• 제목/요약/키워드: fruits/vegetables

검색결과 1,101건 처리시간 0.025초

스토리텔링 마케팅이 소비자의 가치 인식 및 가격 지불의사에 미치는 영향 분석 - 스마트팜 재배 과채류를 사례로 - (An Analysis of the Effect of Storytelling Marketing on Consumers' Value Perception and Willingness to Pay - The Case of Fruits and Vegetables Grown in Smart Farms -)

  • 김성휘;이춘수
    • 한국유기농업학회지
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    • 제32권2호
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    • pp.203-231
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    • 2024
  • Smart farm farmers invest a lot of facility costs, time and effort. Product differentiation using storytelling marketing is important for the profitability of smart farms, since it is not easy to differentiate products between fruits and vegetables grown in smart farms and conventional facilities. This study empirically analyzes the effect of storytelling marketing on consumers' value perception and willingness to pay for fruit and vegetables grown in smart farms. For this purpose, the survey is conducted on 1,050 consumers and the main results are as follows. First, as a result of evaluating consumers' value perception, consumers perceive the value of comparative products (product 2 and 3) to be higher than the base product (product 1). Product 2 and 3 provide richer stories than product 1. Second, the willingness to pay for product 3, which provides the richest story, was the highest, followed by product 2, and then product 1. This means storytelling marketing could be an effective strategy that increases the value of fruits and vegetables grown in smart farms. Third, more than half of the respondents are willing to use QR codes when purchasing fresh agricultural products. Farmers could use QR codes to provide rich stories for effective storytelling marketing.

Effect of Spent Mushroom Compost of Pleurotus pulmonarius on Growth Performance of Four Nigerian Vegetables

  • Jonathan, Segun Gbolagade;Lawal, Muritala Mobolaji;Oyetunji, Olusola Jacob
    • Mycobiology
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    • 제39권3호
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    • pp.164-169
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    • 2011
  • Spent mushroom compost (SMC) of Pleurotus pulmonarius (an edible fungus) was used as soil conditioner for the improvement of growth of four common Nigerian vegetables (Abelmoschus esculentus, Lycopersicum esculentum, Capsicum annum and Capsicum chinense). The results of these investigations showed that the vegetables responded well to the SMC treatment. Each of them attained its best growth and gave the highest number of flowers and fruits when planted on 6 kg of depleted garden soil supplemented with 600 g of SMC. The control experiment that has the seedlings of the vegetables planted on 6 kg of depleted garden soil only, without the application of SMC, showed stunted and poor growth, with few or no flower and fruit production. A. esculentus was the best utilizer of iron utilizing 118.0 mg/kg in the SMC used. Similarly; this vegetable utilized 1.48 mg/kg of nitrogen in the SMC. The highest height in each vegetable was attained with 6 kg of depleted garden soil supplemented with 600 g of SMC. At 9 wk, A. esculentus has the mean height of 85.0 cm while these values significantly increased to 100.00 cm at 14 wk ($p{\leq}0.05$). At 9 wk, L. esculentum has the highest mean height of 65.00 cm which increased to 71.00 cm after 14 wk. It was also observed that A. esculentus has the highest mean number of fruits (9.00), followed in order by C. chinense (8.00) and L. esculentum (7.00) ($p{\leq}0.05$) while, C. annum produced the least mean number of fruits (5.00). No fruits production was seen in the control experiments. The results of these findings were discussed in relation to the usage of SMC as possible organic fertilizer for the improvement of growth of vegetables in Nigeria.

채소 및 과일의 섭취가 백내장 유병율에 미치는 영향 : 2012년 국민건강영양조사 자료를 이용하여 (Intake of fruits and vegetables may modify the risk of cataract in Korean males: data from Korean National Health and Nutrition Examination Survey 2012)

  • 이은경;최정화;허영란
    • Journal of Nutrition and Health
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    • 제51권5호
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    • pp.423-432
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    • 2018
  • 본 연구는 국민건강영양조사 자료 중 안검진이 가장 처음 진행된 2012년 자료를 바탕으로 남성 1,332명 (환자 222명) 및 여성 2,012명 (환자 337명)에서 나타난 채소 및 과일류 섭취 종류와 수준이 백내장에 미치는 영향을 분석하였다. 남자 대상자의 낮은 TVF, TV, NSV, NSVF 섭취량은 백내장 위험을 약 1.4 ~ 1.7배 증가시키는 것으로 나타났으나, 여자 대상자에서는 식이섭취와 백내장 위험도의 사이에 의미있는 상관성이 관찰되지 않았다. 본 연구결과는 한국인 남성의 백내장 위험률 감소를 위해 충분한 채소와 과일을 섭취이 권장되며, 이를 위해 다양한 보건 영양 정책의 개발과 효과적 시행이 필요함을 시사한다.

