• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.983-991
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• 2012

The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slim-fit dress shirts of domestic brands(Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows : Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classic-fit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semi-wide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.

• Journal of the Korean Society of Clothing and Textiles
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• v.6 no.2
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• pp.17-24
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• 1982

The purpose of this study was to investigate the relationship between body cathexis and five aspects of clothing behavior. Body cathexis was measured by Secord and Jourard's Body Cathexis Scale, fit in clothing was measured by Mclean's questionnaire, and three aspects of clothing were assessed with Lee, Lim, Lee, and Kahng questionnaire dealing with clothing satisfaction, status symbol, and fashion interest. Preference for fashion style was determined by line drawings of clothing designs representing current fashion and non-current fashign. The questionnaires were administered to a sample of middle-aged women (40$\~$64 year of age) in Seoul. The data for 351 respondents were analyzed by correlation and t-test. The results were : 1) Body cathexis was positvely related to clothing satisfaction for early middle-aged women as well as advanced middle-aged women. 2) Body cathexis was positively related to fit in clothing for early middle-aged women as well as advanced middle-aged women. 3) Fashion interest was positively related to preference for fashion style in early middle-aged women, 4) Scores of early middle-aged women on body cathexis, fit in clothing and preference for fashion style were significantly higher than those of advanced middle-aged women, that is, early middle-aged women had a higher self-satisfaction with body cathexis and fit in clothing. They also preferred modern fashions in contrast to be advanced middle-aged sample.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.3
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• pp.75-90
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• 2011

Suggesting that endorser fit in print advertising can be subdivided into observable endorser-product fit, unobservable endorser-product fit, and observable endorser-background fit, this study empirically investigates their effects on advertising effectiveness. Undergraduate students participated in the study and evaluated three real advertisements on the items of the fits, the advertising effectiveness, and so on. The advertisements were for a watch, perfume, and women's clothing. Results showed that each of fits had an positive effect on advertising attitude, brand attitude, and purchase intention respectively and the observable endorser-product fit had a more positive effect on such an effectiveness than the unobservable endorser-product fit and the observable endorser-background fit in the majority of cases. It was also found that each of the fits had a tendency to exert relatively greater effects on the advertising effectiveness, especially on the purchase intention, compared to the endorser preference.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.108-124
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• 2014

The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.

• Journal of Korean Ophthalmic Optics Society
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• v.13 no.2
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• pp.9-16
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• 2008

To assess the preference and efficacy of empirical fitting methods with spheric and aspheric RGP lenses. Methods: Healthy 37 subjects were fitted with spheric design (diameter 9.3 mm) on right eye and aspheric design (dia 9.6 mm) on the left eye. Base curves which were fitted empirically (using on-K, Kavg-0.50D (or 1.00D) and manufacturer's recommended fitting guide) were compared with another base curve which obtained the best diagnostic fit with spheric and aspheric RGP lenses. The preference and fitting type (lid attachment or interpalpebral) for two design lenses were investigated 2 weeks after fitting RGP lenses. Results: Of 33 successful RGP lens-wearing subjects, 76% preferred spheric design compared with 24% of aspheric RGP lens wearers. Sixty seven percent were fitted with lid-attachment in spheric lenses, whereas 64% were fitted with lid-attachment in aspheric lenses. The acceptable fit success rates within ${\pm}$0.50D of base curves were 97% for the on-K fit, 100% for the Kavg-0.50D fit and 100% of the manufacturer's guide fit compared with the diagnostic fit in spheric design, whereas 91%, 79% and 94% reported on-K, Kavg-1.00D and manufacturer's guide, respectively, in aspheric design. Conclusions: Although aspheric RGP lenses are more popular in the Korean market, it is still preferable to fit subjects with spheric RGP lenses. Empirical fitting may be best accomplished with the spheric lenses using Kavg-0.50D fit and the manufacturer's fitting guide, whereas aspheric RGP lens designs are unacceptable lens fit based on empirical fitting.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.15 no.5 s.98
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• pp.558-563
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• 2005

