• 보건행정학회지
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• 제11권1호
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• pp.19-36
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• 2001

Numerous foreign studies document perceived difference of the public toward male and female doctors, but little is known about the way Korean college students view the gender of the doctors. This study investigates whether or not college students evaluate the technical and socio-psychological skills differently depending on the gender of the doctors. This study also tests the association between the gender of respondents and the gender of doctors of their choice for several types of diseases. The 440 college students at one campus were selected using systematic stratified random sampling technique and were interviewed by questionnaire survey. Findings indicate that while the scores of technical skills are in favor of male doctors, the scores of socio-psychological skills are favorable to female doctors. We also find that there Is a statistically significant relationship between the gender of respondents and the gender of doctors of their choice.

• 한국어류학회지
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• 제24권4호
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• pp.263-271
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• 2012

암컷의 배우자 선택은 여러 수컷들이 가지고 있는 다양한 특성에서 각기 다른 종류의 정보를 수집, 종합하여 가장 최적의 개체를 배우자로 결정하는 매우 복잡한 행동이다. 본 연구에서는 순차적인 교배 시스템($4{\times}4$ block breeding)을 이용하여 각시붕어(Rhodeus uyekii) 암컷의 배우자 선택방식을 조사하였고, 가중과 비가중 유전적 이득의 상대적 기여도를 추정해 보고자 하였다. 실험장치 내에서 총 48회의 암, 수간 배우자 상호작용이 관찰되었고, 암컷은 일반적으로 카로티노이드 혼인색 발현이 강한 수컷들을 배우자로 선호하는 것으로 나타났다. 하지만, 배우자 선호 정도가 개체에 따라 차이가 나타나므로, 비가중적 요소도 암컷이 배우자를 선택하는데 있어 기여를 할 것으로 예상된다.

• International Journal of Knowledge Content Development & Technology
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• 제12권4호
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• pp.95-103
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• 2022

This study was conducted to assess the level of satisfaction of undergraduates with the Library and Information Science (LIS) course and some of the factors that influence their choice of the programme. The population of the study was all the 400 level undergraduates in the Department of Library and Information Science, Faculty of Education, University of Port Harcourt. A structured questionnaire, made up of three parts, was utilized for data collection. The first part involved the level of satisfaction of the respondents with the LIS programme while the second and third parts involved the influence of parents and peers on the respondents' choice of LIS programme, respectively. Out of the 21 copies of the questionnaire distributed, 20 were retrieved indicating a 95.2% response rate with 75% (15) male and 25% (5) female. Data were analyzed using percentages and simple regression analysis. Results indicated that the respondents were highly satisfied with the choice of LIS programme and would recommend the programme to others. Parental influence on the respondents' choice of LIS programme was minimal accounting for 7.8% of the changes in the choice of the programme while peer influence on the respondents' choice of the programme was substantial accounting for 78.0% of the changes in the choice of the programme. The fact that the respondents were satisfied with their choice of career in LIS is a strong indication that they would be committed to providing excellent service in librarianship needed to cater for the mutated information requirements of the society.

• 대한치과기공학회지
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• 제44권2호
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• pp.53-59
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• 2022

Purpose: This study examined the factors influencing the choice of dental clinics by individuals who received orthodontic treatment for malocclusion. Methods: Participants were 320 male and female college students in Daegu and Gyeongsangbuk-do who had received orthodontic treatment in dental clinics for malocclusion. They were surveyed about their choices of dental clinics. Of the 320 questionnaires, 294 (91.9%) were used for analysis, and surveys with insufficient responses or errors were excluded. Results: The factors influencing the choice of dental clinics varied among the participants. Furthermore, factors that most commonly affected their choices were, in order, trust in dentists' skills and medicine used, information from community sources, friendliness of the dentist, friendliness of clinic staff, cleanliness of the hospital, availability of up-to-date medical facilities and equipment, convenience of location, and recommendations by acquaintances. Conclusion: Factors underlying the choice of dental clinics varied among the participants. Typically, these choices were strongly influenced by factors such as reputation, professionalism, and friendliness.

• 한국정보통신학회논문지
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• 제25권3호
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• pp.403-411
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• 2021

최근 조사에서 30세 미만 게임 사용자들 간에는 그 수와 플레이 시간 등에서 성차가 거의 없다. 그러나 전투형 게임은 캐릭터의 설정 등에서 성 고정관념이 팽배하며 특히 여성 캐릭터의 성 도구화 문제가 대두되기도 했고 여성 게이머 관련 연구도 거의 없다. 본 논문은 여성 참여도가 높은 팀 기반 전투형 게임인 오버워치와 사이퍼즈의 여성 캐릭터에 대한 여성 게이머들의 선호도와 그 이유를 조사해 보았다. 총 231명이 응답한 오버워치 설문 조사에서는 성적 매력과는 거리가 있는 60대의 아나가 2위로, 걸 크러쉬형 캐릭터를 선호하는 캐릭터 인지 패턴이 나타났다. 반면 전사형 캐릭터가 없는 사이퍼즈의 경우에는 선호한 여성 캐릭터들은 외형적 매력이 영향을 미쳤는데 그 캐릭터들은 실제 플레이에는 제대로 사용되지 않음을 발견하였다. 즉, 외형적 매력은 캐릭터의 선호도는 높지만 수행 능력이 따라오지 않는다면 실제 게임에서 활용하지 않는다는 실리적 선택이 보이는데 이는 남성 게이머들과 차이가 없다.

