• 한국실내디자인학회논문집
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• 제22권6호
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• pp.119-129
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• 2013

For commercial inner space, studies about brand communication and VMD to inform brand identity to customers are very important. Accordingly, the study conducted questionnaire survey about 'emotional reaction, brand recognition, brand communication and satisfaction on VMD expressional elements' of customers and brand-related personnel on the ZARA flagship store. Through analysis of difference of evaluation on surveyed items between customers and brand personnels, importance of direction of VMD design applying brand communication which can satisfy customers and application of brand communication was verified. Specific results of the research are as follows: First, comparing brand personnel's expectation of recognition of their brand from customers, substantial level of recognition of brand by customers was lower. It is necessary for improvement through consumer analysis in order to raise brand recognition. Second, as the result of analysis of emotional reaction on VMD, it needs to lead customers to positive emotional reaction close to the brand plan intention by inducing 'exciting and sensational' brand concept to emotional reactions through comprehensive VMD image management and leading to 'free and convenient' emotional reaction and then communications with customers and minimizing emotional differences. Third, for brand communication and creation of 'interest', intention of ZARA, it needs to get maximum communicative effects with 'young' VMD design. Fourth, for satisfaction survey on VMD expressional elements, customers was less satisfied than brand personnel. Accordingly, in order to raise customers' satisfaction, show windows, entry, mannequins and objets should be planned with priority and it should also satisfy customers through communications with customers including advertisement and marketing.

• 디지털콘텐츠학회 논문지
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• 제19권6호
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• pp.1169-1176
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• 2018

본 연구는 베트남 소비자들을 대상으로 하는 동영상을 활용한 V-Commerce(비디오커머스) 웹사이트를 제작하고자 한다. 우선 베트남 소비자들의 컨텐츠 관심도나 이해도, 웹사이트 사용 목적이나 및 니즈를 파악하기 위해 설문과 심층인터뷰, 선행연구 분석 등을 실시하여 페르소나를 완성하였다. 그 결과, 첫째, 베트남인과 한국인이 바로 소통할 수 있는 창구를 만들어 상호작용이 쉽도록 한다. 둘째, 베트남인들이 관심 있어 하는 K-pop, 한국인의 패션, 한국인의 화장(혹은 화장품), 한국 음식, 한국여행, 한국어 등에 대한 다양한 정보를 제공하고 그 정보들의 카테고리를 잘 구분해서 쉽고 편하게 정보를 찾을 수 있도록 정보설계 한다. 셋째, 시청한 비디오에 나오는 상품들을 쉽게 구매까지 할 수 있도록 한다.

• 디자인학연구
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• 제19권1호
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• pp.59-68
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• 2006

스카프는 인체의 보온 역할뿐만 아니라 여성 의복의 액세서리로서 큰 역할을 해 왔다. 오늘날 액세서리에 관한 관심이 높아지면서 스카프는 의복의 보조적 역할에서 벗어나 점차적으로 패션의 전체적 분위기를 이끌어 가는 주도적인 위치로 그 비중이 확대되었다. 그러나 우리나라의 스카프 디자인은 해외 브랜드에 대한 모방의 단계를 벗어나지 못하고 있는 실정이므로 이제는 우리만의 스카프 디자인을 개발해야만 한다. 따라서 본 연구에서는 한국적이면서 현대적인 감각을 살린 스카프 디자인을 개발하기 위하여 분청사기에 표현된 연꽃문양과 전통 조각보를 디자인 개발의 소재로 선택하였다. 분청사기에 표현된 연꽃문양의 형태는 사실적인 표현보다는 그 문양을 단순하게 또는 반추상적으로 표현한 것이 많고 조각보의 기하학적인 조형미는 현대 감각에 맞는 한국적인 이미지를 잘 표현한 소재이다. 먼저 분청사기에 나타난 연꽃문양과 조각보에 대한 자료 조사를 실시하여 기초 자료로 활용하였다. 그 중에서 현대적인 이미지를 잘 나타내는 것을 선정하여 컴퓨터 디자인 프로그램을 이용, 기본 패턴 세 가지를 구성하였다. 구성된 각 패턴을 가지고 정사각형 스카프 및 장방형 스카프를 각각 재구성하여 완성하였다.

