• 한국의상디자인학회지
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• 제14권4호
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• pp.179-190
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• 2012

During recent few years, Bike is arising as one of the most important item of sports market. As well as in domestic markets, customers are demanding specific brands only for young aged riders. Therefore, this study researched current bike wears and suggest digital textile printing with sports wear trends which also have safety and visual impact effectiveness, so it can be satisfied as green products and we also try to suggest sports sensitivity of existing cycle wear to city fashion. The purpose of this study is to figure out 20's-30's female biker attitude for bike wear and their purchasing habits and also their preference, digital textile design of city biker wear based on present condition research of riding wear markets and to establish high quality products with occupying high percentage of global markets and making high profits. For this study, bike wear distributors Survey First, foreign companies generally meet evenly sampling the 20s and 30s targeted vendors 10 companies were selected. 'city sporty ware' or 'casual line' dual 'extreme line' from all manufacturers, including, however did not distinguish it from all the vendors. This higher proportion of the recent upsurge in public and non-professional riders, despite the fact that you can see that the lack of 'Extreme line' compared to the 'casual' line of the city sporty ware production. overall seasonal sales in the spring appeared windbreak jacket, leggings and sweat emissions and at the same time built into the fabric dry faster T-shirt and shorts in the summer sales were higher. autumn jacket and produced excellent warm in winter fleece fabric T-shirts, pants, windshield jacket higher sales. showed improvements in design, improved in the order of the highest and perfect for everyday wear for both. As mentioned, we figure out 20's-30's female rider's attitude for riding suit and their purchasing habits and also their preference, so we can develop riding suit design based on their needs and suggest new design patterns.

• 한국조리학회지
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• 제4권
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• pp.211-224
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• 1998

This study is research about coinage and interpretation of Japanese Menus in luxury hotels in Seoul. Japanese Menus consist of three categories. These can be expressed A+B+C groupings. A represents Ingredients, C represents the cooking method, while B shows the name of a region(B1), the seasoning(B2), and a word that expresses the shape of the food(B3), etc. B can be flexible in meaning. However, the setting, A+B+C, is not always used strictly for these category meanings. Ingredients, A, is sometimes used independently(ex, ぃくとろろ), and at other times B1 + C, B2 + C or B3 + C are used. Sometimes A+C is used without B. The most general expression is Ingredients + the method for cooking(A+C Type). By knowing the menu description the food type and cooking method can be discovered. Most concrete method is Ingredients + procedure for seasoning + cooking method(A+B2+C Type) show how something is made and what kind of seasoning. This method is frequently used for roasted dishes with seasoning. Food which is expressed by A, Ingredients, does not require a complicated cooking process and is fixed by a conventional cooking process without any explanation ; delicacies(珍味), an hors d'oeuvres(前菜), sushi(Japanese vinegared rice delicacies) and sliced raw fish. There are two obstacles in interpreting Japanese Menus. First, we cannot look up the menu words easily in a dictionary because the mixing of Chinese Characters and the pronunciation of them differs from Korean chinese characters. Secondly, the names of Japanese food are inserted with a name of a place or another symbolic word, so they sometimes cannot be translated. We should offer various and accurate information for foreign customers because various Non-Japanese people use these restaurants frequently. This will enable them to enjoy themselves more comfortably. Therefore, you should decide the words carefully and provide an explanation about the complicated parts of the Menu when you work with Menu copywriter.

• 정보학연구
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• 제7권3호
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• pp.63-81
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• 2004

전자상거래가 활성화되어가고 있는 상황하에서 우리나라는 물류의 아웃소싱에 대한 관심이 높아지고 있음에도 불구하고 국내 물류서비스를 담당하고 있는 제3자 물류업체는 규모가 영세하고 전문화된 활동영역이 미미하고, 화주기업의 경우에도 기업 내부정보의 유출과 통제력 약화 등을 우려하여 상호간 유기적 연계가 이루어지고 있지 않은 실정이다. 이에 따라 제3자 물류가 정착되기 위해서는 정부측면에서 불필요한 행정규제를 철폐하고 물류산업 활성활ㄹ 위한 특별법의 제정이 필요하고, 기업측면에서는 효율적인 물류전략 추진, 물류서비스 기반요소 확충, 물류업체 컨설팅 능력 확보, 정보기술에의 투자 등의 다각적인 전략이 요청된다.

