• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.310-321
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• 2016

This study aims to analyze the impact of elements for evaluating the festival, such as festival content, accessibility and convenience and festival image, on visitor satisfaction and behavioral intention, based on the actual case of Seoul Friendship Fair (SFF) which has been hosted by the City of Seoul every May since 1996. The SFF is participated by 64 embassies operating in Seoul and Seoul's 14 sister & friendship cities. Some 100,000 out of the total 350,000 visitors to the SFF are from overseas. The main elements of this study include survey responses about festival content and population statistics frequency analysis conducted over 277 festival visitors. As for factors, as a result of varimax rotation over main elements, technical statistics, credibility analysis and correlation analysis were done over each element group of five. Hypothesis was validated through regression analysis that the elements for evaluating local festivals have an impact on visitor satisfaction and behavioral intention. The suggestions and results of this study, both theoretical and practical, were presented to help the SFF differentiate itself and thereby become one of Seoul's most representative festivals.

• Korean Journal of Breeding Science
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• v.40 no.3
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• pp.336-339
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• 2008

A new spray chrysanthemum cultivar, 'Moon Festival' was released by National Horticultural Research Institute (NHRI), Rural Development Administration (RDA), Korea in 2007. A cross was made in 2002 between '01B1-559', a breeding line of NHRI and 'Baeksokuk', a spray cultivar with white petals. Trials were conducted from 2005 to 2007 for evaluation and selection of this cultivar, including shading culture in summer and retarding culture in autumn. The natural flowering time of "Moon Festival" is late October, but year-round flowering is possible by shading and lighting treatment. The cultivar is semi- double type flowers with light-ivory white petals and green flower center. Flower neck and stem are very hardy. The diameter of flower is 67.5 mm. The number of flowers per stem and petals per flower is 11.5 and 100.5, respectively. The days to flowering under the short day is about 54 in autumn season.

• Korean Journal of Breeding Science
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• v.40 no.4
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• pp.495-498
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• 2008

A new spray chrysanthemum cultivar, 'Golden Festival' was released by National Horticultural Research Institute (NHRI), Rural Development Administration (RDA), Korea in 2007. It was selected from the progenies of open-pollination of 'Torbay' in 2002. Trials were conducted from 2005 to 2007 for evaluation and selection of this cultivar, including shading culture in summer and retarding culture in autumn. The natural flowering time of 'Golden Festival' is late October, but year-round flowering is possible by shading and lighting treatment. The cultivar is semi-double type flowers with bright yellow petals and green flower center. Flower neck and stem are very hardy. The diameter of flower is 56.5 mm. The number of flowers per stem and petals per flower are 12.0 and 93.5, respectively. The days to flowering under the short day treatment is about 50 in spring season.

• Journal of Technology Innovation
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• v.6 no.1
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• pp.99-127
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• 1998

The purposes of this study are first, to plan communication strategies for promoting the 1st National Science Festival and other events of the April 1997's Science Month in Koreas; second, to monitor communication activities done for those events; third, to evaluate effects of communication activities. Both the Ministry of Science and Technology and the Korea Science Foundation were arranged to execute our planned communication strategies. Basically we utilized the three sequences of human behavioral condition : Exposure, attention, and cognition. For planning, we suggested concrete communication strategies for each sequence, for example, first, those for bringing exposure to every event, second, those for bringing attention to the event, and third, those for bringing cognition of the event. Those communication strategies were suggested to use specifics of newspapers, television programs, radio programs, commercial and corporate magazines, electric visual sign advertisements on the street, and computer communication. For monitoring and evaluation, we used the same three sequences as the criteria. For example, we monitored and evaluated how much exposure, attention or cognition an event got or which specific medium contributed to exposure to, cognition of an event. For monitoring, graduate students were dispatched to examine each event through watching and interviewing. For evaluation, about 950 of event participants and non-participants were surveyed by means of face-to-face interview. Overall, we found that newspaper articles and television programs contributed a lot to people's exposure to events of the April 1997's Science Month. Especially, newspaper played a major role of heightening exposure. However, most events and/or their science and technology content failed to get salient attention and its following active cognition. The 1st National Science Festival attracted much exposure, but had some problems of disorder and commercialism. This sharp increase of exposure and some attention were believed to have reinforced people's, especially event participants' positive opinion of science and technology which is part of scientific culture.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3815-3823
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• 2009

