage diverse channels to immediately support customer requests in providing performance theater services.

  • PDF

A Study on the Influence of Consumer Type on Consumer Intention to Purchase Eco-friendly Vehicles in the Service Management of Convergence Industry (융복합 산업의 서비스경영에서 소비자 유형이 소비자의 친환경자동차에 대한 구매의도에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
    • /
    • v.15 no.10
    • /
    • pp.221-232
    • /
    • 2017
  • In recent years, the development and market participation of major makers of next-generation eco-friendly vehicles has been accelerating. Consumer interest has also increased. Consumer characteristics, consumption type, characteristics of next-generation eco-friendly vehicles, and government policies on next-the results of this study are as follows. As a result of this study, it was found that the characteristics of consumers (by sex, age, monthly average income), types of consumers (price value pursuit type, individual value pursuit type), There was no significant difference between the consumers, and the purchasing intention was not significantly different by gender, age, and monthly income, but there was a significant difference in purchase intention according to the type of consumer. The positive effects of consumer purchase behavior on brand image, color, design, etc, have positive (+) effect on eco - friendly vehicles. And social environment value seeking type among consumer types are significant in relation to purchase intention. To have three support the government's carbon dioxide (per ton of 5,000 won, per ton of 10,000 won), national or local government vehicle price support directly gasolin tax, disel tax, carbon taxes, such as fuel-related tax relief, etc. was found to have positive effect.

The Effect of Emphatic Ability and Family Strengths on Happiness in Adolescents (청소년의 공감능력과 가족건강성이 행복감에 미치는 영향)

  • Yang, Yeongmun;Shin, Hyoshick;Lee, Seonjeong
    • Journal of Korean Home Economics Education Association
    • /
    • v.29 no.4
    • /
    • pp.49-64
    • /
    • 2017
  • The purpose of this study was to explore ways to help improve adolescents' happiness by exploring the influences of emphatic ability and family strengths on happiness. This subjects were 514 middle school students living in Gwangju. Data were collected from self-report questionnaires and analyzed with SPSS 22.0 program. The major findings were as follows; First, the adolescents' emphatic ability('viewpoint', 'identity', 'emphatic interest'), family strengths('family respect and affection', 'role sharing and problem solving', 'communication and bonds', 'financial stability') and happiness scores were higher than the median(3.00). Emphatic ability('viewpoint', 'identity', 'emphatic interest', 'personal suffering') and family strengths('communication and bonds') showed significant difference according to gender. Second, the adolescents' happiness was influenced by 'family respect and affection', 'role sharing and problem solving', 'financial stability', 'personal suffering', 'identity', and 'emphatic interest'. Adolescents' happiness was explained about 39% by these variables. In other words, the higher family respect and affection, both higher role sharing and problem solving and higher financial stability, with lower personal suffering and higher identity and higher emphatic interest showed the higher happiness. These findings demonstrate the emphatic ability and family strengths in adolescents influence on the level of happiness. As such, in order to improve the happiness of adolescents, it is necessary to energize those programs focus on the forming healthy family relationships and to design finance assistance programs that could attempt to minimise financial gap. Additionally, it is necessary to develop programs aimed to enhance emphatic ability and continue such programs in homes as well as at schools. Finally, it is necessary to implement curriculum that may improve family strengths and emphatic ability, which have influenced on the happiness in adolescents. Since the subject "Technology & Home Economics" helps to enhance family strengths, emphatic ability and eventually amplifies the happiness, it is necessary to expand and reinforce it as well as to make it a mandatory subject.

