• Fashion & Textile Research Journal
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• v.18 no.6
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• pp.787-799
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• 2016

This study considers aesthetic characteristics by examining fashion style of fashion journalist Anna Wintour. Fashion journalists are specialists who work at fashion media. Especially, Anna Wintour is one of the most famous fashion journalist in the world and fashion icon, who has been editor-in chief of Vogue USA since 1988. For this study, Anna Witour's photograph was collected from 2010 to 2015 on web-sites. After collecting images, it analysed with 4criterions which were silhouette, color, fabric(pattern and texture) and hair style(and accessories) following advance researches analysis about fashion style. The conclusions of this study are as follows. First, symbolism revealed that could express her identity through utilizing steady items such as blond bob hair, Chanel bold sunglasses, short round neckless and Manolo Blahnik's low-heeled slingback nude sandals. Especially, she gave consistency to her fashion style with fixed hair style and accessories which are similar in shape. Second, femininity, that reveal as an internal characteristic such as sensitivity and as an external characteristic like fluidity. Anna Wintour expressed femininity with elegant curvy silhouette, various of color and flower pattern. Particularly, she emphasized nature women's body shape with princess silhouette, slim silhouette. Third, analysis result indicated characteristic of authority with oversize silhouette, wide lapel details and glamorous genuine fur items. Furthermore, some of her fur items looked overwhelming which dyed in artificial color or printed with leopard pattern. These powerful items contained immanent meanings that are power and position which could express a role as an editor-in chief of Vogue USA.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1258-1269
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• 2001

The purpose of this study was to investigate the dimensions of fashion lifestyle, to examine the relationship between fashion lifestyle and internet advertising effect, and to identify the moderating effect of fashion lifestyle on the relationship between advertising types and advertising effects. Using dependent variables as internet advertising effects(i.e., attitude to advertising, attitude to product, attitude to brand), advertising types (i.e., banner, website e-mail types) and fashion lifestyle were used as independent variables. For the study, a sample of 152 apparel consumers participated in this survey research. The survey of design with a questionnaire was employed. Three types of fashion advertisement were included as banner type, website type, and e-mail type. For each type, two samples were included for the study. Questionnaire was developed with the html language and data collection was done through the internet on October 2000. For data analysis, descriptive statistics(i. e., frequency, percent), factor analysis, reliability analysis, linear regression and ANOVA were used. First, fashion lifestyle was classified with the seven dimensions: personality seeking group, planning purchase group, fashion leader group, fashion information seeking group, media preference group, commonness/traditional group, fashion follower group. Second, fashion lifestyle had signification effects on advertising effects. In the group of fashion lifestyle, fashion Information seeking group and planning purchase group were found to influence on the attitude toward advertising, and planning purchase type was influenced to attitude toward brand and attitude toward product. Third, main effects of fashion lifestyle were found to be significant. The correlation and interaction effects of fashion lifestyle and internet advertisement types were not significant.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.82-92
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• 1997

The purpose of this study is to segment an infant's wear market on the base of housewife's fashion life-style for satisfaction of varied needs and high efficiency of marketing activity. This study was used 183 questionnaires (20∼30 generation housewife in Seoul) for statistical analysis. This study was used factor analysis and cluster analysis to group same respondents and frequency analysis, x2_analysis, ANOVA, duncan-test to analyze characteristics of demographics, clothing purchase pattern for each segmented group. The respondents were divided into 4 groups of differnt housewife's fashion life-style matte tons according to the results of analysis. The findings of the research on each groups are summarized as follows: 1) Subdividing market was classified such as a fashion-seeking/shoping-oriented group, personality-seeking group, practical/planning group, traditional conservative group. 2) According to characteristics of demographics in Subdividing market, there were significant difference in their school career, family monthly income, existence of job. 3) According to clothing purchase pattern in Subdividing market, there were significant difference in housewife's fashion life-style. But there were only partly significant difference in characteristics of demographics. In this study, housewife's fashion life-style segmentation in infant's wear market has purpose that marketing managers are given these infornations and various wants of consumers can be satisfied.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.267-280
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• 2011

This study examined bag purchase behaviors for male consumers based on fashion attitudes. Data research were conducted on 304 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such descriptive statistics, frequency analysis, factor analysis, cluster analysis, $X^2$-test, t-test, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study were as follows: Fashion attitude was identified with four factors personality, social recognition, practicality, and dignity. Customers were segmented into three subdivisions: conspicuous, recognition of individual style, and practicality of clothing. The factors derived from the factor analysis of selection criteria included intrinsic attributes and extrinsic attributes. Males in their 30s valued the intrinsic attributes and males in their 20s valued extrinsic attributes. The group of conspicuous of clothing, valued both intrinsic and extrinsic attributes as important. The factors derived from the factor analysis of bag pursuit benefit included pursuit of fashion/economic, famous brand, quality/convenience. Males in their 20s and 30s pursued famous luxury brands and fashion attitudes had a positive relevance to the bag pursuit benefit.

