• 한국의류산업학회지
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• 제12권2호
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• pp.172-178
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• 2010

The purpose of this study was to explore relationships among technology development strategy, marketing competence, knowledge management competence, and company performance of textile and clothing companies. Survey data collected from 187 employees in the textile and clothing companies were analyzed by descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. In results, certain levels of correlations were found among technological development strategy, marketing competence, knowledge management competence, and company performance. Specifically, technological gap which was one of the technology development strategy factors was a variable significantly affecting innovation performance and financial performance of textile and clothing companies. Knowledge management competence affected innovation performance whereas marketing competence affected financial competence of textile and clothing companies.

• 한국의류학회지
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• 제36권10호
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• pp.1074-1086
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• 2012

This study examines the influence of mentoring function on major adaptation of university students in a fashion related department and identifies the moderating role of self-efficacy and mentor competence on the effectiveness of a fashion mentoring function. Questionnaire data were gathered from 266 university students in a fashion related department with previous experience in a mentoring program. The results showed that the psychosocial function, sensitivity developmental function, and the fashion career developmental function had a positive impact on the department adaptation (adaptation for professor and adaptation for learning). In addition, there were moderating effects of self-efficacy on the influence of the fashion career developmental function on professor adaptation and the moderating effects of mentor competence on the influence of the sensitivity developmental function on professor adaptation. The results of this study provide various guidelines for professors or administrators of fashion related departments who are interested in mentoring systems.

• 한국가정과교육학회지
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• 제35권4호
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• pp.99-115
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• 2023

본 연구는 대학생의 패션 유능감이 사회불안에 미치는 영향을 대인관계능력과 외모 불안의 매개효과를 중심으로 알아보는 것을 목적으로 하였다. 이를 위해 온라인 커뮤니티를 통해 235명의 대학생에 설문조사를 실시하였으며, SPSS 26.0을 사용하여 데이터를 분석하였다. 요인분석 결과 패션 유능감의 하위 요인으로는 패션 관여도, 패션 혁신성, 패션 코디 자신감이 나타났으며, 회귀분석을 통하여 매개모형을 분석한 결과, 패션 관여도는 대인관계능력을 통해 사회불안을 간접적으로 낮추는 반면, 외모 불안의 매개효과는 없었다. 패션 혁신성은 외모 불안을 통해 사회불안에 간접 영향을 미치지만 대인관계능력의 매개효과는 없었다. 패션 코디 자신감은 대인관계능력과 외모 불안 모두를 통해 사회불안에 간접적 영향 미쳤으며, 직접 효과도 유의하였다. 이 연구는 패션 유능감이 사회불안에 대해 양면적인 영향을 미칠 수 있음을 확인하였으며, 대학생들의 사회불안 해결을 위해 패션 테라피 프로그램을 통해 패션 코디 자신감을 증진시키는 것이 유용할 수 있음을 제안하였다. 그러나 이러한 프로그램에서 패션 혁신성의 과도한 추구는 외모 불안을 증가시킬 수 있으므로 지양하여야 하며, 자신의 외모에 대한 자신감 증진에 초점을 맞춰야 할 것이다.

• 한국의류학회지
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• 제48권1호
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• pp.140-156
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• 2024

This study examined how the motivational language of instructors in senior fashion model classes affects learners' achievement goal orientation and interpersonal competence, as well as their intention to continue participating. The participants in this study were active seniors aged 50 and above, and the analysis was conducted using PLS-SEM and bootstrapping for mediation effects. It was found that autonomous motivation had a significant impact on task achievement goals and interpersonal competence, but not on ego achievement goals. On the other hand, controlled motivation only had a significant impact on ego achievement goals. Additionally, interpersonal competence had a significant impact on the intention to continue participating, and task achievement goals were found to mediate the relationship between autonomous motivation and interpersonal competence. This study aimed to promote understanding of the importance of instructors' motivational language in senior fashion model education and learners' psychology and to provide information that can help develop a fashion-related leisure activity curriculum. It also suggests efficient instructional directions for instructors in senior education, and it is expected to be utilized in the development of fashion-related leisure activity program curricula in the future.

• 복식문화연구
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• 제24권2호
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• pp.198-217
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• 2016

This study analyzed the effects of organizational culture on psychological empowerment and organization efficiency, and the effects of psychological empowerment on organization efficiency in fashion companies. In addition, this study analyzed the differences between organizational culture, psychological empowerment and organization efficiency across demographic characteristics. The survey was conducted among employees of fashion companies, and 320 responses were used in the data analysis. As a result, the group culture and innovative culture in fashion companies positively influenced the competence and meaning of psychological empowerment. An innovative culture and rational culture positively influenced the self-determination, and the group culture and rational culture positively influenced the impact of psychological empowerment. The group culture, innovative culture, and rational culture of fashion companies positively influenced job satisfaction, and the group culture, innovative culture, and hierarchical culture positively influenced job commitment. The group culture and innovative culture negatively influenced the turnover intention, but the hierarchical culture positively influenced the turnover intention. In addition, the psychological empowerment (competence, self-determination, impact, and meaning) positively influenced job satisfaction, and the competence, self-determination, and impact positively influenced job commitment. Competence negatively influenced the turnover intention, but the impact positively influenced the turnover intention. There was a difference in the group culture and turnover intention by ages, as well as a difference in the hierarchical culture and self-determination by work departments. The results of this study will be helpful for the establishment of the management and business strategies in fashion companies.

