• Title/Summary/Keyword: future Internet

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An Analysis of the Moderating Effects of User Ability on the Acceptance of an Internet Shopping Mall (인터넷 쇼핑몰 수용에 있어 사용자 능력의 조절효과 분석)

  • Suh, Kun-Soo
    • Asia pacific journal of information systems
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    • v.18 no.4
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    • pp.27-55
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    • 2008
  • Due to the increasing and intensifying competition in the Internet shopping market, it has been recognized as very important to develop an effective policy and strategy for acquiring loyal customers. For this reason, web site designers need to know if a new Internet shopping mall(ISM) will be accepted. Researchers have been working on identifying factors for explaining and predicting user acceptance of an ISM. Some studies, however, revealed inconsistent findings on the antecedents of user acceptance of a website. Lack of consideration for individual differences in user ability is believed to be one of the key reasons for the mixed findings. The elaboration likelihood model (ELM) and several studies have suggested that individual differences in ability plays an moderating role on the relationship between the antecedents and user acceptance. Despite the critical role of user ability, little research has examined the role of user ability in the Internet shopping mall context. The purpose of this study is to develop a user acceptance model that consider the moderating role of user ability in the context of Internet shopping. This study was initiated to see the ability of the technology acceptance model(TAM) to explain the acceptance of a specific ISM. According to TAM. which is one of the most influential models for explaining user acceptance of IT, an intention to use IT is determined by usefulness and ease of use. Given that interaction between user and website takes place through web interface, the decisions to accept and continue using an ISM depend on these beliefs. However, TAM neglects to consider the fact that many users would not stick to an ISM until they trust it although they may think it useful and easy to use. The importance of trust for user acceptance of ISM has been raised by the relational views. The relational view emphasizes the trust-building process between the user and ISM, and user's trust on the website is a major determinant of user acceptance. The proposed model extends and integrates the TAM and relational views on user acceptance of ISM by incorporating usefulness, ease of use, and trust. User acceptance is defined as a user's intention to reuse a specific ISM. And user ability is introduced into the model as moderating variable. Here, the user ability is defined as a degree of experiences, knowledge and skills regarding Internet shopping sites. The research model proposes that the ease of use, usefulness and trust of ISM are key determinants of user acceptance. In addition, this paper hypothesizes that the effects of the antecedents(i.e., ease of use, usefulness, and trust) on user acceptance may differ among users. In particular, this paper proposes a moderating effect of a user's ability on the relationship between antecedents with user's intention to reuse. The research model with eleven hypotheses was derived and tested through a survey that involved 470 university students. For each research variable, this paper used measurement items recognized for reliability and widely used in previous research. We slightly modified some items proper to the research context. The reliability and validity of the research variables were tested using the Crobnach's alpha and internal consistency reliability (ICR) values, standard factor loadings of the confirmative factor analysis, and average variance extracted (AVE) values. A LISREL method was used to test the suitability of the research model and its relating six hypotheses. Key findings of the results are summarized in the following. First, TAM's two constructs, ease of use and usefulness directly affect user acceptance. In addition, ease of use indirectly influences user acceptance by affecting trust. This implies that users tend to trust a shopping site and visit repeatedly when they perceive a specific ISM easy to use. Accordingly, designing a shopping site that allows users to navigate with heuristic and minimal clicks for finding information and products within the site is important for improving the site's trust and acceptance. Usefulness, however, was not found to influence trust. Second, among the three belief constructs(ease of use, usefulness, and trust), trust was empirically supported as the most important determinants of user acceptance. This implies that users require trustworthiness from an Internet shopping site to be repeat visitors of an ISM. Providing a sense of safety and eliminating the anxiety of online shoppers in relation to privacy, security, delivery, and product returns are critically important conditions for acquiring repeat visitors. Hence, in addition to usefulness and ease of use as in TAM, trust should be a fundamental determinants of user acceptance in the context of internet shopping. Third, the user's ability on using an Internet shopping site played a moderating role. For users with low ability, ease of use was found to be a more important factors in deciding to reuse the shopping mall, whereas usefulness and trust had more effects on users with high ability. Applying the EML theory to these findings, we can suggest that experienced and knowledgeable ISM users tend to elaborate on such usefulness aspects as efficient and effective shopping performance and trust factors as ability, benevolence, integrity, and predictability of a shopping site before they become repeat visitors of the site. In contrast, novice users tend to rely on the low elaborating features, such as the perceived ease of use. The existence of moderating effects suggests the fact that different individuals evaluate an ISM from different perspectives. The expert users are more interested in the outcome of the visit(usefulness) and trustworthiness(trust) than those novice visitors. The latter evaluate the ISM in a more superficial manner focusing on the novelty of the site and on other instrumental beliefs(ease of use). This is consistent with the insights proposed by the Heuristic-Systematic model. According to the Heuristic-Systematic model. a users act on the principle of minimum effort. Thus, the user considers an ISM heuristically, focusing on those aspects that are easy to process and evaluate(ease of use). When the user has sufficient experience and skills, the user will change to systematic processing, where they will evaluate more complex aspects of the site(its usefulness and trustworthiness). This implies that an ISM has to provide a minimum level of ease of use to make it possible for a user to evaluate its usefulness and trustworthiness. Ease of use is a necessary but not sufficient condition for the acceptance and use of an ISM. Overall, the empirical results generally support the proposed model and identify the moderating effect of the effects of user ability. More detailed interpretations and implications of the findings are discussed. The limitations of this study are also discussed to provide directions for future research.