• 한국주거학회논문집
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• 제23권3호
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• pp.43-52
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• 2012

The purpose of this study is to determine the characteristics of interior coordination in accordance with lifestyles to provide better interior conditions for house dwellers who have many different preferences and needs. For this purpose, this research examined the lifestyles of house dwellers, and their experiences on interior coordination, needs and preferences of dweller groups according to their lifestyles. As the methods of the study, both literature research and empirical survey were conducted. The findings of the study can be summarized as follows; The factor analysis shows that there are five main factors significantly affecting the lifestyles of apartment residents, and the lifestyles of residents were largely classified into four groups. G1 group is characterized by 'demand for luxuriousness' and 'pursuit for beauty', and G2 group has tendency of 'information orientation' and 'pursuit for self-expression', G3 group shows strong tendency for 'pursuit for practicality' and G4 group is characterized by 'pursuit for self-expression' and 'pursuit for beauty'. The four groups showed distinct characteristics in their experiences, needs and preferences of interior coordination. G1 group can be names as 'the style of well-being and luxuriousness', and they are very positive in the interior climate change and prefer artistic items and luxurious atmosphere. G2 group, which can be named as 'the style of expression', tend to have their house interior-coordinated in order to follow fashion trends or express their personality. G3 group is named as 'the style of practicality' and they consider convenience, practicality, and functionality. The last group, G4 can be named as 'the style of personality', and they have much interest in expressing their personality or following trendy fashions.

• 한국의류학회지
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• 제31권5호
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• pp.670-679
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• 2007

Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.

• 대한디지털의료영상학회논문지
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• 제14권1호
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• pp.21-29
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• 2012

The purpose of this study is to evaluate the mutual relations by measuring SNR from T2 weighted image and ADC values on the basis of the stiffness values from liver tissues. This study was conducted that total 37 people(23 of males and 11 of females) were taken the liver MRI examination and average age was $54.5{\pm}12.7$ years old. The equipment was MAGNETOM Skyra 3.0T (SIEMENS, Erlangen, Germany) and 32 channel body-array coil. The examination were conducted with HASTE T2 weighted image by axial plane, Spin-echo EPI (echo planner image) DWI (b-value = 800) and Magnetic resonance elastography. The ROIs (region of interest: 200-300 $mm^2$) were established on the basis of the first axial stiffness image corresponded 95% confidence interval from axial stiffness image and then were measured values. After drawing the grid lines, signals were measured SNR from T2 weighted image and ADC values on the same locations that were analysed other 3 planes respectively. The results were showed correlation (0.057) that were increased to SNR from T2 weighted image by increasing stiffness value that no significant difference statistically p = 0.003. Other results were showed correlations (-0.301) that were decreased to ADC values by increasing stiffness values that no significant difference statistically p = 0.088. In the 3.0T equipment, the results may be error in much the same fashion as the 1.5T from ADC values by evaluation of fibrosis stage. However, Magnetic resonance elastography would be useful method that is used to diagnose exactly liver fibrosis stages in the 3.0T.

• 한국통신학회논문지
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• 제33권4B호
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• pp.207-214
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• 2008

미래 인터넷 환경에서 무선 센서 네트워크(Wireless Sensor Networks)는 광범위한 응용에 적용될 중요한 기술이다. 그러나 센서 네트워크는 기존의 네트워크와는 달리 소형이고 제한된 배터리 에너지로 운용되어야 하기 때문에 센서 네트워크가 설치된 지역에서 오랜 시간동안 많은 정보를 얻기 위해서는 에너지 효율적인 프로토콜 개발이 필수적이다. 또 센서 네트워크는 무선 멀티 홉 (multi hop) 통신을 통해 정보가 전달되기 때문에 전송 지연이 발생한다. 이런 전송 지연은 센싱된 정보가 적시에 전달되어 적절한 조치가 이루어지는 것을 어렵게 하기 때문에 센서 네트워크의 프로토콜을 설계할 때 전송 지연이 발생하지 않도록 해야 한다. 본 논문은 무선 센서 네트워크에서 일정 시간의 전송지연을 유지하면서 각 노드의 에너지의 소비를 최소화하는 데이터 전달 프로토콜을 제안한다. 제안된 프로토콜은 wakeup 스케줄링과 MAC 프로토콜을 통합하여 동작하며, 데이터를 전달하는 동안 네트워크 전체의 에너지 소모를 균등하게 해 준다. 제안된 프로토콜은 모의실험을 통해서 기존의 프로토콜과 비교하여 성능을 검증하였다.

