• 농업과학연구
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• 제50권4호
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• pp.927-940
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• 2023

Online shopping has been undergoing significant developments in the South Asian region in the last decade. Using a representative sample of Sri Lankan consumers, this study explored online food purchasing behavior in Sri Lanka, a developing nation and island in South Asia. Data were collected from 562 respondents from all nine provinces in Sri Lanka using an online survey. Consumer attitudes were evaluated using factor analysis, and factor scores were added as explanatory variables to the final model. An ordered logistic regression model was used to examine the impact of consumer demographics, economic variables, and consumer attitudes on online food purchases. Online food purchasing intensity was categorized into four groups that suited ordinal rankings: zero for never, low for rarely, medium for occasionally, and high for regularly. Results indicated that age, income, education, and living in urban areas affect the online food purchasing behavior of Sri Lankan consumers. In addition, trust, convenience, and attitudes toward price were powerful drivers of online food purchasing. The findings have a number of significant managerial ramifications for creating strategies to promote online food purchases in developing South Asian nations like Sri Lanka. Moreover, promoting online shopping could be a potential solution for traffic congestion, ultimately helping to mitigate the negative externalities associated with it, such as carbon emissions and air pollution.

• 한국생활과학회지
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• 제20권5호
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• pp.1047-1057
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• 2011

The purpose of this study was to investigate the differences is food consumption behavior based on singles' food-related lifestyle. A survey was conducted with singles(age 25~54) in the Seoul metropolitan area. Out of 2,051 questionnaires distributed, 300 were analyzed(15.21% response rate). The data was analyzed using SPSS windows(ver. 17.0). Singles' food-related lifestyles were categorized into three groups. In addition, the respondents were divided into three groups by cluster analysis: convenience oriented group, wellbeing dining-out oriented group, and uninvolved group. The food consumption behavior of each group was significantly different in terms of considerations of food consumption, preference of food product types, and breakfast types. The convenience oriented group prefered to buy ready to cook food, ready to heat food and ready to eat food. Moreover, they often eat instant food. The wellbeing dining-out group is more interested in foods and their health than other groups. The uninvolved group was not concerned about food. This study suggests that the food industry the characteristics of singles' needs to be analyzed more systematically. By analyzing the characteristics of singles', the food industry can use the data to establish a marketing strategy for them.

• 유통과학연구
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• 제18권4호
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• pp.87-96
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• 2020

Purpose: In this paper, we provide an illustration of Indonesian youth Social Networking Service (SNS) behavior and its relation to their culinary activity. Specifically, their behavior of culinary activity preferences and also the factors affecting their action of spending their money. Data and methodology: We gathered primary data from stratified random questionnaire survey (406 youth). The gathered data was analyzed using text data mining and statistics using R statistical computing language. Results: 1) We found out why our respondents are interested in following the accounts of SNS food influencers: i.e. visually attracted to the posts, as their reference to find places to dine out, as their reference to try new food menu and to get nostalgic feeling about the food. 2) The respondents decide to actually go to the recommended culinary places because of several factors, specifically, its description (visual and text), location, word of mouth (WoM), the experience of being to that place and price. 3) Important factors affecting culinary spent are income, number of following food influencer account, SNS usage time and their interest when looking at WoM. Conclusions: SNS behavior influences Indonesian youth culinary activity preferences and spent.

• 한국식생활문화학회지
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• 제36권4호
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• pp.373-381
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• 2021

The number of vegans has increased rapidly due to religious and ethical beliefs, environmental concerns, health, etc. Also, as interest in healthy and safe food increases, the demand for organic products or nutrition-enhanced products is increasing. Therefore, this study aimed to investigate the selection attributes and purchasing behavior for protein-fortified and vegan snacks. It is anticipated that the results would find use as basic data for developing protein-fortified snacks for vegans that can meet consumer needs and derive marketing strategies. A survey was conducted on 140 consumers. According to the analysis of their purchase behavior, the number of people who had purchased high-protein snacks and vegan snacks was higher than those who did not have prior experience. The reasons for the purchase of protein fortified snacks included 'meal replacement' at 'offline-convenient store/supermarket'. Vegan snacks were purchased for 'ethical beliefs, health, environment' at 'offline-vegan restaurant, bakery'. Both snacks showed above-normal preferences. However, it is necessary to improve taste and flavor when developing these products as these were the factors that negatively impacted the preferences. The attributes were factorized into the 'showing off factor', 'sensory factor', 'credence factor', and 'functional factor' and the 'sensory factor' was considered the most important.