• 한국의류학회지
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• 제43권5호
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• pp.634-648
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• 2019

Self-service technologies (SST) are rapidly changing the way customers participate in the purchasing process. Academic literature has focused on the acceptance of SSTs. However, this study explored consumer's cognitive response and purchase intentions through service qualities of SST as well as how they are moderated by technology anxiety and other people's presence based on TAM3. An online survey collected 279 consumer panels. All responses were used for the analysis and analyzed statistically through SPSS 23.0. The results indicate that only enjoyment and control had a significant effect on warmth perception; however, all service qualities had significant effects on competence perception. The perceived warmth and perceived competence partially mediated the relationship between SST service qualities and purchase intention. The moderating effect of technical anxiety was shown to be significant in the relationship between perceived competence and purchase intention. In addition, technology anxiety had a moderating effect on the relationship between competence perception and purchase intention only in a public situation.

• 한국의류학회지
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• 제37권4호
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• pp.540-553
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• 2013

This study examined the awareness of Chinese in their 20s in regards to Korean fashion brands and brand personality; in addition, it analyzed the effect of brand personality on brand preference and purchase intention. This study investigated the differences of the brand personality effect on brand preference and purchase intention according to brand, sex, and age. The results were as follows: 1) The three highly recognized fashion brands were Teenie Weenie, E-land, and The Basic House. 2) Brand personality was comprised of factors for competence, vitality, innovation, and emotion. 3) Brand preference was affected by vitality, competence, and innovation. Purchase intention was directly affected by brand preference and brand personality factors such as vitality, competence, and innovation. 4) The effect of brand personality on brand preference and purchase intention were different according to brand, sex, and age. These results can be used as basic data or information to help fashion companies develop marketing strategies for young Chinese people.

• 패션비즈니스
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• 제10권6호
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• pp.79-90
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• 2006

In order to build strong brand equity in the current market circumstances, it is essential to understand the core dimensions of brand image, which is brand personality. The objectives of this study were to identify the brand personality dimensions of a casual brand, "BeanPole," and to investigate the effects of the brand personality on BeanPole buyers' brand preference, satisfaction and loyalty. The data were collected via a web survey. The sample consists of 500 people between the ages of 18-45 who are familiar with Bean Pole casual clothing brand (male- 40%; female-60%). Sixty-six percent of the sample indicated that they had purchased the Bean Pole clothing during the last three years. A total of five factors were extracted from the brand personality index scale: They were excitement/sophistication, competence, sincerity, ruggedness, and smoothness. Compared to the B/P non-buyers, B/P buyers tended to rate excitement/sophistication, competence, sincerity, and the smoothness brand personality dimensions higher. Multiple regression analysis revealed that excitement/sophistication, competence, sincerity and ruggedness brand personality were significant predictors of respondents' casual clothing brand preference, satisfaction, and brand loyalty. Among these significant predictors, competence was the best predictor of casual clothing brand preference, satisfaction and brand loyalty. Based on these findings, strategic implications are discussed.

• 패션비즈니스
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• 제21권6호
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• pp.106-121
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• 2017

This study was to identify underlying dimensions of service encounter quality, to test difference in service encounter quality between interpersonal service(IPS) and self-service technology(SST) and to predict service effectiveness and behavioral intentions in the fashion retail context. A field experimental study was designed for collecting data. Repeat sampling frames were involved in two types of service encounters: interpersonal service and self-service technology within the store environment. Thirty participants served as subjects. Sample represents more females than males, and age was ranged from 20 to 33 years old (Mean=24.2). The result suggested that service encounter quality consisted of competence, dedication, and listening. There was a significant mean difference on listening factor of service encounter quality between IPS and SST. For the interpersonal service, dedication and listening had significant effects on service effectiveness. For the self-service technology, competence and listening had significant effects on service effectiveness. In the IPS condition, the service effectiveness significantly affected the revisit intention, whereas it was not significantly related to the revisit intention in the SST condition. This study discussed managerial implications for fashion retailers seeking to effectively manage service quality by specifying interpersonal service versus self-service technology in the retail environments.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.455-465
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• 2021

저출산 현상이 심화되고 있음에도 불구하고 키즈 패션 시장에서는 시장의 질이 향상되고 있어 브랜드 마케팅의 필요성이 제기되고 있다. 따라서, 본 연구는 자녀를 양육하고 있는 2040 여성 500명을 대상으로 한 온라인 설문을 통해 Aaker(1997)의 브랜드 개성 척도를 기반으로 키즈 패션 브랜드 개성 요인들을 추출하고, 브랜드 충성도를 강화하는 개성 요인의 역할을 살펴보았다. 키즈 패션 브랜드 개성 요인으로 진실함, 유능함, 흥미성이 도출되었고, 각 요인들이 브랜드 충성도에 긍정적인 영향을 미치는 가운데, 진실함과 흥미성의 영향력은 브랜드 동일시에 의해서 충성도에 미치는 영향이 매개되었다. 또한, 자녀의 성별에 따라 매개된 조절효과를 살펴본 결과, 자녀의 성별이 여아로 조사 대상자인 엄마와 성별이 같은 경우에, 유능함이 브랜드 동일시에 미치는 효과가 강화되었고, 자녀가 남아인 경우는 흥미성과 진실성이 강화되었다. 자녀의 성별에 따라서 어머니가 중요하게 생각하는 브랜드 개성 요인이 다르다는 시사점을 가진 본 연구의 결과는 키즈 패션 브랜드의 전략 수립 및 상품 기획 활동에 활용될 수 있을 것으로 기대된다.