As a critical element for success of community based tourism, festivals and special events play a significant role in enticing visitors from outside of the host community. More importantly, festivals and events contribute to improve the life quality for both hosts and guests. The purpose of this study is to develop a market segmentation strategy based on the perceived festival impacts among visitors to Poonggi Ginseng Festival so that each segment can be treated and communicated with separatedly for utmost visiting satisfaction. In this study, two market segments based on visitors' socio-cultural and environmental evaluation of the festival were identified, namely high appraisal group and low appraisal group. Two groups contrast sharply in terms of their behavioral patterns and perceived value and overall satisfaction. Practical marketing strategies are suggested accordingly.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.479-488
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• 2012

The purpose of this study was to determine the impact in visitors' spending on two separate local festivals, and to present the improved market strategies to attract visitors to revisit the local festivals. This study was also intended to suggest the ways to increase the competitiveness and revitalize the local festivals by improving the existing attractions and creating new attractions based on the visitors' evaluation. On the purpose of the study, we studied the visitors of two local ricefests, Icheon Rice Cultural Festival and Rice Festival in Jincheon Chungbuk, and estimated the determinants influencing the visitors' spending to the festivals by applying Tobit model. Finally, to estimate the behavioral differences in visitors of the two festivals, we compared the estimated determinants for the visitors of each festival by using Log-likelihood Ratio, and analyzed the differences in the factors influencing the visitors' spending. Summarizing the propensity of visitor's spending to local festivals, visitors of two rice festivals buy or tended to buy things on impulse. Therefore, festival industry needs to take measures to efficiently accommodate their expenditures from the stage of designing festivals.

• Journal of the Korean Home Economics Association
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• v.26 no.3
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• pp.79-91
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• 1988

The present survey was designed to find out the utilization status of korean traditional cookies and the evaluation degrees of their commercial products' quality subjects. The subjects were housewives randomly selected who lived in Seoul, Deajeon, Youngju city (Kyoung Buk Province area), and Sechon khun (Chung Nam province area). We performed this survey from November 16 to 28, 1987 by questionnaire method. The results obtained can be summarized as follows; 1) In the subjects' home, 25 kinds of Korean traditional cookies were used. All of them Youmilkwa and Kangjeong type were used more frequently than the other types and Jeonkwa, Dasik, and Suksilkwa were used scarcely. 2) Korean traditional cookies which were showed more than 20% of utilization ratio were follows; Yackwa (74.4%), Sanja (26.8%), Taraekwa (22.6%), Seban-kangjeong (21.7%). 3) On New Year's day, Korean traditional cookies were used more frequently than harvest festival day but their utilization ratio of western cookies was follows; New Year's day was 10%, and harvest festival day was 6.2%. 5) On ceremonial day, Youmilkwa and kangjeong type were used more frequently than jeonkwa, Dasik, and Suksilkwa type. 6) All of ceremonial days, korean traditional cookies were used most frequently on the 60th birth day and their utilization ratio was extremely low on the 100th day after birth, 1st birth day, and funeral day. 7) Generally western cookies were used more frequently than Korean traditional cookies on the birth day of children and adults. 8) Convinience (64.8%) was the most favored cause purchasing the commercial products but many subjects (37.0%) wanted to make the Korean traditional cookies at home. 9) All the quality properties of commercial products, taste, package, and storage property were favored but price and hygienic property were poorly evaluated by subjects. The evaluation about taste and package property of commercial products was affected by academic career (p<0.05), and shelf life was affected by age (P<0.01) significantly. And hygienic property was significantly affected by age and academic career respectively. (P<0.01).

