• FLOWER RESEARCH JOURNAL
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• v.19 no.1
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• pp.77-80
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• 2011

To find out customers' consciousness by gender on satisfaction factors and preference in flower design of venues for the celebration of baby's first birthday, the survey was performed for 650 of adult male and female. The result shows that well designed flower design contributed to improvement in customers' satisfaction and increase in intention of reuse as well. The most influential factors in preference on flower design works were design harmony and color for male and design style and composition for female. Universal preferences of customers regardless of gender were as follows: Installation position preferred in flower design was in the sequence of table, entrance, platform, wall, and ceiling; plant preferred was Rosa hybrida; color preferred was pink; and bulky flower design were preferred.

• Journal of Korea Trade
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• v.24 no.6
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• pp.82-100
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• 2020

Purpose - This paper attempts to compare five free trade agreements with gender chapters ratified by Chile and Canada and derives lessons for Korea in terms of gender-aware trade policy. While Chile and Canada have three and two FTAs with gender chapter respectively, Korea has none so far, although it has already ratified an FTA with the two countries. Design/methodology - This study first investigates all the gender-provisions with the gender chapters, conducts a comparative analysis on the five chapters as well as a case study of one target FTA's implementation and achievements, and finally suggests policy implications for Korea's trade administration as well as trade-related agencies. Findings - According to the analysis, there are three phases in terms of advancement in gender-related trade policy. As Chile is in phase two and Canada is in phase three, Korea remains in phase one. It has a ministry related to gender within the government, but not within the OMT. It has statistics on female business, but not of women traders. It has a few gender-related provisions in its FTAs, but not a gender chapter. In this sense, new mandates related to gender-aware trade policy for OMT, KITA, and KOTRA should be provided to realize the concrete economic benefits resulting from empowering women traders and policies promoting them. Originality/value - Existing studies only focus on introducing gender-related international commitments and Korea's participation in them. This paper is the first attempt to compare actual gender chapters of five FTAs ratified by two countries with the most advanced gender chapters in the world. To gain benefits from the positive gender impact of trade agreements, negotiating and signing gender responsive FTA with future partners is one of the most efficient, as well as inclusive, trade policies urgently needed for Korea.

• Research in Community and Public Health Nursing
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• v.19 no.3
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• pp.450-458
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• 2008

Purpose: This study was done to investigate the relationship between the type of gender role identity and home environmental variables. Method: This study used a descriptive survey design and convenience sampling. Data were collected through self report questionnaires from 1,497 female high school students in Seoul. The data were analyzed by the SPSS 10.0 program, which included frequency, percentage, mean, standard deviation, chi square test, ANOVA, and Duncan test. Results: The androgyny gender role identity was most common (33.9%). The type of gender role identity had a significant correlation with home environmental variables (economic status, relationship with parents, father's education level, mother's education level. noninterference, reasonable guidance, affection, overprotection, achievement, active involvement, limit setting). Conclusion: It is necessary to provide parent education programs to help female adolescents develop gender role identity toward androgyny.

• Journal of Korean Home Economics Education Association
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• v.17 no.1 s.35
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• pp.1-13
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• 2005

This study was a quasi-experimental study conducted in ${\ulcorner}$Design of Home Life${\lrcorner}$ unit of high school Home Economics. The purposes of this study was to analyze the effects of gender equity instruction on gender equity consciousness of high school students, and to raise gender equity consciousness of students. The summarized results of this study were as follows; 1. After experiment. gender equality consciousness of experimental group was higher than that of comparison group in all four areas, that is, home life, school life, vocational life and socio-cultural life. So there was statistically significant differences in gender equity consciousness between two groups. 2. The gender equity consciousness of the experimental group was higher In post-test than pre-test, so there was statistically significant differences between pre-test and post-test. On the other hand, there was no statistically significant difference between pre-test and post-test in the comparison group. 3. After experiment, the change-rate of the gender equality consciousness In the experimental group was higher than that of in the comparison group, so there was statistically significant differences between two groups in the change-rate. As results of this study, in the ${\ulcorner}$Design of Home Life${\lrcorner}$ unit of high school Home Economics, it was proved that the gender equity class was effective on raising the gender equality consciousness of high school students in all four areas of home life, school life, vocational life and socio-cultural life.

• Archives of design research
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• v.19 no.3 s.65
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• pp.19-30
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• 2006

This study was carried out to present design guidelines for developing electric bikes which could be used for more users regardless of gender and age. Through a survey with 336 male and female respondents in Seoul aged between 10s and 70 years or older, the convenience of bicycle use and image preference by gender and age were investigated. To evaluate convenience of bicycle use, the 7 principles of universal design made by Universal Design Center were customized to fit for accessing bicycles. The following are results of statistical analysis on 301 valid data: (1) of the 7 principles, conventional bicycles were identified to be the most inconvenient in principle 6(low physical effort), followed by in principle 5(tolerance for error) and 7(size and space for approach and use). Women appeared to feel more inconvenience than men in all evaluation criteria while using bicycles. The relation between the convenience of use and users' age was not identified. (2) Preferred images by bicycle users turned out to be those of 'simple' and 'light.' By gender, male preferred more 'technical' and 'dynamic' images than female. By age, users in their 10s-20s preferred more 'individual' image than 70 years or older.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.15-28
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• 2010

