• Journal of Fashion Business
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• v.14 no.3
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• pp.128-145
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• 2010

Nowadays people are turning to have a more intimate environment-friendly lifestyles. In the clothing industry they are focusing on making products that are more human-friendly and not harmful to the environment. In the midst of the spread of consumption research is being done to develop manufacturing textiles that do not induce pollution. For instance, advantages of the natural textile fibers, cotton, silk, and ramie, have been newly recognized in terms of environment-friendliness, Together with these fibers, the natural high molecular materials, such as chitosan and hyaluronic acid, have found new roles in the application sectors of human-friendliness and environment-friendliness. Products using these substances and processing methods can make the products more wearable, have high sensitivity, make people feel aesthetic appreciation for the products, and make them appreciate the value of a more healthier environment. In a survey according to subjects in their 20s and 30s, their preferences towards their consciousness and awareness of the development of materials as well as their attitude towards environment-friendly products were determined as a conclusion. It was shown that consumers that are more conscious about the interest of the environment as well as the problems concerning the environment were more intent on buying products that were environmentally-friendly. Women have shown more active and positive attitudes towards the importance of the awareness of the environment in comparison with men. Generally, consumers in their 20s and 30s preferred the feel of materials that were less than 1% concentration process than those of materials that were 1% concentration process. To increase the "rustly" feeling of the materials, it was found that 1% concentration process was suitable for manufacturing.

• Journal of Fashion Business
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• v.20 no.6
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• pp.94-110
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• 2016

A necessity for infants, diapers are not only used over long durations, but are also in direct contact to the infants' skin, making the choice of diaper to be of utmost importance. Current interest in cloth diapers is rapidly increasing because of issues concerning the baby's health, green environment, and economy. However, previous researches on cloth diapers are limited to simply investigating the form and material of commercial cloth diapers. There are few in-depth researches for the optimal cloth diaper development. This is therefore a fundamental research for the development of optimized cloth diapers, and analyzes the difference in absorption depending on the placement of seam line (liner, darts, and I pattern), the locations of liquid spraying (1 cm and 8 cm ahead of the center), and the amount of liquid capacity (10 and 20 ml). Currently, the development of diaper patterns considers the crotch shape of the infants and the skin length deformation. As a result, in the case of the I-pattern, the horizontal seam line prevents water from spreading to the front and back, thus reducing the absorbed area. This result was more clearly visible when water was sprayed at the center. The effect of the seam line became more obvious when there was more water (20 ml); also, when water was sprayed at the center, more leakage was observed. Using the results of this research, implementation of horizontal seam is expected to prevent the upward spread of urine.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.87-99
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• 2006

This research has the purpose to examine the images sought for, makeup Consciousness, and behavioral aspects during makeup by the college girls in their 20s in the region of Daeieon and Chungnam that have strong interest in appearance and start color makeup in full scale, who form the main consumer layers in cosmetics market, and to analyze their preference on colors and feelings by the kinds of cosmetics, and their cosmetics purchase behavior. A questionnaire survey on the college girls in Daejeon and Chungnam region has shown the following results. The biggest reason college girls do the makeup was for a refined and pure image as well as protection of skin and covering defects. Their greatest concern was skin protection, and as for color selection, harmonizations of skin color and hair color were the largest consideration. In addition, the type of makeup they do most was foundation makeup, while pink was the most frequent lipstick color, and lip glow was mostly normal colors. However, they mostly answered that they do not use eye shadow, eye runner, and foundation. It was shown that their cosmetics purchase p]aces were specialized discount stores for about 47% nearly half of them, and they consider colors the most for lipsticks and eye shadows, and affinity to skin for foundations and basic cosmetics.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.624-632
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• 2005

