• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.41-52
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• 2014

The purposes of this study were to explore differences in utilization of information sources depending on the length of buyers' career and annual sales volume of stores where buyers work for. The questionnaire was prepared by the researcher and was answered by 200 buyers who purchase their items from Dondaemun market. The researcher analyzed the data using both ANOVA and Tukey's test as a post-hoc test. The conclusion of this study is summarized below. First, there were significant differences in utilization of information sources among buyer groups depending on the length of buyers' career. The buyers with more than 10 years career showed more effective utilization of information source such as resident buying offices, manufacturers, trade publications, trade associations, fashion reports, celebrities, window shopping, professional magazines, and advice from others. Second, there were significant differences in utilization of information sources among buyer groups depending on annual sales volume of the stores where the buyers work for. The buyer who work for the store with its annual sales volume in excess of 2 billion won showed more effective utilization of information source such as trade association, professional magazines, sales record, want slips, advertising results, sales trends, customer surveys, sales meetings, customer advisory panel, in-store merchandising bureau and advice from other experienced buyers. However, buyers of the store with its annual sales volume lower than 100 million won showed different pattern utilization of information sources such as vendors, trade publication, celebrities and advice from others.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.584-593
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• 2007

Recently, the growing of the aging population by medical and science development, silver consumers were became new consumption market. The purposes of this study were to investigate the effects of service quality on consumer satisfaction and repurchase intention in the apparel store and hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, factor analysis, Cronbach's alpha, 1-test, and path analysis using SPSS WIN 12.0. The results of the study were as follows: First, service qualities of apparel store were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, repurchasing intention was differently influenced by perceived store service quality and consumer satisfaction when purchasing apparel products and hairdressing services. Salesperson or hairdresser was the most important variable for silver consumers' satisfaction, which influenced the repurchase intention of apparels or hairdressing services. This research extends a domain of fashion market research from the product to the service. Additionally, this study provides an insight into silver fashion marketers and retailers for developing market strategies for silver common. Implications are drawn for the information useful to consumer behavior researchers and retailers of the silver fashion market.

• The Research Journal of the Costume Culture
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• v.29 no.6
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• pp.795-809
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• 2021

The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ²-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.

• Journal of Fashion Business
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• v.14 no.3
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• pp.75-89
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• 2010

The purpose of this study is to provide information how to locate a apparel store based on target age, merchandise's type and price. Three trade areas in Seoul are chosen: Myeong-dong which is the biggest trade area in Korea; Kangnam station one of representative Kangnam trade areas; and Myeongil-Dong a neighborhood trade area. This study is mainly performed by analysing the locations of the stores in the given areas. The result shows that the main apparel stores in Myeong-dong are casual wear stores for young people with the range of mid-high price. The stores in Kangnam station trade area also sell the casual wear for young people but they are mostly mid-low priced. In the trade area of Myeongil-dong, however, there are various kinds of mid-priced apparel stores for residents of all ages. Apparel stores for formal wear, casual wear, and formal-casual wear tend to be located side by side. But other kinds do not. These results show that affinity is found in some types of apparel stores by the analysis of the next-door apparel stores.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.46-56
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• 2013

This study categorizes online fashion shopping malls according to consumer store patronage behavior as well as classifies consumer groups by online shopping mall patronage to understand the unique characteristics in each phases of purchase. A quantitative survey was conducted using 487 questionnaires from women in their 20s and 30s. The data were analyzed using frequency analysis, cross-tabulations, factor analysis, T-test, ANOVA, cluster analysis, and ${\chi}^2$-test. The findings of this study are as follows. First, online shopping malls were classified into three types of 'integrated mall', 'open market' and 'specialized fashion mall'. Second, based on one of the three types of categorization consumer groups patronizing each type turned out as follows: integrated mall patrons (141, 28.95%), open market patrons (226, 46.41%) and the specialized mall patrons (119, 24.64%). Third, the characteristics of each group had significant differences according to clothing shopping orientation, information search, shopping mall behavior, spending on online shopping, and e-loyalty.

• Journal of Fashion Business
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• v.3 no.2
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• pp.67-76
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• 1999

The purpose of the study was to investigate customer shopping orientations of non-store shoppers and identify differences shopping orientations among groups determined by amount and frequency of purchase by various direct marketing media. The subjects were male and female consumers who aged over twenty and resided in Seoul, Kungki or Masan area. A questionnaire was developed by the researchers, and distributed to 770 people. A sample of 747 consumers responded to the questionnaire, and 732 questionnaires were used for analysis. Frequency count and percentage, factor analysis, analysis of variance (ANOVA) and Tukey's test were used for statistical analysis. Consumer shopping orientations were classified into 4 factors: pleasure, economy/value, and convenience I & II. Among groups of heavy shoppers, light shoppers, and non-shoppers, there were significant differences in their shopping orientations. Also, within groups, there were significant differences among their shopping orientation factors. All three groups had significantly stronger orientation toward convenience I than pleasure and convenience II. Also, within other purchase groups (fashion-good purchasers, other-good purchasers, and non-purchasers) showed the same shopping orientations as the former groups. On the basis of the above results, this study is expected to be useful for catalog retailers to develope effective marketing strategies and provide their customers new buying motives.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.147-154
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• 2008

