• Title/Summary/Keyword: fashion trend research

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The Study on Domestic Fashion Information Service Industry for Systematization of Fashion Trend Information Planning Process (패션정보기획의 체계화를 위한 국내 패션정보산업의 고찰)

  • Choi, Mi-Young;Son, Mi-Young
    • Fashion & Textile Research Journal
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    • v.10 no.6
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    • pp.926-935
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    • 2008
  • The field of textile and fashion is regard to be sensitive to trend, however, the professional fashion information planning company for trend forecasting has not settled down in Korea. This study was designed to propose systemizing for fashion trend information planning in domestic fashion information service market. The empirical research was conducted by analysing in-depth interview data and news-scrap contents about each fashion information planning company. The result are as follows; First, fashion information service showed a little difference according to the type of fashion information companies, but they provided not only general fashion trends but also external market environmental information, survey-based consumer information and various segmented market research reports including academic information. Second, the fashion information planning process is largely divided into 3 stages; trend analysis, trend forecasting, trend application. The trend application step is the stage which connects the fashion information service industry to the fashion business. Thirdly, as a result of the competitive power evaluation for fashion information planning, the domestic fashion information planning companies came to reveal the fact that the possibility of carrying out and information analysis power were weak, however, how to present trend information had a relatively competitive. Consequently, this study is expected to play a role in understanding the importance of fashion trend information, and further ahead it would be helpful to organize the curriculum of fashion information planning subject in order to educate the future fashion executives.

Material as a Key Element of Fashion Trend in 2010~2019 - Text Mining Analysis - (패션 트렌트(2010~2019)의 주요 요소로서 소재 - 텍스트마이닝을 통한 분석 -)

  • Jang, Namkyung;Kim, Min-Jeong
    • Fashion & Textile Research Journal
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    • v.22 no.5
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    • pp.551-560
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    • 2020
  • Due to the nature of fashion design that responds quickly and sensitively to changes, accurate forecasting for upcoming fashion trends is an important factor in the performance of fashion product planning. This study analyzed the major phenomena of fashion trends by introducing text mining and a big data analysis method. The research questions were as follows. What is the key term of the 2010SS~2019FW fashion trend? What are the terms that are highly relevant to the key trend term by year? Which terms relevant to the key trend term has shown high frequency in news articles during the same period? Data were collected through the 2010SS~2019FW Pre-Trend data from the leading trend information company in Korea and 45,038 articles searched by "fashion+material" from the News Big Data System. Frequency, correlation coefficient, coefficient of variation and mapping were performed using R-3.5.1. Results showed that the fashion trend information were reflected in the consumer market. The term with the highest frequency in 2010SS~2019FW fashion trend information was material. In trend information, the terms most relevant to material were comfort, compact, look, casual, blend, functional, cotton, processing, metal and functional by year. In the news article, functional, comfort, sports, leather, casual, eco-friendly, classic, padding, culture, and high-quality showed the high frequency. Functional was the only fashion material term derived every year for 10 years. This study helps expand the scope and methods of fashion design research as well as improves the information analysis and forecasting capabilities of the fashion industry.

A Case Study on the Changing Aspects of Modern Fashion Trend System (현대 패션 트렌드 시스템의 변화 양상에 대한 사례연구)

  • Kim, Sung Eun;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.708-725
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    • 2018
  • The advancement of digital technology has made changes in the fashion system and trend development process inevitable. This article clarifies changes in the modern fashion industry system and the causes of comprehensive changes that result from the development of digital technology. The methodology of this study is based on literature and case studies based on the information magazine most used by fashion industry workers. This study classifies fashion systems into 5 types and 14 types in detail. The study results indicate the way to change the fashion style trend schedule per year, fast/ultrafast fashion system, fashion rental system, DTC system and change of fashion system by consumer participation. The causes of the changes in fashion system are indicated that an increase of trend sensitivity due to an increase in the diffusion rate of information, expansion of expression of personality through digital network, increase of possibility of grouping of small number of tastes and change of prosumer possible changes in the environment. This study provides basic data on fashion system research and the construction of an appropriate response strategy for a changing environment.

