• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.751-757
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• 2024

This study evaluates the effectiveness of advertising copywriting using the artificial intelligence language model, ChatGPT, and explores its potential applications and limitations within the advertising industry. We established five key research questions and conducted in-depth focus group interviews (FGI) with university students in Busan. The findings reveal that there was no significant preference difference between copies written by ChatGPT and human copywriters. However, ChatGPT's copies were particularly effective in age-targeted advertising but showed limitations in gender targeting and reflecting cultural contexts. Additionally, consumer acceptance of AI copywriting was generally positive, though concerns were raised about the creativity and naturalness of AI-generated copies. This research provides practical insights into how AI can be utilized in advertising content creation and stimulates discussion on the appropriate use of AI technology and ethical considerations within the industry. These results offer important implications for both advertising professionals and the academic community.

• Journal of Agricultural Extension & Community Development
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• v.26 no.2
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• pp.69-84
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• 2019

Recently rural healing tourism has been attracting tourists' interest in relieving mental stress and restoring physical daily life with nature-friendly experience. The purpose of this study is to explore the urgent problems and challenges of rural healing tourism by conducting focus group interview(FGI) with experts. Fourteen experts were interviewed with a semi-structured questionnaire. From the interview data, six themes were identified for direction of healing tourism development. The results of the study are as follows; The area of rural healing tourism can be explained within the framework of health tourism. As for the difference between rural tourism and healing tourism, rural tourism is expected to enhance physical and mental relaxation, daily restoration, and health promotion if rural tourism expects the understanding and experience of agricultural and rural life, and educational effect. The core components of rural healing tourism were operators' expertise, program with rurality, ecological environment, and storytelling. The findings of this paper implicate the underlying dimension of rural healing tourism from a experts' perspective.

• KIPS Transactions on Computer and Communication Systems
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• v.7 no.10
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• pp.243-250
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• 2018

In this study, we developed career guidance guidelines in order to support professors in guiding the career development of female students in engineering programs. Focus Group Interview (FGI) was conducted by a group of experts composed of 7 professors at the department of computer engineering in order to identify the current status and draw guidelines. It was found that the female students of engineering college were required to improve their efficacy, strengthen their major competency, improve their practical job competency, cultivate basic competency, and provide guidance on specific employment information. Then, we suggested the five elements of each grade and checklists focusing on five elements and proposed the forms so that they can be easily utilized in actual career guidance. At two expert meetings, the validity of the guidelines and the forms were verified and revised. Finally, we suggested a way to streamline the application of these guidelines.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.838-853
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• 2012

The purpose of this study is to identify adult learners' decision making variables, satisfaction, and evaluation toward fashion education as a university lifelong education program. As decision making variables, this study included participation purpose, information source, and selection criteria for lifelong education center and program. Regarding satisfaction toward fashion education, this study included satisfaction toward program and satisfaction toward education condition and administrative services. Data were gathered by both questionnaires and focus group interview(FGI) with 12 adults who completed the program. While questionnaires were used for decision making variables and satisfaction, FGI was used for evaluation. Frequency was used to analyze the questionnaires and content analysis was used to analyze the results of FGI. The findings showed that respondents participated mostly because of hobby or interest and got information mostly from acquaintances. They regarded program contents as the selection criteria for lifelong education center. They also regarded lecturers' professionality as the selection criteria for the program and showed high satisfaction toward lecturers' passion. Regarding education condition and administrative services, they showed high satisfaction. FGI also showed the importance of individual competence, career development, a work-study program, a on-site study program, and lecturer. The results suggest methods to make university lifelong education programs more appealing to adults who want to attend universities for non-degree university programs.

• Agribusiness and Information Management
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• v.2 no.1
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• pp.15-29
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• 2010

Recently, IPTV population is growing by leaps and bounds. and We performed FGI(Focus Group Interview) with various experts related to agriculture field to establish Agriculture and Fisheries special channel. this growth has social background that is change of paradigm caused by the convergence of broadcasting, demand for Agriculture and Fisheries special channel using new media thanks to interests in Wellbeing, Green food. so we think that we need to consider the way to establish Agriculture and Fisheries special channel and its validity from all angles. that is why we are having a heated discussion with Agriculture and Fisheries marketing experts, farmer, fisher(Korean Cyber Farmer Association), broadcasting experts. Concretely, government budget is needed to establish Agriculture and Fisheries special channel, so we are just about to examine its validity and find business model. to make this discussion detailed, we made 4 subjects. First, Do we need agro-fishery products distribution channel using media? Second, After establishing of Agriculture and Fisheries special channel, how many demands will occur? Third, Should we make Agriculture and Fisheries special channel public channel? Fourth, What would be profit model of Agriculture and Fisheries special channel?

