• Journal of Korean Society for Quality Management
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• v.44 no.2
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• pp.409-424
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• 2016

Purpose: Present study was designed to examine the casual relationships among service quality, self-efficacy, perceived usefulness, user satisfaction and Continuous Usage in new technology-based banking system. Also, we intended to testify the moderating effects of user experience period in causal model. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, questionnaire has obtained validity through literature survey, exploratory survey and pretest and sample 279 was selected. For statistical treatment of pretest and main analysis, SPSS20.0 and AMOS 20.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. All factors have an effect on user satisfaction and Continuous Usage, and we found that user experience period played moderating effect in causal relationship. Therefore, new technology-based banking system is found that the determinants of continuous usage intention is different according to the user experience period. Conclusion: Present study shows that self-efficacy in via of user experience period, there is a need to emphasize that the main consideration factor new technology-based banking system. However, present study has some limitations to additionally research in the future.

• Korea Journal of Hospital Management
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• v.18 no.2
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• pp.57-80
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• 2013

The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.207-209
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• 2015

Recently, with the economy and the information communication technology developed, the smartphone market grows continuously. The market outlook on the wireless rechargeable technology grows rapidly so that the market size is increased about six times bigger than that of the last year, and it will grow about 18 billion dollars in 2014. Because of that, as the interest on this area out focused, many kinds of technology and new product are being exploited in this field. Participants of this study were 76 mobile users in Gyeongnam and Jeonbuk province in accordance with convenience sampling. Most of the respondents about 88 percent, the wireless charger may be answered to be able to explain what it is. Also, about 70 percent of the respondents, is time to replace the future of smart phone, answered by selecting a product in consideration of the wireless charging. Based on these findings, several theoretical and practical implications were suggested.

• Convergence Security Journal
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• v.16 no.7
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• pp.139-145
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• 2016

Recently, The attack on the USB and network are increasing in many domestic infrastructure. These attacks are the most independent of insider intention, caused by the Anthropogenic Manipulation. These attacks are Anthropogenic Response Measures for Physical Security. and Representative Technology has CCTV, Access Control System, Sensor Technology. However, Physical Security, it is represented by several Product family according to the Market, has become an obstacle but rather a variety of Physical Security Technology Development and Application. As the Anthropogenic Attacks have occur continually in the network, it need to the proper Physical Response Techniques in this situation. Therefore, In this paper, we will find out about the awareness and demand trends of Physical Security. And The Physical Vulnerable Factors of Network. Thereby this is expected to be utilized as a basis for the domestic Physical Security Technology development and deployment Road-map in a future.

• Journal of Construction Engineering and Project Management
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• v.2 no.1
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• pp.14-19
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• 2012

Maturity models allow organizations to assess and compare their own practices against best practices or those employed by competitors, with the intention to map out a structured path to improvement. This research explores the aspects of the Maturity Models that are relevant to distinguish them from one to another. The different Project Management maturity models for define maturity differently and measure different things to determine maturity. Because of this, organizations should give careful consideration to select appropriate maturity model. The main reason behind this research lies on the modification to the existing Organizational Project Management Maturity Model (OPM3) by adding four knowledge areas, dedicated to construction industry as best practices. These are Safety, Environment, Financial and Claim Management. This Model contains (Yes/No) questions; all of these questions must be answered before the user reviews the results that describe the overall maturity and areas of strength and weakness of an organization. The research presents the implementation of the proposed Model Construction Enterprises Maturity Model (CEM2). All the components of the developed Model have been implemented in Microsoft Access. CEM2 helps Construction Enterprises to assess their Maturity Level and know Areas of Weaknesses for future improvement. The easy to use Yes/No user interfaces help enterprises' employees to assess the maturity level of their enterprises. The Model maintains users' responses in its database; as such, many employees from different enterprise divisions can be involved during assessment phase in several sessions.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.204-218
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• 2011

This research suggests development of medicinal food in the future, establishes a marketing strategy for securing and maintaining customers of medicinal food restaurants and proposes efficient management directions for medicinal food in the food service industry. The higher the level of medicinal food that can satisfy consumer demand for health such as prevention of adult diseases, fat content, Organic food, etc, the more the purchasing motives of medicinal food including repurchase intention and recommendation are shown. The result of the hypothesis testing shows that the purchasing motives in the influencing factors such as prevention of adult diseases, fat content, organic food, food balance have significant influence on satisfaction in the mediating factors. Based on these analysis results, this study offers useful information about medicinal food and management of a restaurant specializing in medicinal food.

