• 복식문화연구
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• 제3권2호
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• pp.393-408
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• 1995

The purpose of this study was to segment the female college apparel market based on fashion lifestyle and to develop a profile of each segment regard to fashion information sources, clothing benefits sought, and store selection criteria. The data were collected through questionnaire by random sample of 522 female college students. By cluster analysis of lifestyle factors, three groups were identified. (fashion leaders, fashion followers and fashion aversion), Three groups were then compared through multivariate analysis of variance on 11 fashion sources, 10 clothing benefits sought and 90 store selective criteria. Significant difference were found among the three groups on all these variables which indicate that fashion lifestyle can be a useful base for segmenting female apparel market and these groups are unique in terms of fashion information sources, clothing benefits sought and store selective criterias.

• 한국의류학회지
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• 제10권3호
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• pp.49-61
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• 1986

The purpose of this study is to analyze the types of perceived risk and the use of information sources respectively in clothing-purchase and ; study the correlations between the two variables and also ; study how the socioeconomic status impacts on the use of information sources. The questionnaires were administered to a sample of 393 housewives living in Seoul. For statistical analysis, the Pearson's product-moment correlation coefficients, analysis of variance, and Neuman-keul's test were used. The results were as follows : 1) There were significant differences in the types of perceived risk, reviewing these by clothing use and fashion Stage. 2) There were significant differences in the use of information sources, reviewing these by clothing use and fashion stage. 3) There were significant correlations between the types of Perceived risk and the use of information sources, reviewing these by clothing use and fashion stage. 4) In each fashion stage, there were partly significant differences in the types of perceived risk, reviewing these by SES. 5) In each fashion stage, there were partly significant differences in the use of information sources, reviewing these by SES.

• 패션비즈니스
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• 제1권4호
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• pp.79-86
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• 1997

Fashion store patronage behavior includes, in broad, choosing of a store and strong preference of a certain store called store-royalty. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve its goal of enabling retailers to predict use information sources used by the target consumers, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were to classify information sources used by female college students and identify the relationships between them and fashion store patronage behavior. Relationship between the factors of information sources and patronage behavior were identified by use of Tukey's test, Duncan test and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of information sources used by female college students. As based on the results, this study is expected to assist that retailers can establish effective sale strategies in order to make continuously consumers' patronage behavior of a store.

• 한국의류산업학회지
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• 제23권1호
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• pp.13-30
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• 2021

The research expects that textual sources such as reading texts with additional information in the form of texts can be effective inspiration sources for fashion design ideation and development process. This research analyzes how efficiently textual sources work along with individual internal sources, such as sociocultural influence, design fixation, and during the design process. Six fashion design graduate students shared 2 inspirational experiences under 2 different studies (4 experiences in total); in addition, in-depth interviews were conducted based on individual design sketches. The result shows that textual sources provided a positive effect on all 6 participants with different intensities based on various backgrounds and individual tastes. This result demonstrates individual 'influence' (their sociocultural capital such as personal preferences, likings, habits, and past experiences) and 'inspiration' mutually work together to make an effect on fashion designers' ideation and development process for the design, sometimes one working more than the other (or vice versa), respectively. This paper makes important practical contributions by identifying and discussing the design behavior performed (especially in fashion design) by fashion design students during the design process with new sources of inspiration provided such as textual sources. The research revealed how textual sources can be an effective inspiration for fashion design students and provide insight to fashion design educators and professional fashion designers.

• 한국생활과학회지
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• 제14권1호
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• pp.167-178
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• 2005

The purpose of this study is to research male consumers' shopping behavior according to their fashion consciousness. For the purpose, the data collected were analyzed by factor analysis, one-way ANOVA, Duncan's multiple range test X2-test, and Pearson's correlation. The results of the study are as follows: 1. Male consumers' fashion consciousness were classified into 4 groups-Impulse Buying Consciousness Group, Brand Consciousness Group, Style Consciousness Group, and Fashion Indifference Group-by the following 6 factors: Impulse Buying Consciousness, Brand Consciousness, Style Consciousness, Trend Consciousness, Price Consciousness, Consumption Expenditure Consciousness. 2. There were significant differences existed among each group according to clothing purchase behavior, shopping orientation, and use of information sources. 3. There were a relationship among male consumers' fashion consciousness, their use of information sources, and their shopping behavior including clothing shopping orientation.

