• 제목/요약/키워드: founding

검색결과 329건 처리시간 0.025초

장애인 창업의 마케팅전략을 통한 활성화 방안 연구 (Revitalization through a Marketing Research Foundation of the Disabled)

  • 정은혜
    • 유통과학연구
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    • 제13권2호
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    • pp.105-112
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    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.

공공도서관 개관장서 구축 방안 연구 (A Study on the Development of the Founding Collection in Public Libraries)

  • 장덕현
    • 한국도서관정보학회지
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    • 제48권4호
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    • pp.303-320
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    • 2017
  • 이 연구는 공공도서관을 건립하고 개관하는 과정에서 새롭게 구축되는 개관장서 구성의 방법론에 대하여 논하고 있다. 최근 지역자치단체 등이 공공도서관을 지속적으로 설립하고 있는 것은 매우 고무적이다. 반면, 도서관의 가장 중요한 요소인 장서구성에 대한 방법론이 정립되어 있지 않아 일선에서는 혼선의 여지가 있다, 이에 따라 이 연구에서는 최근 개관한 10개 공공도서관의 개관장서 구축 사례를 검토하여 장서개발정책 수립, 장서구성기본계획 수립, 개관장서 규모 도출, 그리고 향토자료 구축 방안 등의 측면에서 표준적인 공공도서관 개관장서 구축방안을 모색하고자 하였다.

차일드의 『호보목』에 나타나는 미국 건국과 타자화된 미원주민 재현의 정치성 (Founding America and the Politics of Representing Native-Americans as the Other in Child's Hobomok)

  • 손정희;김여진
    • 영미문화
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    • 제10권2호
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    • pp.99-125
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    • 2010
  • This paper explores the political significance of a literary work, the hidden side beneath the ideology of founding America in Lydia Maria Child's Hobomok which reconstructs the history of the colonial period. The ideological strategy of founding America on racial discrimination is given a repeated representation in 19th-century American novels. Most works shed a negative light on Native Americans, whereas Hobomok stands out by presenting a positive picture of a miscegenation between a Native American man and a white woman, the acculturation of a half Indian into the white society. Furthermore, Child undoes distorted stereotypes about native Americans, exposing the Puritans' intolerant and exclusive attitudes and criticizing men who forced women to be obedient for the cause of nation and religion. However, Child also shows that she could not be free from the ideology of founding America which insisted on the superiority of the white's racial identity and excluded the Native Americans as beings who were destined to vanish gradually but eventually. Although Hobomok revises stereotypical representation of Native Americans as the other, it also serves for a political purpose, showing a politically inseparable relationship between literary works and the ideology of founding America.

A Study on Small Business Development and Support Policies

  • Yun, Jeong-keun;Jeong, Eun-hye
    • 유통과학연구
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    • 제10권1호
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    • pp.23-31
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    • 2012
  • The number of small businesses being founded nationally is constantly increasing and various kinds of aggressive efforts are being made to remain competitive. As such, political support by the government for small businesses that have great productivity and competitiveness must increase. The founding of small businesses is being promoted by the government in order to boost the economy, and interest in founding new businesses is high amongst not only college students, but even general workers. Thus, the purpose of this study is to examine problems regarding the founding of small businesses, and to give new businesses a competitive edge by presenting political answers to these problems. After analyzing the status of current issues concerning the foundation of small businesses, this paper suggests some positive policy alternatives. Existing studies on small businesses were focused on the promotion of small and medium distributors, and studies on policy alternatives aimed directly at promoting the businesses are, so far, insufficient. Further studies are required to examine political alternatives from the perspective of the roles of non-profit organizations, which the Government is responsible for, in supporting small business.

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일본(日本)의 지방공문서관(地方公文書館)과 지방기록관리(地方記錄管理) -문서관(文書館)과 역사자료관(歷史資料館)의 설립과정을 중심으로- (Prefectural Archives and Records Management at Prefectural Governments in Japan)

  • 김종철
    • 기록학연구
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    • 제11호
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    • pp.215-254
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    • 2005
  • This thesis aims to study the founding process and operation of the prefectural archives of Japan and to put that knowledge to the founding regional archives in Korea. Now 28 among 47 Prefectural Governments in Japan have founded and operated the prefectural archives. While Kyoto Prefectural Library and Archives, Nagano Prefectural Museum of History, Gifu Prefectural Virtual Museum of History, The Archives of Hyogo Prefectural Government, Ibaraki Prefectural Museum of History and Hukushima Prefectural Archives are on the type of Prefectural Museum of History, the rest of them are on the type of Archives. The Prefectural Museum of History in Japan has a complex function as the museum, the library, and the archives. But the Prefectural Museum of History seems to be a sort of transient phenomenon to Archives. The reason which Prefectural Museum of History can not develop into the Archives is not so much owing to financial difficulties as lack of understanding on the function of Archives. The thesis shows founding process of each prefectural archives. Especially, the case study on the Kanagawa Prefectural Archives, Okinawa Prefectural Archives was arranged by the detailed data investigation. Comparing with other prefectures, these three prefectural archives have a system in the collection and arrangement process of current official records, paleography and many other materials, and construct records management system with institutionalizing accession, arrangement, and opening of official records by regulations, rules and so forth. But because of historical background and character in each region, the difference may exist in the founding process of three prefectural archives. Before central archival institution, National Archives of Japan, is founded, the prefectural archives have been founded at each region and they have gained relatively independent status so that decentralism in the system of managing records could be possible. And the private historical organizations had many influences on the founding process of National Archives of Japan. Of course the Japanese Archives system may have many differences from Korean regional archives. While Japan established Archives institute for itself with localism, Korea has not settled the system of self-government still. Moreover, financial difficulties on founding regional archives and lack of understanding of the Archives remained in Korea. And yet with regard to the founding regional archives in Korea, the case of operation and founding process of prefectural archives of Japan may be of great value.

