• Title/Summary/Keyword: focus groups

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A Study on Values Orientation and Fashion Image in the New Senior Generation (뉴 시니어 세대의 지향 가치관과 지향 패션이미지 연구)

  • Park, Jin-Young;Lee, Eun-Suk
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.145-157
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    • 2017
  • This study aimed to investigate the relationship between values orientation and fashion image orientation with a focus on the new senior generation. The study conducted data analysis by using the SPSS 17.0 program for the final 397 copies excluding incomplete questionnaires. The results of this study are as follows. First, values orientation was drawn as the four factors of social orientation, dependent orientation, family-like orientation, and individual orientation. The fashion image orientation was compartmentalized as three factors: urban image, individual image, and feminine image. Second, social orientation had a significant effect on feminine image as shown in Photo 1, while only individual orientation exerted a significant influence on individual image (Photo 2). Social orientation and family-like orientation respectively exercised a significant influence on individual image and feminine image, and feminine image (Photo 3). Third, the four groups did not show a significant difference in the relationship with the sub-elements of fashion image orientation. It appeared that all four groups were felt as a complex image in which modern, feminine, and individual images were mixed. Fourth, the four groups showed a significant difference in the unusual, elegant, refined, youthful, feminine, and modern images among the factors of fashion image orientation.

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Brand Images of Children's Wear and Mother's Purchase Intention -Focus on Self-Image Congruence and Behavioral Intention Model- (주부가 선호하는 아동복 브랜드의 이미지에 따른 구매의도 -자기일치성과 행동의도모델을 중심으로-)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.19 no.3
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    • pp.622-636
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    • 2011
  • The purpose of this study was to assess the effects of self-image congruence on attitudes toward purchase intentions of children's clothing via the Behavioral Intention Model. The empirical study was conducted via on-line survey and data were collected from mothers with children aged 6 to 10 years. A total of 593 respondents answered the questionnaire and 574 usable data were statistically analyzed. SPSS 18.0 was used to conduct descriptive statistical analysis, factor analysis, reliability analysis, cluster analysis, Chi-square test, ANOVA, and multiple regressions. A K-means cluster analysis was conducted based on three dimensions brand images of children's wear. Respondents were divided into four groups: elegant image group, multiple image group, ordinary image group, and childlike image group. Characteristics of consumers and clothing evaluative criteria that mothers considered important differed significantly across groups. Moreover, based on these groups, each dimension of self-congruence had different effects on brand attitude. Brand attitude and subjective norms had different effects on purchase intentions. In conclusion, levels of self-congruence and factors influencing purchase intention varied according to brand images of children's wear.

A Dynamic Analysis on the Relative Effectiveness of Promoting Policies for Information Security Industry (정보보호 산업 육성정책의 상대적 효과 분석)

  • 전재호
    • Korean System Dynamics Review
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    • v.4 no.2
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    • pp.5-44
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    • 2003
  • The focus of this paper is comparing relative effects of government policies for upbringing information security industry from the dynamic point of view. For the purpose of simplicity, these policies are classified into three groups, and then the relative effectiveness of these policy groups is examined using System Dynamics. The three policy groups are composed of technology development policies (TDP), human resource development policies (HDP), and direct supporting policies for overseas expansion (DSP). From the result of the analysis, DSP appears to be the most effective and HDP is the second-best group. By the way, for successful carrying into effect of DSP, marketing manpower should be strengthen. However, current HDP has been focusing on the bringing up technical experts. Therefore, overseas marketing manpower should be reared as well as technicians. Also, the existing infrastructure for overseas expansion for other industries should be shared for DSP of information security industry, because this is essential for success of DSP in terms of timing and costing. Finally, in spite of its low effect, TDP should be maintained continuously. The importance of information security technology is increasing and some countries have already considered these technologies as a core of future national defense. Therefore, we should acquire the competitiveness for a few technologies through continuous development of selected technologies at least.

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Methodology in Information Behavior Research of Minority Groups (소외집단에 대한 정보행태 연구의 방법론적 특성)

  • 이제환;이연옥;장덕현
    • Journal of Korean Library and Information Science Society
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    • v.35 no.2
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    • pp.273-295
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    • 2004
  • This study intends for providing a methodological foundation for information behavior research. To the end, we classify the 'Minority Groups' into two separate groups, ethnic minority and socio-economic minority. Then we reviewed the relevant literature with emphasis on analyzing the methodological characteristics. In details, our focus was on identifying the queries and variables of the collected major articles, and on introducing the methods used for data collection and interpretation in those articles.