야채 및 과일추출물의 항산화작용과 산화적 염색체손상에 대한 억제효과 (Antioxidative Activity and Protection of Oxidative Chromosomal Damage by Vegetables, Fruits Extract and Their Functional Liquid Formulation)

  • 이승철;허찬;이승현;김현표;허문영
    • 약학회지
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    • 제48권2호
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    • pp.111-116
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    • 2004
  • The ethanol extracts of mixed vegetables (Bioactive Vegetables, BV), mixed fruits (Bioactive Fruits, BF) and their liquid formulation (Chungpae Plus , CP) were evaluated for their antioxidative and antigenotoxic activities. They were shown to possess the significant free radical scavenging effect against 1,1-diphenyl-2-picryl hydrazine (DPPH) radical generation and were revealed to show the inhibitory effect of lipid peroxidation as measured by malondialdehyde (MDA) formation although the potencies were not higher than those of vitamin C. They did not possess any pro-oxidant effect on bleomycin-Fe(III) dependent DNA degradation, whereas vitamin C showed strong pro-oxidant effect. Furthermore, oral administration of BV and BF inhibited micronucleated reticulocyte (MNRET) formation of mouse peripheral blood induced by KBrO3 treatment in vivo. CP also showed significant inhibition under same experimental condition. Therefore, the liquid formulation (CP) containing BV and BF may be a useful natural antioxidative and antigenotoxic agent by scavenging free radicals, inhibition of lipid peroxidation and protecting chromosomal damage.

경매를 활용한 근거리 분할 물류운영이 물류비용에 미치는 영향에 관한 연구 (A Study on the Effects of Auction-Based Short Distance Division Logistics Operation on Logistics Costs)

  • 김병찬
    • 디지털산업정보학회논문지
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    • 제12권3호
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    • pp.299-309
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    • 2016
  • This study proposed a logistics plan for sending supply to be distributed to areas other than producing areas to wholesalers and allocating supply to be distributed to areas near producing areas to local distribution center in the vicinity instead of shipping the entire quantity to wholesalers for fruits auction to increase the competitive edge of the domestic fruits and vegetables logistics market in the ear of infinite competition. A video auction-based short distance division logistics operation model was developed to enhance competitiveness related to the circulation of fruits and vegetables, reduce logistics costs, and rationalize logistics by distributing the items sent to wholesalers through field auction and the shipments at local distribution center to neighboring areas through video auction connected to wholesalers real-time. The study especially came up with a logistics rationalization plan by examining and analyzing the stages and costs of transportation between producing areas and wholesalers on the circulation routes of fruits.

한국인 상용 과일과 채소의 계절별 영양성분 변화 : 수분, 단백질, 지방, 아스코르브산, 베타-캐로틴 함량 (Seasonal variations of nutrients in Korean fruits and vegetables : Examining water, protein, lipid, ascorbic acid, and ${\beta}-carotene$ contents)

