• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.139-148
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• 2009

In this study, we tried to verify the effectiveness of 3D scans of clothed participants from 20 to 24 year old men in fit analysis process. Carrying out fit analysis, we used 3D scan data and direct fit evaluation with the basic garments made as semi-fitted bodice pattern for men. The result of fit evaluation through 3D scan data showed the expert rated fitting items more positive than direct fit evaluation. Even though, generally there was a no significant difference in the response between 3D and direct fit analysis. Only there was a significant difference in the response to the specific place such as the center front line, neckline, shoulder seam, and etc. There was a no significant difference between the result of 3D scan and direct fit evaluation in the subjects' group. Also the result of assessment of 3D targeting consumers showed very positive and interested in using 3D scans for fit analysis. The ability to rotate the 3D scans for a variety of views proved to be a very effective process to analyze fit. Moreover, digital data is easily accessed at any locations and any time. Fit analysis using 3D scans could be great tool for not only fit evaluation in research but also better fitting in apparel industry.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.4
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• pp.159-170
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• 2016

This study is aimed to research the trend of studies on the evaluation of clothing fit using the domestic research journals. clothing fit has long been regarded as the most important element to customers in clothing appearance. Understanding fit from a consumer's perspective is complex. 85 articles were collected from domestic academic sites (KISS, DBpia, KiSTi). Many clothing fit articles published on the 2011-2016 year. In research target, young women were more than other age groups. On the evaluation of clothing fit, method of clothing fit classified survey using the questionnaire and wearing test. Many articles were used the survey using the questionnaire, 57.7%. The other articles were used wearing test with professional analyst and objective evaluation tool. Objective evaluation was used 3D virtual wearing systems (i-designer, DC suit, CLO et al). In the survey using the questionnaire and wearing test using the objective evaluation, jacket and pants were researched on the clothing items mainly. Many young women put on the jacket and pants to active energetically. In the future, researches related clothing fit need to develop the objective and accuracy evaluation tool of clothing fit.

• The Korean Journal of Community Living Science
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• v.25 no.3
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• pp.373-382
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• 2014

This study was explored the relationship of fit-related factors and, clothing evaluation criteria to clothing satisfaction. A total of 247 completed responses were obtained from a convenient sample of female students in their twenties. The statistical analysis methods included factor analysis, an ANOVA, and a multiple regression analysis. First, clothing evaluation criteria included practicality, product trait, and symbolism. Second, a comparison of clothing evaluation criteria and clothing satisfaction in groups divided by fit-related factors showed significant differences. In particular, the fat body type group showed higher level of the product trait and the thin body type group showed lower level of clothing satisfaction. The high activity group showed higher levels of clothing evaluation criteria and lower level of clothing satisfaction. Third, body type perception (-) and activity importance (-), fit-related factors, and practicality (+), clothing evaluation criterion had significant effects on clothing satisfaction. Therefore, These results suggest that fashion firms should make efficient use of fit-related factors and clothing evaluation criteria to enhance consumers' clothing satisfaction and to stimulate their purchase intention toward fashion goods.

• Journal of Distribution Science
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• v.15 no.2
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• pp.7-14
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• 2017

Purpose - This study attempts to extend the research in responsible luxury by identifying contexts where Corporate Social Responsibility (CSR) can promote luxury brands' evaluation. It contributes to the literature on consumer responses to CSR, and to responsible luxury in particular and demonstrates how dispositional consensus and luxury-CSR information of luxury brands affects consumers' evaluation of brand. Research design, data, and methodology - An experiment was conducted to test the relationship between brand evaluation and responsible luxury brands' CSR information using collected data through a survey in a large university of South Korea. Study conditions were manipulated with various product types to analyze the relationship in different product domains. Results - When consensus regarding sincere and altruistic motive of companies for CSR activity is high, the perceived fit between luxury brand and the type of CSR has no effect on brand evaluation. But, in case of lower consensus regarding the benevolent company motives, higher fit enhances evaluation than lower fit. Conclusions - In using consensus as a guiding factor to choose the type of charity with favorably view, the level of irrespective fit can help luxury firms to enjoy the benefits of better image. In case of low consensus donating to charities that are closely related to the brands' product or area of business seems to be fruitful.

