• 한국의류산업학회지
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• 제13권4호
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• pp.572-581
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• 2011

The purpose of this study was to investigate the effect of duty free shop consumers' store benefits sought and fashion merchandise shopping orientation on store satisfaction. Survey data were collected from questionnaires filled out by 194 domestic consumers who had purchase experience of fashion goods in duty free shops located in Korea. The data were analyzed by reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows: First, the store benefits sought was categorized into five factors such as pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety. The fashion merchandise shopping orientation was categorized into six factors such as pleasure orientation, pursuit of fashion, pursuit of brand, planned orientation, pursuit of confidence, and convenience orientation. The store satisfaction was categorized into six factors such as atmosphere/reputation of store, promotion, product fashionability/variety, convenience, price, and salesperson. Second, the store benefits sought, composed of pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety, had an effect on the store satisfaction. Third, the shopping orientation such as pleasure orientation, pursuit of fashion, pursuit of brand, and planned orientation, with the exception of pursuit of confidence and convenience orientation, had an effect on the store satisfaction.

• 대한가정학회지
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• 제46권8호
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• pp.109-120
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• 2008

This study aimed to identify the effects of adult women's fashion innovativeness and purchase situation factors on fashion adoption. To explain women's fashion adoption at the point of clothing purchases, fashion innovativeness and 3 dimensions of purchase situation were adopted as explanatory variables. Total usable questionnaires were obtained from 801 women aged between 20 and 39. Factor analysis on purchase situation resulted in 3 dimensional structures of purchase situation: Store atmosphere, Store policy and Pre-purchase condition. Women groups divided by fashion innovativeness level showed meaningful differences in their purchase situation level and fashion adoption level. Women groups divided by 3 dimensions of purchase situation also showed significant differences in fashion innovativeness level and fashion adoption level. Fashion innovativeness, Store atmosphere and Pre-purchase condition except Store policy positively affected fashion adoption.

• 복식문화연구
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• 제15권5호
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• pp.888-901
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• 2007

The purpose of this study was to examine the differences in clothing selection criteria and store selection criteria between each consumer groups by the preference for fast fashion. The data was collected from a questionnaire conducted on 317 female adults. The results were as follows. First, the factor analysis used to identify clothing selection criteria involved the following four factors: fashion, quality/practicality, status symbol, and economics. The consumer group preferring fast-fashion regarded fashion and economics as important factors and the non-preferring group regarded status symbol factor more. Second, five factors(atmosphere, product service/salesperson, shopping convenience, promotion/facilities) of store selection criteria were constructed by factor analysis, The consumer group preferring fast-fashion regarded atmosphere and product as important factors and the non-preferring group considered service/salesperson and promotion/facilities factors more. Third, the consumers who were of low age, low education, low income and unmarried preferred fast fashion brand.

• 한국의류산업학회지
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• 제8권4호
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• pp.449-457
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• 2006

The purpose of this study was to investigate perceived service qualities in cosmetics purchasing and, those difference and consumer satisfaction among cosmetics store types. Data were collected from 276 adult females and analyzed by using frequencies, factor analysis, reliability analysis, ANOVA and duncan test utilizing SPSS WIN 10.0. The results showed that consumers perceived service quality such as reliability and responsiveness, product policy, tangibles, store atmosphere policy, business policy, sales policy to cosmetics store. There were significant differences on service quality among cosmetics store types. Consumers using department stores highly perceived factors such as reliability and responsiveness, product policy, tangibles, store and atmosphere policy, but consumers using common cosmetics store lowly perceived these factors. There were significant differences with regard to use effect and pleasure in using to satisfaction among cosmetics store types. Use effect was revealed the highest to consumers purchasing cosmetics in department stores but the lowest in discount stores. Pleasure in using was revealed the highest consumers using department stores but the lowest common cosmetics store.

