• Journal of Distribution Science
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• v.19 no.6
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• pp.5-19
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• 2021

Purpose: O2O Service is a major internet-based distribution industry. The purpose of this study is to confirm the effects of positive psychological capital on job intensity, customer orientation, and the mediating effects of trust of O2O employee. Research design, data and methodology: This study aims to identify the effect of positive psychological capital on customer orientation and job intensity through empirical analysis. 475 questionnaires were used for the final analysis using random sampling methods from O2O employees working at leading distribution companies for hypothesis verification. The analysis methods used for hypothesis testing in this study were analyzed using the SPSS 21.0 statistical package. Results: Empirical analysis shows that it is an important factor in increasing job intensity and customer orientation, and that company trust has a significant influence through mediating effects among variables. Conclusions: In order to enhance job intensity and customer orientation for O2O distribution workers, it is necessary to change efforts with management efforts for positive psychological factors and trust. It is also believed that company trust should be considered as an important factor in the future leadership competency development system in that it can promote positive psychological capital, further strengthening job intensity and customer orientation.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.1
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• pp.29-41
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• 2019

The purpose of this study examined how post-traumatic stress, caused when internet users in web portal or social media are defamed in cyberspace, influence on coping behaviour, through the Theory of Reasoned Action's two major factors: Attitude on behaviour and subjective norm. In so doing, it aims to provide a technical and political solution that would fundamentally prevent future victims in cyberspace. In an effort to examine its research theory, a survey was conducted on people who have had the experience of being defamed in cyberspace. The results showed, first, hypersensual has no significant influence over attitude on behaviour and subjective norm. Second, intrusion has no significant influence over attitude on behaviour and subjective norm. Third, avoidance showed significant influence over attitude on behaviour and subjective norm. Fourth, attitude on behaviour and subjective norm showed significant influence on behaviour. This study has both theoretical and practical significance; Unlike previous studies on cyber defamation with qualitative research method, this study employed quantitative method through theory-based approach. In other words, the researcher did not arbitrarily set variables, but utilized the Theory of Reasoned Action for examination.

• International journal of advanced smart convergence
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• v.8 no.1
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• pp.166-175
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• 2019

Grit, a concept conceived in 2007 by Duckworth and others in the United States, is based on positive psychology that focuses on growth and development through individual strengths. Recently, "Grit", which means patience and enthusiasm for long-term goals, has emerged as a key factor of personality strength. In Korea, Joo-hwan Kim (2013) was the first to conceptualize and study the subject of Grit. However, there have been no overview studies that systematically summarize the overall trends and flow in the research of Grit so far. There have been 147 research papers on Grit published so far in Korea. The purpose of this study was to conduct trend analysis on the subject of Grit by analyzing forty-three (43) master's and doctoral dissertations, thus presenting the direction of future research on Grit through careful analysis. In the studies conducted, it was found that Grit is a very significant variable linked to self-efficacy. It is also a subjective belief that can help an individual achieve his/her educational goals, and go through failure resynchronization. In addition, Grit is very significant as a practical core indicator of how fusion talent is fostered for the fourth industrial revolution. Therefore, there is a need for more in-depth research from the viewpoints of workplace learning, experiential learning, or informal learning, as well as research into Grit characteristics.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.1-6
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• 2019

Adults in their middle age are being held back by their roles through economic activities, but their rapid retirement and job sharing are adding to their anxiety. Also, it is very important to establish welfare policies for the elderly in the future because it can predict the economic situation in the old age through the economic activities of middle-aged adults. My study analyzed the 6th data of Kreis of the National Pension Research Institute's. The number of people studied is 2,552 employed people aged 40 or over 64 across the country. According to the analysis, there were more men than women. There were many high school graduates and 50s. There were many people who had spouses and who lived in the province. Wage workers represented 53.1% of the total. The lower the age, the higher the level of education, the higher the number of wage earners. Only 29% of standard workers and 30.8% of regular workers were employed. There were many economically unstable middle-aged adults. Economic instability in the middle age requires social attention because it can lead to poverty in old age. Therefore, measures should be taken to ensure stable jobs for middle-aged adults, whose spending increases more than their income.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.102-114
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• 2019

There are various researchers who studied the relationship between seasons and feelings. However, only a few did shed light on how these two variables affect decision-making and physical behaviors especially prosocial behavior which emphasize on the benefits of other people and/or society as a whole. Due to a lack of studies on the topic, we investigated whether the combination of seasons and message framing could be useful in eliciting intention to help on an environmental issue. A 3x2 experiment examined the interactions between seasonal mood (summer, winter, controlled) and types of message framing (gain, loss) on future helping intention (volunteer, donation, petition signing). The findings suggest that in normal circumstances where seasonal mood were not applied, gain message framing was more effective in promoting higher intention to sign a petition than loss message framing. However, when thinking of winter, loss message framing has greater ability to do so than gain message framing. Moreover, seasons and mood are found to be associated with a higher positive mood in summer and a negative mood in winter. Lastly, limitations and implications are discussed.