• 한국실내디자인학회논문집
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• 제23권4호
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• pp.201-210
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• 2014

Recently, it is considered that the fashion flagship stores are being standardized as they are focusing only on external decorations and that they are hardly expressing their own intrinsic identities. That being the case, the fashion flagship stores are, now, pursuing diversity and are trying for any experimental designs in order to make their spaces more unique than those of other fashion flagship stores are, and regarding customers who would visit the stores, they have this desire to experience spaces, which are all unusual and different, just quickly while they shop. The topic of this study, depaysement which is making it unfamiliar, applies some unfamiliar a stimulus to people, and that makes the users remember this realization of original images and psychological stimuli as long as possible as leading the users to experience those spaces of special values. In the light of that, this study categorizes the features of depaysement into those groups, such as distortion of scales, juxtaposition of foreign materials, fantasy and ambiguity of a boundary, and analyzes the interior spaces of the fashion flagship stores. After all, this study applies depaysement to the fashion flagship stores' interior spaces, which have been all familiarized and standardized through some habitual relations, and works on different stimuli in order to invite the users to experiences of those totally new senses which are different from what the users have been felt in their daily lives. In the end, the study aims to propose ideas for how to design a place attractive enough to make the users revisit the place as after going through such memory process mentioned on the above.

• 한국콘텐츠학회논문지
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• 제19권3호
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• pp.548-556
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• 2019

효과적인 도시브랜드 관리는 해당 도시에 다양한 이점을 제공해 줄 수 있다. 도시브랜드 자산을 갖춘 도시는 수요자인 관광객에게 도시를 정기적으로 방문하는데 동기부여를 줄 수 있으며, 다른 사람들에게 매력적인 관광지로 추천하는데 영향을 미칠 수 있다. 본 연구는 국내 지자체들이 도시브랜드에 관심을 가지고 이를 강화하기 위해 노력하고 있는 시점에서 국내외 관광객을 유치하기 위한 방안으로 도시브랜드 자산과 도시평판 개념을 적용해 살펴보고자 한다. 연구결과, 도시브랜드 자산은 도시의 평판을 제고하는데 긍정적인 영향을 미칠 수 있음을 확인할 수 있었고, 도시브랜드 자산은 관광의도에도 긍정적인 영향을 미칠 수 있다는 결과를 도출했다. 나아가 도시브랜드 자산과 도시평판, 관광의도와의 관계에서는 도시브랜드 자산이 관광의도와 직접효과와 더불어 도시브랜드 자산이 도시평판을 거쳐 관광의도에 영향을 미치는 간접효과도 나타나고 있음을 확인했다. 도시들은 관광객을 유치하기 위한 방안으로 1차 도시브랜드 관리와 2차 도시평판 제고에 힘써야 한다는 점을 시사한다.

• 한국정보시스템학회지:정보시스템연구
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• 제28권3호
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• pp.1-23
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• 2019

Purpose This study examines the role of corporate image and privacy concerns in intention to use of online travel services using data from Vietnam. Design/methodology/approach The data collection was implemented to a student sample at the Foreign Trade University in Hanoi, which has a high concentration of young people who are interested in online travel in Vietnam. The paper based questionnaire was directly delivered to the respondents. After sorting to eliminate unfit samples, the number of responses was 541, which exceeds 500, the minimum number typically required. To test the hypotheses, we applied structural equation modeling (SEM) and Confirmatory Factor Analysis (CFA) was used to evaluate the reliability and validity of constructs in the model. We also used direct, indirect and total effect coefficient to evaluate the total impact of factors on the intention to use online services. Findings This study found that corporate image is positively associated to intention to use online services. It found a link between corporate image and privacy concerns, which suggests another way for firms to address their customers' privacy concerns; corporate image, which has received great attention in traditional offline sales channels, but not in online services, should receive higher attention in IS research. Online travel businesses, besides increasing ease of use, perceived usefulness and trust in their services, should focus on build a reliable corporate image, which can not only promote the service use but also help to eliminate users' the privacy concerns.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.404-412
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• 2022