The purpose of this study was to examine the consumers' purchasing behavior of budget-priced cosmetics according to the shopping orientation. Questionnaires used for this study were composed of 57 questions including 21 questions about cosmetic shopping orientation, 32 questions about budget-priced cosmetic purchasing behavior and four questions about demographic variables. Questionnaires were administrated to 20 to 49 aged 317 women who have shopping experience on budget-priced cosmetics. Data were analyzed by using factor analysis, cluster analysis, ANOVA, ${\chi}^2$-test, correlation, crosstabulation analysis, and scheffe test utilizing SPSS/WIN. The results were as follows. First, shopping orientation of cosmetics were classified into 5 factors: 'interest and impulsive purchasing tendency', 'price-oriented purchasing tendency', 'ration-oriented purchasing tendency', 'famous brand-oriented purchasing tendency' and 'brand royalty- oriented purchasing tendency'. According to the shopping orientation of cosmetics, the respondents were classified into 4 groups: 'passive shopping group', 'rational shopping group', 'active shopping group', 'neutral shopping group'. Second, when comparing each group's purchasing behavior of budget-priced cosmetics with shopping orientation of cosmetics, there was not significant difference in one time purchasing cost and the number of shop visits. In case of demographic variables concerning purchasing behavior of budget-priced cosmetics, there was significant differences in one time purchasing cost according to age, level of education and employment status. The number of shop visits had also difference according to age, level of education and monthly family income. Based on these results, marketing strategies for demographic characteristics of target market rather than the shopping orientation are needed.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.135-148
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• 2015

The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The following are summary and result of this study. The non-dual beauty is an integrative concept of including ambivalence on the categorical difference in sex, culture and class by transcending the extreme binary division. As this is what reflected the open thought of pursuing balance of yin and yang in Korean people, it is being shown in the form of transcendence and far-outness through TV entertainment programs. Transcendence coexisted with maintaining relative relationship beyond separation in sex. Far-outness was pursuing free sensitivity immanent in the non-separated thought of transcending the past, the present and future. This trend is being indicated similarly to a change in its paradigm from separation to convergence these days. Accordingly, even makeup was showing similarity to the recent trend with being paid attention to the makeup of focusing on identity in sex and to the makeup of being coexisted the past, the present and future with the aspect of being mixed space time. The Korean aesthetics has been feeble in its influence compared to the Oriental image of focusing on China and Japan in the meantime. Hence, this study can be said to have significance in a sense of being the first consideration that compared TV makeup types of focusing on Korean aesthetics and suggested its developmental direction.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.1
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• pp.41-54
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• 2005

The purposes of this study on various headgear at the age of the Persian Achaemenes are to analyze one cultural aspect of the Achaemenes Kingdom that made a great empire about 5th century B.C. and to understand the ancient Persian culture. It is widely recognized that the Persian region was an important place for cultural exchange between the East and the West through the Silk Road and its culture affected China and Korea. Therefore, it is necessary to study ancient culture in this region for further understanding of the Korean culture. However, research activities have not been satisfactorily conducted. This study is an attempt to elevate the interest in this subject. In this study, European archeological materials covering Naqsh-e-Rostam (a tomb of Darius), Apadana stairs, Darius palace in Persepolis, and Bistun(Behistun), the relief at the age of the Achaemenes Kingdom, were collected and analyzed. From this study, the following results were obtained. For crowns at the age of the Achaemenes Kingdom, two kinds of shapes are observed; Mitra, a kind of headband, in the early period and a cylindrical one in the later period. Mitra was also worn by chiefs trusted by the king. Further, slightly different styles of cylindrical crowns were observed, which is considered that kings might wear unique crowns to symbolize new period of their reign. In addition to crowns, various styles of headgear for subjects are observed, meaning that tribes conquered by the Persian empire used their unique headgear. Further, such different styles of headgear might be a tool for social classification. Representative styles of headgear include the semicircular one worn by the Median nobles, Strophion originated from the Elam's headband, and nomadic tribes' Baschlik observed in the Median relics.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.101-115
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• 2014

This study evaluated the effect of image type of the beauty trainer on satisfaction and stress regarding the major. The data were analyzed by spss 18.0. Frequency analysis, causal analysis, reliability analysis, T-test, one-way variance analysis, and multiple regression analysis were carried out, and the result is as following. First, as the result of analysis the image of beauty trainer, we defined inner, outer, and social image. Second, the difference between images of beauty trainers revealed that people with high interest in the major ranked the inner image of beauty trainer the highest. Respondent with the lowest and the higher class satisfaction also deemed inner image important. The same was for respondents with beauty awareness. For outer image, people with the lowest class satisfaction ranked outer image the highest. And people with beauty awareness recognized beauty trainer's outer image more important. Respondents who said the major have bleak future deemed outer image even important. While the social image was recognized the highest by respondents with lowest class satisfaction. Third, as we analyzed the correlation between the image type of beauty trainer and major stress/satisfaction, the higher the satisfaction for the trainer's outer and social image gave higher class satisfaction. And less stress about the major resulted in higher major satisfaction. Fourth, we evaluated the effect of trainer's image on the class satisfaction and stress. Fifth, the lower the awareness of inner image and the higher awareness of social image resulted in higher major stress. Lower inner image gave high major satisfaction, while high social image resulted in high major stress.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.62-75
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• 2014

