• Title/Summary/Keyword: fashion behaviors

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Half-degumming Behaviors of Raw Silk Yarns Degummed with Soap and Alkalis (비누와 알칼리에 의한 실크 생사의 반숙정련 거동)

  • Park, Geon-Yong
    • Textile Coloration and Finishing
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    • v.22 no.4
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    • pp.349-355
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    • 2010
  • To investigate the half-degumming of raw silk, the degumming was carried out with soap or sodium carbonate or sodium bicarbonate and some mixed agents at $80^{\circ}C$ for 15 and 30 minutes. With soap of 20~25%o.w.f. degumming losses were about 7~12%. Degumming losses with sodium carbonate of 2~5%o.w.f. were about 6~15%. And about 6~12% wright losses were observed in the degumming with sodium bicarbonate of 20~30%o.w.f. In the degumming with the mixed degumming agents of soap and sodium carbonate, degumming losses were 9~15% with 5%o.w.f. soap and 2~5%o.w.f. sodium carbonate. Sodium carbonate was more effective on the removal of sericin from raw silk than soap. During drying generally half degummed silk yarns stuck together to result in harsh and hard lumps by the adhesion and solidification of the residue sericin of partially degummed silk. Sodium hydrosulfite in degumming agent effectively protected the adhesion of half degummed silk yarns.

The Effects of Food-Related Lifestyle on Carbonated Beverage Consumption Behavior of the Middle School Students (식생활 라이프스타일이 중학생의 탄산음료 소비 형태에 미치는 영향)

  • Oh, Sung-Cheon;Jang, Jae-Seon
    • The Korean Journal of Food And Nutrition
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    • v.27 no.6
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    • pp.1043-1050
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    • 2014
  • The purpose of this study was to analyze middle students' carbonated beverages selection and consumption behaviors depending on their food-related lifestyle. Data was collected from 307 middle students in Incheon region through a self-administered questionnaire. According to the results of the factor analysis, food-related lifestyle showed that the average is more than 3.0, 0.800 in Cronbach alpha coefficient. There were significant differences in carbonated beverages preference according to health seeking, easy seeking, popularity seeking, and safety seeking type (p<0.05). Also easy seeking and popularity seeking type lifestyle showed significant differences in the reason to drink carbonated drinks (p<0.05), especially school canteen amenities tended to pursue the highest fashion. A significant significance positive result of the consumption of carbonated beverages (p<0.01) was shown for the easy seeking type. A significant positive result of the consumption of carbonated beverages (p<0.01) was shown for the taste seeking and safety seeking type. Analysis of the relationship between carbonated beverage consumption, and form factor showed a high correlation coefficient of 0.617 and with brand design, while the taste and the price were (p<0.05) 0.446, and 0.437 in order to design and calories, respectively.

A Study on Body-Machine-Space Organization based on Digital Network and Spatial Fluidity (디지털 네트워크와 공간적 유동성을 바탕으로 한 신체-기계-공간 조직체에 관한 연구)

  • Kim, Jong-Jin
    • Korean Institute of Interior Design Journal
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    • v.16 no.2 s.61
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    • pp.131-138
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    • 2007
  • Relationship between body and space is fundamental in space design. The perception and concept of human body in each age directly affected the space makings of that time. Thoughts on human body are related to various periodical backgrounds such as culture, art, technology and etc. Body-Space relationship has been changed through different epochs and is being changed in the present time too. In contemporary cities, architectural programs has been fragmented and activities of individuals become more articulated. The rigidity of each architectural program has been forced to be more flexible amalgamation of diverse behaviors by dynamic urban time-space formations and patterns. Based on this current situations, new experimental designs that question the existing preconceived relationship between body and space in different views. These design experiments attempt to overcome the solid physical fixation of architectural buildings and to directly relate human body to intelligent devices, technologies, machines as well as spaces. This research focus on the innovative design projects in which body, machine, space are smartly compound as one organization. The purpose of this study is to examine the new Body-Space relationship as well as some relevant case projects in contemporary fashion, furniture, interior design and architecture.