Influence of Fashion Trend Forecasting on Korean Fashion System (국내 패션 시스템에서 패션 트렌드 정보 예측의 영향력)

  • Dawn Jung;Sung Eun Kim;Jisoo Ha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.6
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    • pp.963-986
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    • 2022
  • This article surveys the fashion forecasting industry in Korean domestic markets. With the rise of new media and devices with high technology, the paradigm of fashion trends forecasting systems has dramatically changed. New perspectives of trend forecasting are required to understand the trend flow and consumer behavior of the MZ generation. The research questions are as follows: 1) Major trend forecasting companies studied the development of their strategies and new forecasting methods. 2) The consumers' needs in the domestic market were analyzed. The influence of the trend companies' forecasting on the market was investigated. The results are as follows: 1) International trend forecasting significantly affected the domestic market. The concordance rate between consumers' online searches about fashion trends was approximately 70.14%. The match rate by category is as follows: The highest rate, 85.06% is from pattern and print, color is 83.92%, the item is 80.39%, and style is 54.32%. 2) Specialized information such as the Pantone color chart is being widely consumed, leading to a trend among the masses. 3) The Korean-specific socio-cultural background has an impact on domestic trends.

Comparative Analysis of On-Line Game Characters' Costumes and Fashion Trend Color (온라인 게임 캐릭터 복식 색채와 패션 트렌드 색채의 비교 분석)

  • Shin, Ha-Na;Lee, Min-Sun;Yu, Ji-Hun
    • The Research Journal of the Costume Culture
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    • v.18 no.3
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    • pp.436-451
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    • 2010
  • The purpose of this study is to come up with ways that cooperate between on-line game design and fashion design by analyzing trend color and on-line game character's costume color in on-line game. As for the research methodology, First, on-line games were selected with reference to www.ranky.com. Second, 2009 SS trend color palettes suggested by Copenhagen International Fashion Fair was used as a criterion of fashion trend. Third, on-line game character's costume colors were analyzed in relation to the degree of reflection of trend and the game character's type. The results are as follows. Each on-line game character costume's colors were made in accordance with typical character types. But we can find a one-to-one correspondence between fashion trend colors and game character costume's colors. That's because both trends and character types are the results of the continuing interactions between human-beings and societies. In comparison with fashion trend colors, game character costume colors are partly raw and inharmonious. Therefore, it is necessary to apply fashion trend color in game character costume design for enhancing competitiveness in the world market.

A Study on the Modern Fashion Reflected Art of the Tang Dynasty (당대(唐代) 예술(藝術)이 반영(反映)된 현대(現代)패션에 관(關)한 연구(硏究) - 1998년(年)부터 2000년(年) Collection을 중심(中心)으로 -)

  • Kan, Ho-Sup;Suh, Yun-Hee
    • Journal of Fashion Business
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    • v.4 no.4
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    • pp.55-70
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    • 2000
  • The purpose of this thesis is to suggest the new orientalism fashion through the comprehensive approach to analyze the art of the Tang dynasty, China. Tang dynasty has high culture, economy, polity and art. Also the character of Tang's culture is very international. Therefore that point is coincide with fusion culture in the early 2000's. As a method of accomplishing this research, the documents and fashion magazines related to the art and fashion were examined. Through analyzing the art in the Tang's related to fusion culture, reach a conclusion that the modern fashion has four characters. 1. The cause of high culture and economy, the trend of fashion was decorative 2. The cause of realism, the trend of fashion were modern and simple. 3. The cause of rhythmical line, the trend of fashion had natural drape. 4. The cause of globalism, the trend of fashion mixed east with west This research keep going for showing new orientalism and coinciding with 21th century's trend.

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A Domain Analysis on the Hybrid of Fashion Trends - Fashion Trends of 1995 S/S $\sim$ 2001/2002 A/W - (패션 트렌드의 다중화(多重化) 현상(現象)에 대(對)한 범주(範疇) 분석(分析) - 1995 S/S$\sim$2001/2002 A/W 시즌을 중심(中心)으로 -)

  • Yun, Su-Jeong;Lee, Joo-Hyeon
    • Journal of Fashion Business
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    • v.6 no.2
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    • pp.110-123
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    • 2002
  • This study investigated the influence of cultural and general trend of the times on fashion trends and the hybridization of these trends. The objectives of this study were to suggest new approach method of the fashion forecasting and to find out the cultural meanings and values of fashion. Key words that explains fashion trend from spring/summer of 1995 to fall/winter of 2002 were collected from professional fashion trend journals. These terms were analysed with domain analysis based on the semantic relationship. The frequency of their appearance in each season and the aspect of their appearance in each season were analysed. The hybrids of the fashion trends were analysed longitudinally and cross-sectionally as well by investigating the cover terms that were found as a result of domain analysis. The method used in this study can be applied to future study of fashion trend in that it offers an objective view of fashion trend and can allow researchers to study fashion trend in a concrete way.