• 복식
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• 제54권1호
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• pp.53-68
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• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• 한국의류학회지
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• 제24권5호
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• pp.760-771
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• 2000

The main objective of this study were to develop the scale for measuring service quality and to identify the differences of service quality among apparel store types(department store, fashion specialty store and national brand independent store). Data were collected from 463 subjects who finished their shopping with a self-administered questionnaire. The results were as follows; 1. As a result of factor analysis, seven dimensions were identified for service quality: VMD, store atmosphere, pleasant enviornment, product assortment, store policy, salesperson's assurance, and salesperson's responsiveness dimensions. The first five dimensions and the last two dimensions were corresponded to store service and sales service respectively. Those dimensions explained 56.56% of service quality. Especially the salesperson's assurance had the most explaining power. 2. The fashion specially store was evaluated as the highest in five dimensions of store service, whereas the department store was evaluated as the lowest in the pleasant environment dimension. 3. Store policy, salesperson's assurance, store atmosphere, and VMD dimensions explained 38% of store satisfaction.

• 한국의류산업학회지
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• 제11권5호
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• pp.732-740
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• 2009

The purpose of this study was to classify consumers by orientation of clothing shopping and to analyze the type of preference store and recognized environmental elements of clothing shop. This survey was carried out through questionnaires of 312 females(Busan region) in their twenties and the data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and ${\chi}^2$-test. The results of this research can be summarizedas follows: First, orientations of clothing shopping consisted of pleasure shopping orientation, planned shopping orientation, brand shopping orientation, and information of store orientation. The respondents were classified into four groups by these characteristics: high interested shopping group, brand-oriented shopping group, low interested shopping group, and unplanned shopping group. These groups had different type of preference store and there were significantly different preferences among department store, brand agency and regular discount store. The recognized environmental elements of clothing shop were service policy, store atmosphere, store layout, trend of products, product variety, freedom of shopping, and reception service. The groups by characteristics of clothing shopping had different attitude regarding those factors. Especially, they are susceptible to store atmosphere, trend of products and reception service. There was the correlation between type of preference store and environmental elements of store and mainly recognized environmental elements of clothing shop had differences according to type of store.

• 복식문화연구
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• 제4권2호
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• pp.173-185
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• 1996

The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.

• 유통과학연구
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• 제18권2호
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• pp.17-28
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• 2020

Purpose: Human life is increasingly improved, so human needs are also growing more and more. One of the increasingly demanding industries is the fashion market. Fashion is an industry that produces essential items for human life, so manufacturers always need to know how to improve the relationship with customers, and make them repurchase. The study aims to discover the relationship between the factors that create a relationship with customers and the repurchase intention of designed fashion products. Research design, data, and methodology: The mix research method is applied to achieve research objectives. The qualitative research via the in-depth interview with 11 experts, and the quantitative research via the survey with 467 respondents was done in Ho Chi Minh city, the most developed city in Vietnam. Results: The research results point out that the fashion designer reputation, social media marketing, and the fashion store atmosphere have the positive impact on the relationship between the customer and fashion store, as well as the intention to repurchase of designed fashion products. In particular, customer relationship also affects the repurchase intention of designed fashion products positively. Conclusions: The study also proposed some managerial implications to develop a relationship with the customer and repurchase behavior of the customer in the fashion industry.

• 한국의류산업학회지
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• 제12권4호
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• pp.413-421
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• 2010

This paper investigated the differences in the influence of visual merchandising on solo shopping consumers' store satisfaction and revisiting intention between Korean and American college students. Questionnaires were administered to 210 Korean(Pusan area) and 174 American students(Texas area) who had shopping alone in recent three month. The major findings of this study can be summarized as follows: First, the store atmosphere and display of visual merchandising had a positive effect on solo shopping consumers' store satisfaction in both groups, whereas the convenience layout had a positive impact on store satisfaction in Korean group and the promotion did in American group. Second, the store atmosphere and display of visual merchandising had a positive effect on revisiting intention in Korean group, whereas the store atmosphere, display and layout had a positive impact on revisiting intention in American group.