• 대한상한금궤의학회지
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• v.7 no.1
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• pp.1-14
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• 2015

Objectives : The purpose of this study is to show the importance of Shanghanlun(傷寒論) paleography. Shanghanlun(傷寒論) must be thoroughly reinterpreted through graphonomy evidence. Methods : The object of this study is Gangpyeong-Shanghanlun(康平傷寒論), which is known as the oldest edition of Shanghanlun(傷寒論). This study compares the paleographic meaning of Shanghanlun(傷寒論), Mai(脈), Shanghanlun provisions 96 and 103 to existing interpretations. Results : Mai(脈) doesn't mean 'Radial pulse(Chon.Gwan.Cheok)' in Shanghanlun(傷寒論), so the meaning of Mai(脈) should be redefined. Mai(脈) means 'Continuous movement of human body' based on Chinese paleography. Also it's being verified as reasonable hypothesis in recent clinical researches. In addition, Shanghanlun(傷寒論) paleography makes it possible to grasp the true intention of Zhang Zhongjing(張仲景). Conclusions : Shanghanlun(傷寒論) paleography has a limit that it cannot be perfectly applied to clinical diagnosis. Also, it may not represent the whole meaning of Shanghanlun (傷寒論). Therefore, the value of Shanghanlun(傷寒論) reinterpretation should be recognized through this study, and we should continuously find out future values from Shanghanlun(傷寒論).

• Nutrition Research and Practice
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• v.12 no.4
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• pp.348-354
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• 2018

BACKGROUND/OBJECTIVES: Obesity is a serious concern worldwide, for which the restaurant industry holds partial responsibility. This study was conducted to estimate restaurant consumers' intention to select healthy menu items and to examine the relationships among behavioral beliefs, past behaviors, attitudes and behavioral intentions, which are known to be major determinants of consumer behaviors. SUBJECTS/METHODS: An online, self-administered survey was distributed for data collection. The study sample consisted of customers who reported having visited casual dining restaurants in the last three months at the time of the survey. Structural equation modeling was used to verify the fit of the proposed research model. RESULTS: Structural equation modeling revealed that the proposed model supports the sequential, mediated (indirect) relationships among behavioral beliefs, past behaviors, attitudes and behavioral intentions toward healthy menu selection. CONCLUSION: This study contributes to the available literature regarding obesity by adding past behaviors, one of the most influential variables involved in prediction of future behaviors of consumers, to the TPB model, enabling a better understanding of restaurant consumers' rational decision process regarding healthy menu choices. The results of this study provide practical implications for restaurant practitioners and government agencies regarding ways to promote healthy menus.

• Journal of Agricultural Extension & Community Development
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• v.14 no.1
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• pp.117-147
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• 2007

The main goal of this study is to survey the actual condition of farm household adopt traceability of agricultural products and the consumers' recognition of the traceability. Thirty six farm household adopted traceability of agricultural products and one hundred twenty three consumers were surveyed for this study. A total of the cultivated area of surveyed farm household was 39.6ha－owned land(21.2ha) and Rented land(18.4ha)－and the cultivated area of crops with the traceability of agricultural product was 15.7ha, consisting of 39.6% of the whole cultivated area. 22.2% of agricultural traceability products was cultivated bychemical method and 77.8% of the them by environment－friendly agricultural methods－organic cultivation accounts for 2.8%, no－chemicals cultivation 47.2% and low－chemicals cultivation 27.8%. As a result of the consumer survey, 75.6% of respondents recognized agricultural product traceability and only 29.0% of them had experience to purchase traceability products. But 61.0% of surveyed people had intention to purchase traceability products in the future. It was found that consumers wanted to know about production traceability information of farm products in order to identify quality certification including environment－friendly certification, product quality such as taste, weight, grade, and the use of insecticides and fertilizers regarding use frequency and kinds of chemicals.

• Journal of the Korea Society of Computer and Information
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• v.10 no.5 s.37
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• pp.291-300
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• 2005

Recently, e-Biz Companies are paying attention to e-CRM in an effort to utilize meaningful customers' information obtained using their websites. e-Biz companies try to increase the profit by collecting customers' data, serving customers better through interactive communications and differentiating customers' management using their websites. Although it is found that corporates' websites play a critical role in e-CRM, only a few researches have been conducted related to the effective website design. Tn this study, desirable website design factors were identified through literature review, and an empirical study was conducted to identify how these factors are related to customer's loyalty measured via customer's intention for continuous use and recommendation the website to others. Also this study was designed to suggest a benchmark for the companies which plan to build a website for e-CRM in the future.

