• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.117-133
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• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• Journal of Fashion Business
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• v.21 no.2
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• pp.91-104
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• 2017

This study analyzed the difference of selection criteria when buying socks and wearing satisfaction related to socks according to demographic characteristics and fashion interest degree for the adults in their from 20s to 40s. Factor analysis, t-test, ANOVA, and Duncan multiple range test were used for data analysis. The result of factor analysis for selection criteria when buying socks showed that the drawn factors were design and coordination, hygiene and wearing comfort and practicality. The difference analysis results about selection criteria when buying socks showed that design and coordination, hygiene and wearing comfort, and practicality were significantly different according to gender, age, and occupation, and that design and coordination and practicality were significantly different according to marital status. The result of difference analysis for selection criteria when buying socks according to fashion interest degree showed that design, coordination, hygiene, wearing comfort and practicality were significantly different. The result of factor analysis for wearing satisfaction of socks showed that the drawn factors were wearing comfort, hygiene, durability, and design. The difference analysis results about wearing satisfaction of socks showed that design was significantly different according to gender and marital status, wearing comfort and design significantly different according to age, wearing comfort, hygiene, and design were significantly different according to occupation. According to fashion interest degree, wearing comfort and design showed the significant difference.

• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.31-41
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• 2003

This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for slacks. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, Regression were used for statistical analysis by SPSS Win 11.0. The results of this study were as follows: 1. In Spring ${\cdot}$ Fall season, 5 factors were extracted as hand factor and 3 factors as sensibility factor of textiles for slacks. 2. 5 factors were extracted as hand factor and 3 factors as sensibility in Summer. 3. 6 factors were extracted as hand factor and 3 factors as sensibility in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image in Spring ${\cdot}$ Fall. 5. There were significant correlations between hand factor and sensibility image in Spring ${\cdot}$ Fall, Summer and Winter. 6. Hand and sensibility image effected on the preference to textiles for slacks in Spring ${\cdot}$ Fall, Summer and Winter.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.11-22
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• 2012

As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.47-57
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• 2019

The purpose of the study was to explore effective satisfaction factors for continuous partnerships between fashion companies and artists. A questionnaire was developed by the researchers and results were collected from a total of 273 people who were working for a fashion company or working as an artist. Data was analyzed by the use of a frequency test, a reliability test, an exploratory factor analysis and a structure equation model analysis using AMOS 18.0. The results of the study were as follow. First, profitability and adequacy had significant effects, but awareness had no effect on confidence concerning the partnership. Second, awareness and profitability showed significant effects, but adequacy showed no effect on the flow among those in the partnership. Third, confidence had a significant effect on flow. Fourth, among the partnership factors, confidence and flow had significant effects on partnership satisfaction. Fifth, flow showed a significant effect on the intent for a continuous partnership, but confidence showed no effect.

• The Research Journal of the Costume Culture
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• v.2 no.2
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• pp.445-460
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• 1994

This paper analyzes Empire style costume based on the fashion theory of Lauer and Lauer. We classify fashion into tow categories, a personal identities, the social competition and sexual competition, he economic factor as a functional factor, and the reflective thing of zeitgeist, eroticism as a dynamic factor. These factors can be visualized from fashion design, textiles, ornaments expressed in the paintings.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.249-256
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• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

• Journal of Fashion Business
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• v.9 no.5
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• pp.37-50
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• 2005

The purpose of this study is to present basic data that can express beautiful silhouette by studying visual effect that depend on waist position of basic pants and the change of round belt width and analyzing the study of visual effect of the pattern design as well as the effect of design component. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 35 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe's test and the MCA method. The visual effects by the location of waistline and the width of belt are composed of 3 factors : horizontal direction factor, vertical direction factor and flexuosity factor. In these factors, horizontal factor is estimated by most important factor. Visual effect is positive when belt width widens as the location of waist line goes down to position of low belt. And in case the location of waist line is in the position of natural waist belt and low rise belt, belt of 3.2cm width is effective visually. The interaction effects between the location of the waistline and the width of the belt have significant differences in all factors. Factor that appears in visual effect of basic pants can be evaluated differently according to pattern of pants and characteristic of body shape. So we may receive better visual assessment if we consider the location of waist belt and width of belt in side of visual effect and image, when we produce pants giving variety to crotch depth.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.73-85
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• 2019

The purpose of this study was to discover the effects of clothing involvement and risk perception, which can influence risk reduction behavior. The subjects of this study were young male consumers living in Seoul and Kyunggi-do who had purchased fashion products from an Internet shopping mall. Questionnaires were collected from July 1, 2018 to July 8, 2018 and 300 questionnaires were used in the data analysis. The data was analyzed utilizing a factor analysis, a regression, ANOVA and a Duncan-test. The results of this study were as follows. Clothing involvement factors influenced various risk perceptions and risk perception influenced risk reduction behaviors. Among the various risk perception factors, psychological risk was the most important factor, which was influenced by clothing involvement factors. The usage of media was the most important factor, which was influenced by various risk perception factors. Finally clothing involvement and risk perception influenced risk reduction behaviors. Among the various risk reduction factors, the usage of media was the most important factor, which was influenced by clothing involvement and risk perception factors.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.385-388
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• 2008

Four kinds of PET fabrics were coated with Copper and Nickel by electroless chemical plating, and the electromagnetic wave shielding effectiveness for those samples have been examined. The shielding effectiveness showed between 90 dB and 70 dB, and it related to the fabric structure, such as cover factor and cloth density. The dense fabric structure showed the better shielding effect.