The importance of VMD operation strategies in fashion business is growing, and this study analyzed the difference in consumers' VMD cognition of the two VMD operation systems: VMD specialist employment system and VMD outsourcing system. Two SPA brands were selected as the representative cases of the two VMD operation systems. A statistical analysis was performed using data collected from a total of 206 university and graduate students from an experimental study. Paired t-test and independent t-test were used for the analysis. The results are as follow: First, consumers' VMD cognition of the two VMD operating systems were different, and the VMD specialist employment system was valued higher than the VMD outsourcing system in all cognition dimensions. Second, the VMD specialist employment system was valued generally higher than the VMD outsourcing system regardless of gender, clothing involvement, and VMD interest of consumers. Third, the VMD specialist employment system was valued higher than the VMD outsourcing system in the following aesthetic aspects: harmony, attractiveness, and fashionable dimensions by the male, low involvement, and the VMD interested consumers. Fourth, the VMD outsourcing system was valued higher than the VMD specialist employment system in the appropriateness and the functionality dimensions by females and the high-involvement consumers, It also scored higher in the fashionable and attractive dimensions by the VMD interested consumers.

• Fashion & Textile Research Journal
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• v.12 no.2
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• pp.162-171
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• 2010

This study aims to discuss what changes Korean clothing companies and manufacturers have undergone with production facilities moving abroad due to offshore outsourcing and examine what conditions the clothing manufacturers are facing and how the clothing companies recognize those manufacturers. For these purposes, in-depth interviews were conducted with 24 firms with annual production capacity of more than 200,000 pieces among clothing brands for the domestic market, clothing exporters and promotion agencies. Those interviewed firms were the companies who were found to produce more than 200,000 pieces of clothing per year, and the interview-based survey was conducted from December 18, 2008 to January 30, 2009. The key findings from this study are as follows; first, a high percentage of interviewed firms were producing only a small number of items in Korea with a large part of their production line transferred abroad or outsourcing all of their production abroad only with their headquarters in Korea. Second, many were employing contractors rather than their own factories. Third, when asked about the wage levels of clothing manufacturers, many of the clothing companies gave responses such as: 'They are just our contractor, so we respect their decision,' 'We don't know because it's none of our business,' or 'We don't know at all.' Fourth, when asked about the work environment of clothing manufacturers, the clothing companies gave responses such as: 'We know in part,' 'To our knowledge, they conform to the Labor Standards Law,' or 'We don't know at all.' Fifth, the production line of clothing manufacturers featured straight-line systems, specialization, pairing and compounding/mixing. Sixth, it was found that clothing companies had interest in mass customization but their preparations were not satisfactory.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.1013-1019
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• 2015

As the interest in leisure and health increases, the domestic outdoor wear industry becomes bigger. The waterproofness of fabrics does not ensure the waterproofness of garments because of the stitch holes during the sewing process even with the seam sealing tapes. Thus the water leakage often becomes a problem during the end use. Still companies use fabrics waterproofness data for garments marketing because they are simple to run the test, less expensive than the whole garment testing, and easy to achieve the quality control. In this study the rain tower system for evaluating the waterproofness of garments has been developed and the waterproofness of the selected waterproof and breathable garments in the market were tested. The rain tower was consisted of rain tower room, rainfall forming system and measurement system. Two different levels of rainfall can be simulated with this system(100l/m²/hr and 450l/m²/hr). Jackets in the market have been tested at two different rainfall conditions. The temperature and humidity data inside jackets didn't provide much information on the waterproofness at severe rainfall condition(450l/m²/hr, 1 hour). However, water leakage was detected on the cotton undershirt inside jacket. 5 out of 8 jackets passed the normal rainfall condition(100l/m²/hr, 30 minutes). The newly developed rain tower system was able to evaluate the waterproofness of the jacket seams. It is recommended the further study on the detailed test conditions for the end use of the waterproof and breathable garments.