• 제목/요약/키워드: firms' strategies

검색결과 596건 처리시간 0.021초

한국제조기업의 생산전략과 생산혁신활동 (Manufacturing strategy and change programs of Korean firms)

  • 이승규;김진섭
    • 경영과학
    • /
    • 제13권1호
    • /
    • pp.135-156
    • /
    • 1996
  • The purpose of this paper is to study the links between manufacturing strategy and change programs of manufacturing firms in Korea. The nature of our analysis is more descriptive than normative or confirmative. First, we investigate the linkage between manufacturing strategy, manufacturing capability, change programs and performance measurement systems. Secondly, we intend to explore an empirical typology of manufacturing strategy and change programs. The initial findings of the study are as follows: Linkage between manufacturing strategy and change programs of manufacturing firms was not apparent. Flexibility as a strategic priority is positively related to the innovative change programs. There are two distinctive strategies of manufacturing firms in Korea, namely, quality strategy and balanced strategy. We identified three types of change programs, which are incremental change, administrative innovation, and process innovation. Incremental change group has represented low factor score in the change program dimensions. The firms in administrative innovation group mainly depend on information systems and business reengineering. Korean manufacturing firms seem to pursue process improvement by trying simultaneously incremental change in the process, managerial process improvement, and a little bit of innovative change. Performance variable utilization of the firms are not significantly different along with manufacturing strategies and change programs. We found, however, learning and improvement performance dimension is significantly related to flexibility variables. Process innovation group marked high score in usage of learning and improvement indices. The findings of this study seem to have various implications on realigning the manufacturing strategy, change programs, and performance systems in Korean firms.

  • PDF

우루과이 라운드협상에 대비한 우리나라 해운기업의 국제마아케팅전략에 관한 연구 (A Study on the International Marketing Strategy of Korean Shipping Firms for Uruguy Round)

  • 신한원
    • 한국항해학회지
    • /
    • 제17권4호
    • /
    • pp.31-42
    • /
    • 1993
  • The purpose of this study was to find out the most approriate international marketing strategy of Korean shipping firms for Uruguy Round expected to be agreed among GATT members in 1993. In literature sur-vey, the service marketing philosophy was reviewed to clarify the functions and roles of marketing concept in setting up the international marketing strategies for shipping firms. The marketing concepts are characterized as follows ; 1) production-oriented stage, 2) sales-oriented stage, 3) marketing-oriented stage in the order of historical development. An comparative analysis was car-ried out to examine the differences in marketing strategies among Korean shipping firms and U.K. ship-ping firms.

  • PDF

An Analysis on the Strategic Behaviors of the Bilaterally Monopolistic Firms under Uncertain Information

  • Jun, Iksu
    • 농업생명과학연구
    • /
    • 제46권6호
    • /
    • pp.185-195
    • /
    • 2012
  • The purpose of this paper is to analyze how strategically the bilaterally monopolistic firms, only-one-seller and only-one-buyer, behave in a situation in which each firm has uncertain information on its opponent firm's cost. Even though the two firms know that seeking integrated profit leads to the optimized profit for both firms, each firm has an incentive to opportunistically behave to increase its share of the integrated profit. These opportunistic behaviors of the firms are analyzed through a game theoretic approach especially finding Nash equilibrium mixed strategies for the strategic profiles such as true-report or not and monitoring or not. The comparative statics to the Nash equilibrium mixed strategies shows that as the profit share increases the probability of monitoring an opponent firm is decreased while the probability increases as the size of the overstated production cost increases. This study also shows that high penalty and low monitoring cost lead to high probability to tell the truth of the production cost.

기업의 위기대응전략에 대한 소셜 미디어 이용자의 반응 연구 (A Study of Social Media User Response about Firms' Crisis Response Strategies)

  • 김보라;김우희;정윤혁
    • 한국빅데이터학회지
    • /
    • 제2권1호
    • /
    • pp.27-39
    • /
    • 2017
  • 기업은 자사의 브랜드 이미지 제고, 제품의 홍보와 고객관리를 위해 소셜 네트워크 서비스를 적극적으로 활용하고 있다. 나아가 기업의 위기상황에 대한 실시간 대응 채널로서 소셜 네트워크 서비스의 사용은 확장되고 있다. 특히, 기업의 예상치 못한 위기상황이 소셜 네트워크 서비스를 통해 전파되는 경향이 있다는 점에서 기업의 소셜 네트워크 서비스를 통한 위기대응은 효과적이다. 이러한 대응은 소비자의 기업의 이미지 형성에 큰 영향을 끼친다. 본 연구는 기업의 소셜 네트워크 서비스 대응 사례를 태도(수용적 vs. 방어적)와 속도(빠른 대응 vs. 느린 대응)로 구분하여 소셜 네트워크 서비스 상의 위기 관련 트위터 버즈의 지속기간을 분석하였다. 12개의 기업 위기 대응 사례에 대한 트워터 데이터를 분석자료로 하여 분석하였다. 분석결과는 기업의 위기대응 전략 수립 및 위기별 대응전략 수립에 기본자료로 활용될 수 있다.