An increasing number of students from different cultures study in higher primary schools. This trend is due to: 1) the government's discourse on increasing the level of participation of foreign students in national educational programs and the need for internationalization; 2) the need of employers for professionals who are trained to work in a multicultural environment to meet the needs of different markets and customers. Methodology. This study is based on the results of the OECD (2018) structured survey of 1,093 teachers at universities in Australia, Colombia, the Czech Republic, Denmark, Georgia, Malta, Vietnam, Turkey, and Argentina, examined policy, the practice of cultural characteristics in training specialists, and teachers' attitudes to cultural diversity. Results. The attitude and perception of cultural features by teachers does not determine the practice of forming a cultural environment and managing this environment to ensure quality education of students of different nations. The main culturological aspects of training are self-expression of cultural and ethnic identities, expression of cultural characteristics and their value through multicultural activities in universities, teaching students to combat ethnic or cultural discrimination. Therefore, the formation of a multicultural environment in higher education occurs through the activities of students and teachers, which complement each other. The practical value lies in identifying two important components of the formation of cultural diversity among students, such as self-expression of ethnic and cultural identity and the expression of cultural differences by teachers in the course of educational activities.

• 한국콘텐츠학회논문지
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• 제22권7호
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• pp.202-215
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• 2022

본 연구는 현재 소비 그룹인 MZ세대의 주요 정보 소통 및 학습과 놀이 등의 배경이 되는 게이미피케이션 기법과 이에 기반한 디지털 마케팅의 특징을 파악하고, 국내외의 게이미피케이션을 활용한 디지털 마케팅 사례들의 특징과 요소들의 비교 분석을 시도하여 효과적인 MZ세대를 겨냥한 게이미피케이션 디지털 마케팅 방안을 제시하는데 그 목적이 있다. 연구 과정의 요약은 다음과 같다. 첫째, MZ세대와 게이미피케이션의 특징과 정의를 기술하고, 개념을 명확히 하였다. 둘째, 국내외의 게이미피케이션 사례를 비교 분석하였다. 연구 결과, 눈에 보이는 요소들, 예를 들어, PBL(Point, Badge, Leaderboard)에만 초점을 맞춰 게이미피케이션의 메커니즘과 구조들의 유기적 연결에 실패하여 재미를 추구하는 MZ세대의 특성을 반영하지 못하는 게이미피케이션 디지털 마케팅을 경계해야 한다. 또한, 제공하는 보상(포인트, 배지, 리더보드 등)이 아무 가치가 없다고 느껴 보상을 얻는 재미를 잃고 이탈하는 고객들을 방지해야 한다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 춘계학술대회
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• pp.529-531
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• 2022

5세대 이동통신(5G)는 국내외 주요 이동통신사업자의 주도로 상용화하여 스마트폰, 웨어러블, IoT 등 스마트 디바이스 위주로 일반 고객을 대상으로 확산되고 있다. 처음 5G가 도입되었을때 NSA(None-Stand Alone)기술방식을 도입하여 4G 망과 5G 액세스 장비를 활용하였다면 최근에는 SA(Stand Alone) 기술방식을 통해 5G 단독망으로 진화를 점진적으로 확장하여 5G 융합서비스를 실현하고자 하고 있는 추세이다. 3GPP 기술 규격문서에서 언급되어진 SBA(Service-based Architecture) 기반의 5G SA 장비 구성에 대해 통신망 사용자 입장에서 필요한 서비스 위주로의 기능을 구현하기 위한 설계 방안에 대해 연구하고자 한다. 본 연구를 통해 5G시장 진출을 필요로 하는 기업들이 5G SA망에 손쉽게 접근하여 각각의 특화된 5G 융합서비스를 개발하고 보완을 통해 제품의 성능 및 품질 개선이 가능할 것으로 기대 된다.

• Asia Marketing Journal
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• 제14권3호
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• pp.7-26
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• 2012

The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the "Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the 'Korean style discount store'. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's effective crisis management teaches many important lessons and a few core lessons that apply to many companies. One such lesson is the importance of positioning which enabled E-mart to turn crises into opportunities. Granted, the strategy of positioning as the 'Korean style discount store', or 'Lowest price discount store' was possible due to overall support with cost reduction, development and management of their own system, an apprentice educate system, etc. based on an excellent selection of location of the store and efficient distribution systems. Still, the positioning strategy of E-mart was truly ground breaking in distancing itself from its competitors. The lessons from E-mart will help those companies currently in a stagnant situation or a crisis to turn their obstacles into great success.