• Journal of Fashion Business
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• v.13 no.5
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• pp.110-120
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• 2009

The goal of this study was to investigate the influence of customer service quality on customer satisfaction. Also the object of this study is to indicate the influence on word of mouth and intention of repurchase which is a variable of customer satisfaction. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data was analyzed by percentage, frequency, mean, factor analysis, reliability, regression using the SPSS program. The five hypotheses set in the research model, all were selected through empirical analysis. Main findings are as follows: As a result of factor analysis, customer service quality of discount store verified four items, that is, personal service, VMD of stores/atmosphere, store policy, product assortment. As a result of regression analysis, customer service quality influenced customer satisfaction. The intention of repurchase and word of mouth received a positive influence from customer satisfaction. The intention of repurchase influenced the word of mouth, and it received a positive influence from the word of mouth.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.483-495
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• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• Journal of Fashion Business
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• v.2 no.4
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• pp.46-55
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• 1998

The purpose of this study is to constitute the historical connection of apparel industry by investigation on development and upbringing policy of our apparel industry. Because of the administrative idea of Chosun period is Confucian idea and feudal class system based on the Confucianism, the agricultural industry is the most important one, and developed the economic thinking system that agricultural industry is the foundation of clothes and food industry. In the clothing manufacture of Chosun period, a garment which used in the royal household selected manual industry form by government establishment, but a garment which used in the people selected manual industry form of private. The commerce of Chosun period is based on the official commerce (Sijeon) connected with the official system of state and the private commerce is operated by private trader. Among the item which was traded on the market in this times, the cloting item is the important trade item second only to the grain, and was dealed with every market in the country.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.57-65
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• 2009

The purpose of this study was to investigate the effects of cognitive age, service quality, and consumer satisfaction on repurchase intention according to silvers' lifestyle types in the hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by factor analysis, Cronbach's alpha, cluster analysis and path analysis using SPSS WIN 12.0 and LISREL 8.53. The results of the study were as follows: First. silver consumers were classified by the lifestyle into the Active self-fidelitist, Economy family-oriented, and Passive-stagnant. Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, according to silvers' lifestyle types, repurchasing intention was differently influenced by cognitive age, perceived store service quality, and consumer satisfaction when hairdressing services. Hairdressers were the most important variable for silver consumers' satisfaction, which influenced the repurchase intention of hairdressing services.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.997-1007
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• 2021

The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

• Journal of Fashion Business
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• v.2 no.3
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• pp.166-179
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• 1998

The purposes of this study were to 1) investigate the problems in and the complaints from fashion textile converters and 2) develope the effective strategies to revitalize the converting business. This research study consists of two parts. The one part includes a study, on the domestic industry, which is mainly conducted through questionnaires, interviews and a review of related literature. The other part includes a study on the foreign industries. In case of Japan, survey was performed by visiting Japanese industry and interviewing Japanese converters. However, in case of Italy, a study was mainly conducted through a review of related literature and by interviewing Italian converters thru mail. As a survey instrument, a questionnaire was developed by the researchers after reviewing the related literature and interviewing textile converters. A questionnaire was distributed to 250 textile converters who were selected at random from the directory of textile converters which had been made by the researchers. All of the returned responses which include sixty four questionnaires were used for the analysis. The difficulties with which these converters confront are in a small scale and lack of specialty, professional training, and government support. Also, converters need an association or an organization that represent them. Cases of Japan and Italy were researched as examples of developed nation's. For instance, one of bench mark companies in development, planning and management, "Fashion Soft House" in Japan was analyzed. Regarding to Italy, the functions of the textile design studios which were mainly located around the silk complex, Como, were examined. Finally, on the basis of the results of this study, the strategies to revitalize the fashion textile converters include the tactics concerning management, production, education, improvement of the relationship between related industries, and the supportive policy by the government.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.469-478
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• 2020

The objective of this study is to verify the effects of shopping tendencies and information search on the shopping mall satisfaction and repurchase intention of fashion clothing consumers at this point in time when the mobile shopping has been routinized. To verify this, this study selected male and female university students with experiences in purchasing fashion clothing in mobile shopping mall within the last one year as its samples. For the verification of hypotheses, the factor analysis, multiple regression analysis, and simple regression analysis were conducted. The results of this study are as follows. First, the shopping tendencies of consumers who had experiences in mobile shopping included the economic shopping tendency, entertaining shopping tendency, convenient shopping tendency, and trend-pursuit shopping tendency. Second, the convenient shopping tendency, entertaining shopping tendency, and economic shopping tendency of consumers' mobile shopping tendencies had positive effects on the mobile shopping mall satisfaction and repurchase intention. Third, the information search for purchasing fashion clothing in mobile shopping mall had positive effects on the shopping mall satisfaction and repurchase intention.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.351-358
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• 2017

This study seeks to propose the virtual costume's pipeline production in digital fashion show which is based on the unique characteristic combining computer graphic technology and traditional fashion design. This study analyzed the fabric materials based on Korean traditional costume to create a virtual Hanbok for the digital fashion show, and conducted the group of professional's satisfaction statistics through the experiment to verify the realistic usability. The contents of primary process of producing virtual Korean costume is analyzed by summarizing the thickness, weight, and color as the three essential fabric properties required for virtual Hanbok. In addition, virtual costumes are compared with real Hanbok based on the usability survey to evaluate the positive research result by forty graphic experts. The purpose of this study is to present the guideline of essential material analysis of the fabrication to digital fashion show in the virtual clothing production.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.513-523
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• 2020

Gill Deleuze is a representative of poststructuralism philosophy who has reevaluated the senses and body. This research reinterprets modern fashion and its relationship with the body based on the core idea of Deleuze's body aesthetics - Body without organs. The results of this study are as follows. First, with the influence of intensity, the body without organs will form three types of body: full body without organs, empty body without organs and cancerous body without organs. Second, modern fashion can create new physical relationships by changing the way of dressing, thus forming the full body without organs. Third, in the empty body without organs, people replace the torture of the body through the destruction of clothing; and the indiscriminate design under egalitarianism will create the cancerous body without organs which full of negative meaning. Through these results, we can have a deeper understanding of the relationship between body and clothing, and apply it to creative expression.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.549-563
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• 2020

Based on Deleuze's body aesthetics and from the perspective of 'deterritoraliazation', this study makes an in-depth discussion on the modern fashion design modeling by four visual characteristics: hysteria, visualization, body segmentation and becoming animals. First, hysteria embodies the strong visual effect brought by the deformation and exaggeration of clothing. Second, visualization in fashion shows the elimination or ambiguity of faces, representing the weakening of identity and the prominence of clothing and body. Third, body segmentation represents the deconstruction and reorganization of clothing, and a new way of thinking, as well. Fourth, becoming-animals are manifested in the physical mutation caused by the heterogeneous connection between humans and animals, which brings about the possibility of rethinking the body.