• Science of Emotion and Sensibility
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• v.26 no.1
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• pp.101-114
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• 2023

This research aimed to recognize the determinant characteristics affecting consumers' clothing fit evaluation by employing text mining and social network analysis. For this aim, we first extracted text data linked to clothing fit from 2,000 consumer reviews collected from social network services and conducted semantic network examination and CONCOR analysis. As a result, we reported that "pants" and "skirts" were the most commonly associated clothing items with consumers' clothing fit evaluation. And the length of clothing was most commonly investigated. Then, the "waist" and "hip" were the most critical body parts affecting consumers' perception of clothing fit. Further, the four keywords including "wide," "large," "short," and "long" were the most employed ones in consumer reviews when evaluating clothing fit. This study is meaningful in that it specifically recognized the structural relationship and semantic meanings of keywords relevant to consumers' evaluation of clothing fit, which could bring empirical reference information for advanced clothing fit.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.950-962
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• 2013

The purpose of this study was to develop the slim-fit dress shirt pattern. Among the published educational patterns, there were four patterns based on similar design and silhouette with slim-fit dress shirts. Then, the drafting method of those patternsBB were compared and analyzed. The subjects for wearing evaluation were three 20 to 39 aged average-sized men. After the wearing evaluation(5 Likert point scale), N pattern had been chosen as the final comparison pattern because it received the highest points. The slim-fit shirt pattern was developed based on the result of wearing evaluation. The foundation design were as following: shirt length (Stature/2-12), back length (Stature/4), armhole depth (Chest/4+1), width (Chest/4+3), Interscye; Back (Chest/6+5), Interscye; Front (Chest/6+4), width of the nape of neck (Neck/6+1=◎), height of the nape of neck (◎/3), of the front neck (◎-0.5), depth of the front neck(◎+1.5). After the wearing evaluation about researched pattern and N pattern, researched patternsBB scale points were bigger than N pattern and there were slight differences. The scale points for N patternsBB movement evaluation showed highest points on all contents. Therefore, the researched pattern is suitable for the original form of slim-fit dress shirt. The new dress shirt pattern reflected the slim-fit trend in the research expected to help educational environment and industrial site.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.209-224
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• 2014

This study aims to compare the ease of shirt patterns in the men's wear market that have been constantly developing, and to analyze the fitness and appearance through the 3D virtual try-on system. The study selected three industrial patterns and two educational materials of classic-fit and slim-fit shirts for a total of ten items. The experiments involved virtual wearing, a stress contact point perspective map, and appearance evaluations. First, the ease differed significantly in the chest, waist, and sleeve cap height according to the patterns. Second, based on the stress, contact point, and transparency, there was ease in the order of Nam, D-brand, J-brand, Park, and S-brand in the classic-fit shirts while the order of D-brand, Nam, J-brand, Park, and S-brand resulted in the slim-fit shirts. Third, in the appearance evaluation, higher points resulted in the order of J-brand, Park, S-brand, D-brand, and Nam in both classic-fit and slim-fit. The results showed that proper ease differs greatly by shirt-fit and target age. Also, the shirts with more ease tended to be evaluated less favorably in the appearance evaluation. Based on the results, the study suggests that the proper ease in chest circumference is 18cm for the classic-fit shirts and 6 cm for the slim-fit shirts.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.9
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• pp.940-951
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• 2012

This study evaluates the fit preference of the tailored jacket according to body types for 20's adult women through a comparison of real and virtual fit. A five point fit evaluation scale utilizing a wearer acceptability scale by Shen and Huck was used to evaluate the degree of the preference of real and virtual fit. This scale contained 23 items in three categories: front fit, back fit, and side fit. For each item, 5 responses from 'too tight' fit (1 point) to 'too loose' fit (5 point) were possible. The middle position for each fit criterion indicated a 'good' fit (3 point). The data were analyzed with a t-test using statistical program SPSS 17.0. According to the results, there were no significant differences ($p{\leq}.05$) between the real and virtual fit preference in total measurement items such as front collar, lapel and roll line, front shoulder slope, front armhole, front waist, abdomen, sideseam, hemline, front silhouette, side shoulder, side armhole, side sleeve width, side hip, side silhouette, back collar stand, upper back, back armhole, back waist, back hip, back silhouette except front bust, side waist, and back center back. The factor that caused a difference in the fit preference between the real and virtual fit evaluation was a specific body type such as Body Type A that indicated a small bust circumference and a big hip circumference.

• Journal of Fashion Business
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• v.15 no.2
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• pp.1-11
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• 2011

The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.117-126
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• 2014

This study examines how preference clarity and customer participation levels affect evaluation of fit toward customized services and also analyzes the effects of cultural difference between Korea and China that may cause variance in the evaluation of fit in the course of interaction with the prior two factors, preference clarity and customer participation level. It conducted a $2{\times}2{\times}2$ between-subjects factorial design adopting preference clarity, customer participation level, and difference of culture. The subjects were composed of 200 Korean and 200 Chinese. According to the analysis results, it is revealed that Korean consumers highly perceived fit toward customized services when their preference is clear and participation level is high, and they evaluate fit more favorably as participation level increased, while Chinese consumers' evaluation for fit deteriorated as participation level increased. The result shows that fit evaluation became more positive through participation when preference clarity is high in Koreans but not in Chinese.