The purpose of this study was to investigate how gender role attitudes affect clothing involvement and clothing consumption behaviors in young female generation by changing the traditional sex role stereotype. For the research, the survey was conducted for a month from June 15 to July 15, 2009. Data was collected a total of 368 questionnaires from 20's female university students and analyzed 301 questionnaires with SPSS 12.0. The results were as follows. First, the results of factor analysis on gender role attitudes confirmed the multifactorial theory of gender schema: modern masculinity, conservative gender roles, modern feminity based on emotion, gender role openness, and traditional feminity. Second, gender role attitude of female university students was a little conservative but flexible to accommodate masculinity and active in the emotion expression. Third, gender role attitudes had important effects on clothing involvement which was identified into 4 different factors; fashion involvement, clothing interest, performance risk, and social psychological risk. Fourth, gender role attitudes were related with clothing consumption behaviors as like shopping orientation, on-going information search behavior and brand loyalty because of needs for innovation, exhibition and differentiation. Therefore, it was concluded that not only 'androgynous' from modern feminity based on emotion but also 'masculinity' was applied to important fashion marketing strategic tools by statically affecting female consumer's clothing involvement and clothing behaviors.

• Child Health Nursing Research
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• v.10 no.4
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• pp.442-450
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• 2004

Purpose: The purpose of this study was to identify the relation between personality traits and awareness of gender equality. Method: A descriptive survey design was used and 688 students in fifth and sixth grades in 3 elementary schools were selected as participants. Result: 1. Level of gender equality awareness among the students was 2.82. This is higher than average and was most influenced by awareness of family life, followed by awareness in education, work environment and social-cultural life. 2. Students with higher levels of extraversion-introversion had higher levels of awareness of gender equality in family life, work environment, and education. Students with higher levels of tough-mindedness showed lower levels of gender equality awareness in family life and work environment, while those with higher levels of lying showed lower levels of gender equality awareness in social-cultural life. Conclusion: Personality traits and awareness of gender equality were correlated to some degree. However, in order to understand the characteristics of childhood personality traits and the behaviors of our children though the mediation of the gender equality awareness as society changes, and to let them grow with understanding of gender equality, it is essential to implement various kinds of education in families, schools, and the society.

• Journal of Fashion Business
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• v.12 no.2
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• pp.100-116
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• 2008

This study aims to analyze the characteristics of deconstruction-ism expressed in the fashion of Alexander McQueen. The method and contents of this study are as follows. The three large categories for analysis are indeterminacy, decentralization, and intertextuality. The indeterminacy of meaning is divided into unstructured and unorganized factors in fashion, while decentralization can be categorized into cross-gender, subculture, and post-humanism. Lastly, inter-textuality is classified into factors of mixing mode and mixed styles. Materials for analysis were chosen from a total of 616 designs from the website, www.firstview.com, which carries McQueen's collection from 2000 S/S through 2007 F/W. My analysis qualitatively evaluates the frequency of each category and the characteristics of design. The result of this study is as followed. First, the avant-garde facets of inter-textuality are most prominent. In particular, McQueen has introduced retro fashion and ethnic factors of the third world, not to copy them but to create hybrid designs by using pastiches and mixing fashion styles. Moreover, he has enjoyed using two fabrics of different texture in order to inflict a shock and contrast, thus enriching his fashion. Second, the indeterminacy of meaning is the second most frequently shown facet of McQueen's fashion design. McQueen has employed unstructured expression techniques, which dismantle harmony and balance, the basic rule of design, and has presented unorganized images free from basic forms of design. He has made a new attempt to acknowledge clothing as an expressive artwork by allowing clothes to take a complete form when a person actually wears them. Third, the aspects of decentralization were also shown in McQueen's design. His trans-gender clothing dissolves the traditional division of men and women and adopts a mixed gender expression. Furthermore, he has even tried to express a fourth gender by connecting the human with machine or animal or by connecting the material with the non-material.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.379-391
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• 2004

The purpose of this study was to examine the effects of uniform's color and motif on nurse's impression formation. The experimental design was 5×3×2(uniform color×motif ×perceiver's gender) factorial design with a between-subjects design. The experimental materials developed for the study were a set of stimuli and a response scale. The subjects were 738 undergraduate students of Daejon and Chungnam province. The SPSS package was used for data analysis which includes factor analysis, two-way ANOVA, Duncan's multiple range test, and Cronbach's α to measure the reliability. Results were as follows; The image or the stimulus was consisted of the 4 different dimensions(evaluation, sociability, ability, potency). All the independent variables showed some significant impression effects on selected dimensions. The motif and perceiver's gender also showed significant main effects as well as some interaction effects with the color variable on some selected impression dimension and the impression effects of the three variables in relationship to perceiving nurses' images. On a conclusion, these results supported the Gestalt theory.

• Fibers and Polymers
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• v.5 no.1
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• pp.6-11
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• 2004

The purpose of this study is to analyze the subjective fabric hand of sleepwear fabrics, and to assist in developing sleepwear fabrics that offer maximum comfort in wearing sensation. In general, the respondents noted that sleepwear fabrics made with polyester had better tactile sensation than those made with cotton, while satin weave fabrics felt better than plain weave fabrics. As regards the difference in fabric hand according to gender, female students responded with more receptiveness and sensitivity than male students in the category of woven fabric evaluation. As regards the same textile materials, the evaluations of female students and male students differed in fabric hand descriptors, particularly for the evaluation on cotton fabrics. Male students responded that both plain weave fabrics and satin weave fabrics were stiff while female students replied that satin weave fabrics had better tactile sensation.