• 한국의상디자인학회:학술대회논문집
• /
• 한국의상디자인학회 2005년도 Fasion road:Korea to belarus
• /
• pp.145-146
• /
• 2005

• 디지털융복합연구
• /
• 제12권1호
• /
• pp.531-537
• /
• 2014

패션스타일리스트의 분야와 역할중 패션 분야가 확대되어지면서 더욱 감각적이고 세련되며 특별한 것을 요구하는 시점에 이들이 각 분야마다 다양한 역할을 수행하고 있는 전문가로서 시대적 흐름에 부응하여 패션산업을 한걸음 발전시키는 단계에 이르게 하였다는 견해이다. 패션스타일리스트의 역할은, 매체를 통한 배역의 성격에 따라 이미지 스타일이 가능하도록 분위기에 맞는 패션 이미지를 연출하고 모델을 통해 특정 이미지를 형성시켜 수용자 내면의 흥미, 욕망을 유발시켜 상품의 인지도와 광고에 대한 기여도를 높이고 구매 행동을 촉진시키는 역할을 해야 한다. 또한 패션 테마나 컨셉에 맞춰 패션화보내의 모델에게 의상과 헤어 메이크업등의 스타일을 연출하고 빠른 트렌드를 읽기 위해서 패션에 대한 예리한 통찰력, 패션감각과 센스, 분석력, 기획력이 우선시 되어야 한다는 것이다. 본 연구는 최근 급부상하고 있는 패션스타일리스트의 분야와 역할을 살펴보고 직업적 전문성 확보와 소비자의 패션감각을 높여주는 요소로서 시대의 고성장 부가가치의 산업과 패션 전문 분야로의 활성화와 도약을 기대해 볼 수 있겠다.

• 한국의상디자인학회지
• /
• 제14권3호
• /
• pp.23-36
• /
• 2012

The purpose of this study was to identify the status of fashion related subjects in colleges and to utilize it as a basic material to develop a better curriculum. To do this, 43 2-year colleges or 63 majors in Korea were analyzed. From the analysis of the locations of the colleges with fashion related majors, it was found that 51.2% schools with fashion related majors were located in the Capital area. When looking at the division to which fashion related departments belong, it was found that 35.5% belonged to design related division, and 22.6% belonged to Art and Physical Education Division. When analyzing the subjects of the colleges with Fashion Design Department (Major), the subject which took the biggest ratio was Clothing Construction and Pattern Drafting as 32.8% and the next was Design Area as 31.5%. In case of Fashion Stylist Department (Major), the subject area with the biggest share was Design Field (49.5%). If looking into segmented classification, design related subjects were 20.9%, and styling related subjects were 17.9%. In Fabric and Fashion related department, the subject with the biggest ratio was Dying and Textile Design as 40.4%, and Fabric related subjects were the next as 22.3%. In the Broadcasting Stylist related departments, the subjects of with the biggest ratio was Fashion Design related subjects as 37% and the next was Beauty related ones as 30.2%. According to the study result, it could be concluded that Fashion related departments in the colleges located in the Capital area focused on the subjects to nurture a fashion designer and their curricula are not specialized or differentiated but somewhat similar one another.

• 한국의상디자인학회지
• /
• 제9권2호
• /
• pp.179-192
• /
• 2007

This study is to search for a new area and a new kind of occupation for fashion in the field of multi-media such as a movie, drama, mass-culture and advertisement, as a basic investigation to improve a potential of a development of fashion in the future, to keep in step with the trend of the changes under the environment of cultural renovation. In this reports, the field and vision of new contents in fashion will be proposed. The definition and environment of multi-media were examined, and various kinds and work areas of new fashion specialists were defined. 12 professionals in each fields relative to multi-media were selected and the status of affairs, problems and requirements of fashion specialists were investigated through the in-depth interviews with them. Finally new fields and visions were suggested on it's future course. The kind of fashion-specialist on the field related to multi-media were like this: 1. Fashion-stylist, Art-director and Image-maker for star on the field of Video industry. 2. Fashion-illustrator for making animation-game character, Avatar fashion product designer and Internet shopping buyer for Online-business industry. 3. Fashion PR director, Fashion-photo stylist for Advertisement industry. 1 classified new field on the field related to multi-media as the above, and I researched the role of specialist in each field and the status of affairs and vision.

• 한국패션뷰티학회지
• /
• 제2권2호
• /
• pp.71-80
• /
• 2004

This study was conducted to propose name and role of a beauty-related specialist, a brand-new profession, recognizing that rapidly evolving culture and industries call for development of a new occupation in beauty business in the 21st century, and to suggest an approach to set up a department to produce such experts. To this end, extensive data and information were collected from relevant companies, education institutions, and all of the eighty two departments at 2-year junior colleges around the country, and were analyzed. The findings of the study are as follows: First, it was acknowledged that a new occupation distinct from existing ones is required in the beauty business. Secondly, the study has defined role of the new job; a professional beauty stylist who is competent to work across beauty, coordination and fashion with long-term perspective. Thirdly, the study suggested name of the brand-new occupation as beauty stylist. The results summarized above have meaningful implications; the study identified weaknesses of the existing beauty-related departments, and suggested practical approaches to improve them in order to provide effective education on the new profession, beauty stylist, and enhance adaptation capability.