• 한국의류학회지
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• 제20권6호
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• pp.1151-1165
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• 1996

The purpose of this study was to identify the pratical applicability of person-situation benefit segmentations of the female apparel market in Seoul by a prior segmentation method. The specific objectives of this study were 1) to identify the useful demographic variables for person-situation benefit segmentations of the female apparel market, 2) to assess that person- situation benefit segmentations of 1.he female apparel market are accessit)le by developing a profile of each segment based on the interactions of situation and personal characteristics on perceived risk, importance of store attributes and store-type choice, and on brand type prefered by each segment. 3) to assess the validity of person-situation benefit segmentations of the female apparel market in terms of easy accessibility. The data were collected via a questionnaire from 601 housewives of ages 20's to 50's living in Seoul, Korea. The data were analyzed by factor analysis, repeated measure two- way ANOVA and X2-test. The results of this study were as follows. First, the age-by-situation segmention basis and the education-by-situation segmention basis were useful for person-situation benefit segmentations of the female apparel market. Second, there were found three benefit segments (Youth/Fashion oriented users, Brand oriented users and Apathetic users of clothing) using age-by-situation segmention basis. Using education-by-situation segmention basis, five segments (Economic-value, Youth/Fashion, Brand/Self-expression Self-expression, and Apathetic users of clothing) were identified. And beifit segments classified by the age-by-situation segmention and education-by-situation segmention approach were accessible. Third, the pratical applicability of person-situation befeift segmentations of the female apparel market by a prior segmentation method were suggested.

• 한국의류산업학회지
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• 제8권6호
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• pp.655-664
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• 2006

This study aims to examine the gender characteristics depending on golfers' criteria of choosing golf-wear and to identify the differences in consumption propensity. The research methodology was through the use of questionnaires, completed by golfers in Gyeongnam. As a result of examining the gender differences in the criteria of choosing golf-wear, it has been found that female golfers give more considerations to suitability to body, care convenience, and functionality than male golfers do when choosing golf-wear. As a result of analyzing the factors regarding the consumption propensity of golf-wear, they are categorized into ostentaion, fashion, aesthetic appreciation and practicality. According to the consumption propensity, male golfers were classified into three groups: ostentatious perfection, practical, common group. Female golfer were classified into three groups: practical, common, ostentatious perfection group. Groups of men golfers showed significant differences in the factors of ostentation, fashion and aesthetic appreciation of the consumption propensity. Groups of women golfers, however, showed significant differences in the factors of ostentation and practicality of the consumption propensity. It is considered that marketers need to develop golf-wear according to the gender characteristics by referring to the fact that choice criteria differ according to gender and consumption propensity.

• 한국의류산업학회지
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• 제5권4호
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• pp.363-371
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• 2003

This study is designed to identify the dimensions of clothing shopping motives and clothing involvements which influence consumers' store choice behaviors and to find out what variables have a direct influence on the attitudes of customers toward stores. The empirical research was made through the survey on 300 female and male shoppers who purchased clothing. The major results of this study are as follows : 1. The dimension of clothing shopping motives is composed of leisure-related shopping motive, products-related shopping motive, and economy-related shopping motive. And the dimension of clothing involvement consists of pleasure involvement factor, fashion involvement factor, and symbol involvement factor. 2. The dimension of the store choice criteria is composed of such five factors as promotion, products, prices/salespersons, service, and location. 3. There is a positive correlation of the products-related shopping factor and the leisure-related shopping motive only. And the store choice criteria have a positive correlation with all the factors of clothing involvement. 4. The high-shopping-motive group turns out to pay more importance to such factors as products and location than the low-shopping-motive group. 5. The variables which have influences on the attitudes of customers toward stores tum out to be such factors as fashion involvement, promotion in the store choice criteria, and gender.

• 동아시아식생활학회지
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• 제20권5호
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• pp.812-822
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• 2010

This study explored choice attributes in specially coffee shops and examined the relations between choice attributes and positive emotions customers felt in specially coffee shops. The study also attempted to find differences in choice attributes and positive emotions according to general characteristics of customers and coffee-drinking behavior. Measured items were derived from preliminary interviews and a literature review. Questionnaires were distributed to customers in Seoul who had visited a specially coffee shop in the last 3 months. The derived factors of choice attributes were 'taste of coffee and atmosphere', 'brand', 'price benefit', 'pleasant space', and 'coffee itself. Among those, the two factors 'taste of coffee and atmosphere', and 'brand' had a statistically significant influence on positive emotions of customers. This implies that specially coffee shop customers have primarily emotional rather than utilitarian motivations. Therefore, to better satisfy customers' desires, more effort is needed to improve the physical environment in coffee shops. Female and younger customers showed higher perception of price benefits than others did. The perception of price benefits and pleasant space mainly varied by the location of coffee-drinking and frequency of visiting specially coffee shops. Further differences in positive emotion according to general characteristics and behaviors of having coffee also discussed.

• 한국과학교육학회지
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• 제24권1호
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• pp.17-28
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• 2004

The purpose of this study is to determine the patterns of differences between genders in science achievement. Eleventh grade, 140 female and male students were sampled from a school in Seoul. According to the analysis results of pilot study, 20 items were finally selected for the main study. To sharpen our interpretations of the factors and provide some confirmation, we supplemented the statistical analysis with a more detailed cognitive study of the items using think-aloud protocols and interviews with student test takers. The analysis of this study took into account the different item formats, contexts, and presentation styles. The findings are as follows: First, there was no significant gender difference between multiple-choice and open-ended items. Second, male students achieved significantly better in the context of everyday life in multiple-choice items. Third, male students favored items presented as written texts. Fourth, in problem-solving process, female students tend to apply their science concepts, whereas male students tend to apply their everyday experiences. The results of this investigation indicate that gender difference in science achievement depends heavily on item characteristics.