• Journal of Korea Multimedia Society
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• v.20 no.4
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• pp.686-695
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• 2017

The purpose of the study is to analyze the impact of storytelling factor, technical factor and exhibition environment factor on the degree of satisfaction, degree of immersion and immersion types in and . Our findings show that the degree of satisfaction not only has a significant correlation with the degree of immersion, but also influences on the holding power and behavioral intention. According to the results of correlation analyses, three factors have an impact on the degree of satisfaction and immersion. Immersion factors influence negatively on Focused Attention and Heightened Enjoyment, however, the factors effect positively on Temporal Dissociation and Curiosity. As the influence of immersiveness on the degree of satisfaction and immersion, and immersion types have been verified, this study offers a fresh understanding of the importance of immersion factors as evaluation criteria for digital exhibitions.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.258-267
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• 2018

This study attempted to do a research on whether local festivals contributed to local economic vitalization in an empirical aspect focusing on Almedalen's case of Sweden has not been discussed in Korea. For this, by analyzing Gotland's sociocultural and economic aspects into 3 steps and evaluating them, the study tried to derive policy implications for benchmarking Almedalen in Korea in the future. As a result of analyzing the economic effect of Almedalen in Sweden into 3 steps, it was shown that in the analysis of resources in Step 1, Almedalen positively affected tourist allurement based on Gotland's beautiful natural landscape. In the evaluation of operation in Step 2, according to the result of examining an increase in population and stabilization with a valuation index related to the activation of local economy, Gotland was steadily seeing a new inflow of population, due to which it can be confirmed that local income increases as various jobs are being created. Finally, as a result of examining the improvement in local image in Step 3, it was shown that as diverse members from all walks of life participated in Gotland's festival, external communication became flexible and the opportunity of social participation increased, which positively affected local image. Based on the study results, the policy implications for benchmarking Almedalen, Sweden's local festival, are as follows: First, selecting an appropriate place for attracting the participation of various people is needed. Second, local festivals should be places for communication to exchange opinions, not specific institute-oriented unilateral provision of information. Third, while advancing local festivals for nonprofit, the efforts to make positive changes in local image are needed.

• (The) Research of the performance art and culture
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• no.39
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• pp.609-635
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• 2019

This study analyzed five official entries in the 3rd Cheong Kong Festival contest and analyzed the patterns of teen audience empathy. The tools used for this analysis were 'characters, acting, background and theme'. Firstly, characters were mostly teenagers and out-of-school teenagers, but there were other performances that focused on the relationship between teenagers and adults or focused on the youth, which the teen audience preferred. And they preferred realism acting to emotional acting and preferred musical acting to realism acting. In addition, the background of the events covered in the performance was evaluated to be like this: the closer the audience was to the youth, the higher the audience sympathized with the performance, and the closer the subject matter was to the youth's interest, the more positive it received. In summing up the opinions of the youth evaluation team, the first audience-participating Sinpa Theater, "Mr. X" was evaluated to expand the scope of teenagers to 20s and to show the negative and heavy reality as fun and beneficial one. Secondly, when it comes to non-prejudiced youth theatre "The Turtle", which have a high level of empathy, it was evaluated to shape the prejudice about others through the symbol of 'bag'. Thirdly, regarding the time-traveling retro-style youth theatre of the 'a jam-packed Bus', it was evaluated to be a well-made retro-style youth theatre. Regarding the 'Lunar Eclipse', which showed the aesthetic of the relationship, scenes were evaluated to be built with omission and restraint. Regarding "B Officer on and Love Letter", it was evaluated to be adapted to a musical from Hyun Jingun's novel, which was released 100 years ago. Lastly, the performance desired by the youth evaluation team was a performance with a high level of 'sympathy' and 'education'. In other words, they preferred performances that empathize with the emotions and thoughts of teenagers, and on the other hand, they wanted to see performances that allowed them to see the world broadly outside their own worlds. If youth theater is created by referring to the evaluation of youth as it is in this study, the audience will be more sympathetic to performances.