• 한국의류산업학회지
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• 제22권3호
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• pp.310-322
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• 2020

This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.

• 한국의상디자인학회지
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• 제14권3호
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• pp.1-10
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• 2012

This study has purpose to understanding recent trends and image effect of textile in fashion by looking to dyeing technique and aesthetics of diffusing image pattern. Further the study will hope to provide basic data for fashion and textile designer fashion. The methods of this study are academic literatures as well as practical study through case studies about actual works. Dyeing techniques and aesthetics of diffusing image pattern since 2000 fashion collection and their results are as follows. First, Dyeing techniques of diffusing image pattern are wet-dyeing and printing. There are plangi dyeing, salt dyeing, alcohol dyeing and ikat dyeing in the wet-dyeing and spray dyeing, discharge dyeing in the printing. There are tie-dyeing, rumpling-dyeing and plank-dyeing in the plangi. Second, Forming of the diffusing image pattern are due to uneven seeping and the contingency of a chemical reaction by reducing the pressure and intensity. Third, Aesthetics of diffusing image pattern are extracted purity missing childhood, fantasy escaping facts of the situation and abstraction representing informal world from formative characteristics of diffusing image pattern.

• 복식
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• 제54권3호
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• pp.129-143
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• 2004

The beauty of the body could separately be defined from area to area, but there can't be any universal definition of it that is applicable throughout the world. The modern discourses on the body have frequently dealt with that, and the beauty of the body should be studied in light of sociocultural background. In today's world fashion industry, the body is represented in various ways, and how to express the body itself is considered from diverse perspectives. As it's now required to approach to fashion from the sociocultural standpoint of the body. a semiotic interpretation method was introduced. The reason was that from the viewpoint of semiotics, the beauty of the body has different implications for society as cultural sign, and they also could be regarded as sociocultural codes. In order to improve new light on the aesthetic consciousness of the body and how it's represented in modern fashion, earlier studies and existing theories were examined. The semiotic interpretation method was used to find out what the aesthetic consciousness of the body stood for and what implication it had for fashion. And in which way fashion represented aesthetic consciousness, including satire, pleasure, grotesque and decadence, through the body was examined. Fashion creates an artificial beauty of the body, and change in the body is followed by change in fashion.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.65-78
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• 2011

Social media which support to share information and communicate between online users have recently won great popularity. Of the various social services blogs have played an active role as a community in sharing delivering and exchanging information among individual users who have share similar opinions hobbies and preferences. Based on this cultural phenomenon some companies often take advantage of blogs as a marketing tool to strengthen their public relations or deliver particular information to their costumer. This study is designed to classify fashion-related blogs and define the characteristics of each type expecting significant influences on future studies on this topic. We selected 50 fashion-related blogs as subjects including 25 Korean blogs and the same number of international blogs, defined their characteristics and classified them into four different types. As the result we found that there are apparent differences between the four types of blogs: "Individual taste" blogs which noticeably reflect bloggers' own preference "Trend leader" blogs in which the bloggers intend to be trend leaders beyond expressing their preference "Fashion media" blogs which plays a significant role as a magazine by providing various information concerning fashion for costumers and "Sales promotion" blogs which are used as promotional materials to attract customers by providing product reviews or advertisements.

• 복식
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• 제61권5호
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• pp.21-33
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• 2011

The aim of this study is to identify the formative feature of the Chippendale style of the 18th century and to understand the aesthetic feature of the Chippendale style applied in the modern fashion. This is significant in that new possibilities are proposed in fashion design in more holistic and multifaceted views by comparing and delving into the fashion vis-a-vis other fields in a bigger scope of the formative art. The Chippendale style furniture is a combination of various styles of different eras and regions such as Gothic and Chinese style based on the Rococo style. Today, It is regarded in fashion as a composite design of heterogeneous elements or very curvy decorative design. The Chippendale style of this kind is classified into the Rococo style, Gothic style and Chinese style. Depending on each classification, formative features including curves, asymmetry, decorativeness, geometrical feature, exoticism, compositeness and graceness were derived. In comparative studies, fashion and furniture of the Chippendale style have the similarity in formative features but there were some differences in the expressive method. This study analyzed the formative features of the Chippendale style represented in furniture and the modern fashion based on the Rococo-revival design in the modern fashion starting from 2000.