• 한국식생활문화학회지
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• 제23권3호
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• pp.377-387
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• 2008

The objective of this study was to use cluster analysis to determine differences in eating-out behavior among grouped clusters of female consumers after each cluster was divided based on lifestyle patterns. The data were collected by interview survey from a biased sample of 1,300 females, ranging from ages 20 to 59, and living in residential districts of Seoul. Reliability analysis, factor analysis, cluster analysis, cross-tabulation analysis, and analysis of variance (ANOVA) were applied to the data. Four lifestyle factors were extracted by lower-division and classified as follows: health condition, consuming, food, and housing lifestyles. Based on these four factors, the female consumers were grouped as three clusters: the consuming-individuality type, rational-pursuit type, and conservative-stability type. The eating-out behavior of each cluster was significantly different in terms of frequency of eating-out, eating-out expenditures, restaurant selection criteria, food preferences, and the purpose for eating-out. Since this study surveyed females from ages 20 to 59, age and demographics were the differential factors in determining the various lifestyle types. Thus, to target the consumers who form a target market, the food industry should consider market segmentation that combines demographic factors such as age, income, and marital status.

• Journal of Nutrition and Health
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• 제55권1호
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• pp.155-173
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• 2022

본 연구의 노인영양지수 2021 (NQ-E 2021)은 노인의 식생활 관리 상태를 종합적, 객관적으로 평가할 수 있는 선별 영양진단 도구로 노인영양전문가 뿐만 아니라 일반인들도 쉽게 이해할 수 있어서 다양하게 활용되도록 하는 데 목표를 두고 수행되었다. NQ-E 2015 체크리스트 항목을 기반으로 하고, 노인의 식행동과 영양섭취 관련 문헌, 국민건강영양조사 자료, 국가 영양 정책 및 권고사항, 전문가 대상 심층면접을 통해 식품섭취영역에서 15개 항목, 식행동·식습관 영역에서 14개 항목의 총 29개 항목을 파일럿 조사용 체크리스트로 우선 선정하였다. 노인 100명을 대상으로 파일럿 설문조사 후 전문가 의견과 탐색적 요인분석을 거쳐서 전국 단위조사용 체크리스트로 23개 항목을 도출하였다. 전국단위 조사는 6개 광역시를 기준으로 층화추출한 총 1,000명을 대상으로 대면 조사를 수행하고, 탐색적 요인분석을 실시하여 노인 영양지수 평가항목을 3개 요인 (균형, 절제, 실천)으로 분류하고, 확정적 요인분석을 통해 최종 17개 항목이 NQ-E 2021의 구조방정식 모형에 적합한 것으로 도출되었다. 노인영양지수의 영역별 가중치는 각각 균형 0.55, 절제 0.10, 실천 0.35로 수렴되었다. 각 영역별로, '균형' 영역은 과일 섭취, 우유 및 유제품 섭취, 생선이나 조개류 섭취, 달걀 섭취, 콩이나 콩제품 섭취, 견과류섭취, 전곡이나 잡곡류 섭취, 물 섭취 빈도의 8개 항목, '절제' 영역에는 단음료나 단 음식 섭취와 기름진 빵이나 스낵 과자류 섭취 빈도의 2개 항목, '실천' 영역에는 건강한 식생활을 하려는 노력, 유통기한이나 영양표시 확인, 식사 전 손 씻기, 음식을 씹는데 불편한 정도, 우울정도, 숙면, 건강에 대한 자각의 7개 항목이 포함되었다. 전국단위 조사대상자의 NQ-E 2021 평균 점수는 51.7점이었고, 영역별 평균 점수는 균형 44.9점, 절제 52.2점, 실천 62.1점이었다. 본 연구에서 개발한 노인영양지수 (NQ-E 2021)는 17개의 간단한 설문항목, 10분 정도의 시간으로 노인의 전반적인 식사의 질과 식행동이 양호한지를 판정할 수 있고, 균형, 절제, 실천 영역의 구체적인 등급도 확인할 수 있다. NQ-E 2021은 오프라인뿐만 아니라 웹 연동 온라인 컴퓨터 프로그램으로 제공되어 간편하게 사용할 수 있으므로, 노인 스스로 자신의 영양상태를 평가하거나 또는 영양전문가들이 지역사회 주민들의 대면과 비대면 영양관리 자료로 다양하게 활용하는 것이 기대된다.

• 동아시아식생활학회지
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• 제22권6호
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• pp.720-733
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• 2012

This study was conducted to investigate the eating habits, self-perception of body image, and weight control behavior in Korean adolescents by gender. Data pertaining to 70,809 subjects(male 37,090, female 33,719) were obtained from the sixth Korea Youth Risk Behavior Web-based Survey(2010). The rate of skipping breakfast was 42.5% in male, and 45.8% in female students. The intake frequency of vegetable, milk, soda, fast food, and instant noddles was higher in male than female students. Moreover, 33% of male and 31.9% of female students considered themselves to be somewhat or very obese. Notably, 2.3% of underweight students considered themselves to be obese. Weight control measures were practiced in 44.6% of male, and 54.6% of female students. Meal restrictions were used more frequently to control weight by females, while exercise was used more by males. The perceived stress level was higher in female than male students, especially that due to appearance. Therefore, integrated and personalized high school nutrition programs according to gender should be implemented to establish proper body image perception and eating habits, as well as to develop selfesteem.