This study was carried out to examine the actual using condition of Yogawear and consumer's preference of Yogawear with traditional pattern. Yogawear can be developed as a cultural fashion item, because Yoga is getting universal interest with "Wellbeing Trend". A survey with 34 questionnaires was made by 305 consumers who had ever experienced Yoga from July to August, 2006. The results are as follows: 1. Most of objects were female(94%). Those who are in their twenties accounted for 50%, and those who take Yoga practice time less than 1 year accounted 63%, and those who take Yoga practice time less than 1 hour in a week accounted 46%. 2. Respondents who have Yogawear accounted 32% and they bought it in a online-shopping mall(48%), department store(16%) and discount store(11%). 3. Only 31% of respondents were satisfied of their Yogawear but they weren't satisfied about Yogawear Design, fabric and color. 4. Most preferred Yogawear style was pastel colored 'shirt & Pants' style with long sleeve using cotton fabric. 5. They liked much more modern Yogawear having korean image than completely korean style Yogawear or modern style Yogawear. 6.The benefits of Yogawear were 3 dimension: appearance, easy management, physical properties.

• Journal of Distribution Science
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• v.11 no.11
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• pp.19-32
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• 2013

Purpose - This study examines the effects of art marketing management of the marketing mix in fashion, focusing on the cases of the leading global fashion brands in art marketing management. Research Design, Data, and Methodology - This study was implemented using the content analysis method. Criteria, including product differentiation, promotion strategies, store strategies, and social contributions, were based on previous research, brand promotional references, and critical reviews in newspapers or professional magazines for various cases of art marketing management by fashion brands. Results - To achieve product differentiation, art marketing management has borrowed images from artworks, and employed parodies and collaboration with artists; this has facilitated the pleasure derived from utilizing the artistic value of products. Promotion strategies were integrated with art performances, advertisements, and runway shows. Store strategies developed emotional feelings and a longing for brands among consumers. Reputational marketing of the social contributions made by corporations elevated the corporate brand image perceived by consumers. Conclusions - This study's findings revealed that consumers can derive emotional satisfaction through art marketing that seeks to profit effectively by stimulating consumers' emotions. From an economic perspective, a convergence of art and marketing plays an important role in profit-making and satisfying consumers' emotions.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.175-188
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• 2010

This study suggests a new paradigm of fashion merchandising as an environmental change of the fashion industry. The study has the pattern of a literature study and it is analyzed through journals, professional books, fashion magazines, and newspapers. Examined are the environmental changes of the fashion industry, the condition, and problems of the merchandising process that is executed currently, as well as an examination of the concept of fashion merchandising, Concepts and changes for new fashion merchandising strategies are suggested that are helpful for academics and fashion companies. This paper defines the concept of new fashion merchandising as the integrated management activity of planning, development, and selling fashion products to create a profit for the company with the satisfaction of the target customers. This study proposes the pursuance of integrated merchandising, the change of product planning and product development, and the strengthening of store-centered retail merchandising in order to change the direction of fashion merchandising.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.250-261
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• 1999

This study is designed to classify consumer groups based on their perception toward department store credit cards and the behavior they exhibit during the purchase of clothing. This classification is based on the study of factors taken into consideration during shopping and disparities in credit cared usage., The specific goals of this study are the following : First it is to classify female consumers over age 20 into "shopping orientation" types and "clothing purchase behavior" types according to their perception towards department store credit care usage. Second it is to discover the degree of perceived utility of department store credit card in clothing purchases. Third finally it is to assist a department store credit card market researcher establish a marketing strategy to best address consumers; needs and wants in credit card purchases The study methodology utilized and the results found were that : 1. The division of consumers into positive and negative groups based on factor analysis with the positive group found to have favorable attitudes towards department store credit card usage. 2. Classification of female consumers into three " shopping orientations" : fashion purchasing economic value purchasing and convenience purchasing. The positive group were predominantly fashion convenience purchasers who valued low cost and convenience over "fashionability" 3. The three classes of "purchase behavior" used were impulse buying planned buying and unplanned buying. The positive group those who had favorable attitudes toward department store credit cards. made mostly impulse and unplanned purchases while the negative group made largely planned purchasee the negative group made largely planned purchase.