Effect of Entrepreneurial Passion and Positive Emotions on Customer Responses: Mixed Methods Approach

  • HAN, Youngwee;HAN, Sangho
    • 유통과학연구
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    • 제18권5호
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    • pp.35-47
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    • 2020
  • Purpose: In the highly competitive franchise market, the perceived entrepreneurial passion and emotions of customers are very important, because it impacts on the success of companies. Thus, the purpose of this paper is to suggest how the impact of the franchise entrepreneurial passion and positive emotions on the brand trust and loyalty of customers. Research design, data and methodology: This study analyzes data was collected through questionnaires on customer(n=480) who had visited franchise restaurants. Analysis of used collected data was based on the mix method using quantitative and qualitative comparative analysis. Results: The quantitative analysis results showed inventing passion, developing passion, positive emotions that perceived by customers have a positive impact on brand trust. On the other hand, founding passion did not have an impact on loyalty in quantitative analysis. but when combined with developing passion in qualitative comparison analysis, but when combined with developing passion in qualitative comparison, that became the sufficient condition of high loyalty of customers. Conclusions: The franchisor of the Korean franchise industry is indiscriminately overusing the founding franchisees, causing social problems. In this situation, founding passion can have a negative impact on customers. Therefore, the franchisors must have management capabilities by strictly managing the founding rules of the franchisee and disclosing the corporate vision.

중국 대학생의 창업 의도에 관한 연구 (Study on Entrepreneurial Intention of Chinese University Students)

  • 권기환
    • 무역학회지
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    • 제45권1호
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    • pp.65-82
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    • 2020
  • Due to their participation in commercial activities between countries, many small and medium-sized trading companies are more of a born-global venture. The entrepreneurial intention is one of the key drivers impacting the formation of this born-global venture. In recent the importance of venture founding has been emphasized on a global scale. How to revitalize venture founding is becoming a nation-wide challenge in emerging economies as well as advanced countries. In particular, under the banner of 'Many people founding venture, Many people creating innovation', a new-coined word 'Choangker', an innovative founder of a venture, appeared in China. Existing studies have focused on entrepreneurial intention as a key driver that could affect whether a latent entrepreneur would actually found a venture or not. In this paper, we wanted to investigate what factors influence the entrepreneurial intention of the Chinese university students. Results of statistical analysis show that self-efficacy, personal experiences, supporting activities for venture founding, and social networks have positive effects on entrepreneurial intention of the Chinese university students. These results are similar to the claims of previous studies on the factors that influence the entrepreneurial intention of university students. In the future, researches on the entrepreneurial intention of the Chinese university students should be carried out to reflect the institutional characteristics at the national level.

공동창업의 단계별 성공요인에 관한 연구: 기회형 창업기업 사례를 중심으로 (A Study on the Success Factors of Co-Founding Start-up by Step: Focusing on the Case of Opportunity-type Start-up)

  • 윤성만;성창수
    • 벤처창업연구
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    • 제18권1호
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    • pp.141-158
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    • 2023
  • 창업가 관점에서 스타트업의 태생적 한계를 이해하고 실패에 대한 위험부담을 줄이며 성공을 위해 가장 중요한 요인 중 하나는 인재 즉, 창업팀의 구성이다. 이에 예비창업 단계 또는 창업초기 단계의 창업가들이 경험하는 공통적인 고민은 단독창업과 공동창업에 대한 선택일 것이다. 그럼에도 우리나라는 현재 단독창업 비중이 공동창업 대비 현저히 높은 실정이다. 이에 반해 다수의 성공적인 글로벌 혁신기업은 공동창업의 형태라는 점에 주목하여 공동창업 기업의 성공요인에 관해 고찰하였다. 관련 선행연구 대부분 창업의 생존과 성공에 미치는 요인으로 창업가 개인의 역량과 특성을 규명하는 연구들로서 실제 창업생태계 현장에서 흔하게 볼 수 있는 동업 즉, 공동창업에 관한 연구는 부족한 실정이다. 따라서 본 연구는 기회형 창업에 성공한 국내 스타트업의 공동창업자를 대상으로 심층 인터뷰와 관련 자료의 수집, 맥락 정보의 분석 및 선행연구 고찰을 통한 다중사례 연구를 시도하였다. 이를 통해 공동창업의 단계별 특성과 핵심 성공요인을 도출하는 모델을 제언하였다. 연구결과, 예비창업 단계의 핵심요소는 '기회', 성공요인은 '창업가의 경험을 통한 기회인식'과 '아이디어 개발'로 나타났다. 창업초기 단계의 핵심요소는 '창업팀', 성공요인은 '창업팀의 신뢰와 상호보완'으로 '창업팀의 다양성과 동질성'이 조화를 이루어 시너지 효과가 발휘되는 것을 확인하였다. 또한 창업초기 공동창업자 간 발생하는 갈등은 창업생존에 중요한 영향을 미치는 것으로 나타났다. 창업팀 갈등은 끊임없는 '의사소통을 통한 상호이해와 존중', '명확한 업무구분과 역할분담'으로 극복할 수 있음을 확인하였다. 창업성장 단계의 핵심요소는 '자원', 성공요인으로 '우수인재 확보'와 '외부자금 조달'이 주요 요인으로 나타났다. 이러한 결과는 창업학 연구에서 한정된 자원과 경험 부족 및 실패에 대한 위험부담 등 창업기업의 한계점을 극복하고 성공률 제고를 위한 대안 중 하나로 공동창업의 형태가 주목받는 상황에서 창업을 준비하는 예비 창업가들과 창업생태계의 다양한 이해관계자들에게 시사하는 바가 있다.