A Study on the Application of the Cyber Threat Management System to the Future C4I System Based on Big Data/Cloud (빅데이터/클라우드 기반 미래 C4I체계 사이버위협 관리체계 적용 방안 연구)

  • Park, Sangjun;Kang, Jungho
    • Convergence Security Journal
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    • v.20 no.4
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    • pp.27-34
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    • 2020
  • Recently, the fourth industrial revolution technology has not only changed everyday life greatly through technological development, but has also become a major keyword in the establishment of defense policy. In particular, Internet of Things, cloud, big data, mobile and cybersecurity technologies, called ICBMS, were selected as core leading technologies in defense information policy along with artificial intelligence. Amid the growing importance of the fourth industrial revolution technology, research is being carried out to develop the C4I system, which is currently operated separately by the Joint Chiefs of Staff and each military, including the KJCCS, ATCIS, KNCCS and AFCCS, into an integrated system in preparation for future warfare. This is to solve the problem of reduced interoperability for joint operations, such as information exchange, by operating the C4I system for each domain. In addition, systems such as the establishment of an integrated C4I system and the U.S. military's Risk Management Framework (RMF) are essential for efficient control and safe operation of weapons systems as they are being developed into super-connected and super-intelligent systems. Therefore, in this paper, the intelligent cyber threat detection, management of users' access to information, and intelligent management and visualization of cyber threat are presented in the future C4I system based on big data/cloud.

Use of Digital Educational Resources in the Training of Future Specialists in the EU Countries

  • Plakhotnik, Olga;Zlatnikov, Valentyn;Matviienko, Olena;Bezliudnyi, Oleksandr;Havrylenko, Anna;Yashchuk, Olena;Andrusyk, Pavlo
    • International Journal of Computer Science & Network Security
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    • v.22 no.10
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    • pp.17-24
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    • 2022
  • The article proves that the main goal of informatization of higher education institutions in the EU countries is to improve the quality of education of future specialists by introducing digital educational resources into the education process. The main tasks of informatization of education are defined. Digital educational resources are interpreted as a set of data in digital form that is applicable for use in the learning process; it is an information source containing graphic, text, digital, speech, music, video, photo and other information aimed at implementing the goals and objectives of modern education; educational resources on the Internet, electronic textbooks, educational programs, electronic libraries, etc. The creation of digital educational resources is defined as one of the main directions of informatization of all forms and levels of Education. Types of digital educational resources by educational functions are considered. The factors that determine the effectiveness of using digital educational resources in the educational process are identified. The use of digital educational resources in the training of future specialists in the EU countries is considered in detail. European countries note that digital educational resources in professional use allow you to implement a fundamentally new approach to teaching and education, which is based on broad communication, free exchange of opinions, ideas, information of participants in a joint project, on a completely natural desire to learn new things, expand their horizons; is based on real research methods (scientific or creative laboratories), allowing you to learn the laws of nature, the basics of techniques, technology, social phenomena in their dynamics, in the process of solving vital problems, features of various types of creativity in the process of joint activities of a group of participants; promotes the acquisition by teachers of various related skills that can be very useful in their professional activities, including the skills of using computer equipment and various digital technologies.