  • 김미정;김주현;오현경;장문정;김선희
    • 한국식품조리과학회지
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    • 제23권4호통권100호
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    • pp.423-432
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    • 2007
  • 본 연구에서는 우리나라 농산물 중 한국인이 주로 많이 섭취하는 채소나 과일을 중심으로 봄, 여름, 가을, 겨울의 4 계절 간 성분의 차이가 있는지를 알아보고자 하였다. 따라서 4 계절에 모두 구입 가능하면서 섭취빈도가 높은 과일 4종, 채소 17종 총 21종을 봄, 여름, 가을, 겨울 계절별로 구입하여 그 성분을 분석하였다. 분석에 사용된 식품재료는 가식 부위만을 손질하여 약 30-60 g을 택하여 $-50^{\circ}C$ deep freezer에 보관하였다가 24시간 후 동결건조 시켜 분말로 만든 다음 영양성분을 분석하였다. 영양소는 채소나 과일이 함유하고 있는 주요 영양성분으로 비타민 중 비타민 C와 베타 캐로틴(${\beta}-carotene$)을 HPLC로 분석하였으며 수분함량 및 지방과 단백질 함량도 분석하였다. 그 결과는 다음과 같이 요약할 수 있다. 1. 분석한 4종의 과일은 대개 84-89%의 수분을 함유하였으며, 채소는 과일보다는 더 많은 수분을 보유하는 것으로 나타났으며 분석한 채소 중에서는 오이가 가장 수분 함유율이 높았다. 과일 중에 사과 및 배의 경우에는 봄, 여름에 가을, 겨울에 비해 수분 함량이 많은 경향을 보였으며 귤과 딸기는 계절별 수분 함량 차이는 크지 않았다. 채소 중에서는 양파의 경우 여름 겨울에 봄가을에 비해 수분함량이 적었으며, 시금치는 여름에 가을에 비해 수분함량이 많았으며 가을, 겨울, 봄, 여름의 순서로 수분함량이 증가하였다. 2. 식품별 단백질 함량은 본 연구에서 분석한 식품에서는 2% 미만이었는데, 과일은 1% 미만이었으며 채소에서는 시금치, 꽃상추, 상추, 냉이, 콩나물, 깻잎, 양송이가 1%를 넘었다. 가을철 과일인 사과, 배, 귤의 경우 봄철에 가장 단백질 함량이 많은 것으로 나타났다. 시금치는 겨울철에 당근은 가을철에 단백질 함량이 많았고, 깻잎은 여름과 겨울에 많았고, 상추는 봄과 겨울에 단백질 함량이 더 많았다. 3. 지방 함량을 보면, 과일의 경우 귤이 사과나 배보다는 지방이 많았으며 채소에서는 콩나물이 1% 이상의 지방을 함유하는 것으로 나타났다. 채소에서 오이, 시금치, 깻잎, 풋고추, 브로콜리, 양송이는 겨울철에 더 많은 지방을 함유하는 것으로 나타났다. 4. 비타민의 경우, 귤은 사과나 배보다는 많은 양의 ascorbic acid와 ${\beta}-carotene$을 포함하고 있으며 특히 가을과 겨울의 사과, 배, 귤에는 봄이나 여름보다는 다량의 아스코르빈산과 ${\beta}-carotene$이 함유되어 있음을 알 수 있었다. 채소에는 과일보다는 전반적으로 더 많은 아스코르빈산을 함유하고 있으며 가을이나 겨울철의 배추나 무에는 봄과 여름철에 비해 더 많은 아스코르빈산을 함유하는 것으로 나타났다. 반면 다른 채소의 경우에는 배추와 무만큼의 뚜렷한 계절별 차이를 볼 수 없었다. 채소 중에서는 시금치, 당근, 냉이, 깻잎, 미나리, 브로콜리가 다량의 ${\beta}-carotene$을 함유하고 있으며 특히 깻잎과 당근의 함유량이 많았다. 호박, 시금치, 풋고추와 같은 채소는 다른 계절에 비해 겨울에 ${\beta}-carotene$ 함유량이 많으나 식품에 따라 계절별 차이는 다소 다르게 나타났다. 그러므로 과일과 채소의 경우에 제철에 다른 계절에 비하여 주성분이라고 할 수 있는 ascorbic acid와 ${\beta}-carotene$의 함량이 더 많으며 특히 한국의 전통적인 식재료라 할 수 있는 배추와 무의 경우에 가을과 겨울에 더 많은 양의 ascorbic acid와 ${\beta}-carotene$을 함유하므로 경제적으로 가격도 싼 제철에 과일과 채소를 구입하는 것이 바람직하다고 제안된다.

지역 농산물의 조단백질과 아미노산 조성 비교 (Crude Protein and Amino Acid Composition of Local Agricultural Products)

  • 설희경;고희숙;제희정;김낙구;최달연;하기정
    • 한국식품영양학회지
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    • 제30권4호
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    • pp.796-803
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    • 2017
  • This study investigated the crude protein and amino acid contents of local agricultural products widely and specifically grown in Korea, including 25 vegetables and 13 fruits. The crude protein content of vegetables and fruits ranged from 0.46 to 6.53% and 0.29 to 2.23%, respectively. Totally, 17 types of amino acids were found in most samples. The total amino acid content of vegetables and fruits ranged from 457.38 to 9,303.18 mg% and 368.82 to 3,118.75 mg%, respectively. The total amino acid contents of garlic and passion fruit was higher compared to other vagetables and fruits. The calibration curves of the standard components showed good linearity ($r^2$>0.99), except Met ($r^2=0.989$). The limits of LOD and LOQ were in the range 0.034 to $0.991{\mu}g/mL$ and 0.009 to $0.474{\mu}g/mL$, respectively. The results of the study can serve as a fundamental source of information regarding crude protein and amino acids contents in food, for diet planning.