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Comparing Perceptions of Evaluative Criteria in EFL Writing Between Learner and Instructor Group

  • Shin, You-Sun
    • English Language & Literature Teaching
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    • v.17 no.1
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    • pp.191-208
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    • 2011
  • The quantitative study investigated perceptions of evaluative criteria in L2 writing between two groups - learners (N=212) and instructors (N=52) in Korea. Specifically, the purpose of the study is (1) to examine learners' and instructors' perceptions on evaluative criteria in L2 writing and to provide empirical evidence concerning how they respond to a list of them and (2) to ultimately devise appropriate rating criteria applicable to an EFL context like Korea. Analyses of evaluative criteria were conducted using factor analysis and yielded the following results: learner and instructor groups perceived the evaluative criteria differently and weighted them in a different way. For the learner group, the combined elements of grammar and language in use were identified as Factor 1 and mechanics as Factor 2. The results may infer that learners' response patterns are primarily linked to their instructors' writing practice in class, which may largely focus on grammatical knowledge based on lexical use and mechanical accuracy. Similarly, the instructor group acknowledged grammatical knowledge as Factor 1 and lexical use as Factor 2. The first two factors found in both learner and instructor groups indicate that in an EFL context like Korea, the form-then-content way of teaching and learning is still being considered more effective in L2 writing than any other method. Taking into consideration these perceptive similarities and differences between learners and instructors, the categories of evaluative criteria in writing include content and organization, grammar, mechanics, language in use, and flow of the essay, respectively.

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Hairdo Attitude.Hairdo Involvement Importances and Differences Depending on Age (헤어 태도.헤어 관여의 중요도와 연령에 따른 차이)

  • Lee, Hye-Won;Kim, Mi-Young
    • The Research Journal of the Costume Culture
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    • v.15 no.6
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    • pp.917-928
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    • 2007
  • The purposes of this study were to investigate the hairdo attitude and hairdo involvement importances and differences depending on age. For the experimental work, questionnaires for research are prepared and asked to people who are women living in Seoul and Kyoung-Ki Do. They are collected from September to October 2006. 406 questionnaires are used in the analysis. The collected data were 'analyzed by using SPSS 12.0 software with factor analysis, Cronbach's alpha, paired T-test, and T-test. The results of this study were as follows; To analyze differences in the hairdo attitude and the hair involvement depending on different age groups, two groups were identified: one group of women aged $20{\sim}35$, and the other group of those aged $45{\sim}60$. 1. When the hairdo attitude factors were prioritized, orientations toward 'constancy' and 'consciousness of others' were found to be most critical, followed by those toward 'leader's fashion conformity' and 'distinct individuality'. When the hairdo involvement factors were prioritized, 'interests and pleasure in hairdo' were found to be most important, followed by 'symbolic representation', 'risk awareness', 'coordination of hairdo', and 'fashionableness'. 2. When difference in the hairdo attitude was analyzed, a significant difference was shown in orientations toward 'leader's fashion conformity' and 'consciousness of others'. 3. As for the hairdo involvement of the groups, a significant difference was found only in 'coordination of hairdo', signalling that the younger women put more focus on the coordination.

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Changes in Eyebrow Position and Movement with Aging

  • Park, Jeongseob;Yun, Sangho;Son, Daegu
    • Archives of Plastic Surgery
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    • v.44 no.1
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    • pp.65-71
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    • 2017
  • Background This study evaluated dynamic changes in eyebrow position related to aging. Methods Female participants were recruited and separated into two groups aged 20-30 years (the younger group, n=20; mean age, 24.8 years) and 50-70 years (the older group, n=20; mean age, 55.8 years). Photogrammetry was used to determine the eyebrow position at the medial canthus (MC), lateral limbus, lateral canthus, and lateral end point (EP) for 6 actions: smooth opening (the reference action) and closing of the eye, forward gaze, maximum opening and closing of the eye, and maximum frown. Videos were also recorded. Results No differences in eyebrow position were detected at the MC when opening or closing the eyes smoothly, gazing straight ahead, or closing the eyes maximally. For all 6 actions, the position of the lateral EP in the older group was significantly lower than in the younger group (P=0.003), and the smallest degree of vertical movement at this point was found in both age groups (P<0.001). Vertical movement at the 4 landmarks of the eyebrows decreased with aging. Conclusions Eyebrow position was unchanged at the MC with aging, except at maximal eye opening and maximal frown. No differences in eyebrow position were observed between the younger and older groups when eyes were maximally closed, except at the EP. It is important to focus on correction of the lateral EP for periorbital rejuvenation.