Design and Application of Problem Based Learning to Improve Awareness of Information Accessibility for Gifted Students in Computer Science (정보영재 학생의 정보접근성 인식 향상을 위한 PBL 기반 수업 설계 및 적용)

  • Kim, Hansung
    • Journal of The Korean Association of Information Education
    • /
    • v.20 no.2
    • /
    • pp.109-120
    • /
    • 2016
  • The purpose of this paper is to develop and apply instructional model to improve awareness of information accessibility for gifted students in computer science. The model applied to class is designed based on Problem-Based Learning(PBL). The class was for 42 students(22 elementary school students, 20 middle school students), and the questions, cognition of the necessity for accessibility, behavior intent for accessibility were given before and after class. Additionally, interest, satisfaction and flow were given after the class. The results of this study are as follows. Firstly, it shows a difference on the changes of cognition on the necessity and behavior intent. As a gender difference, specifically, it shows a difference on the cognition of female students's necessity and behavior intent of male students. As a class level difference, specifically, it statistically shows a meaningful difference on cognitive of the necessity of elementary school students and behavior intent of middle school students. Secondly, after class, it shows a high level of interest, satisfaction. But it shows a general level of flow, so various strategies should be developed for covering the flow level.

Attitude towards Traditional Korean Medicine Use among Hemiplegic Patients after Cerebrovascular Accident (재활치료 중인 뇌졸중환자의 한의약의료에 대한 태도)

  • Han, Dong-Woon;An, Taek-Soo;Choi, Soo-Jeong;Kim, Ji-Woo
    • Journal of Society of Preventive Korean Medicine
    • /
    • v.15 no.3
    • /
    • pp.67-81
    • /
    • 2011
  • Background : Complementary and alternative medicine has bee used to cardiovascular diseases. In recent years, many hospitals have tried to integrate complementary and alternative medicine(CAM) with conventional medical approaches for patients with chronic diseases. Recently, the prevalence of the use of traditional Korean medicine(TKM) among patients with chronic diseases, expecially, hemiplegia patients after cerebrovascular accident is increasing in Korea. To date, however, there were only few studies addressing the patients' attitudes, and utilization of TKM, compared to the well-documented escalating use of TKM among consumers in Korea. Objectives : The objective of this study was to analyze the prevalence of TKM use among hemiplegia patients after cerebrovascular accident and to determine what factors affect to use CAM among the patients. The study also aims to provide information on TKM and assist therapy selection among various CAM therapies for hemiplegia patients after cerebrovascular accident within health care system in which both practitioners of TKM and practitioners of modern Western medicine coexisted. Methods : The design of the study was descriptive cross-sectional, and data were collected using a 32-items questionnaire. The subjects were one hundred fifty nine patients with chronic diseases who visited or admitted to health care facilities in a hospital in Seoul Metropolitan city, Korea. Data were analyzed using 'SPSS Statistics 18.0 Network Version(on release 18.0.1 of PASW Statistics)' program. Various statistical methods were used to obtain a profile for participants and the therapies most frequently used by hemiplegia patients of TKM. Logistic regression analysis was employed in order to determine the predicting variables of TKM use. Results : The prevalence of the use of TKM was 51.6%. The most common TKM therapies used by the patients included acupuncture(93.2%), herbal medicine(64.8%), and cupping(37.5%). Results of logistic regression analysis revealed that the variables significantly related with TKM use were gender, marital status, job, No. of visiting health care facilities/week. Conclusions : This study shows that the use of TKM among the hemiplegia patients is relatively high in Korea, this topic should be taken into account in the development of a holistic approach for patients with chronic diseases and an efficient chronic disease management system in Korea.

A Study on the Illumination Environment of Ultrasound Examination Room (초음파 검사실의 조도 환경에 관한 연구)

  • Im, In-Chul;Lee, Hyo-Yeong;An, Hyun
    • Journal of the Korean Society of Radiology
    • /
    • v.11 no.4
    • /
    • pp.213-219
    • /
    • 2017
  • The purpose of study is provide the basic data for set up proper illuminance of examination room that put purpose of an empirical study basic data about examination environment setting of the ultrasonic examination on design the examination environment of a new ultrasonic examination. As a method, to investigate the ultrasonic environment related to illumination to take a survey on the ultrasonic examination about test object to 48 parts of six units of general hospital in Busan. As a result, All Door + Curtain showed high scores in analyzing the gender, age, examination part in the case of ultrasonic examination room shielding and LED and light source control is required in the case of kind of light source. In the ultrasonic examination environment survey, the illuminance brightness is average 10 Lux which is included illuminance brightness range recommended the WHO and CEC and illuminance brightness of ultrasonic examination waiting room(ultrasonic examination waiting room, corridor) indicate average 300~800 Lux and it satisfied hospital illumination environment more than 300 Lux recommended by KSA 3011. In conclusion, Basic data suggested that improved future ultrasonic examination environment or designed new examination room on the basis of analysis result of general background and ultrasonic examination related to environment factor.

