• 예술경영연구
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• 제49호
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• pp.37-63
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• 2019

본 연구는 미술관 전시장 내에서 사진 촬영이 관람객 체험 만족도에 어떠한 영향을 미치는지를 파악하기 위한 목적을 가진다. 이를 위해 전시장을 방문한 관람객들을 대상으로 설문조사를 실시하였다. 셀피, 작품사진 촬영이 관람객의 체험 만족도에 긍정적으로 작용하는지를 알아보기 위해 일원분산분석을 하였고, 관여도 및 나르시시즘 성향에 따른 조절효과와 몰입의 매개효과를 검증하였다. 분석결과, 첫째, 사진 촬영과 만족도의 관계에서, 사진 촬영은 했지만 셀피 촬영을 하지 않은 집단은 전시장 내에서 사진과 셀피 촬영을 모두 하지 않은 집단에 비해 관람객의 만족도가 높게 나타났다. 이 결과는 작품에 대한 사진 촬영은 관람객들에게 체험을 통한 만족감을 주지만, 셀피 촬영을 한다고 해서 만족감에 긍정적으로 작용하는 것은 아니라는 것을 보여준다. 둘째, 몰입도는 전시장 내에서 사진과 셀피 촬영 유형과 관람객의 체험 만족도의 관계에서 매개역할을 할 것이라는 가설은 모두 기각되었다. 셋째, 전시장 내에서 사진 촬영은 했지만 셀피 촬영은 하지 않은 집단과 전시장 내에서 사진과 셀피 촬영을 모두 하지 않은 집단에 따른 체험 만족도 차이에서만 관여도의 정(+)의 조절효과가 나타났다. 이는 셀피를 찍는 관람객들은 미술에 대한 관여도에 따라 만족도가 영향을 받지 않는 것을 의미한다. 본 연구의 결과는 미술관의 전시장 내 사진 촬영의 허용에 대한 정책을 결정하는데 도움이 될 것으로 기대한다.

• 한국실내디자인학회논문집
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• 제26호
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• pp.26-34
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• 2001

The problems with the small exhibition buildings such a small gallery and art center recently constructed did not make the characteristics of the place specifying and did not form a big flow in the line of urban connection. Also it was deficient in the image like a cultural space because of the commercial aspects of the individual buildings. According to this view, this study is to evaluate the exteriors of the small exhibition buildings that the public prefers on the psychological side as a design theory and then, it is to present the direction of desirable form constitution hereafter. In the design of the small exhibition buildings exterior that the public must prefers, the principles and techniques of constitution that operate are the most initiative as follows. As for the principles of unity in the constitution of the small exhibition buildings exterior that the public prefers, Eigen Value is 7.573 and the explanatory force takes 21.637% at the top and it plays a leading role. In the comparison of the appearance, it shows that it is a factor with the largest specific gravity. The next factors were grouped in good order: the balance, ornamental technique, change, shipping technique, rhythm, harmony, symbolic technique, area technique and adding technique. As a result, in the design of the small exhibition buildings exterior, the architects have to constitute the principles of balance, change, rhythm and harmony by most of the unity and the symbolic technique and form technique by most of the ornamental techniques harmoniously and have to give Identity like exhibition buildings.

• 한국실내디자인학회논문집
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• 제20권4호
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• pp.174-182
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• 2011

This study analyzed visitors' behaviors in the viewpoint of Attraction Power and Holding Power of exhibits on the basis of exhibition layout of real science museums. Through the analysis, the study grasped efficiency of analysis index and exhibition environment elements which might have an effect on planning the exhibition space of a large-scale museum and producing detailed ranges of exhibition. The main indicators used are: 1. Attraction Power: it indicates the relative incidence of people who have stopped in front of an object/exhibit during the exhibition tour. It is calculated by dividing the number of people who stop by the total number of people who have visited the museum or gallery. 2. Holding Power: it measures the average time spent in front of an information/communication element. It is calculated by dividing the average time of stay by the time "necessary" to read an element. As a result of analyzing the exhibition areas of National Science Museum (Daejeon) and National Museum of Emerging Science and Innovation(Tokyo), the Holding Power was found to be relatively lower than the Attracting Power. This means that 3.5 out of 10 visitors stop in front of the exhibit in 6 exhibition areas, and among these, only 1/10 is used when compared to the user required time of the exhibits. In other words, like the method of deriving an analysis index, the stage of viewing can be categorized as Attracting Power and Holding Power, and because the stage from Attracting Power to the stage of Holding Power are strongly linked, it shows that it is not easy to display a meaningful result. Except, the general distribution of Attracting Power was shown to be high from the entrance area of the exhibition hall based on the standard of viewing sequence. Also, the Holding Power became sequentially lower according to the sequence of exhibition viewing and displayed a meaningful interrelationship with the distribution ratio of island exhibits. In the case of island exhibition method, it is less influenced by the movement flow of visitors when compared to the wall type method of exhibition and can be understood as an exhibition method that provides spatial chances enabling stopping and viewing.