• Journal of Korean Society for Quality Management
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• v.28 no.3
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• pp.31-43
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• 2000

The Service sector has increased dramatically in importance over the last decade, both internationally and in the Korea. Deregulation of services, growing competition, fluctuations in high quality demand, and the application of the Information Technologies are presenting a considerable challenge to service companies. In gas or oil companies are exposed to foreign competitions, price and promotion competition with other companies. Usually Service Quality includes five dimensions: Reliability, Responsiveness, Assurance, Empathy, and Tangibles. Customers use these five dimensions to form their judgements of service quality, which are based on a comparison between expected and perceived service. The intention of this thesis is to study on the effect of Service Quality upon the Customer Satisfaction in gas or oil station, based on SERVQUAL.

• Journal of Korean Society for Quality Management
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• v.27 no.4
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• pp.191-215
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• 1999

This research was conducted to indentify the differences In the quality of services between the Premier Executive hotels of Kangbuk area and those of Kangnam area in Seoul utilzing "SERVQUAL" a tool designed to evaluate service quality by Parasuraman, Zeithaml and Berry research team. Based on the review of the related literature, eight variables concerning hotel services were identified. The eight variables are hotel facilities, an employee′s neatness, parking facilities, facilities of guest rooms, trust, response, assurance, location and geographic environment of hotels. And then three hypotheses were developed using eight variabies and tested to find which Premier Executive hotels provide foreign customers better services, in Seoul. Conclusively, it is identified that the Premier Executive hotels in Kangnam area provide better service quality than those of Kangbuk area.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.260-269
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• 2005

In order to more effectively respond to the rapidly changing situations of domestic and foreign interior design industries and to expect their further development, not only academic endeavor but also practical one, that is, the introduction of the new interior-design management is necessary. This research aims to establish a preliminary model of interior design management conducted not by customers but by designers who understand the characteristics and structure of business environment. To achieve this, we will investigate and analyze previously suggested theories on interior design management and case examples. In doing so, we hope that this research will facilitate future researches which in turn may come up with more persuasive models of interior design management.

• Journal of Korea Multimedia Society
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• v.17 no.7
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• pp.895-905
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• 2014

Recently the trade show is a massive marketing effort of a particular industry and introduces new products to potential customers, as well as the ability to elevate the brand's image and corporate identity. It is increasing its importance as a venue of communication. In these changes, the exhibition is required to have the emotional approach to enhance the dynamic and creative image of companies. Therefore, the product itself as well as the importance of various visual contents of the exhibition is increasing positive effect of the image and marketing on their products. In this sense, this study analyzes video contents of the exhibition that was held in Amsterdam, the Netherlands, Europe's largest display show 'ISE (Integrated Systems Europe)' in 2013, focusing on the domestic company, Samsung, LG Electronics and other four foreign companies. The analysis is based on the Herbert Zettl's applied media aesthetics related to the video contents, through which we can find the way to the development of exhibition video contents making for Trade show.

• Journal of Korean Society for Atmospheric Environment
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• v.29 no.1
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• pp.105-115
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• 2013

The Korean government amended the Environmental Technology and Industry Support Act to foster the environment industry and support the advancement of domestic environmental companies into overseas markets. The amended act reflects changes in the government's policies on environment related issues. This paper uses outcomes of research conducted on environmental policies in foreign countries and the current status of the domestic environment industry to present long-term strategic plans and measures to support the expansion of environmental companies into the global markets and to vitalize the environment industry at home. The suggestions for assisting domestic companies in making inroads into overseas markets are as follows: building up and expanding cooperative network; fostering promising companies and exports by making the right choices and focuses; diversification of export markets and strengthening supports for development of new customers; promoting supports for winning overseas projects; and developing cooperative projects to respond to climate change in developing countries using the Global Climate Fund (GCF).

• Journal of the Korean Society for Railway
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• v.2 no.2
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• pp.1-5
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• 1999

Based on the development of designed technology for aluminum carbody. the prototype aluminum carbody has been constructed. All extrusion profiles required for the carbody has been produced and their quality has also been proven. For sound construction. welding technology to join aluminum extrusion profiles has been developed and jigs for precise assembly of blocks have been made. The aluminum carbody for urban subway train has been completed with the required chamber being set and the welding deformations being constrained by jigs. The safety of the carbody structure has also been proven by the static load test. And also, painting technology has been developed and the surface of the carbody has been pre-treated and painted. The developed technology to construct the aluminum carbody can be used in mass production of aluminum cars ordered by domestic and foreign customers.

• Journal of the Korean Society for Railway
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• v.9 no.2 s.33
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• pp.193-199
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• 2006

The financial incomes of urban rail transit authorities have been only from the fares. In order to increase the customers and expand the scope of enterprise, it is the most feasible mean to develop the area around the stations. Current experiences have confronted the excessive concentration of population and traffic congestion due to the lack of systematic planning and the excessive focus on the business. This study reviewed the necessity of the impact area around the urban rail transit stations by the organizational analysis for the urban rail transit authorities, and reviewed domestic/foreign cases. Finally, This study suggested the strategy for the development of impact area around the urban rail transit stations.

• The International Journal of Costume Culture
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• v.9 no.1
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• pp.1-14
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• 2006

The purpose of this study were to analyze the character usage situation such as domestic and foreign character's type, expression method and items, and also to propose the character usage promotion strategies of future fashion brands to activate and merge the character business and fashion. Five brands are selected for this study. The future promotion strategies of the Fashion Brands with characters were as follows: 1) stimulating the customers to purchase by awakening the sweet reminisce, 2) promoting the reputation of the fashion company's brand, 3) gaining an opportunity to raise their sales amount by taking advantage of emotional marketing or experience marketing.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.157-169
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• 2015

In digital marketing, means of public relations and marketing of enterprises are changing into marketing techniques of predictive analytics. A significant study can be carried out by an analysis of 'the patterns of customers' uses' using big data on major portal sites and SNSs and their correlation with related keywords. This study analyzes the origins of mythological characters in major brands such as Nike, Hermes, Versace, Canon and Starbucks. Also, it extracts related keywords and relevance using big data on portal sites and SNS and their correlation. Nike marketing that reminds people of 'the goddess of victory, Nike' formed a good combination of the brand with relevance. Most of them are based on Greek mythology and have rich materials for storytelling and artistic values in common. Hopefully, this case analysis of foreign brands would become a starting point of discovering the materials of the domestic mythological characters.

• International Commerce and Information Review
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• v.9 no.2
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• pp.351-371
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• 2007

This study article is a study on the rules of origin review and rules of origin judgement. and The purpose of this article shall be studies to korea foreign law and Korea American FTA in origin country regulation. this article are two most important elements in determining market access in a FTA. that is the coverage of tariff elimination and rules of origin. The rule of origin in a FTA greatly influences the creation of economic profit and distribution. Therefor, The Result of the article is review to protection of domestic customers and domestic industries in rules of origin. This study contributes to a understanding of judgement of rules of origin and extend level of generalization of exchange law, WTO, FTA Regulations by review interaction relation.