• The Research Journal of the Costume Culture
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• v.27 no.4
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• pp.323-335
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• 2019

Identifying the selection criteria of wedding planners, who are the main human resource that contribute to the overall satisfaction level of a wedding's preparation, can produce important data for the wedding industry as it faces a transition period. To develop a scale for wedding planner selection criteria, preliminary items were prepared based on in-depth interviews with an experienced wedding planner group and a comprehensive review of previous studies, such as studies on selection criteria in the wedding industry and service work similar to wedding planners and wedding planner selection criteria. The preliminary items were tested for content validity using a focus group interview, comprising people in the wedding industry, and were refined accordingly. Then, the definitive quantitative questionnaire items were developed after conducting a preliminary survey. The main survey for this study was conducted using the responses of 295 consumers taking an Internet questionnaire. Exploratory factor analysis, Cronbach's alpha, and confirmatory factor analysis were adopted to develop the scale, which was tested for convergent validity and discriminant validity. This study is academically significant in that it developed a selection criteria scale tailored to wedding planners to address an area that has not been covered in previous studies. It is recommended that future studies conduct empirical analyses using the selection criteria developed in this study to compare influential variables that could affect behavior intention.

• Journal of the Korean Society of Food Culture
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• v.34 no.2
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• pp.184-200
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• 2019

This study aims to establish a strategy for selling kimchi to satisfy the needs and wants of European consumers through survey, FGI, and IDI. All survey participants were Europeans and were selected on the basis of their kimchi awareness. For the quantitative survey, 246 participants 15 years or older were selected; for FGI, 33 participants aged between 20 and 49 were selected; and for IDI, eight chefs were selected. The survey included four steps of 'Awareness-First try-Needs-Future consumption'. The participants got to know kimchi through the Internet; for example, by visiting Korea and Hallyu, and suggested positive comments, including 'fancy' and 'exotic.' While satisfaction with kimchi sharply decreased due to taste and appearance in the first try of kimchi, it is important to provide the best first-try experience. It also showed that important needs for kimchi are 'hot sensation', 'crunchiness' and 'presentation'. They gave a negative answer to combination with traditional cuisines of their own country, but provided positive comments for benchmarking the use of traditional pickled foods. This study suggests that it may be necessary to implement a two-track strategy by the traditional kimchi as a 'strategic product' and localized kimchi as a 'key product'.

• Journal of Integrative Natural Science
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• v.11 no.4
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• pp.212-225
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• 2018

This study is based on the purpose of organizing and planning a fundraising for Daum Kakao's 'storyfunding' during the recent crowdfunding that uses mobile-based Internet platforms to raise funds. Analysis by project subjects shows that one planner is more efficient if the ability of one planner, such as 'publishing', is important. However, there were many group A types of contents that require variety of expertise such as 'campaign' and 'journalism' after funding is completed. As a result of analysis by planning purposes, there were the most funds available to produce contents. This is a sign that there are many projects that match the basic purpose of story funding. There are also many other purposes for the purpose of raising public opinion for the project or the establishment of monuments, or for the support of people, animals, or animal rights groups. And there is a private equity fund to sell or promote products. Such quantitative research and analysis will accurately determine the current situation of crowdfunding and will provide basic data such as efficient human composition and goals setting to achieve the goals of crowdfunding in the future.

• International journal of advanced smart convergence
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• v.8 no.1
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• pp.204-213
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• 2019

Perhaps nothing more vividly illustrates the many different ways in which traditions can be interpreted than a study of the life of Confucius in modern times. In China and Korea, Confucian values and culture are dismissed and scorned during some periods and held up as facilitators of cultural prosperity in others. This changing perception of and attitude toward the Confucian tradition in modern society embodies the long life of the Confucian tradition and its continually evolving trajectory, as well as its versatility within shifting sociopolitical milieux spanning distance and time. In this paper, I investigate the (re)emergence of Confucius in modern Korea and China with a comparative and critical gaze. I demonstrate how different modern interpretations of Confucius, both negative and positive, in these two countries bring new life to the Confucian tradition within their own complex social realities. By focusing on the recent revival of Confucius in China-Anti-tradition of Korean dramas, the Restoration of Confucian Culture in China and Korean Wave, the modernity of China in Confucius are examined, and finally, in terms of the means of realization of the Chinese dream-I illuminate how the image of Confucius serves the (re-)invention of contemporary China, with her pervasive desire to romanticize and materialize China's past as well as her future.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.871-874
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• 2014

Promoting nationwide informatization by means of personal computer and wired Internet since the mid-1990s, the Republic of Korea has systematically dealt with the digital divide of older adults which has been lessened year by year. However, since the introduction of smartphone in Korea in 2009, the smartphone digital divide of older adults has been serious again. Therefore, this research will focus on the present situation and problems of smartphone digital divide of over-65 years old people and will suggest the proper policy solutions such as the enforcement of policy infrastructure, the expansion of smartphone education, the development of UI and contents, and the expansion of silver fare system and silver smartphone.