  • PDF

제조 기업이 선택하는 전자상거래 유형 구분의 틀: 공급업체와의 전자상거래를 중심으로 (The Framework for the Choice of E-commerce Strategy in Manufacturing Firms)

  • 최종민
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제23권2호
    • /
    • pp.25-47
    • /
    • 2014
  • Based on the levels of inter-organizational information flow and the degrees of suppliers' power, this study aims to develop a framework useful for classifying four types of the buyer's e-commerce strategies in manufacturing firms: e-marketplace, e-partnership, e-procurement and supplier's e-marketplace (e-distribution). We adopted a multi-methodological approach by mixing both qualitative and quantitative methods. After developing a framework, through the cases of Cisco, JAL, Toyota Motor, KIST, AMP, and 3M, this paper aims to confirm the actual existence of the four forms of e-commerce. The results from the cases supported the four types of e-commerce strategies in manufacturing firms. With the empirical data, we also demonstrated the configuration of the framework and the four types of e-commerce strategies, and identified the characteristics (i.e., size, age, actual adoption rate of the each type of e-commerce, and supply-chain performance) of the organizations employing each strategy.

Small Firm's Innovation in Two Technological Settings

  • Lee, Jang-Woo
    • 기술경영경제학회:학술대회논문집
    • /
    • 기술경영경제학회 1993년도 제4회 학술발표회
    • /
    • pp.119-147
    • /
    • 1993
  • This paper explores the relationships between technological acquisition strategies of small firms and innovation in the Korean Electronics industry. Its thesis is that small firms' technology strategies and their effects on the rate of innovation differ according to the new and traditional technology settings. A primary finding of this study is that in-house R & D and technical linkages with buyers and suppliers have stronger effects on the radical innovation in the new technology setting rather than in the traditional technology setting. The findings of the study provides insight for interpreting inconsistent results of recent research for the importance of external linkages to innovation. They also suggest some implications of small firms' strategies and public policies for accelerating technological innovation.

  • PDF

한국 미디어 기업의 글로벌 위상과 미래 전략 (Global Status of Korea's Media Firms and Their Future Strategies)

  • 김대호
    • 한국콘텐츠학회논문지
    • /
    • 제11권9호
    • /
    • pp.174-186
    • /
    • 2011
  • 이 연구는 세계 주요 미디어 기업의 규모와 현황을 파악하고 한국 미디어 기업의 글로벌 위상 및 향후 방향을 다루었다. 이를 위해 포브스 글로벌 2000 기업 중 미디어 기업을 4개의 범주로 매핑하였다. 연구 결과, 한국의 미디어 기업은 4그룹에 속하며, 글로벌 수준은 취약하였다. 따라서 미디어 산업 가치사슬에서 경쟁력이 있는 요인을 찾아, 이를 바탕으로 글로벌 전략을 도출하고자 하였다. 연구 결과 미디어 산업의 가치사슬에서 볼 때, 한국은 콘텐츠, 단말기, 차세대 네트워크에서 글로벌 경쟁력을 가지고 있으며, 이들의 연합 전략을 펴는 것이 유리하다. 또한 글로벌 미디어 기업 전략이 반드시 전 세계일 필요는 없다. 미국의 대형 미디어 그룹을 제외하고는 언어, 문화, 지역적으로 글로벌 진출로 성공적인 미디어 기업들이 많다. 따라서 방송 콘텐츠가 아시아 시장에서 인지도를 높이고, 실질적으로도 성과를 내고 있으므로, 이를 중심으로 '선택과 집중' 전략을 펴는 것이 유리하다. 이 연구에서는 아시아 및 남아메리카 등 신흥 시장에 집중하는 것이 유리하며, 콘텐츠와 단말기, 차세대 네트워크의 연합 전략이 필요함을 제안하였다.