This research aims to derive the general emotion and preference of the 25 sounds by using the questionnaire method to provide the contents for the soundscape design fit to the characteristics of the given situation. The results can be summarized as follows : Nature sounds except dog barking and locust crying showed highest preference, and the traffic sounds, baby crying and footstep of upper floor showed the lowest. Hereby, the sound recognition can be different each other according to quality of tone and situation even they are the same sounds. The most impressive, wanted to be conserved and retrospective sound was the nature sound, and the most wanted to be removed sound was the machinery sound. And the social sound was shown as the most korean and fit to the art theme street.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2004.11a
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• pp.806-809
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• 2004

This research aims to derive the general emotion and preference of the 25 sounds by using the questionnaire method to provide the contents for the soundscape design fit to the characteristics of the given situation. The results can be summarized as follows; Nature sounds except dog barking and locust crying showed highest preference, and the traffic sounds, baby crying and footstep of upper floor showed the lowest. Hereby, the sound recognition can be different each other according to quality of tone and situation even they are the same sounds. The most impressive, wanted to be conserved and retrospective sound was the nature sound, and the most wanted to be removed sound was the machinery sound. And the social sound was shown as the most korean and fit to the art theme street.

• Journal of Fashion Business
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• v.10 no.4
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• pp.45-54
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• 2006

This study analyzed the purchasing behavior for underwear, with the subjects of pregnant women, and the trend of its fit preference and thereby looks into the practices of their clothing life to provide the basic data for the formation of maternity clothing industry, focusing on the underwear development in response to pregnant women's body type features. The conclusion were as follows: 1. The analysis of underwear wearing practices for the women in the pregnancy of eight months or longer and those after the delivery within one month showed that about 80-90% of them wore panties or brassieres and about 70% of them did not wear girdles, thus with a lower level for girdles than for panties or brassieres. 2. The surveys of the satisfaction and fit for two designs each with the high wearing frequency did not show any relatively significant difference in assessment by the design. The analysis of the satisfaction by the part with the maternity underwear indicated that in the case of panties the respondents were dissatisfied with the length as to be long, and also dissatisfied with waist circumference, abdomen circumference, private parts, and groin as to be small, reflecting that the circumference coverage of the panties in the market was not effectively managed.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.6
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• pp.2269-2276
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• 2015

Colorectal cancer (CRC) is now common in Thailand with an increase in incidence over time. Health authorities are planning to implement a nationwide CRC screening program using fecal immunochemical test (FIT) as a primary screening tool. This study aimed to estimate preferences and acceptance of FIT and colonoscopy, explore factors influencing the acceptance, and investigate reasons behind choosing and rejecting to screen before the program was implemented. Patients aged 50-69, visiting the primary care unit during the study period, were invited to join this study. Patients with a history of cancer or past CRC screening were excluded. Face-to-face interviews were conducted. Subjects were informed about CRC and the screening tests: FIT and colonoscopy. Then, they were asked for their opinions regarding the screening. The total number of subjects was 437 (86.7% response rate). Fifty-eight percent were females. The median age was 58 years. FIT was accepted by 74.1% of subjects compared to 55.6% for colonoscopy. The acceptance of colonoscopy was associated with perceived susceptibility to CRC and family history of cancer. No symptoms, unwilling to screen, healthy, too busy and anxious about diagnosis were reasons for refusing to screen. FIT was preferred for its simplicity and non-invasiveness compared with colonoscopy. Those rejecting FIT expressed a strong preference for colonoscopy. Subjects chose colonoscopy because of its accuracy; it was refused for the process and complications. If the screening program is implemented for the entire target population in Thailand, we estimate that 106,546 will have a positive FIT, between 8,618 and 12,749 identified with advanced adenoma and between 2,645 and 3,912 identified with CRC in the first round of the program.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1127-1137
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• 2010

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent 'design' and 'color' of the products. The subjects reported that they were satisfied with the quality of 'materials' and 'sewing condition'. However, they were not satisfied with the 'comfort' or the 'size'. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.