• The Journal of Information Systems
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• v.19 no.1
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• pp.149-177
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• 2010

Radio Frequency Identification(RFID) is rapidly growing the attention of many firms as a care technology for their businesses. As RFID moves into the mainstream, it replaces the standard barcodes that is used to identify and track products for a long time. With the intention of gaining competitive advantages, some firms have started the changeover to RFID technology while others have been disinclined to adopt it. Thus, this study examines firms as an attempt to identify key organizational characteristics driving the ear1y adoption and successful implementation of RFID. Results from 228 adopting organizations show Organizational Needs(Ubiquity and Performance Gaps), Technological Factors(Perceived Benefits and Perceived Cost Savings) and RFID Reduced Risk have a significant influence on RFID initiation. In addition, Trust Factors(Institutional Trusts and Inter-organizational Trusts) have a significant impact on RFID Reduced Risk. Finally, Organizational Readiness(Financial Resources and Technological Knowledge) have a significant influence as moderating effects between RFID initiation and adoption. The implications of the findings propose a new theoretical framework for the future IT/IS adoption study and offer suggestions for RFID researchers and practitioners in the development of the technology.

• The Journal of Information Systems
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• v.26 no.4
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• pp.355-378
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• 2017

Purpose As elderly people are increasing rapidly in the world, consumption of elderly people is also increasing. However, there have been only marketing strategies for elder citizens centered on off-line. Therefore, apply marketing strategies to e-commerce suitable for the elderly in the future through online. This research was conducted to propose some marketing strategies relevant to elder people in the e-commerce context. Design/methodology/approach This study, for the preliminary research, firstly implemented the in-depth interviews based on prior studies, through preliminary research and analysis of previous research and then some research questions were set. With the research questions, we conducted a survey for elderly people and empirically validated the research model, testing given hypotheses. Findings Among the seven hypotheses, three hypotheses were supported by data analysis. Based upon the findings of this study, in order to do this, we have established a marketing strategy that utilizes e-commerce for elderly people who have purchasing power according to the principle of market economy.

• Journal of Arbitration Studies
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• v.21 no.1
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• pp.131-155
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• 2011

PICC executes its role as a useful lex mercatoria in the continuously increasing international trade to be adopted as the standard criterion of prevention or dispute resolution. When considering the fact that GISG has not presented results beyond expectation in the past due to hard laws and legal deficiency, PICC, which possesses interpretation and supplementation function, is considered undoubtedly useful particularly in international commercial arbitration. As observed in the previously mentioned analysis on cases accumulated in UNILEX, PICC application and Arbitral tribunal in international contract between parties possess considerably large claim possibility and the number of actual application cases is continuously increasing. The fact that PICC has been composed as maximum common measures of continental and common law systems by traditional comparative legal scholars familiar with international trade can function as the fundamental principle in future global trade activity and can also act as the model law for uniting contract laws of nations. In this aspect, PICC can be evaluated to have considerably achieved enactment purpose of previous intention. However, additional topics that had not been accepted in the revised edition of PICC remain as assignments requiring solution, such as analysis and acceptance problem of comparative law, PR of PICC unfamiliar even to the relative parties of international trade and application in international contract, and absorption problem as model law in various domestic laws.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.185-187
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• 2015

Increasingly important user based service on the smart media era, and increasing awareness about the user experience. As the connected Internet information systems increases, one of the problems happening between users and information systems such as Internet shopping-malls, portal sites, and corporate web sites is related with the information privacy concerns issues. In this research, we aim to analyze factors influencing of the invasion of privacy on continue using intention in online environment. Based on these findings, several theoretical and practical implications were suggested and discussed. Thus, we have reviewed extensive previous studies on information privacy in local and foreign information systems, marketing and other fields. The purpose of this study is to provide future directions of studies on information privacy concerns by analyzing past and recent trends of the studies.

• Fashion & Textile Research Journal
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• v.6 no.4
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• pp.421-426
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• 2004

In an information-oriented and internationalized society of the future, the quality and the price of goods made by each country will be equalized. That eliminates competition. But the design and appearance of products is an important factor in international competition. Indeed, design symbolizes a country's culture visually, and it can show the cultural identity and originality of a nation in international society. And that will play an important part that can contribute to creating added value. It is necessary to revive our people's old lyrical stories which are far away from our memory, and we badly need design development to revive traditional cultural merchandise through visual modernization. In this study, I chose lotus as the subject material of textile design development. And my intention for this study is to reflect Korean traditional cultural value as much as I can, and to develop textile design of Korean images by adding modern scenes. Also, I intend to print them on fabric, and apply them to cultural merchandise including scarves and ties, by using digital textile printing systems. The reasons for doing so, are to create high added value, and to let other peoples of the world, know about our excellent culture.

• The Korean Journal of Community Living Science
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• v.23 no.4
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• pp.441-446
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• 2012

The aim of this study was to evaluate the effect of application of the contents of Korean Information Center of Agricultura Safety and Health (KICASH) with 80 subjects(male: 60, female: 20) from different provinces nationwide in 2011. Subjects were classified according to their sex and familiarity of computer and then categorized into 3 groups with poor, medium and good by self-evaluation. The test for the effectiveness and satisfaction about KICASH was conducted with likert scale from very bad (1point) to very good (5point). Subjects generally tended to give 4 points to contents. And they gave support to KICASH in that they showed about 4 point with intention of application of KICASH for safety and health irrespective of familiarity of computer. However, as they received the information passively, it will be needed to develop more interesting and various contents which they could get more helpful information for their health and safety actively using two-way information communication system in future. Therefore the study can helps improve farmer's health and safety through developing advanced health and safety information system.