A Study on 17th and 18th Century Common People's Costumes in France (17~18세기 프랑스 서민복식 연구)

  • Kim, Yang-Hee;Kim, Hyun-Joo
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.36 no.9
    • /
    • pp.901-915
    • /
    • 2012
  • This study comparatively analyzes the characteristics, changes, and differences in class-based costume typology according to a concept of $17^{th}$ and $18^{th}$ century common people in France. The methods and contents are as follow. First, the scope of common people is grasped according to the historical background and a concept of $17^{th}$ and $18^{th}$ century common people in France. Second, through considering a prior research on analyzing the data of ancient documents on the economy of clothing, it classifies common people into bourgeoisie, urban common people, rural common people, and the destitute. It then examines diachronic evolution, and class-based synchronic difference in the consumption of $17^{th}$ and $18^{th}$ century common people's costumes in France. Third, it analyzes the appearance frequency by period according to type of common people's costumes, which were shown in pictorial materials with 283 sheets of engravings and 54 pieces of paintings; in addition, it reconstructs the succession and expansion in typology. It grasps differences and changes in morphology by class, space, and period of typology for common people's costumes. Common people's consumption of costumes was understood to have grown in qualitative aspects as well as a rise in the whole clothing demand. A class-based structure formed and indicated that a fashion cycle existed. As a result of analyzing common people's clothes (shown in pictorial materials of the $17^{th}$ and $18^{th}$ century) 41 items were grasped by gender and according to costume kind. Typology in common people's costumes (classified into bourgeoisie, urban common people, rural common people, and the destitute) showed a change by period. A change in typical costume typology was accepted more by the bourgeoisie than by urban and rural common people, and was accepted more by rural communities than by urban populations. Thus, a difference was formed through an expansion with a temporal difference that depended on class and space.

Emotional reactions of users for the skin-tone variations of portrait photography (인물 사진의 피부 톤 변화에 대한 감성 반응)

  • Kim, Eunyoung;Park, Chongwook;Woo, Sungju
    • Science of Emotion and Sensibility
    • /
    • v.17 no.1
    • /
    • pp.105-114
    • /
    • 2014
  • The skin-tone in portrait photography is one of the most sensitive parts that need retouching by a photographer. To investigate the emotional reactions related to users' preferences for the skin-tone variations in portrait photography, two experiments were conducted. The first experiment included JND(Just Noticeable Difference) test to determine the general distribution of preferences with many photographs that varied in phases up to an extreme one, as a result, preferences for the brightest skin-tone and the red or magenta one were found. Based on the first experiment, we reduced the number of samples by adjusting their brightness to the brightest phase constantly. To intensify the second experiment, we reduced the number of the other colored samples to only one and made samples for five phases from green to magenta, namely the most preferred skin-tone in the first experiment. In the second experiment, the common preference for a neutral skin-tone and the partial difference between the two gender groups were found. In conclusion, the users' preference for a particular skin-tone was positively affected by emotions such as 'happiness' or 'comfortable'. With this investigation, we compiled some statistically meaningful facts to confirm that the preferences of the users depend positively on controlling the skin-tone in portrait photography.