제조비용 증가에 대한 대응 전략으로서 제품 크기 축소와 가격 인상의 비교 연구 (Downsizing and Price Increases in Response to Increasing Input Cost)

  • 강영선;강현모
    • 경영과학
    • /
    • 제32권1호
    • /
    • pp.83-100
    • /
    • 2015
  • We analyze a duopoly competition when two firms face input cost increases. The objective of this study is to determine the firms' optimal strategy between a price increase and downsizing under conditions of a spatially differentiated market and consumers' diminishing utility on the product size. We develop a theoretical model of two competing firms offering homogenous products using the standard Hotelling model to determine how firms' optimal strategies change when facing input cost increases. In this paper, there are two types of duopoly competitions: symmetric and asymmetric. In the symmetric case, the two firms have the same marginal cost and are producing and selling identical products. In the asymmetric case, the two firms have different marginal costs. The results show that the optimal strategy decision depends on the size of the input cost increase and the cost differences between the two firms. We find that when two firms are asymmetric (i.e., they have different marginal costs), the two firms might choose asymmetric pairs of strategies in equilibrium under certain conditions. When the cost differences between the two firms are sufficiently large and the cost increase is sufficiently small, the cost leader chooses price increase, and the cost-disadvantaged firm chooses downsizing in equilibrium. This asymmetric strategy reduces price competition between two firms, and consumers are better off. When the cost differences between the two firms are sufficiently large, downsizing is the dominant strategy for the cost-disadvantaged firm. The cost-disadvantaged firm finds it more profitable to reduce the product size than to increase its price to reduce price competition, because consumers prefer downsizing to price increases. This paper might be a good starting point for further analytical research in this area.

우리나라 수산물가공기업의 국제화전략 (Internationalization Strategy of the Fisheries - Processing Firms of Korea)

  • 하종욱;박영병;어윤양
    • 수산경영론집
    • /
    • 제22권2호
    • /
    • pp.19-51
    • /
    • 1991
  • The objectives of the study are to look into the fisheries processing industry, analyze problems the industry has, and develop strategies for the industry to take care of the problems. The study was performed in two different dimensions : industry level and firm level. Nevertheless, the study focused on the following main problem areas raw material, production, technology development, internationalization, and managerial performance. The secondary data were utilized to analyze problems at the industry level, For analyzing the firm level situation, an empirical study by using a mail survey with a questionnaire was accomplished. The main problems found were as follows : First, difficulty in procuring raw material was the most serious and main problem. It was caused, externally, by the announcement of 200 nautical miles by most of fishery abundant countries and, internally, by drying fishery resources in the nation's coastal areas ; Second, the rate of fishery processing has been continuously increased and the degree of the processing has also been sophisticated, which implies the pattern of demand for the fishery has been changing widely and deeply. The industry, however, seemed to be unable to meet the consumers' satisfaction ; Third, with the importance of technology for ensuring the changing demands in the fishery processing industry, there has been little effort in research and development both at industry level and at the firm level ; Next, the industry has mainly involved in exporting in association with internationalization. Not to mention about foreign direct investment, technology transfer was not active ; Finaliy, most of firms were densely located in a few areas. The managerical performance in terms of main financial ratios still needs to be improved. Thus, strategies, which would take care of the repective problems, were developed. At industry level, the strategies were developed by reasoning mostly based on the findings from the literature survey. A scheme for internationalization of the firms was suggested. This was made by extracting the factors which would differentiate the firms' internationalization stages. In order to achieve this analysis, discriminant approach was employed. Despite the utility of the findings, it was mostly emphasized that harmonious efforts among government, the industry supporting institutions such as banks, and firms are needed for the successful operation of the strategies. Also, a list of areas for further study was provided especially in relation to the validity threatening parts of the study.

  • PDF

온라인 컨텐츠 시장에서의 유료화 전략에 관한 분석 (Analysis of Price Charge Strategies in Online Content Markets)

  • 천세학
    • 한국산학경영학회:학술대회논문집
    • /
    • 한국산학경영학회 2004년도 추계학술연구발표회
    • /
    • pp.4-22
    • /
    • 2004
  • 과거에는 많은 온라인 컨텐츠 회사들이 자신의 컨텐츠 서비스에 대하여 무료로 제공하는 경향이 있었다. 그러나 최근 수익모델의 한계에 부딪히며, 특히 온라인 광고수입에 대한 한계를 느끼기 시작하면서 자신들의 서비스에 요금을 부과하기 시작했다. 이 논문은 이론적인 모델을 통하여 온라인 컨텐츠 회사들이 왜 자신의 컨텐츠 서비스에 요금을 부과하게 되었는지를 광고수익과 시장변수에 따른 조건에 따라 살펴본다. 또한 기존의 오프라인 컨텐츠 회사들이 온라인시장에 진입할 때의 조건들과 균형가격을 살펴보면서, 온라인 컨텐츠 시장에서의 가격전략과 비즈니스모델에 관련된 시사점을 논의한다.

  • PDF