• 제목/요약/키워드: firms' strategies

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Strategies of Knowledge Pricing and the Impact on Firms' New Product Development Performance

  • Wu, Chuanrong;Tan, Ning;Lu, Zhi;Yang, Xiaoming;McMurtrey, Mark E.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제15권8호
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    • pp.3068-3085
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    • 2021
  • The economics of big data knowledge, especially cloud computing and statistical data of consumer preferences, has attracted increasing academic and industry practitioners' attention. Firms nowadays require purchasing not only external private patent knowledge from other firms, but also proprietary big data knowledge to support their new product development. Extant research investigates pricing strategies of external private patent knowledge and proprietary big data knowledge separately. Yet, a comprehensive investigation of pricing strategies of these two types of knowledge is in pressing need. This research constructs an overarching pricing model of external private patent knowledge and proprietary big data knowledge through the lens of firm profitability as a knowledge transaction recipient. The proposed model can help those firms who purchase external knowledge choose the optimal knowledge structure and pricing strategies of two types of knowledge, and provide theoretical and methodological guidance for knowledge transaction recipient firms to negotiate with knowledge providers.

THE BUSINESS STRATEGY INNOVATIONS OF THE TOP DESIGN FIRMS IN GLOBAL DESIGN & ENGINEERING MARKET

  • Seok-In Choi;Hyoun-Seung Jang;Young-Hwan Lee;Sang-Bum Kim
    • 국제학술발표논문집
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    • The 1th International Conference on Construction Engineering and Project Management
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    • pp.1223-1230
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    • 2005
  • The dynamic nature of the A/E/C industry, rapidly changing global market environments, and lowest cost competitive bidding make it difficult to survive in global design markets. To understand the global design markets, a case study has been undertaken. The top 150 global design firms represented in the ENR (Engineering News Record) from 1995 to 2003 are classified into three groups for the case study. First group is the firms which advanced in rank from 1995. Second group is the firms which maintained its rank from 1994 until 2003. Third group is the firms which went down in rank from 1995 until 2003. However, finding key factors and changing business strategies of successful top design firms are the fundamental goals in this paper. After examinations of case studies, this paper concludes and suggests that professionalization, M&A strategies, patrons of the government, and academic support are needed to be successful in the global design & engineering industry.

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The Dynamics of University-Industry Linkage: The Case of Mekelle City, Tigray Regional State, Ethiopia

  • Tesfahunegn, Tedros Berhe;Miruts, Gebre
    • STI Policy Review
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    • 제9권1호
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    • pp.77-98
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    • 2018
  • In the past few decades, the importance of dynamics of University-Industry Linkage(UIL) in strengthening national and regional innovation competency and global competitiveness has been progressively more acknowledged. However, establishing an effective UIL for a better economic development is still a challenging endeavor in Ethiopia, particularly in Tigray region. This study is aimed at assessing the status of UIL and in order to achieve such aim it analyzed the determinants of firms' intensity of interaction with the Mekelle University (MU) and the effect of the intensity of interaction on the relevant firms' innovation performance. The findings of the study showed that the status of UIL between the firms and the university in Tigray region was at an infant stage. The study also found that firm size, firm age (startups) and government supports have had a significant effect on firms' intensity of interaction with the MU. However, the firms' intensity of interaction with the MU did not have any significant effect on the firms' innovation performance. In contrast, cooperation with customers, other groups and suppliers, firm size, firm age, and in-house R&D activities were found to have a significant effect on the firms' innovation performance. In conclusion, the acquisition of knowledge and technology from university does not have an important role in firms' innovation performance in the studied region. Consequently, the government should design effective strategies and assign responsible bodies to implement the strategies, create awareness, and organize both firms and university to meet and work together in order to enhance firms' innovation performance.