• 한국의상디자인학회지
• /
• 제20권2호
• /
• pp.63-71
• /
• 2018

The purpose of this study is to establish a relationship between TV home shopping model and the marketing data of the TV home shopping industry. Differences in relationship marketing factors, trust, and intent to reuse depending on the experience of the model have resulted in a higher assessment of both the expertise and service factors of fashion stylists than groups with 10 years or less experience. In addition, model groups with 15 or more broadcasts in one month rated the professionalism, communication, ties, trust, and intent to reuse fashion stabilists more than 15 model groups. The difference in marketing factors, services, communications and ties between the professional and use of home shopping models was found to be 40 years old as compared to those in their 20s and 30s. Finally, in terms of the gender of the home shopping model, the difference between the marketing factors and the reliability of the relationship and the intent to reuse, the professional, communication and bonding, trust, and re-purpose factors were all rated higher by the female group than the male group. The results of the study suggest that a relationship marketing strategy needs to be established between a fashion stylist and a TV home shopping model, and fashion stylists should be judged based on the characteristics of a TV home shopping model.

• 한국복식학회:학술대회논문집
• /
• 한국복식학회 2002년도 International Costume Conference
• /
• pp.49-50
• /
• 2002

• 한국생활과학회지
• /
• 제18권1호
• /
• pp.137-143
• /
• 2009

The purpose of this study is to examine the evaluation of texture image and preference according to the structural characteristics of silk fabric, and to analyze the effects of texture image and sensibility on the preference. 53 female subjects evaluated fabric image and sensibility of 17 specimens of white silk fabrics sold on the market with semantic differential scale. The data were analyzed through factor analysis, Pearson correlational coefficient and t-test using SPSS win 13.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. Factor analysis showed that sensibilities were classified into 3 categories; 'surface property', 'weight', 'flexibility'. Fabric images were classified into 2 categories; 'elegance' and 'naturalness'. Statistically significant differences of structural characteristics on the texture image were observed. Weave type affected 'surface property' and fiber contents affected' flexibility'. Weight and weave type affected' elegance', too. The significant factors affecting preference were fabric image of 'elegance' and structural characteristics of 'weave type'. The results of this study showed that the most preferred silk fabric is smooth and soft satin weaved fabric with texture image of 'elegance'.

• 한국생활과학회지
• /
• 제20권2호
• /
• pp.413-426
• /
• 2011

This research was designed to compare the subjective evaluation of texture image and preference according to fiber blending ratio of men's suit fabrics. 110 subjects evaluated the texture image and preference of various fabrics. For statistical analysis, factor analysis, MDS, pearson correlation and ANOVA were used. The results were as follows: Sensory image factors of suit fabrics were 'smoothness', 'bulkiness', 'stiffness', 'elasticity', 'moistness' and 'weight sensation'. Sensibility image factors were 'classic', 'practical', 'characteristic' and 'sophisticated'. 'Bulkiness' and 'elasticity' sensory images showed high correlations with sensibility images. Fabrics with high wool blending ratio showed as 'classic' and 'sophisticated', 'bulkiness' and 'elasticity' texture images and fabrics with low wool blending ratio showed texture images of 'characteristic', 'surface character', 'stiffness', 'moistness' and 'weight sensation'. Wool fiber blending ratio affected on the purchase preference and tactile preference. Using regression analysis, it was shown that sensibility images had more of an effect on preference than sensory images. The thickness and pattern type showed positive effects and fiber blending ratio showed negative effects on the preference.

• The International Journal of Costume Culture
• /
• 제12권1호
• /
• pp.13-25
• /
• 2009

This research is progressed to look out for efficient expression-elements of eroticism used in advertisements. Since these expressions of eroticism appealing to sex which is one of the primitive instincts of mankind are increasing in advertisements of cosmetic products which are used more often by recent high-rate-growth and the elevation of living conditions. The most usual expression-elements of eroticism in advertisement are exposure, pose, fashion style, make up, hair style and color. To analyze those expression-elements we made four pieces of fashion advertisement photos with four different types and surveyed both fashion majored students and non-fashion majored students. We applied regression analysis, ANOVA, and frequency analysis to verify the hypothesis. We found that in eroticism, the pose was the most important cognitive feature among the expression-elements and degree of cognition are varied according to major field and sexual interest. As a result, degree of cognition which effected by expression-elements will be varied even in same advertisement. In particular, convincing that the pose was the significant factor of eroticism cognition, expression of eroticism in advertisement would be more diverse and daring.