• 한국의상디자인학회지
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• 제21권2호
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• pp.1-13
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• 2019

The objectives of this study are (1) to classify fashion consumers based on innovativeness and nostalgia and (2) to explore the differences in product purchase criteria, fashion information sources, and attitudes toward eco-friendly and fast fashion products among the identified groups of consumers. A total of 327 respondents were clustered into four distinct groups: (1) high innovativeness and low nostalgia, (2) high innovativeness and high nostalgia, (3) low innovativeness and high nostalgia, and (4) low innovativeness and low nostalgia. The four groups showed significant differences in the purchase criteria of quality, design, and brands and no difference in the criteria of functionality and washing methods. The four groups preferred different sources of fashion information: fashion magazines, people in the street, and salespeople, but did not differ in terms of social networking services (SNS) and in-store displays. While the four groups had significantly different attitudes toward eco-friendly fashion products, they did not show differences in attitudes toward fast fashion products, excluding usefulness. These meaningful results provide guidelines for developing more effective merchandising strategies for both eco-friendly and fast fashion products.

• International Journal of Costume and Fashion
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• 제9권2호
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• pp.67-78
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• 2009

The volume of the party wear market is gradually growing in the Korean fashion market. The study attempted to examine psychological clothing benefits as the criteria for market segmentation, and identify differences in information sources. and clothing evaluative criteria in each segmentated market. The summary of the key findings are as follows. Three segments were identified by psychological clothing benefits: pleasurably self-expressing group, fashion-seeking group, and indifferent group. The differences in search information sources between the classified groups were identified The fashion-seeking group had a higher mean score on mass media. The pleasurably self-expressing group had higher scores on advice from friends, colleagues, or companions. The differences in evaluative criteria between the classified groups were also identified. Among the evaluative criteria, the splendid boldness and polished silhouette criteria showed a marginal difference between each group. This study can contribute as a cornerstone for future studies on party wear and market strategies.

• 한국의류학회지
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• 제20권2호
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• pp.336-349
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• 1996

This dissertation was aimed to analyze correlation between jeans wearing attitude and the use of information sources which influnece the new generation consumers' marketing strategies of jeans industry. Subjects were 443 new generation women living in Seoul. Data were obtained by self administered qestionaire and analyzed by SPSS package. The main findings of this research are as follows : 1. A result of factor-analysis of the new generation consumers' jeans wearing attitudes variables were typed 5 factors of practicality pursuit, fashion pursuit, sexual attraction pursuit, individuality pursuit and famous brand pursuit. 2. A result of factor-analysis of the use of information sources variables were classified 4 factors of marketer-dominted sources, neutral sources, consumer.dominated sources and personal sources. 3. In anlysis between jeans wearing attitudes and demographic characteristics, fashion pursuit, individuality pursuit and sexual attraction pursuit showed significant difference partially 4. In analysis between the use of information sources and demographic characteristics, marketer-dominated, neutral and personal sources showed significant difference partially. 5. In correlation and regression between jeans wearing attitude and the use of information sources, there were high relations partially and fashion pursuit variable of jeans wearing attitude was the most influential.

• 한국의류학회지
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• 제29권2호
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• pp.220-230
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• 2005

The purpose of this study was to compare clothing benefits and the types of fashion information sources according to family life cycle. Subjects were selected through stratified sampling technique in Seoul and suburban area. Collection of the research data was made using a self-administered questionnaire survey. Factor analysis, ANOVA, and Duncan test were used to conduct the data analysis on 562 out of 600 questionnaires. Clothing benefit variables were reduced to five factors : fashion/social status, individuality, function/comfort, figure flaws compensation, and economic value. The result showed significant differences on 3 clothing benefits(fashion/social status, individuality, and function/comfort) and 5 fashion information soures (celebrities, street fashion, T.V commercial, Internet/home shopping, fashion catalog) according to family life cycle.

• 한국의류학회지
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• 제34권2호
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• pp.200-211
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• 2010

This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.