An Exploratory Study on Channel Equity of Electronic Goods (가전제품 소비자의 Channel Equity에 관한 탐색적 연구)

  • Suh, Yong-Gu;Lee, Eun-Kyung
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.3
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    • pp.1-25
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    • 2008
  • Ⅰ. Introduction Retailers in the 21st century are being told that future retailers are those who can execute seamless multi-channel access. The reason is that retailers should be where shoppers want them, when they want them anytime, anywhere and in multiple formats. Multi-channel access is considered one of the top 10 trends of all business in the next decade (Patricia T. Warrington, et al., 2007) And most firms use both direct and indirect channels in their markets. Given this trend, we need to evaluate a channel equity more systematically than before as this issue is expected to get more attention to consumers as well as to brand managers. Consumers are becoming very much confused concerning the choice of place where they shop for durable goods as there are at least 6-7 retail options. On the other hand, manufacturers have to deal with category killers, their dealers network, Internet shopping malls, and other avenue of distribution channels and they hope their retail channel behave like extensions of their own companies. They would like their products to be foremost in the retailer's mind-the first to be proposed and effectively communicated to potential customers. To enable this hope to come reality, they should know each channel's advantages and disadvantages from consumer perspectives. In addition, customer satisfaction is the key determinant of retail customer loyalty. However, there are only a few researches regarding the effects of shopping satisfaction and perceptions on consumers' channel choices and channels. The purpose of this study was to assess Korean consumers' channel choice and satisfaction towards channels they prefer to use in the case of electronic goods shopping. Korean electronic goods retail market is one of good example of multi-channel shopping environments. As the Korea retail market has been undergoing significant structural changes since it had opened to global retailers in 1996, new formats such as hypermarkets, Internet shopping malls and category killers have arrived for the last decade. Korean electronic goods shoppers have seven major channels : (1)category killers (2) hypermarket (3) manufacturer dealer shop (4) Internet shopping malls (5) department store (6) TV home-shopping (7) speciality shopping arcade. Korean retail sector has been modernized with amazing speed for the last decade. Overall summary of major retail channels is as follows: Hypermarket has been number 1 retailer type in sales volume from 2003 ; non-store retailing has been number 2 from 2007 ; department store is now number 3 ; small scale category killers are growing rapidly in the area of electronics and office products in particular. We try to evaluate each channel's equity using a consumer survey. The survey was done by telephone interview with 1000 housewife who lives nationwide. Sampling was done according to 2005 national census and average interview time was 10 to 15 minutes. Ⅱ. Research Summary We have found that seven major retail channels compete with each other within Korean consumers' minds in terms of price and service. Each channel seem to have its unique selling points. Department stores were perceived as the best electronic goods shopping destinations due to after service. Internet shopping malls were perceived as the convenient channel owing to price checking. Category killers and hypermarkets were more attractive in both price merits and location conveniences. On the other hand, manufacturers dealer networks were pulling customers mainly by location and after service. Category killers and hypermarkets were most beloved retail channel for Korean consumers. However category killers compete mainly with department stores and shopping arcades while hypermarkets tend to compete with Internet and TV home shopping channels. Regarding channel satisfaction, the top 3 channels were service-driven retailers: department stores (4.27); dealer shop (4.21); and Internet shopping malls (4.21). Speciality shopping arcade(3.98) were the least satisfied channels among Korean consumers. Ⅲ. Implications We try to identify the whole picture of multi-channel retail shopping environments and its implications in the context of Korean electronic goods. From manufacturers' perspectives, multi-channel may cause channel conflicts. Furthermore, inter-channel competition draws much more attention as hypermarkets and category killers have grown rapidly in recent years. At the same time, from consumers' perspectives, 'buy where' is becoming an important buying decision as it would decide the level of shopping satisfaction. We need to develop the concept of 'channel equity' to manage multi-channel distribution effectively. Firms should measure and monitor their prime channel equity in regular basis to maximize their channel potentials. Prototype channel equity positioning map has been developed as follows. We expect more studies to develop the concept of 'channel equity' in the future.