• Journal of Engineering Education Research
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• v.26 no.4
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• pp.66-78
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• 2023

The purpose of this study was to analyze the actual condition of the innovative sharing university project. To this end, a focus group interview was conducted by selecting officials participating in the innovative sharing university project as study participants. The collected data was analyzed using the content analysis method. The results of the study are as follows. First, in terms of the promotion system and operation dimension of project group, study participants presented difficulties and improvements in terms of the national promotion system and university-level project operation. Second, in terms of curriculum management dimension, study participants presented difficulties and improvements in content development and sharing, engagement support for professors and students participation, and securing and sharing educational infrastructure. Third, in terms of management of project performance indicators, study participants presented difficulties and improvements in managing core performance indicators, managing autonomy performance indicators, and sharing project performance. Based on these study results, suggestions for the use of research results were presented.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.432-443
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• 2018

This study aims to analyze the current career management system for construction engineers and propose the developed future plan for the career management system. Especially, this study explores the Index of Construction Engineer's Competency(ICEC) and issues for workplace competency development which is the foundation of the career management system for construction engineers and proposes the advanced strategies for operating the career management system. For the developing the future strategy of the current construction engineer's career management system, a focus group interview was conducted in this study. Total 12 experts participated in the FGI. The study results identify the six key issues for advanced construction engineers' career management system. Those six issues include 1)preparing in the inducement of new human resources, 2)institutional modification of the current job/expertise fields, 3)attaching importance of practical experience in the workplace, 4)consideration of various factors of individual career, and 5)developing the highest level's workplace competency. Based on these research findings, theoretical and practical implication and suggestion for future studies were provided.

• Journal of the Korea Society of Computer and Information
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• v.26 no.2
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• pp.177-182
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• 2021

This study was carried out for the purpose of selecting and structuring educational content for personal information protection education in supplementary education for childcare workers. Prior research and literature data were collected and analyzed to select educational content, and a preliminary survey was conducted for 125 applicants for education. Based on the surveyed data, the educational content was structured through focus group interview. In the focus group interview analysis, the person in charge of personal information of the institution and those who have completed education participated. Group interviews and individual interviews through e-mail, etc. were conducted, and the final contents were selected after reviewing the appropriateness of the derived opinions by two educational experts. It was found that the direction of the search for personal information protection education contents should be added to the contents of practical work in each stage of information management and practice such as document writing.

• 한국디지털정책학회:학술대회논문집
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• 2005.06a
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• pp.239-252
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• 2005

본 논문에서는 이론적, 실무적 선행연구들에 대한 검토를 토대로 통합적인 정보격차 요인모형을 제시하고 정보격차 요인모형에서 도출된 변수들과 기존정책들을 중심으로 표적집단심층면접법(Focus Group Interview, FGI)를 이용하여 정보취약계층인 장애인, 노인층, 저소득층을 대상으로 정보활용기회를 확대하기 위한 방안들을 실증적으로 도출하였으며 또한 기존 정책에 대한 만족도 및 효과성을 측정하였다. FGI 조사결과 취약계층별로 차별화된 정책적 요구사항이 도출되었으며, 통합적으로 정보접근, 정보이용, 정보활용을 지원할 수 있는 통합적 지원체계가 가장 절실한 것으로 나타났다. 또한, 취약계층별 개별 대상자의 개별적인 정보화수준 및 요구사항을 반영하기 위하여 개별 인적자원에 대한 통합관리가 필요한 것으로 나타났다. 아울러, 정보접근정책 및 정보이용지원정책, 정보활용지원정책별로 포괄적인 만족도 조사를 실시한 결과 공히 만족도 수준이 보통이하인 것으로 나타나 개별 정책에 대한 지원전략의 수정이 필요한 것으로 나타났다.

• Journal of the Korea Society of Computer and Information
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• v.21 no.10
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• pp.183-190
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• 2016

In this paper, we have looked at through core competences and contents of Informatics curriculum in middle school by expert questionnaire and Focus Group Interview(FGI). Among nine core competences of Informatics subject in curriculum, abstraction and automation were easily found, but creative harmony and cooperation were indirectly confirmed in the statements of teaching and assessment sections of Informatics curriculum in middle school. It was also identified that some core competency elements are redundant or hardly to found in the contents of Informatics curriculum. In addition, various opinions about Informatics curriculum have been put forward over the FGI. The results of this study will be the case that can be consulted on new revised Informatics curriculum to be developed further.