Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on Consumer Behavior and Preference towards Textile materials with Environment-Friendly treatment

  • Lee, Jung-Min (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Kim, Jong-Jun (Dept. of Clothing & Textiles, Ewha Womans University)
  • Received : 2010.05.24
  • Accepted : 2010.06.28
  • Published : 2010.07.30
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Abstract

Nowadays people are turning to have a more intimate environment-friendly lifestyles. In the clothing industry they are focusing on making products that are more human-friendly and not harmful to the environment. In the midst of the spread of consumption research is being done to develop manufacturing textiles that do not induce pollution. For instance, advantages of the natural textile fibers, cotton, silk, and ramie, have been newly recognized in terms of environment-friendliness, Together with these fibers, the natural high molecular materials, such as chitosan and hyaluronic acid, have found new roles in the application sectors of human-friendliness and environment-friendliness. Products using these substances and processing methods can make the products more wearable, have high sensitivity, make people feel aesthetic appreciation for the products, and make them appreciate the value of a more healthier environment. In a survey according to subjects in their 20s and 30s, their preferences towards their consciousness and awareness of the development of materials as well as their attitude towards environment-friendly products were determined as a conclusion. It was shown that consumers that are more conscious about the interest of the environment as well as the problems concerning the environment were more intent on buying products that were environmentally-friendly. Women have shown more active and positive attitudes towards the importance of the awareness of the environment in comparison with men. Generally, consumers in their 20s and 30s preferred the feel of materials that were less than 1% concentration process than those of materials that were 1% concentration process. To increase the "rustly" feeling of the materials, it was found that 1% concentration process was suitable for manufacturing.

Keywords

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