• 대한지역사회영양학회지
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• 제24권5호
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• pp.374-383
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• 2019

Objectives: This study analyzed Japanese consumers on their sauce consumption, and assessed the relationship between consumer innovativeness and consumption behavior for new sauce products. Methods: The survey was completed by local consumers visiting Korean restaurants in Osaka, Japan, in September 2018. The demographic characteristics, consumption of sauce, consumer innovativeness, and factors of theory of planned behavior were evaluated. Totally, 150 collected data were analyzed using the IBM SPSS Statistics 25.0 Program (IBM SPSS INC, Armonk, NY, USA). Results: Results of the survey indicate that Japanese consumers purchase a sauce by considering the taste and food utilization. Sauce purchases were maximum at mega markets and supermarkets. The consumer innovativeness for Japanese consumers was based on 3 factors: 'Purchasing adventurous products (3.51 ± 0.96)', 'Active information seeking (4.36 ± 1.11)', and 'Interactive information seeking (4.33 ± 1.02)', where the tendency of 'Active information seeking' was the highest innovativeness factor. Furthermore, higher values of perceived behavior control (4.68 ± 1.21), attitude (4.66 ± 1.41) and subjective norm (4.39 ± 1.28) were revealed, when assessing for theory of planned behavior factors. Correlating the variables of consumer innovation and factors of planning behavior theory, 'Active information seeking' is a positive attribute for attitude (p<0.016), subjective norm (p<0.001), and perceived behavior control (p<0.002). These 3 factors also had significantly positive effects on purchase intention for new sauce product (p<0.000, p<0.000, and p<0.002, respectively). Attitude was determined to be another very influential variable for purchase intention of a new sauce product (B=0.484, t=6.881). Conclusions: The results of this study determine the consumption patterns of sauce for the Japanese consumer, and the relationship between consumer innovativeness and consumption behavior for Korean traditional sauces. We believe the data generated from this study will help determine a marketing strategy to enter the Japanese market.

• 대한지역사회영양학회지
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• 제27권2호
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• pp.132-145
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• 2022

Objectives: This study examined trends in the health status and dietary behavior changes by region using the raw data from the 2008 ~ 2019 Community Health Survey. Methods: This study analyzed the data of 2,738,572 people among the raw data of the Community Health Survey from 2008 to 2019. The regional differences in health status and dietary behavior were examined by classifying the regions into capital and non-capital regions, and the non-capital regions were classified into metropolitan cities and provinces. A chi-square test was conducted on the body mass index (BMI), diagnosis of diabetes and hypertension, frequency of eating breakfast, salty taste in usual diet, recognition of nutrition labeling, reading of nutrition labeling, and utilization of nutrition labeling. Results: In determining obesity using the BMI, the normal weight by year decreased, and the obesity rate by year was 34.6% in 2019, which increased by 13% compared to 2008. In addition, the diabetes diagnosis rate and hypertension diagnosis rate continued to increase with the year. Both diabetes and hypertension diagnosis rates were higher in the non-capital regions than in the capital region. Eating breakfast five to seven times per week was most common and showed a significant decreasing trend by year (P < 0.001). The percentage of respondents who said they eat slightly bland foods increased from 19.5% in 2008 to 19.9% in 2010 and then to 22.1% in 2013. The percentage then decreased to 19.9% in 2019, but showed an overall increasing trend (P < 0.001). According to the region, the capital region had a higher percentage than the non-capital region. The nutrition labeling's recognition rate and utilization rate increased yearly, whereas the reading rate decreased. Conclusions: The study results presented the primary data necessary to develop nutrition education programs and establish strategies for local nutrition management projects to improve disease prevention and dietary problems.

• 한국식품영양학회지
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• 제36권4호
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• pp.286-295
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• 2023

The purpose of this study was to investigate the association between household economic changes by COVID-19 and dietary habits in Korean adolescents. The study analyzed data from the 17th Korea Youth Risk Behavior Survey in 2021. A total of 54,848 middle and high school students, 28,401 males and 26,447 females, participated in this study. COVID-19 lead to deterioration of household economy in the lower level of household economic status (p<0.001). The deterioration of household economic status by COVID-19 was associated with dietary habits such as lower breakfast intake, and higher fast food, soda drinks, and sweet drinks consumption (p<0.001). Logistic regression analysis showed that deterioration of household economic status was significantly decreased in frequency of breakfast intake (OR: 0.73, 95% CI: 0.67~0.80). The deterioration of household economic status by COVID-19 was also significantly associated with increased frequency of fast food (OR: 1.28, 95% CI: 1.16~1.41), soda drinks (OR: 1.42, 95% CI: 1.30~1.56) and sweet drinks (OR: 1.35, 95% CI: 1.24~1.46) consumption (p<0.001). In conclusion, it was confirmed that the change in household economy caused by COVID-19 was associated with dietary habits in adolescents. As the household economy deteriorated, there was an increase in undesirable dietary habits including skipping breakfast and fast food consumption.