Chronic Health Conditions, Depression, and the Role of Financial Wellbeing: How Middle Age Group (45-64) and Older Adults (65-79) Differ?

  • Cha, Seung-Eun;Kim, Jin-Hee;Anderson, Elaine
    • International Journal of Human Ecology
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    • v.12 no.2
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    • pp.77-93
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    • 2011
  • This study investigates the association between chronic health conditions (CHD) and depression with a focus on the mediating effect of financial strain. We tested if age makes any difference in the effect of CHD and financial strain on depression. The data comes from the 2006 Korea Longitudinal Study of Aging (KLoSA) collected by the Institute of Korean Labor Research. The sample consisted of information from 8,961 individuals ages 45-79. Separate analyses were done for middle-age (45-64) and older-adult groups (65-79). There were significant financial portfolio differences among CHD patients and non-CHD, for both age groups, that may constitute the impact of a health event on financial wellbeing; in addition, the associations of CHD on depressive symptoms were different by age groups. The mediating effect of financial wellbeing on the association between CHD and depressive symptoms was verified; in addition, the role of financial wellbeing on the association was especially strong for the older-adult group. The effect of CHD on depression was contingent on the amount of net assets and annual personal income. Implications are discussed based on the findings.

The scientific analysis of potteries-Focus on the potteries excavated from kiln sites at Chungcheong Nam∙Buk-do and Gangwon-do (도.토기의 과학적 분석 연구-충청 남.북도, 강원도 토기 도요지 중심으로)

  • Hong, Jeong-Uk;Han, Min-Su;Hwang, Jin-Ju;Gang, Dae-Il
    • 보존과학연구
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    • s.24
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    • pp.99-130
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    • 2003
  • This research carried out composition analysis the subject of potteries from kiln site at Gangwon-do, Chungcheong Nam∙Buk-do and the followings are the results. Firstly, XRD analysis results showed that soft potteries were consisted of $\alpha$-quartz, feldspar and soil minerals while hard potteries were consisted of high temperature crystals like mullite, tridymite and cristobalite. Secondly, the firing temperatures of the soft potteries were determined using XRD analysis. It ranged from $550^{\circ}C$ to $870^{\circ}C$.While the firing temperatures of the hard potteries were divided into 3 groups; Group Ⅰ: Potteries with Mullite and Feldspar - ranged from $1000^{\circ}C$ to$1200^{\circ}C$. Group II : Potteries with Mullite and Tridymite - ranged from $875^{\circ}C$ to $1200^{\circ}C$. Group III : Potteries with Cristobalite - ranged above $1200^{\circ}C$.Thirdly, the result of correlation analysis using trace element such asSc, Rb of the potteries form Gangwon do and Chungcheong Nam.Bukdokilns allowed us to divide the area with their own characteristics into 4-groups. Using the same result, kilns sited at Chungcheong Nam.Buk-do were classified into 3-groups.

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Baby Boomers' Lifestyles and Preferred Characteristics of Postretirement Homes - With a Focus on Korean-American Immigrants - (베이비부머의 라이프스타일과 은퇴 후 선호하는 주거특성 - 재미 한인 베이비부머를 중심으로 -)

  • Kim, Mi-Hee;Kim, Suk-Kyung
    • Journal of the Korean housing association
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    • v.24 no.3
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    • pp.85-94
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    • 2013
  • This research investigates and characterizes lifestyles and housing preferences of Korean-American Baby Boomers in the USA, and proposes future housing design and planning directions to meet their needs. A questionnaire survey was conducted from June to September 2012 examining lifestyles and preferred characteristics of postretirement homes. We targeted Korean-Americans born from 1955 to 1963 in either Korea or the USA who currently reside in New York, Washington DC, Chicago, Dallas, Detroit, Lansing, Grand Rapids, and San Francisco. To analyze the 247 responses, we employed factor analysis, cluster analysis, one-way ANOVA, and crosstabs. Respondents preferred three-bedroom, singlefamily housing types with a size of 26-35 pyong, favoring city outskirts or suburbs over urban areas. Four groups having different lifestyle types were identified: innovators, believers, fashion experiencers, and makers. Housing preference differed depending on lifestyle types. The 'innovator' group desired homes 56 pyong or larger, while the other groups preferred 26-36 pyong. The four lifestyle groups did not show statistically significant differences in most of preferred housing features, community facilities, or indoor environmental characteristics. Each group still showed slightly different preferences in some housing planning characteristics, which future planners can refer to when providing postretirement homes for them.