The Analysis of Exotic Images in Domestic Fashion Brand Items by Fashion Trend Information - Focusing on the Women's Wear from 2001 to 2006 - (패션 트렌드 정보 키워드에 따른 국내 이국적 이미지 상품 분석 - $2001{\sim}2006$년 여성복을 중심으로 -)

  • Lee, Mi-Yoen
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.634-646
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    • 2007
  • The aim of his study is to understand the developed aspect and proportions of the exotic images. Thus, this analyzed the exotic images in domestic fashion brand items as an relevance with fashion trend information. The exotic images are in the order of 'ethnic', 'retro', artistic', 'elegance', 'primitive', 'seductive', 'folklore', 'extreme hybrid', 'romantic', 'natural', 'splendid', 'bohemian', 'classical', 'kidult', 'modern', 'traditional', 'vintage' expressed in domestic fashion goods by the categories of its key-words expressed fashion trend information, and suitable for the fashion trend in 21C and fashionable for goods in the domestic fashion market by expressing the racial costume images and retro look, the maximized women's elegance, the difference images with an humor and unfamiliarity.

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A Research on Floral Pattern Analysis and Fashion Trend Application Appearing in Fashion Collections - Focusing on the 2012 S/S ~ 2017 S/S Seasons - (패션 컬렉션에 나타난 플로럴패턴 분석 및 패션트렌드 반영 연구 - 2012 S/S ~ 2017 S/S를 중심으로 -)

  • Rhee, Myung-Soog;Park, Soon-Im
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.129-144
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    • 2017
  • Throughout the rich human history, patterns have developed as a symbolic sign and representation of the inner psychology of human beings. Thanks to its intrinsic beauty and emotional richness, the flower has been utilized as a one of the major materials for patterns used in everyday life and art. As a product of nature, floral patterns have played a key role in fashion trends as a Surface Design with other elements of fashion design such as silhouette, fabric and color. Therefore, this research sought to identify the trends of floral patterns of women's garments that appeared at the four major global fashion collections (Paris, Milano, New York and London), and to analyze how importantly the fashion magazines' prediction were applied in the actual collections. Furthermore, the research aimed to suggest possible methods to utilize trend magazines for collections in the future. As a main research method, the authors investigated professional fashion literature and internet websites to extract a total of 4,681 items presented by sixteen designers who participated in the four major global fashion collections each time during the period of the 2012 S/S~2017 S/S seasons. First View Korea and Samsung Design Net were used as major sources for the pattern extraction and analysis. According to the analysis, floral patterns account for 31%(1,454 items) among the total number of patterns appearing in the four major global fashion collections(4,681 items). For the reflection ratio, Samsung Design Net recorded a 4% higher ratio(52%) than First View Korea(48%). Based on the data and analysis of this research, the authors expect that floral patterns in various forms will be continuously presented in fashion collections, and conclude that utilizing fashion magazines is highly useful due to their appropriate predictions.

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Study of Cyber Fashion Concept-After 1994 Fashion Trend- (우리나라 사이버 패션에 대한 연구-1994년 이후에 나타난 트랜드 중에서-)

  • Lee, Eun-Young;Lee, Jong-Lyun;Hong, Youn-Teck
    • The Journal of Natural Sciences
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    • v.11 no.1
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    • pp.173-193
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    • 1999
  • After 94' Fashion Trend presented interaction of variety factors. It is based on continuous imagination that si caused development of science. Cyber fashion trend in these days trend. Among modern trend. We find clothing beauty in contemporary fashion trend. There are many expressions about interaction of dualistic factors and constructive cutting and application of foundation.

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