지식경영전략이 기업성과에 미치는 영향 분석: 상호보완이론을 기반으로 (Assessing the Effects of Knowledge Management Strategies on Firms' Performance: Based on Complementarity Theory)

  • 최병구;이재남
    • 경영정보학연구
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    • 제12권1호
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    • pp.107-130
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    • 2010
  • 지식경영 전략과 기업성과 간의 실증연구는 연구자에 따라 그 결과가 매우 다르게 나타나고 있다. 이러한 연구결과의 불일치는 실제 비지니스 환경하에서 대다수의 기업은 다양한 지식경영 전략들을 동시에 활용하고 있음에도 불구하고 대다수의 기존의 연구는 개별 지식경영 전략과 기업성과간의 관계에만 초점을 두고 있었기 때문이다. 본 연구는 이와 같은 문제점을 해결하기 위해 경제학이론 가운데 하나인 상호보완이론(complementarity theory)을 기반으로 지식경영 전략들 간의 상호보완관계를 파악하고 이러한 상호보완관계가 기업성과에 미치는 영향을 전체적인 관점(holistic perspective)으로 분석하고자 한다. 이를 위해, 기존 연구를 바탕으로 지식경영 전략을 도출하였으며 국내 139개의 대기업을 기반으로 실증연구를 수행하였으며 이를 통해 지식경영 전략 간의 상호보완관계가 기업성과에 미치는 영향을 분석하였다. 학문적 측면에서 보면 본 연구는 경제학으로부터 새로운 이론과 분석방법론을 도입함으로써 기존 연구의 한계를 극복할 수 있는 새로운 연구 프레임웍과 방법론을 제시하였으며 이를 통해 지식경영 연구의 지평을 넓힐 수 있을 것으로 기대된다. 실무적 관점에서 보면 기업성과를 향상시킬 수 있는 다양한 지식경영 전략들 간의 상호보완관계를 제시함으로써 경영자에게 효과적인 지식경영 전략을 구축할 수 있는 가이드라인의 역할을 할 수 있을 것으로 기대된다.

무효전력 기회비용을 반영한 전력시장 입찰전략 연구 (Bidding Strategies with the Opportunity Cost of Reactive Power in a Competitive Market)

  • 이광호
    • 대한전기학회논문지:전력기술부문A
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    • 제53권1호
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    • pp.67-72
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    • 2004
  • This paper addresses the bidding strategies of generating firms in a competitive market where the firms are provided with payment for generating reactive power. Reactive support for voltage control is an integral and critical part of power system operations. Since reactive support is unbundled in a competitive market under open access transmission, it is treated as one of ancillary services. The operation costs and opportunity costs for reactive support are compensated by payment to the firms, hence their bidding strategies will be affected. The opportunity costs are evaluated from the foregone profits of a generator in making sales in real power market by providing reactive support instead of real power. Game theory approach is used to analysis the transaction strategies of real power by the bimatrix method in this paper. Through computing the Nash equilibrium in a sample system, an incentive of a generator for improving the reactive generating capacity is found to be effective and the variations of the profits are analyzed as the demand power factor changes.

벤처캐피탈의 조직적 특성과 투자 전략에 관한 연구 (A Study on Organizational Characteristics and Investment Strategies of Venture Capital Firms in Korea)

  • 이주헌;김성민
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
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    • pp.1784-1787
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    • 2006
  • In the risk capital market there are various types of investors competing each other. In the past, venture capital firms depended on government subsidies to stay in business. In order to be survived in today's competitive market, they need to have had the necessary knowledge and organizational resources to build their own competitive advantages. We examine the relationship between organizational characteristics, human resources, and investment strategies of venture capital firms in Korea.

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공동연구수행체제 및 참여기업의 기술획득전략-유형별 기업화성과 분석- (Technology Sourcing Strategies and Cooperative Patterns in Vertical Cooperative R&D Projects)

