• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1241-1251
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• 2003

The purpose of this study was to examine fashion luxury brand purchasing behavior among young women, and to find variables which influenced on their behavior. 993 women living in Seoul and its suburb were surveyed for this study. For data analysis, descriptive statistics, factor analysis, ANOVA, and regression were used for this study. As the result, approximately 66.3% of respondents had purchased fashion luxury products before such as Burburry, DKNY, and Louis Vuitton. Generally, the frequencies of purchasing toward the luxury products were associated with materialism, conspicious consumption, reference group influence, and ethnocentrism. Also, results revealed that materialism and conspicuous consumption accounted for 43% of the explained variance in the frequency of purchasing products. Based on these results, fashion marketing strategies would be suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.244-257
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• 2012

This study is to understand the effects of fashion blog features on commitment, satisfaction, and Word-of-Mouth intention due to the interest shown by fashion companies on fashion blogs as new marketing communication strategies. The survey was conducted from April $23^{rd}$ to May $2^{nd}$, 2011 and all 300 respondents had visited fashion blogs. The results of this study are described below. First, the study finds that fashion blog features have five dimensions; interactivity, information reliability, convenience of information access, reputation, and intimacy. Commitment consists of behavioral commitment and emotional commitment, and satisfaction consists of two dimensions; information satisfaction and usage satisfaction. Second, behavioral commitment, is positively influenced by all fashion blog features (except for the negative effect on interactivity). Blog features have a positive impact on emotional commitment (except for negative impact on reputation). Third, information satisfaction is influenced by all fashion blog features; however, usage satisfaction is influenced only by interactivity, reputation, and intimacy. Fourth, Word-of-Mouth intention is influenced by all commitment and satisfaction dimensions. The results of this study will help fashion companies use fashion blogs as marketing communication tools.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.575-584
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• 2017

Previous research has investigated the influence of explicit self-esteem and depression. These studies did not examine the implicit self-esteem and depression that exist in the internal unconscious of humans that are not influenced by prejudice and social desirability. This study identifies that fashion competency (FC) encourages the implicit self-esteem and relieves the implicit depression. Implicit self-esteem and depression were measured by Implicit Association Test (IAT) utilizing reaction; FC was surveyed based on questionnaires. The data collected were analyzed using factor analysis. FC was then composed of three factors of fashion involvement, fashion innovativeness and self-confidence in fashion coordination. The results of comparing the index values that indicate IA SE (implicit association self-esteem) and IA DE (implicit association depression) of each FC group indicated that a higher FC results in a higher IA SE and lower IA DE; therefore, individuals with a higher fashion competence have a higher implicit self-esteem and a sense of well-being. The findings support previous studies in that the FC tends to be positively related to quality of life in young people.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.6
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• pp.1120-1138
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• 2020

This study focused on the increasing fashion industry disputes that have resulted from the development of technology and industry. This study examines the improvement of domestic law, along with U.S. precedents that represents a larger fashion market and more legislative cases than Korea. Analyzing previous studies in Korea and the U.S. for theoretical background, it has uncovered limitations that apply to fashion design-related cases, rather than entire lawsuits involving various fashion industries. This study divided litigation into lawsuits involving products, human resources, and other lawsuits (such as incidents such as breach of contract, and portrait rights). Therefore, most lawsuits are related to products because of false socio-cultural perceptions about design imitation in the fashion industry. Lawsuits related to human resources are expected to arise due to the expansion of the Korean fashion industry and the expansion of overseas markets. Finally, new and unexpected conflicts will arise as the environment and social structure diversify. The importance of this study is that real case analysis can help reduce disputes because it can resolve legal instability due to the ambiguity of the interpretation of current law and suggest implications for dispute resolution.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.789-804
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• 2022

Retro fashion is emerging among young people as an approach to discovering a new meaning in Korea's historical culture. Research on Korea's unique retro fashion culture is required because there is no research on retro fashion culture based on Korea's historical background. Therefore, this study examined how retro fashion culture has progressed based on Korea's historical background from a nostalgic perspective. All retro-related newspaper articles from 1950 to 2020 were collected, and content analysis was conducted for each semantic unit. The results revealed that personal nostalgia is based on personal experience and is extending to younger generations. In terms of nostalgia in interpersonal relationships, the younger generation reinterpreted the fashion culture of the older generation after the 2010s. In terms of vicarious nostalgia, a retro culture reminiscent of the 1990s with a background in economic development and consumption culture appeared after 2012. The youth culture and university culture of the 1970s and 1980s were reinterpreted as street fashion. Since the late 2010s, the younger generation has been exhibiting cultural nostalgia, believing that the historical Korean culture is not outdated but has a unique heritage formed during the modernization process. Symbolic nostalgia appeared in Korean fashion culture during modernization.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1057-1079
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• 2023