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On the efficient buffer management and early congestion detection at a Internet gateway based on the TCP flow control mechanism (TCP 흐름제어를 이용한 인터넷 게이트웨이에서의 예측기반 버퍼관리 및 조기혼잡예측기법)

  • Yeo Jae-Yung;Choe Jin-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.1B
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    • pp.29-40
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    • 2004
  • In this paper, we propose a new early congestion detection and notification technique called QR-AQM. Unlike RED and it's variation, QR-AQM measures the total traffic rate from TCP sessions, predicts future network congestion, and determine the packet marking probability based on the measured traffic rate. By incorporating the traffic rate in the decision process of the packet marking probability, QR-AQM is capable of foreseeing future network congestion as well as terminating congestion resolution procedure in much more timely fashion than RED. As a result, simulation results show that QR-AQM maintains the buffer level within a fairly narrow range around a target buffer level that may be selected arbitrarily as a control parameter. Consequently, compared to RED and its variations, QR-AQM is expected to significantly reduce the jitter and delay variance of packets traveling through the buffer while achieving nearly identical link utilization.

The Interoperability Issue in Broadband Convergence network Implementation (광대역통합망 구축에서 상호운용성 이슈)

  • Lee, Jae-Jeong;Ryu, Han-Yang;Nam, Ki-Dong;Kim, Chang-Bong
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.48 no.2
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    • pp.57-64
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    • 2011
  • The NGN (Next Generation Network) means the kernel infrastructure technology to provide information and communication services which are able to be used at present and future when a ubiquitous computing era has been realized. In other words, NGN can be the frame providing the same information and communication services anytime and anywhere regardless of wire and wireless. The broadband convergence network that has been built in the public institution has established a broadband multimedia communication network supporting voice telephone, task net, internet network, video conference network, voice over IP (VoIP) network and etc. It is possible for a requested bandwidth and services to be served, only if a broadband convergence network provide the interoperability between the various classes which include a transport network layer, network control layer, service control layer and other layers. In this paper, we analyzed the interoperability issues of the present broadband convergence network and propose a guideline for the future one.

Loadbalancing for WDM Network using Dynamic Watermarks (WDM 네트워크에서 동적 워터마크 결정을 이용한 로드벨런싱)

  • Nahm, Jung-Joo;Kim, Sung-Chun
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.44 no.2
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    • pp.1-5
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    • 2007
  • Wavelength-division multiplexed (WDM) networks are emerging to be the right choice for the future transport networks. In WDM networks, the optical layer provides circuit-switched lightpath services to the client layer such as IP, SONET and ATM. The set of lightpaths in the optical layer defines the virtual topology. Since the optical switches are reconfigurable, the virtual topology can be reconfigured in accordance with the changing traffic demand pattern at theclient layer in order to optimize the network performance. We present a new approach to the virtual topology reconfiguration and loadbalancing problem for wavelength-routed, optical wide-area networks under dynamic traffic demand. By utilizing the measured Internet backbone traffic characteristics, our approach follows the changes in traffic without assuming that the future traffic pattern is known. For the simulation traffic modeling, we collected the data from real backbone traffic. Experiments show that the standard deviation compared to previous technique is reduced.

WebSHArk 1.0: A Benchmark Collection for Malicious Web Shell Detection

  • Kim, Jinsuk;Yoo, Dong-Hoon;Jang, Heejin;Jeong, Kimoon
    • Journal of Information Processing Systems
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    • v.11 no.2
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    • pp.229-238
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    • 2015
  • Web shells are programs that are written for a specific purpose in Web scripting languages, such as PHP, ASP, ASP.NET, JSP, PERL-CGI, etc. Web shells provide a means to communicate with the server's operating system via the interpreter of the web scripting languages. Hence, web shells can execute OS specific commands over HTTP. Usually, web attacks by malicious users are made by uploading one of these web shells to compromise the target web servers. Though there have been several approaches to detect such malicious web shells, no standard dataset has been built to compare various web shell detection techniques. In this paper, we present a collection of web shell files, WebSHArk 1.0, as a standard dataset for current and future studies in malicious web shell detection. To provide baseline results for future studies and for the improvement of current tools, we also present some benchmark results by scanning the WebSHArk dataset directory with three web shell scanning tools that are publicly available on the Internet. The WebSHArk 1.0 dataset is only available upon request via email to one of the authors, due to security and legal issues.