• 복식
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• 제60권8호
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• pp.67-85
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• 2010

School uniform has improved greatly in terms of fit, size, function, and design due to steep competition in the market and the strong interest of researcher, while little effort has been made for physical training uniform, so the objective of this study is to provide basic research data of the training uniform for the improvement of its design and fitness. For this purpose, 327 high school girls provided information on size and design of their uniform, level of satisfaction, the recognized ease in uniform. Most students wore the physical training uniform in another classes and the long sleeved shirt were the most popular one. They often used the uniform for the protection from cold and for comfortable activeness. For a long sleeved shirt, most students preferred raglan sleeve, zip-up collar, straight waist line, and ribbed sleeve cuffs and hem. For long pants, students preferred elastic waist band and ribbed pants cuffs. Currently, the short-sleeved shirt mostly had a shirts collar, ribbed hem, straight waist line with raglan sleeve, but students wanted a round neck and set-in sleeve. For overall level of satisfaction, students showed high satisfaction in terms of function and psychological effect, while aesthetic quality of the uniform was needed to be much improved. Most students evaluated that the circumference of uniforms properly fit or had a little ease, and students considered waist size the most suitable. The long pants length evaluated properly fit or a little long. Students accepted that the ease of summer uniform was more suitable than winter uniform's both at circumference and at length. Depending on students' height distribution, the length of long pants and short pants varied significantly.

• 한국의류학회지
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• 제37권7호
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• pp.984-999
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• 2013

This research examines the interrelation of clothes, colors and sentiments based on clothes and colors that stimulate sentiment. This study provides data that is useful to color therapy by means of clothes as medium. The survey for this study targeted 200 Pusan National University students who analyzed the colors of association and clothes colors for nine positive vocabularies (passion, love, warmth, happiness, interest, softness, comfortable, freshness, and coolness) and six negative vocabularies (anger, fear, despair, nervous, gloomy, and loneliness). The data collection process used 120 standard colors as represented by Munsell's basic 10 colors (R, YR, Y, GY, G, BG, B, PB, P, RP) as chromatic colors classified into eleven tones of colors (V, S, B, P, VP, LGR, GR, L, DL, DP, DK) and achromatic colors divided into ten steps of brightness N1-N10. The results of the research are as follows. First, the warm class of colors were significant in the colors of association with positive sentiment and the cold class of colors were significant in the sentiment of refreshment and coolness. In addition, bright and clear colors (like V, S, VP, P) were associated with color tones. Second, the low bright achromatic colors were generally high for the colors of association with negative sentiment; in addition, the color of R, PB, P (as achromatic colors) were also significant. In addition, sober and dark tones (like GR, DL, DK, DP) were significant in color tones. Third, the interrelation between positive sentiment and clothes colors shows that colors of association were mainly used for upper garment colors. Similar colors against upper garments were used together for bottom garment achromatic colors and complementary colors; therefore, bottom garments play a subsidiary role in the concept of coordination with upper garments.

• 한국콘텐츠학회논문지
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• 제12권4호
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• pp.164-173
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• 2012

최근 소비자의 의식 변화와 함께 빠른 정보 전달을 통해 개개인의 다양한 가치관을 공유하면서 과거 기업이 주도하던 트렌드에서 이제는 소비자의 Needs에 의해 트렌드가 변화하고 있다. 국내 주얼리 산업에서도 또한 주얼리가 패션 소비재로 변화하면서 소비자가 요구하는 다양한 칼라와 시각적 감성이 적용된 제품 개발이 필요한 시점이다. 이에 주얼리 산업에서는 천연 유색 보석에 대한 많은 관심과 그 소비시장이 확대되어지고 있는 실정이다. 이에 본 연구에서는 Semiprecious Stone을 이용한 제품 개발의 필요성과 현황분석, 소비자 선호도 분석을 진행하고, 제품 개발을 위해서 소비자동향 조사 및 이미지 분석 조사를 통해 소비자의 스타일과 Needs에 의한 표적시장을 추출하였다. 그리고 연령별 디자인 선호 이미지 적용 형용사를 추출하여 제품 개발의 방향성을 설정하였다. 본 연구를 통해 현 주얼리의 시장분석을 통한 Semiprecious Stone 제품 개발의 필요성과 가능성을 찾아 볼 수 있었다.