This paper examines the use of semiotics for analyzing fashion advertisements in the fast fashion industry. While previous studies have explored the use of semiotics in various industries, the application of this theory in the fashion sector-especially regarding fast fashion's commercial videos related to sustainability-remains underexplored. The paper adopts Roland Barthes' Semiotics Theory to analyze the advertising videos related to the sustainability of major fast fashion brands such as H&M, MANGO, and ZARA. The research approach involved reviewing all commercial videos related to sustainability on these brands' official YouTube accounts and conducting comprehensive analyses of advertisements using the binary opposition analysis framework. The paper's findings indicate that these commercial videos serve as a platform to mold a brand's sustainability image and promote the notion that fast fashion brands are leading the charge toward sustainability, preparing for an unpredictable future, guiding people toward hope, and offering ultimate freedom. This research high-lights the necessity for a critical examination of advertising videos related to sustainability in the fast fashion industry to guarantee accountability and transparency.

• Journal of the Korean Society of Costume
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• v.46
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• pp.133-142
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• 1999

The purpose of this study was to investigate trends of subject matter emphasis in clothing and textiles and to show the future directions to cooperate the fashion & textiles business and college. The data were included clothing and textiles related reasarch articles published in two professional jorunals from 1990 through 1998. The identified 1131 articles with clothing and textiles subject-matter emphasis were categorized in six areas: history of costume textiles design and aesthetics social-psychological aspect of clothing fashion merchandising. The results were as follows: 1. The number of each area research was ranked as follows history of costume(231-20.4%) textiles(221-19.5%) design and aesthetics(198-17.5%) social-psychological aspect of clothing(183-16%) fashion merchandising(169-15%) clothing construction(129-11%) 2. In the area of history of costume most of research have been published through Journal of Korean Society of Costume (197 out of 231. 85%). Especially history of korean costume was the most dominant area(154 out of 231.67%) 3. In the area of textiles most of research have been published through Journal of the Korean society of Clothing and Textiles(209 out of 221.95%) 4. Fashion design and aesthetics area was getting increased remarkably(ranking 3) as compared with preceding study(ranking 6) 5. Nineties' research(1990-1998 1131) has been a significant growth in terms of the number of research as compared with preceding study(1977-1989. 346)

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.605-619
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• 2019

This study investigates the effects of fashion consumers' individualism collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.99-115
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• 2022

The purpose of this study is to explore the benefits of social capital obtained through the use of social media from the perspective of fashion. The study conducted in-depth interviews with 10 women in their 20s who utilized Instagram and YouTube for fashion-related activities. The results show that bonding social capital was related to Instagram and led increasingly to narrow and deep relationships with acquaintances who had already established offline relationships. The study also finds that informational benefit was derived from people who use Instagram image information for smart fashion consumption; in addition, positive feedback on their posts brought the emotional benefit of psychological satisfaction. On the other hand, bridge social capital developed from YouTube users and subscribers. The study discovers that YouTuber public communication or the exchange of opinions leads to an increase in bridge social capital, which is a wide and shallow relationship. Video-based YouTube brought informational benefits as a specific product description, and there were emotional benefits in terms of entertainment while watching videos that combined fashion and entertainment. This report sheds light on individual fashion activities on social media, which is discussed from the perspective of social capital.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.1 s.29
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• pp.67-77
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• 1989

The purposes of the study were to compare the characteristics among five segments of the population (innovative communicators, innovators, opinion leaders, followers, indifferents) which were divided according to their fashion opinion leadersship and innovativeness. Thirty-one variables (thirteen fashion-related variables, five social variables, nine psychological variables, four demographic variables) were included in the analysis (analysis of variance, chi-square test). Data were obtained from 446 women living in Seoul area by self-administered questionnaire. The results of the study were as follows: there were significant differences among groups in most of fashion-related variables (fashion interest and clothing importance, four dimensions of clothing values, marketer-dominated and neutral information sources) and psychological variables (eight self-image variables) and in some of social and demographic variables (social activity, social stratum, education).