• 한국의류학회지
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• 제30권11호
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• pp.1560-1571
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• 2006

The purpose of this study is to analyze relations between digital characteristics and formative features of fashion design in digital era, to find out the best way to make desirable clothes in the future affected by digital characteristics. The methods of this study are documentary research of previous studies and case study. For the study of formative features of fashion design, 100 kinds of pictures have been selected from photographs in fashion magazines, professional books and internet sites. In the theoretical study, digital characteristics are limitless repetition, compressibility, interactivity, ease of deformation and mobility. And formative features of digital design are plasticity & geometry, assemblage, joints & connections, transparency and deformation. The results of analysis are as follow. Formative features of fashion design in digital era are classified nonlinearity, variability and hybrid. There are organic relations between digital characteristics and formative features of fashion design as well as between digital characteristics and formative features of digital design. Also, there is significant similarity between formative features of digital design and formative features of fashion design in digital era.

• 패션비즈니스
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• 제20권1호
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• pp.53-68
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• 2016

The purpose of this research was to evaluate the possibility of sustainable development of online advertisements conducted by fashion companies. Factors composed of sustainable development indexes of online advertisement that had been developed in previous studies were identified, and then the relevance between purchase intention and advertisement experience was evaluated. An online survey of 573 persons in the 20 to 40 age range who own mobile phone and have experienced online advertisements of a fashion brand or a fashion company was conducted. The data collected from the survey and the results are as follows. First, the validity and reliability from confirmatory factor analysis of six factors (namely, personal information protection, web use infringement, advertisement expression harmfulness, advertisement expression objectivity, emotional responsibility, and environment-friendly) and 21 questions was confirmed. Second, it confirmed that consumers gave low points to the evaluation of sustainable development indexes of online advertisement of fashion companies. In particular, that consumers gave low points with regard to both environmental friendliness and web use infringement. Third, it was identified that personal indexes such as personal information protection, web use infringement, and indexes relating to advertisement expressions do not directly influence the consumer's purchase intention. However, social indexes like emotional responsibility and environmental friendliness do have an influence on the consumer's positive action intention.

• 복식
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• 제63권1호
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• pp.16-26
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• 2013

This study seeks solutions for two conflict values from the fair trade, one being fulfilling environment and social responsibility and the other being suggesting stylish designs within a reasonable price range. The purposes of this study were to establish fair-trade fashion product development process by investigating practices in fashion product development process within fair-trade company, and to identify the characteristics of fair-trade fashion product development. Qualitative research method was employed. Participant observation and in-depth interviews were conducted with practitioners working in fairtradekorea, Ltd. and producers in Bangladesh, from which case studies were compiled. The results were as follows: The case study provided evidence that fair-trade fashion product development has the same steps as practiced in general fashion brands, but has different characteristics such as fair-trade products going through a much slower process which led to early planning, having producer-centered product development, concentrating on spring/summer products, having a high cost structure, and having unpredictable quality control. Study implications and future research avenues are also discussed.

• 한국의류학회지
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• 제44권2호
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• pp.354-368
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• 2020

Accurate and versatile image data-sets are essential for fashion AI research and AI-based fashion businesses based on a systematic attribute classification system. This study constructs a color and texture attribute hierarchical classification system by collecting fashion item images and analyzing the metadata of fashion items described by consumers. Essential dimensions to explain color and texture attributes were extracted; in addition, attribute values for each dimension were constructed based on metadata and previous studies. This hierarchical classification system satisfies consistency, exclusiveness, inclusiveness, and flexibility. The image tagging to confirm the usefulness of the proposed classification system indicated that the contents of attributes of the same image differ depending on the annotator that require a clear standard for distinguishing differences between the properties. This classification system will improve the reliability of the training data for machine learning, by providing standardized criteria for tasks such as tagging and annotating of fashion items.

• 한국의류학회지
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• 제37권3호
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• pp.247-259
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• 2013

This study conceptually approaches and clearly compares the similarities and differences of fashion and architecture through a focus on their correlations. This study identifies the conceptual definitions of functional minimalism by an examination of function that represents the largest similarity between architecture and fashion. This study classifies the nature of functional minimalism and studies cases for each architectural classification in the areas of: the simplicity of a structure, unitarity pursuit of economic value, repeatability in an efficiency unit, reducibility stressing property, and multi-functional spatiality. The characteristics of functional minimalism fashion are distinguish as: simplicity in a structure that highlight structural lines in non-decorated design, unitarity pursuit of economic value represented in united process and pattern for its economic effect, repeatability in an efficiency unit represented through the repeated decoration of a functional unit, reducibility stressing a property that emphasizes property with a dominant design element through a highlight of the characteristics of materials and multi-functional spatiality that represents variability in clothes through an expansion of limited spatial function. This study approaches each discipline with a clear understanding of the differences between the two and suggests standards for a comparative study of architecture and fashion.