• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.136-147
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• 2012

This study researched about gender color preference as basic data for color application of fashion shop Facade. A HUE TONE system from V(vivid) to DK(dark) was used based on 10 colors of the IRI-120 color chart, color preference according to gender was investigated through a survey on males and females of over teenage years, and it was analyzed and presented as a color matching chart. And it was suggested as a color guideline through comprehensive analysis. Few definitions can be given through the results of this study. First, the preference degree according to gender was similar but different senses were shown visually even though the same adjective expressive vocabulary of a color image was suggested. This means there is an unchanging basic conservative disposition that males and females do not have and therefore they infer different ideas according to various environments and factors. Second, females showed more sensitive response to colors than males in the gender color preference result, which confirmed the deviation of each color group that is characteristically preferred according to a category. Third, high preferred color matches according to gender were shown for each vocabulary in various senses such as similar color matching, complementary color matching, separation color matching, and accent color matching. A universal empirical theory by general sensibility was obtained as the purpose of this study. This study suggested securement of a color design planning as basic data and the extent of usability by quantitatively showing the order of priority through the survey and analysis. Thus, the results of this study will be a great help as basic data for invigoration and commercialization of a color planning for designers and users.

• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.430-448
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• 2011

This study analyzes the stereotyped femininity with a focus on body codes, which has been continuously expressed in fashion illustrations from the late $19^{th}$ century to the year 2010, and examines the changes in its meaning. Stereotyped femininity was reorganized by the changes in female sex role effected by social changes, as well as by the body discourse and feminism in the late $20^{th}$ century, These socio-cultural backgrounds led to the change in the meaning of stereotyped women expressed in fashion illustrations. The stereotyped women in fashion illustrations are characterized by gender-oriented body, and the typical image of women was reproduced with the marks of poses and looks that feature passiveness and subordination. Then, the gender-oriented body since 1990's shifted to active meaning that positively revealed sexual desire. The space positioned by women is also the symbol of gender. In line with changes over time, the backgrounds in fashion illustrations have changed from private space such as home and nature to public space such as city, which reflects diversification and expansion of space for women. This study has identified the changes in meaning, based on the analysis of the characteristics of stereotyped women expressed in fashion illustrations. Above all, women who were objectified as a subject by dominant discourse have established the concept of active body as an entity. In addition, the symbol of typical femininity is "slim" and "beauty", which reflects the change from the emphasis on childbirth-related femininity to self-control and conquer. On the other hand, the typical features expressed through body have reproduced dichotomous structure, but the emergence of body and background deviated from gender has reorganized the symbolic order of gender.

• Journal of the Korean Society of Costume
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• v.60 no.7
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• pp.1-13
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• 2010

The purpose of this study is to review changes of gender identity of men as a sexual role changes and their cognition on fashion and to analyze changes and features of their fashion required in the diversified era and suggest implications for future men's fashion design. To understand a correlation between a change of men's gender styles and fashion and aesthetic features and differences by gender style, this study analyzed significant brands of the men's design market. The results of this study are as followings. First, metrosexual and uebersexual were mixed in the 1990's and the 2000's. The ratio of uebersexual in the 1990's was higher as three times as metrosexual. On the other hand, the ratio of metrosexual in the 2000's was higher than uebersexual by about 3.5%. It implicates that there were significant changes in design of men's clothes between the 1990's and the 2000's. Second, aesthetic properties and differences of metrosexual and uebersexual obtained from the survey. Metrosexual fashion uses almost all details and has no limit in using materials and accessories. The other side, uebersexual fashion rarely has details. In conclusion, this study showed that the relationship between male and fashion on the social and cultural phenomena. which have been recognized that there is a low correlation, is being newly established as a sexual role changes by gender.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.143-151
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• 2011

Since it is important to understand data acquiring characteristics through relationship between spatial types and spatial elements and apply it to spatial plans for smooth communication between designer and user of space, the conclusions gained from analysis of data acquiring characteristics of spatial elements through image evaluation by types of interior space can be summarized as in the followings: First, for the amount of acquired data by types of interior space, it shows that the acquired amount of data is to change by types and data acquiring method (phrase and image) even though the spatial elements are same. Second, for the data acquiring process of spatial types by gender, it shows that there is a big difference in acquiring of data according to the evaluation method by phrase and image. Third, for the amount of acquired data of spatial types by gender, it shows that there is a difference between male and female, which is by "classic ${\rightarrow}$ modern ${\rightarrow}$ natural" in case of male and "classic ${\rightarrow}$ natural ${\rightarrow}$ modern" in case of female. regarding both of phrase and image. Fourth, for the evaluation by gender, it shows that there is a deviation in the value of difference according to the elements by which data acquiring characteristics evaluate space. It is considered that this deviation characteristic is in need of reflection in the process of spatial evaluation. This study analyzed data acquiring characteristics of space user's spatial elements through image evaluation by types of space to understand how data acquiring would be changed of spatial elements according to type and gender. Through this study, it expects to make clear that, when a designer is planning a certain space, if the space can be a space for the user by understanding of which elements should be exposed to users by types to acquire more data.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.155-163
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• 2000