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국내시장지향 벤처와 해외시장지향 벤처의 특성 비교 (Comparison of the Characteristics between Domestic New Ventures and International New Ventures)

  • 박상문
    • 기술혁신학회지
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    • 제8권2호
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    • pp.809-831
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    • 2005
  • This paper explores the difference between domestic new ventures(DNV) and international new ventures (INV). New ventures pursue business opportunities in their target markets armed with experienced founding team, distinctive competitive strategies, and different entry time at foreign market. As a result, INVs were founded by larger number of founding team and more experienced in international business. Also INVs enter earlier global market and pursue business opportunities than DNVs. in In terms of competitive strategy, INVs highlight continuous quality improvement and diverse customers compared to DNVs focused on intellectual property rights. INVs get higher profitabilities in financial performance. Finally, this paper suggests some managerial implications for new venture to explore business opportunities in the global markets.

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서비스주의 국가사례 연구: 대한민국 건국과 발전 지혜 (A Case Study on Servicism: Korea's Founding and Development Wisdom)

  • 김현수
    • 서비스연구
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    • 제12권2호
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    • pp.135-151
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    • 2022
  • 본 연구는 대한민국 운영 지혜를 인류사회의 자산으로 구축하는 연구로서 서비스주의 기반으로 수행되었다. 건국 직후 참혹한 3년 전쟁을 겪었음에도 불구하고 유례가 없는 초고속 성장을 하며 세계 유수의 강국으로 발전한 대한민국의 건국과 발전 사례는 중요한 연구 대상이 된다. 그 성공 요인은 건국 사상 및 그 운용의 탁월함에 있다는 기초 분석에 의거하여, 본 연구는 거시적인 분석을 수행하였다. 건국 활동수행과정에서 한국인들에게 내재되어 있던 원천 사상은 조선왕조 말기에 국기로 만들어졌던 태극기의 태극사상임을 확인하였다. 대한민국 건국주체들은 태극 사상을 의식적 또는 무의식적으로 건국사상으로 채택하였고, 건국 이후 대한민국은 태극사상 기반으로 운영되어 초고속 발전을 이루어 냈다. 태극사상은 인류공통진리인 서비스철학에 기반을 두고 있기 때문에 더욱 큰 성공으로 이어졌다고 볼 수 있다. 본 연구에서는 오랜 대륙문명 국가에서 새로운 해양문명을 받아들여 건국된 대한민국이 건국을 준비한 과정, 건국의 과정, 건국후 국가를 운영한 과정 등을 전체적으로 분석하였다. 특히 대륙문명의 강점과 해양문명의 강점을 필요한 상황에서 적절히 활용한 건국주체들의 탁월한 지혜를 발굴하였고, 두 대립자 간의 치열한 경쟁을 통한 발전이라는 동태적 운용모델이 초고속 국가발전의 성공요인이었음을 확인하였다. 다양한 사상적 배경과 독특한 개성을 가진 한국인들이 단합하여 하나의 나라를 건국하고 운영하는 것은 대단한 지혜를 필요로 한다. 치열한 경쟁과 협력을 동시에 수행해야 하기 때문이다. 태극사상이 한국인들에게 공통된 기저사상으로 작용하고 있었기에 대한민국 건국이라는 큰 지혜가 발휘될 수 있었다고 볼 수 있다. 필요한 시점에 필요한 문명의 장점을 끌어다 쓰는 능력을 발휘한 건국주체들의 리더십 모델이나, 또 긴장을 잃지 않도록 적정한 시점에 정부를 교체하여 항상 긴장감과 동태성을 유지하며 발전하도록 하는 운용모델이 건국사상에서 비롯되었음을 밝혀냈다. 대한민국이 끊임없이 긴장하며 발전을 구가한 지혜의 근원인 태극 사상은 인류의 지혜로 자산화될 수 있을 것이며, 관련 추가 연구들도 필요하다.