A Study on the Effects of Daughters' Clothing Behavior by Mothers' Clothing Behavior (어머니의 의복행동이 자녀의 의복행동에 미치는 영향 - 서울시내 여대생을 중심으로 -)

  • Han Myung Sook;Lee Min Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.1 s.41
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    • pp.23-31
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    • 1992
  • Mother's Clothing Behavior has a great influence on her daughter's Clothing Behavior. . Daughters are apt be influenced by their mothers in every respect and were greatly affected by the clothing behaviors of mothers to whom they pay their respect. From this point, this study is to examine the relationship between daughter's clothing behavior and their mother's clothing behavior. Two questionnaires were administered to 459 mother and 459 daughter selected from 4 universities in Seoul. The questionnaires were composed of two major categories: those for daughters and for mothers. Aspects of clothing behavior consist of seven variables such as modesty, decency, aesthetic, display, attention, fashion, conformity. For the analytical study on data, methods through coefficients of correlation, analysis of variance, multiple regression analysis were used. The results of this study were summerized as follows; There was significant relationship between daughter's clothing behavior and her mother's clothing behavior, i.e., Clothing behavior formation of daughter was most important influenced by mother's clothing behavior.

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A Study on the Meaning and the Design Trend of the Body in Contemporary Architecture (현대 건축에 있어서 신체의 의미와 디자인 적용에 관한 연구)

  • Jang, Jung-Jae
    • Korean Institute of Interior Design Journal
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    • v.22 no.4
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    • pp.3-14
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    • 2013
  • This study is aimed to specify the meaning of the body and the design trends in contemporary architecture. Architecture is based on the human life of various meaning, events, experiences, images, senses and interactions through the body. Thoughts, behaviors, and senses of human are interrelated in architectural experiences. Individuals experience the built environments and space, not through the ideas but through the senses and movements of the body. So, bodies make the real space of architecture. Contemporary architecture accepts the theory of phenomenology and places on the thoughts of Maurice Merleau-Ponty, Heidegger, Nroberg Schulz and so on. Such researches effect on the architectural trends to make design processes works on the programs in views of the expansion and the structuralization of human body. In detail, the aim of this study is to analyse the architecture as the fields of the subject with body as the center, design processes and principles changed form metaphysical thought to phenomenological discourse, and the design trends in contemporary architecture at last. In process of movements, vision centered architecture moves into the bodily experienced architecture and changed the trends from absolute form design to design of relative processes. In conclusion, architectural formation-dissolution-reconstitution of body creates the architectural thoughts such as human proportions, perspective space, ergonomics, modular, organic architecture, experience space, synesthesia, event architecture, fashion-invoked architecture, interactive surfaces, metamorphosis, and others.

The Effects of Elderly(Senior) Buying Factors and Satisfaction on Retailer's Online Shopping

  • Kim, Jong-Jin
    • Journal of Distribution Science
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    • v.15 no.7
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    • pp.43-52
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    • 2017
  • Purpose - This study investigates shopping behaviors and effects focusing on the seniors in 50s and 60s based on their buying satisfaction in online shopping. The study investigated causal relation between effects having influence upon online shopping behavior to give theoretical base on the use of online shopping. The study gave implications of consumption attitude of silver generation as well as senior consumers in aging society. Research design, data, and methodology - The subject was senior consumers who have experienced online shopping to be sensitive to the fashion and to have active and reasonable consumption pattern and to be active and to have positive value. Results - This study investigated the mediating effect on purchase satisfaction of the 50s and the 60s upon online shopping to examine online shopping use and effects. The subject was the ones in their 50s and 60s in Gyeonggi and Chungnam who had experienced online shopping. All of hypotheses of models at PLS analysis were supported. Conclusions - Both information innovation and self-satisfaction showed positive influence upon the ease of and also access of the use. In addition, the access to the use had positive influence upon the purchase intention in retailers' online shopping.