The objectives of this study were to examine how clothing design preference and clothing attitude vary according to gender of the aging. Using the data collected through interview with 200 subjects who were 60years of age and older residing at Kunsan city area in Korea. These data were analyzed by frequency and $\chi$$^2$-test. The tendency of the gender on jacket stymie preference showed that men liked the soutien collar jacket, two button sing1e Jacket, and four button double jacket, women liked two button single jacket, three button single Jacket and four button double jacket. The general preference did allot depend on the practical purchasing. Men preferred more the soutien collar jacket than the women. On the shirts pattern preference, men liked thick horizon and plaid pattern, while the women liked polk dots pattern and small flowered one. The practical clothing purchase was done by themselves directly. The important criteria depended on the appearance style like simple and smart. For the main complaining factor to purchase the clothes, men considered the color, and women complained not to have suitable shopping stores. The most of all complaining was the expensive prices.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1316-1328
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• 2005

The purpose of this study was to compare the differences in recognition of sexy body parts and apparel designs by gender and correlations between sexy body parts and apparel designs. Data were collected through a survey of 265 males and 303 females. Data were analyzed by included t-tests, f-tests, and Pearson's correlations. The results were as follows: 1. Females found male body parts were sexier than males did. Males found female body parts were sexier than females did. 2. Females found men's clothing designs were sexier than males did. Also, males recognized women's clothing designs as sexier than females did. 3. Males found see-through and body-consciousness, the methods of designing sexy styles, were sexier than females did. Differences in sexy color recognition by gender were also found. 4. There were correlations between most of sexy body parts and designs which emphasized that body parts. The results of this study shows the differences in recognition and correlation by gender. The results may be applied to develope sexy designs for different genders.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.2
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• pp.1-12
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• 2017

The competition to acquire customers with repurchase intention is getting more and more intense in the saturated smartphone market. That is why the aim of this study is to investigate the difference in purchasing determinants between various age groups and gender. Furthermore we aimed to analyze which of the purchasing determinants influence repurchase intention. In order to gather information we conducted a survey on 252 respondents. We selected 5 purchasing determinants (A/S, H/W, switching cost, network effect and design) by conducting factor analysis and validity analysis. Then we analyzed how respondents of different age groups and gender perceived different purchasing determinants and analyzed the influence purchasing determinants have on repurchase intention. As for analyzing the difference of purchasing determinants throughout various age groups, the H/W, A/S, network effect showed a notable difference. The older respondents tended to consider H/W, A/S, network effect more importantly than younger respondents. When it came to comparing the results depending on the gender, male respondents tended to consider H/W factor more importantly compared to female respondents and the opposite was true for other factors such as A/S, switching cost, design, and network effect but there weren't any significant differences. Finally, out of various determinant factors, network effect and design turned out to have a considerable influence on repurchase intention. That is why it would be highly appropriate to say that if a company intends to boost repurchase intention, enhancing network effect and developing an effective design would be crucial. This study differs from other existing researches in that we analyzed respondents from different age groups and gender separately. Also unlike other researches we directly analyzed the influence purchasing determinants have on repurchase intention not customer satisfaction. This study is expected to serve as basic information that can be used to establish strategies both in an academic and practical level, allowing companies to boost the repurchase intention of the smartphone market.

• Journal of the Korean Applied Science and Technology
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• v.38 no.3
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• pp.638-650
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• 2021

This study collected data from 301 men and women in their teens and 50s living in Seoul and Gyeonggi Province to analyze the impact of gender, age, and experience in purchasing cosmetics through live commerce on purchasing satisfaction and continuous purchase intention. As a result, the purchasing experience through live commerce was classified as 'practical value', 'entertainment value' and 'trusted value', and purchase satisfaction and continuing purchase intention were presented in a single dimension. Depending on gender and age, the experience of purchasing cosmetics through live commerce has had a positive impact on purchasing satisfaction and continuous purchase intention. Depending on gender and age, purchase satisfaction affects continuous purchase intention. The results of this study are expected to be the basis for establishing marketing strategies that utilize live commerce by gender and age in the cosmetics industry.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.3
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• pp.133-143
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• 2010

The purpose of this study was to investigate the clothing image according to gender, coloration of chromatic and achromatic color, and interval of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 16 color pictures, in which the gender(male, female), interval(0.5cm, 1.5cm, 3.5cm, 5.5cm), and coloration(WR: white+red, WY: white+yellow, WB: white+Blue, WP: white+purple) were manipulated. The 7-point scale was used for evaluation of clothing image. Data were obtained from 192 male college students and 192 female college students living in Seoul, Gwangju, Daegu, Jinju, and Changwon on March 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Clothing image according to coloration of chromatic and achromatic color, and interval of checked pattern consisted of six dimensions of attractiveness, appeal, activity, freshness, modesty, and cuteness. Gender showed an independent effect on attractiveness, appeal, activity, freshness, and cuteness. Interval showed an independent effect on attractiveness. Coloration showed an independent effect on appeal, activity, freshness, modesty, and cuteness. Also, interaction effects of gender and coloration on freshness and cuteness were found.

• Korean Journal of Human Ecology
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• v.16 no.1
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• pp.111-121
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• 2007

The purpose of this study was to examine university students' clothing and cosmetics purchasing behaviors according to gender and major. For the study, 337 university students living in Chonbuk area participated in this survey research. The data were analyzed utilizing SPSS statistics package. Exploratory factor analysis, reliability test, and t-test were used. Five factors in each clothing and cosmetics purchasing orientation were generated from the factor analysis. According to gender and major, clothing and cosmetics purchasing behavior were significantly different. Female students showed more impulsive, rational, and economical purchasing orientations than male students did. On the contrary, male students showed more independent and convenient purchasing orientations. The students with fashion design major showed higher tendency in impulsive and rational clothing purchasing orientations than non-fashion design major students. Finally, clothing and cosmetics purchasing behaviors were significantly different by gender and major in terms of information usage and expenditure for clothing and cosmetics.