A Survey on the Research Trends in the Field of Eco and Eco-friendly Fashion in Korea - Focused on Journal Publications from 2010 through 2014 - (한국 에코·친환경패션 분야의 연구동향 - 2010년부터 2014년까지 학회지를 중심으로 -)

  • Choi, Hae-Joo
    • Journal of the Korean Society of Costume
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    • v.66 no.5
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    • pp.163-173
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    • 2016
  • As the severity of environmental problems has come to light in recent times environmental protection has garnered more interest and importance. The purpose of this study was to determine the current research trends in ecofriendly fashion in Korea by analyzing the research trends related to eco fashion, provide information necessary for developing eco and eco-friendly fashion in the future, and set the research direction for related research. The study analyzed 1,746 research papers in Journal of Korean Society of Costume, Journal of the Korean Society of Clothing and Textiles, Research Journal of the Costume Culture, and Journal of the Korea Fashion and Costume Design Association from 2010 to 2014, and a total of 55 research papers related to eco fashion were selected. Major conclusions of the study are as follows: First, Journal of the Korean Society of Clothing and Textiles published the most papers on eco fashion, Journal of the Korea Fashion and Costume Design Association published the fewest. Second, the highest number of research papers published in a year was 14 in 2014. Only a small number of papers were published in 2012, but the figure increased in 2014. Third, the most frequently covered topic among the 12 topics was the 'eco-friendly' topic with 13 papers (23.64%), followed by topics on corporate social responsibility (CSR), eco, sustainable, green, ethical, and recycle, respectively. The 7 topics above were covered by 47 of the selected 55 papers (85.45%). Fourth, the following research methods were used: the questionnaire method, literature review, case study, Internet search, costume construction, online survey and interview. The questionnaire method was used in 22 papers (29.33%), making it the most frequently used method. Fifth, fields of research were divided into fashion design(19 papers, 34.55%) and fashion marketing(36 papers, 65.45%). Papers on fashion design was published the most in 2010, and fashion marketing papers peaked in 2014. The use of eco fashion will be expanded in various ways in terms of country, firms and consumers in the future.

Studies on the Satisfactions of Eldery Welfare Professionals in the Northern Gyeonggi-do Area (경기북부 노인복지 전문인력에 대한 만족도 연구)

  • Choi, Byung-Bum
    • The Korean Journal of Food And Nutrition
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    • v.22 no.2
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    • pp.215-222
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    • 2009
  • The principal objective of this study was to assess the demands and satisfactions of silver welfare professionals for elderly individuals residing in the Northern Gyeonggi-do area. To this end, a survey was conducted to investigate elderly individuals and employees related with them in terms of their recognition, interest, and involvement in a labor training program. The sources of health information the subjects received included mass media(50%) and health professionals(41%), and they tended to trust the information they received from health professionals(64%) and the mass media(26%). In the case of health professionals working at silver care facilities, the sources of health information to which they had access were: mass media (51%), health professionals(20%), internet(14%), reliable health professionals(56%), mass media(22%), and books related to health(18%). Elderly subjects' reasons for satisfaction with the facilities were as follows: access to meals(32%), elderly communities(24%), and good facilities(22%), whereas the reason subjects reported dissatisfaction with social difficulties(68%), bad facilities(20%), and programs(12%). The degrees of satisfaction of the respondents with the facility's employees were reported as follows: life manager(28%), nurse(16%), and social worker(15%), whereas the subjects reported some degree of dissatisfaction with: nurses(29%), care helpers(17%), and facilities officers(13%). The priorities of the elderly welfare-related information were: disease and health(49%), daily life support(17%), nursing(11%), welfare facilities(8%), and the principal issues they reported as being relevant to elderly individuals were: palsy(16%), arthritis(14%), diabetes (12%), hypertension(10%), dementia(6%). They reported that the most important personnel for elderly in the future would be care managers(44%) and care helpers(21%). Via this developmental program of silver health care professionals, a variety of new job opportunities may be provided in the future, and a program related to the silver service industry must be established as soon as possible.