A Study on Washing Habit and Washing Satisfaction of Married Women in Their 30s and 40s (30-40대 기혼여성의 세탁습관과 세탁만족도에 관한 연구)

  • Jun, Dae-Geun;Park, Sun-Mi
    • The Korean Journal of Community Living Science
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    • v.22 no.1
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    • pp.131-143
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    • 2011
  • The purpose of this study was to investigate i) the current state of washing knowledge and washing habits ii) the effect of washing behaviors on washing satisfaction. A survey questionnaire was developed and implemented to married women in their 30's or 40's. A total of 210 responses were analyzed by frequency analysis, t-test and ANOVA with PASW18.0. The results are as follows. First, the ways in which women do the laundry was analyzed. Married women in their 30s and 40s usually do the laundry at home and are familiar with washing symbols and do not rely on common sense. Most of them like to rely on the washing machine guidelines for detergent concentration and use the right amount for environmental protection. They also adjust the washing machine setting effectively considering laundry time, water temperature and care label. Second, the groups divided by demographic variables showed meaningful results about washing knowledge. Particularly, there is no significant difference on washing knowledge between housewives and career women. Third, the groups divided by the levels of washing habits showed suggestive results about washing satisfaction. The groups who have correct washing habits generally a indicated high degree of washing satisfaction. Finally, marketing implications for the businesses of laundry, laundromat and the manufacturers of washing machine are suggested.

The Influence of the Sociocultural Attitudes towards Appearance, BMI and Body Image on Self-Esteem (자아존중감에 대한 외모의 사회문화적 태도와 신체비만도 및 신체이미지의 영향)

  • Hong Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.348-357
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    • 2006
  • This study was designed to find out how the sociocultural attitudes toward appearance, BMI and body image of adult women affect their self-esteem. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows: 1. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'awareness'. The body image was shown in three dimensions of 'care for appearance', 'concern about weight', and 'appearance attractiveness'. 2. Internalization, recognition, and BMI influenced on 'care for appearance'. 'Concern about weight' was affected by internalization and BMI. Appearance attractiveness was affected only by BMI. 3. Adult women's self-esteem was influenced by appearance attractiveness, internalization, and care for appearance. 4. The behaviors of appearance management were differed according to the sociocultural attitudes towards appearance. Therefore, adult women form a higher degree of self-esteem is formed when they accept what they are regardless of their actual BMI and when they evaluate their body positively.

A study on the marketing of specialized Knitbrand - Putting emphasize on the women's wear - (니트전문브랜드의 마아케팅 연구 - 여성복 중심으로 -)

  • Lee, Mi-Ok
    • Journal of the Korean Society of Costume
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    • v.12
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    • pp.55-67
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    • 1988
  • The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

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Preference of Entertainer Image and Imitation Behavior on Adolescents (청소년의 연예인 선호이미지와 모방행동)

  • Lee, Su-Kyoung;Kweon, Soo-Ae
    • Korean Journal of Human Ecology
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    • v.18 no.2
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    • pp.419-429
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    • 2009
  • The purpose of this study was to research the preference for the entertainers image and imitation behavior. The research was a survey and the subjects were 1,034 middle and high school students. The collected data was analyzed using frequency, statistics analysis, t-test, crosstab, ANOVA, factor analysis and multiple regression analysis. Result were as follows; The preference for the entertainment, most of the adolescents loved the singer and the TV talent. The feminine and urban image was their favorite image for the entertainer. The favorite image was significantly different according to the gender and age. Star entertainer imitation behaviors showed the differences according as adolescent's gender and age. The unique marketing strategy is required as the job in the entertainment business, so the tend to follow up and imitate all attractive factors and favorite image of the entertainer. This study was for helping the adolescent who are very sensitive and going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion.