• Knowledge Management Research
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• v.18 no.1
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• pp.25-47
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• 2017

The present study investigates how communication styles of leaders affect job performance and organizational citizenship behavior (OCB) through followers' positive psychological capital. While previous studies have examined the relationships among positive psychological capital, job performance, and organizational citizenship behavior (OCB), much less known about the effect of communication styles of leaders. This study divides leaders' communication patterns into dogmatic communication and sociable communication. To verify hypotheses of this study, we used data collected from the fashion companies. 191 surveys were distributed and 142 responses were used for the analysis. Empirical results show that sociable communication of leaders has positive impact on followers' positive psychological capital, job performance, and OCB, while dogmatic communication style didn' t have a significant impact on positive psychological capital, job performance, and OCB. In addition, job performance is influenced strongly by followers' positive psychological capital than OCB in sociable communication condition. The results of this study suggest implications for understanding the important role of communication styles on the relationship between followers' psychological mind-set and job behavior. Future studies are required to solve the problems on the inconsistent results between dogmatic communication and followers' job attitudes. The theoretical and managerial contributions and the limitations were discussed.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.140-151
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• 2024

This study explores an innovative advertising technique on Bilibili, where product links are embedded as bullet comments visible only to mobile app users. The research involved 140 participants, divided equally between followers and non-followers of a popular influencer, 'Gourmet WanggangR.' These groups were further split, with half viewing a video containing the product link on the app and the other half via PC. The study revealed that influencer attachment significantly increased viewer immersion (transportation) and positively influenced attitudes towards the content, which in turn elevated purchase intentions. Importantly, the influencer's followers showed a stronger attachment and more favorable attitudes towards the content, alongside a heightened likelihood to purchase the advertised product. The presence of the product link further accentuated these effects among the influencer's followers. Conversely, in the absence of the link, the correlation between influencer attachment and content attitude was less pronounced. These findings highlight the effectiveness of embedding product links in video content as a marketing strategy, particularly when targeting an influencer's followers through mobile platforms.

• Journal of Industrial Convergence
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• v.12 no.2
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• pp.40-52
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• 2014

I present a theoretical analysis of the charismatic leadership and the follower's role. I distinguish between two types of charismatic relationships and present general propositions about how followers' self-concepts may dertermine the type of charismatic relationship they form with the leader. I conclude by suggesting further the study.

• Journal of the Korean Home Economics Association
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• v.23 no.3
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• pp.39-48
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• 1985

The purpose of this study was to analyze the characteristics of Women's clothing fashion opinion leaders. The fundamental conceptualization for this study was based on the theories of fashion and opinion leader. Data for the study was obtained through questionnaires from 385 houswives of Gang Nam Gu. The measure of fashion opinion leadership applied in this project was the modification of Rogers' six question self-designating method. Operationally, the characteristic under investigation categoried into three sets of variable ; demographic and socialogical variables, and mass media exposure. As to the data analyses for this study, two-way crosstabs analyses were applied in comparing the characteristics of fashion opinion leader with followers. X\sup 2\ test was used to examine the correlation of several variables. RESULTS : 1. Fashion opinion leaders are not differ from followers in demographic characteristics. 2. Compared with followers, fashion opinion leaders are more active in the participation in concerts, movies and plays. 3. In mass media exposure, fashion opinion leaders differ little from followers regarding T.V, radio, newspaper, literarly magazine, general magazine, culture magazine.

• Journal of Information Science Theory and Practice
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• v.11 no.1
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• pp.49-60
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• 2023

This study endeavors to answer four research questions: (a) Who are the celebrities? (b) How popular are they? (c) What do they post on social media platforms? (d) How do their followers react to them? Following quantitative methods, this study analyzes the top 195 Facebook celebrities of Bangladesh and their 9,441 Facebook posts' interactions. The result suggests that actors, music-related celebrities, and sports stars are the most popular celebrities. While male celebrities have a higher frequency, female celebrities have higher average followers than their male counterparts. Celebrities mostly share photos on Facebook, perhaps to recreate their public images and provide regular updates to their followers. The followers also engage the most in photos with affection and surprise reactions. Their reactions to celebrities' Facebook content are highly positive. Some strengths and limitations of this study are also discussed.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.83-92
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• 2012

The purpose of this current study is to examine CEO image presented in messages of CEO twitter and perceived by CEO twit followers. To conduct this study, we selected two CEOs, ChanJin Lee and HyeonMyeong Pyo who are top ranking based on a number of followers in Korea. We investigated each CEO's Tweet, RT, Reply, and RT+Reply using three CEO image factors: CEO personality, CEO quality, and CEO outward characteristics. Also, followers were asked what image mostly they have based on those three image factors. The results showed that for ChanJin Lee, CEO quality were more presented in twitter than CEO personality and CEO outward characteristics, and CEO Lee's followers also perceived that Lee has more CEO quality image than others. Pyo, HyeonMyeong has CEO quality image in twitter than others, and his followers thought that he had more CEO outward characteristics image than others.

• Journal of Agricultural Extension & Community Development
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• v.9 no.2
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• pp.247-262
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• 2002

The objectives of this study were to investigate the followers's perception of the behavioral characteristics of middle managers' leadership styles and the relationship between middle managers' behavioral characteristics by leadership style and followers' trust in middle managers. The data were collected from the officials of the Rural Development Administration(RDA) of Korea in September, 2001. A total of 215 questionnaires out of 232 distributed were collected and 211 valid ones analyzed. The results from the study were as follows: First, on the leadership styles of the middle managers of RDA, the perception points of the staffs of offices/divisions were 3.56 points in servant leadership style, 3.48 points in transformational leadership style and 3.51 in transactional leadership style from the possible 5.0 points scale. Second, the mean point of the trust level of the staff to the middle managers was 3.64 points indicating that the directors in general tried to treat the staff of offices/divisions with equitably and to communicate with them openly. Third, the correlation between the trust of followers and several variables showed that the subordinate behavioral characteristics of servant leadership, transformational leadership and transactional leadership had positive effects on the trust. Especially 'individualized consideration' and 'contingent rewards' were highly correlated.

• Asian Journal for Public Opinion Research
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• v.8 no.2
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• pp.160-177
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• 2020

In Indonesia, concern about environmental protection is increasing. Thus, companies not only adjust their products but also create promotion strategies with environmentally friendly messages, called green marketing. This study identifies the effect of green marketing on purchase intentions. A quantitative method with an explanatory design was conducted. Data was gathered online. In this study, the population was @InnisfreeIndonesia Instagram followers. Thus, a direct message with the survey invitation was sent to randomly selected Instagram followers. Additional followers were invited daily for about a month until 100 responses were collected. The majority of respondents were Indonesian females, age 21-25. The results show that green products partially influence purchase intentions. Once consumers consider environmental friendly issues before buying a skin care product, they may identify whether the product is toxic-free, environmentally friendly, and holds a certification that identifies it as such. Thus, potential consumers tend to seek information to set expectations about the product they want to buy, prioritize them over other products, and to refer the product to others.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.331-341
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• 2022

Through emotional exhaustion, this study empirically tests followers' behavioral responses to autocratic leaders. The current research focuses on effects caused by despotic leadership on followers' emotional exhaustion, which leads to employee outcomes such as interpersonal deviances and indirect aggression. The association between despotic leadership and results (employee interpersonal deviance and indirect violence) is investigated in this study. In this study, emotional exhaustion is used as a mediator. Furthermore, negative affectivity is used as a moderator between despotic leadership and emotional exhaustion. A time-lagged framework is employed with a sample of 255 respondents. Age, qualification, marital status, gender, grade, type of organization, department, and job experience are among the eight demographical questions in this study. After evaluating the data for normality, correlation analysis was performed, followed by moderation and mediation analysis. The current study explores the link between despotic leadership and emotional exhaustion among followers, arguing that a despotic leader will leave followers exhausted at work. Emotional exhaustion was also linked to interpersonal deviances, such as indirect aggression, in a significant and positive way. Employee outcomes, such as interpersonal deviances and indirect aggressiveness through emotional exhaustion, will be influenced by a despotic leader, according to the findings.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.27 no.1
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• pp.109-116
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• 2023

In this paper, we study the containment control problem for second-order multi-agent systems, which consists of multiple leaders and followers. The goal is to drive the followers toward the convex hull spanned by the leaders. Thus, the swarm behavior can be obtained by controlling the entire group by the leaders. This paper considers the leaders move at a constant speed and the followers have input saturations. Moreover, we assume that the followers can exchange information with neighbors, and only relative state information is available. Under these assumptions, we propose the Proportional-Integral based distributed control algorithm to solve the containment control problem with moving leaders. Moreover, based on Lasalle's invariance principle, the conditions for the control gains that guarantee the convergence of the followers to the convex hull spanned by the leaders are investigated, and it was shown that it can be designed only using the system parameter. Finally, the simulations are conducted to validate the theoretical result.