• Journal of East-West Nursing Research
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• v.17 no.1
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• pp.9-15
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• 2011

Purpose: The purpose of this study was to investigate recognition and knowledge regarding clinical trials, in particular, after a clinical trial education program (CTEP) among student nurses. Methods: A cross-sectional survey design of 215 student nurses at a university in Seoul was used with structured questionnaires. Results: Respondents had a high level of need for clinical trial and moderate levels in favorable image, safety, and need for education regarding clinical trial. The respondents who had participated in the CTEP felt the clinical trial more favorable and safer than those who did not. However, there were no significant differences in necessity of clinical trials and need for education regarding clinical trial between the CTEP participation and no participation groups. Respondents had a high level of knowledge about clinical trial, even though half of the respondents misunderstood that the physician can convince the subject to participate in clinical trial. There was no significant difference in knowledge level between groups. One third of the respondents had an intention to work in the area related to clinical trial because of aptitude or future prospect. Conclusion: The results of this study demonstrated that the CTEP might have an effect on student nurses' recognition rather than knowledge. The CTEP should be therefore developed targeting specific areas of misconceptions and recognition changes.

• Journal of the Korean Society of Costume
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• v.57 no.2 s.111
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• pp.29-44
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• 2007

The purpose of this study was to classify male consumer groups according to the fashion lifestyle, to examine characteristics, needs and wants of each group, and to find out differences of cosmetics purchasing behavior among each group segment. After surveying 19-50 year old males by making a visit to college, company and home, 584 samples were analyzed by using SPSS(7.0) package program. Factor analysis, cluster analysis, ANOVA, crosstabs and $X^2-test$ were used to analyse collected data. The results of this study were as follows; 1. Twenty-two questionnaires using AIO fashion lifestyle variables produced seven factors; oriented fashion, flaunting brand preference, active preference, information intention, strong personality, reasonable economy and others directivity. Three groups based on oriented seven factors: personality, fashion and economy. 2. The Personality group had strong personal characters in their fashion. Men in this group prefer casual style and were represented by singles and professionals in their 30's. The fashion group pursued fashion trends, formal wears, and high-priced fashions. They were represented by singles with high-income managerial positions in their 19-29 age group. The economy group represented the largest sample in this study(54.5%). Men in this group tended to purchase fashion goods during of good fabrics at discount stores. This group represented married man with average incomes in their 40's. 3. Each of these three groups showed significant differences in cosmetics purchasing behavior. The personality group mainly purchased cosmetics on-line market because of price. The Internet tended to be their primary source of informations. They spent under 10,000won and pursued a simple and clear image. The fashion group purchased cosmetics at department stores to benefit from the knowledge of sales personal and their source of informations in the mass media. They spent over 70,000won monthly and pursued also a simple and clear image. The economy group purchased cosmetics at discount stores because of their wide assortment of products. They spent under 30,000won monthly and pursued a simple and clear image. Each of these groups currently consume different products and have a different concept of future cosmetic products.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1641-1652
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• 2018

In this study, a design of emoticons based on sex was studied through Kansai engineering method. First, we developed emoticon prototypes according to a design guideline derived from existing related literatures. Then, the design guidelines was updated from the survey results on the properties of emoticon, and the two sets of modified emoticons were developed from them. Another survey was executed to evaluate the degree of emotional expressions on the three types of emoticons developed in this way. A small number of emoticons were found to be designed fulling the researcher's intention. However, in many other emoticons, it was difficult to find a consistent characteristics. Even though it was observed through detailed analysis that one of the main causes of this result was lack of detail in the design guidelines, the results of this study are expected to be used as basic data for the development and application of character - type emoticons suitable for male and female users' emotional expressions in future researches.