Retrospective Study of GS II Implant(Osstem) with an Internal Connection with Microthreads (Micro thread를 포함한 GSII RBM임플란트(Osstem)의 후향적 임상연구)

  • Chee, Young-Deok;Lee, Jae-Hwan;Oh, Sang-Chun
    • Journal of Dental Rehabilitation and Applied Science
    • /
    • v.25 no.4
    • /
    • pp.417-429
    • /
    • 2009
  • Since the introduction of the concept of osseointegration in dental implants, high long-term success rates have been achieved and accepted as viable option for the treatment of fully and partially edentulous patients. Although the use of domestic implants have increased dramatically, there are few studies on domestic implants with clinical and objective long-term data. 96 endosseous implants placed in 31 patients at Wonkwang University Sanbon Dental Hospital were examined to determine the effect of various factors on implant survival rate and marginal bone loss, through clinical and radiographic results. The design of endosseous implant used to this study is straight with the microthread.(GS II RBM Fixture) 1. 3 fixtures were lost, resulting in 96.9% cumulative survival rate. 2. Survival rate in fifties was significantly lower (93.6%) and no significant difference in marginal bone loss was found according to gender. 3. Survival rates were 95.6% in the maxillary molar area and 97.3% in the mandible molar area. 4. No significant difference in survival rate was found according to presence of bone grafts, type of prostheses, implant position, and length and diameter of implant. 5. A factor influencing marginal bone loss was presence of type of prostheses, while facters such a length, diameter of fixture and bone grafts had no statistically significant effect on crestal bone loss. This study indicates the amount of marginal bone loss around implant has maintained a relative stable during follow-up periods.

Consumer Attitudes toward the Sales Promotions of Retail Apparel Stores With Respect to Purchase Intention (의류 소매점의 판매촉진에 대한 소비자 태도와 구매의도)

  • Kyung, Moon-Soo;Hwang, Choon-Sup
    • Journal of Distribution Science
    • /
    • v.13 no.3
    • /
    • pp.51-60
    • /
    • 2015
  • Purpose - Among potential marketing strategies, the most efficient method to encourage purchase intention is through sales promotions. Sales promotions also serve to enhance customer satisfaction, which is closely related to the incidence of repurchases. Therefore, the success of retail stores greatly depends on the effectiveness of their promotional activities. The present study aimed to obtain the necessary information for apparel stores to establish more effective promotional activities. To this end, the study's specific research questions were to examine 1) consumer satisfaction with the recent sales promotions of retail apparel stores, 2) the levels of consumer preferences for different types of sales promotions (cash discounts, promotional gifts, prize drawings, discount coupons, stamp cards, or mileage cards), and 3) the differences in purchase intention according to preference levels for different types of sales promotions. Research design, data, and methodology - The research employed a descriptive survey method using a self-administered questionnaire. The sample consisted of 700 men (n=234) and women (n=466) ranging in age from their 20s to their 50s and residing in the Seoul area. Data were analyzed through methods including factor analysis as well as Cronbach's α coefficients, the t-test, ANOVA, and the Duncan test. Results - Differences among consumer preferences were identified for each type of sales promotion according to the purchase amount and the customer's age. In relation to purchase amounts below 500,000 won, participants in their 50s have lower preferences for price discounts than those in their 20s or 30s, whereas participants in their 40s or 50s have lower preferences for stamp cards and mileage cards than those in their 20s. When the purchase amount is greater than 500,000 won, housewives have higher preferences for promotional gifts than respondents with other occupations. However, no gender differences were found with regard to preference levels for the different types of sales promotions. Respondents generally exhibited mediocre satisfaction with the sales promotion events of retail apparel stores. They also expressed negative opinions about sales promotions when such promotions lead to high prices, as well as dissatisfaction with the poor quality of promotional gifts. It was also found that, regardless of the purchase amount, the groups with higher preferences for discount coupons and mileage cards displayed higher purchase intentions. Only when the purchase amount is greater than 200,000 won did the group with higher preferences for lottery system promotional gifts express higher purchase intentions. On the other hand, for all purchase amount sizes, there were no differences in purchase intentions according to preferences for cash discounts, promotional gifts, or stamp cards. Conclusions - The results revealed that greater effort must be devoted to enhancing consumers' satisfaction levels with the promotional activities performed by apparel retail stores. The results also showed that it is necessary to differentiate among sales promotion strategies according to preference levels for different types of sales promotions, purchase amounts, and target consumer ages.