Intakes of vegetables and related nutrients such as vitamin B complex, potassium, and calcium, are negatively correlated with risk of stroke in Korea

  • Park, Yong-Soon
    • Nutrition Research and Practice
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    • 제4권4호
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    • pp.303-310
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    • 2010
  • Consumption of vegetables and fruits is associated with a reduced risk of stroke, but it is unclear whether their protective effects are due to antioxidant vitamins or folate and metabolically related B vitamins. The purpose of the study was to test the hypothesis that intake of fruits and vegetables, which are major sources of antioxidant and vitamin B complex vitamins, reduces the risk of stroke. Cases consisted of patients diagnosed with first event of stroke (n = 69). Controls (n = 69) were age-, sex-, and body mass index-matched to cases. Multivariable-adjusted regression analysis showed that subjects who ate four to six servings of vegetable per day had a 32% reduction in the risk of stroke, and those with more than six servings per day had a reduction of 69% after adjusting for age, sex, BMI, and family history of stroke. Intakes of total fat, plant fat, calcium, potassium, vitamin $B_1$, vitamin $B_2$, vitamin $B_6$, niacin, and folate were significantly and negatively associated with the risk of stroke. Although the trend was not significant, stroke risk was reduced in the second quartile (1.21-2.66 servings per week) of fish intake. However, intake of fruits (average daily intake of 1.0 serving) and antioxidant vitamins such as carotene, vitamin C, and vitamin E was not associated with the risk of stroke. In conclusion, our observational study suggests that intake of fat and vegetables, rich sources of vitamin B complex, calcium, and potassium may protect against stroke.

과일.채소중 식이섬유의 분석법 검토 및 함량 분석 (Determination of Dietary Fiber Content in Some Fruits and Vegetables)

  • 이경숙;이서래
    • 한국식품과학회지
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    • 제19권4호
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    • pp.317-323
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    • 1987
  • 국내의 공업적 등급의 시판용 효소제를 사용하며 AOAC에서 공인된 enzymatic-gravimetric 방법에 따라 과일 4종류(사과, 배, 복숭아, 감)와 채소 4종류(무우, 상추, 배추, 배추김치)에 대한 식이심유의 함량을 측정하였다. 국내의 시판용 효소제를 사용하였을 때 AOAC가 추천하는 정제된 효소제에 대하여 효소역가 1/10, 반응시간 2배의 조건을 채택하여 과일 채소 중 식이섬유의 함량을 측정할 수 있었다. 과일, 채소의 건조물중 식이섬유의 함량은 과일의 경우 총함량은 $9.4{\sim}28.8%$, non-cellulosic polysac-charide 함량은 $1.8{\sim}7.8%$, cellulose 함량은 $3.7{\sim}5.8%$, lignin 함량은 $1.3{\sim}11.3%$의 범위이었다. 채소의 경우 총함량은 $26.0{\sim}35.7%$, non-cellulosic polysac-charide 함량은 $12.3{\sim}14.4%$, celluose 함량은 $12.3{\sim}19.7%$, lignin 함량은 $1.4{\sim}7.4%$의 범위이었다. 과일, 채소의 건조물중 조섬유함량은 과일의 경우 $3.5{\sim}6.7%$, 채소의 경우 $9.1{\sim}13.8%$의 범위이었다. 따라서 과일, 채소중 조섬유함량은 식이섬유의 $12{\sim}50%$만이 정량되는 것으로 나타났다.

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Comet Assay를 이용한 항산화 비타민과 과일.야채즙의 인체 임파구 세포 DNA 손상 감소 효과 비교 (Comparison of the Protective Effect of Antioxidant Vitamins and Fruits or Vegetable Juices on DNA Damage in Human Lymphocyte Cells Using the Comet Assay)

  • 전은재;박유경;김정신;강명희
    • Journal of Nutrition and Health
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    • 제37권6호
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    • pp.440-447
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    • 2004
  • In this study the in vitro protective effects of several antioxidant vitamins (vitamin C, $\alpha$-tocopherol, $\beta$-carotene), fruits and vegetables (strawberry, tangerine, orange and 100% orange juice, carrot juice), on the levels of isolated human lymphocyte DNA damage was measured using Comet assay. Comet assay has been used widely to assess the level of the DNA damage in the individual cells. Lymphocytes were pre-treated for 30 minutes with antioxidant vitamins (10, 50, 100, 500 $\mu$M) or fruits$.$vegetables (10, 100, 500, 1000 $\mu$g/ml), an4 then oxidatively challenged with 100 $\mu$M $H_2O$$_2$ for 5 min at 4$^{\circ}C$. The protective effect of antioxidant vitamins against DNA damage at a concentration of 50 $\mu$M were 50% in vitamin C, 32% in $\alpha$-tocopherol, whereas, fJ-carotene showed a 55% protection at a dose as low as 10 $\mu$M. The inhibitory effects of DNA damage by strawberry, tangerine, orange, orange juices, carrot juices were 50 - 60% with wide ranges of doses. The results of the present study indicate that most the antioxidant vitamins and fruits$.$vegetables juices produced a significant reduction in oxidative DNA damage.