  • 이철원;배종태
    • 기술혁신연구
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    • 제3권1호
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    • pp.1-34
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    • 1995
  • Since 1982, the government of Korea has actively promoted vertical cooperative R&D programs between government-sponsored research institutes (GRIs) and private firms. A number of firms participated in the programs because cooperative R&D could lower the risk and could contribute to rapid commercialization of many technologies. This paper examines the effectiveness of vertical cooperative R&D projects by the modes of cooperation between GRIs and industrial firms, and analyzes the performance of participating firms' technology sourcing strategies for commercial utilization of cooperative R&D results at the project performed from 1982 to 1989 under the Government-Industry Cooperative R&D Program sponsored by the Ministry of Science and Technology(MOST) in Korea. The cooperative R&D projects are classified into 4 groups by two criteria, i.e., the level of participation of firms, and the breadth of cooperation. The findings suggest that firms should actively participate in cooperative R&D projects. In addition, in order to enhance commercial success, cooperation between GRIs and industrial firms should not be limited to R&D stage only. The breadth of cooperation should be extended to commercialization stage. Small- and medium-sized firms participating in vertical cooperative R&D projects in Korea usually lack internal technological capabilities that are needed to commercialize the results of cooperative R&D. Three different technology sourcing strategies - exclusive cooperative R&D strategy, in-house development augmented cooperative R&D strategy, and licensing-in supplemented cooperative R&D strategy - are empirically derived through cluster analysis of the relative usage rates cooperative R&D and of other supplementary technology acquisition methods. The findings suggest that the firms participating in vertical cooperative R&D projects should try to utilize other supplementary technology acquisition methods in order to achieve commercial utilization of the vertical cooperative R&D results.

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The Effects of Knowledge Assets on the Performances of Startup Firms: Moderating Effects of Promotion Focus

  • Seo, Sang Yun;Kim, Sang Duck;Lee, Myoung-Soung
    • The Journal of Asian Finance, Economics and Business
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    • 제5권4호
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    • pp.187-199
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    • 2018
  • This study examined the effects of startup firm's knowledge assets on the effectiveness of their sales strategies, efficiency of sales activities, and management performance, after categorizing these assets into customer knowledge assets and technology knowledge assets. Furthermore, the moderating effects of promotion focus by CEOs and sales managers of startup firms were analyzed. For the analysis, dyadic questionnaire surveys were conducted targeting the CEOs and sales managers of startup firms established at the Gyeongnam Technopark and the KAIST Technology Business Incubation Center in Korea. Hypotheses were verified through structural equation modeling, and moderating effects were identified through ANOVA. CEO's customer knowledge asset strengthened their effectiveness of sales strategies, and sales manager's technology knowledge asset strengthened the efficiency of their sales activities. Also, CEO's effectiveness of sales strategies and sales manager's efficiency of sales activities have been found to enhance startup firm's management performance. Meanwhile, the moderating effect of promotion focus strengthened CEO's effectiveness of sales strategies through CEO's customer knowledge asset and interaction as CEO's promotion focus level increased, but promotion focus of sales managers did not have any significant interaction effect. This study provides implications by offering empirical evidence on startup firms with regard to knowledge assets.

Relations between Reputation and Social Media Marketing Communication in Cryptocurrency Markets: Visual Analytics using Tableau

  • Park, Sejung;Park, Han Woo
    • International Journal of Contents
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    • 제17권1호
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    • pp.1-10
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    • 2021
  • Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

Digital Orientation for Emerging Multinationals and the Location Strategies in Internationalization: The Chinese Experience

  • Xinyue Zhang;Bo Kyung Kim;Jooyoung Kwak
    • 아태비즈니스연구
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    • 제14권3호
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    • pp.1-16
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    • 2023
  • Purpose Despite the ongoing digital transformation, it is not clear whether emerging market firms follow their manufacturing FDI path in the emerging digital industries. This paper examines how digital orientation affects the location strategies in internationalization and how the existing innovation capacities moderate the link between digital orientation and the location strategies. Design/methodology/approach This study chooses the Chinese setting for research design because digital transformation is already prevalent in the society and the cases of outward expansion are salient among the emerging markets. It uses the panel dataset of 976 Chinese listed firms that consists of 6,648 observations spanning from 2007 to 2017. Ordinary least square regression is used for the statistical approach with a one-year lag in the model. Findings Digital orientation increases a likelihood of emerging multinationals' entries in developed countries, and a high level of innovative capacities strengthens the link. Two groups seem to prefer entries in developed countries: firms with a high level of digital orientation with a high level of innovative capacities and firms with a low level of digital orientation, if with a low level of innovative capacities. The former reflects the context of digital transformation and the latter hints at the tax avoidance or interests in real estate. Research implications or originality While emerging multinationals are known to prefer entries in developing countries for capacity arbitrage, our results forecast that their FDI strategies may have a drastic change as digital transformation deepens.