• Journal of the Korean Home Economics Association
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• v.43 no.3 s.205
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• pp.75-89
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• 2005

The purpose of this study was to examine the effects of the mentoring function and its levels as perceived by the fashion merchandisers and designers in the fashion industry who are playing major roles in providing organizational socialization for mentees. A survey questionnaire was developed and conducted among 200 fashion merchandisers and designers in Seoul. For data analysis, the SPSS 10.0 program was employed and frequency analysis, factor analysis, reliability analysis, correlation analysis, recurrence analysis, T-test, and ANOVA were used to test the research questions. The results were as follows: (1) Although the overall level of the mentoring function recognized by the fashion merchandisers and designers in the study appeared to be high, there were no significant differences by their demographic attributes. (2) The level of the mentoring function acknowledged by the respondents demonstrated substantial differences according to their perception by the personal attributes and the degree of openness. (3) The level of the mentoring function and organizational socialization perceived by the respondents had a significant correlation. As the level of perceived mentoring function of the respondents increased, it appeared that the degree of their job satisfaction and organizational commitment increased. On the other hand, their role ambiguity and turnover intention decreased.

• The Research Journal of the Costume Culture
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• v.29 no.4
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• pp.538-553
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• 2021

As interest in the sustainable fashion industry continues to increase along with climate issues, it is necessary to identify research trends in sustainable fashion and seek new development directions. Therefore, this study aims to analyze research trends on sustainable fashion. For this purpose, related papers were collected from the KCI (Korean Citation Index) and Scopus, and 340 articles were used for the study. The collected data went through data transformation, data preprocessing, topic modeling analysis, core topic derivation, and visualization through a Python algorithm. A total of eight topics were obtained from the comprehensive analysis: consumer clothing consumption behavior and environment, upcycle product development, product types by environmental approach, ESG business activities, materials and material development, process-based approach, lifestyle and consumer experience, and brand strategy. Topics were related to consumption, production, and education of sustainable fashion, respectively. KCI analysis results and Scopus analysis results derived eight topics but showed differences from the comprehensive analysis results. This study provides primary data for exploring various themes of sustainable fashion. It is significant in that the data were analyzed based on probability using a research method that excluded the subjective value of the researcher. It is recommended that follow-up studies be conducted to examine social trends.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.691-707
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• 2020

This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.

• Korean Journal of Human Ecology
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• v.23 no.2
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• pp.329-341
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• 2014

This study examined the effects of cultural communication on the fashion distribution type and the shopping benefit in fashion cultural complex space. Surveys period was from Sep. 17th to Sep. 21st in 2012. The Subjects of this study were the young 207 people who had shopping experiences in fashion cultural complex space in their 20s~30s. The data were analyzed by a reliability analysis(Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized as follows. First, cultural communication in fashion cultural complex space were impacted by cultural brand, cultural display, cultural support and beneficial effect of culture. Second, customers pursued the shopping benefits to get social value, personal pleasure, individual style and economic value. Third, the preference of fashion outlet was effected by cultural brand and cultural display. The beneficial effect of culture and cultural brand influenced on department store preference. The preference of fashion multi-brand shop was impacted by cultural brand, cultural support and beneficial effect of culture. Fourth, cultural communication in fashion cultural complex space had an effect on pursuing shopping benefits. Fifth, customer's demographic characteristics impacted on cultural brand, cultural display and beneficial effect of culture. Especially, these 3 cultural communications were effected by monthly average fashion spending than age/total income.

• Journal of Fashion Business
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• v.18 no.1
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• pp.101-117
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• 2014

The purpose of this study is to investigate domestic and foreign fashion sock design trends and suggest a proposal for competitive fashion sock design developments. The methods of this study are undertaken by literature review and design trend analysis. For the design trend analysis, in the case of domestic cases, 209 pictures from 7 brands, and in the case of foreign cases, 870 pictures from 10 brands are being chosen. In terms of analysis criteria, the colors, patterns, lengths and images of both the domestic and foreign socks are being compared. As a result, among the fashion foreign socks, more than 4 colors are the most common, and dark & dark grayish, strong & deep color tones are the most popular. Also, the stylized, geometrical patterns, and casual, cute and unique images are generally used. In the case of domestic fashion socks, 2 colors are the most common with vivid, strong & deep color tones as the most popular. Furthermore the patterns are limited to geometric patterns, and the images of socks are inclined to be too casual. To enhance the competitiveness of Korean sock designs, the variety of patterns and images are essential.

• Journal of the Korean Society of Costume
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• v.31
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• pp.33-46
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• 1997

The purpose of this study was to investigate color planning method for apparel fashion de-sign and to present the method of analysis of green color. Theoretical backgrouds of color planning for fashion design were scrutinized by documentary studies Fashion color planning has been developed through 4 steps: analysis of color environment analysis of color psy-chology presentation of coordination appli-cation to fashion design. Green color environment consisted of mar-ket informations and forecast informations The former were collected by color samples which were used for women's apparel of national brands from '93 spring/summer to '96 spring/summer and the latter were analyzed by fashion forecasting books. Green color psy-chology was investigated through the docu-mentary studiess. image of green color and these expressed in fashion were revealed through documentary studies. The results of this study were as follow: 1. 117 green color samples were collected from domestic womens brand. The character-istic of samples were the yellow green in hue and pale light bright in tone. forecast infor-mation was collected through fashion forecasting books from abroad and adaption of forecast information was investigated by mak-ing a comparison forecasting information be-tween market information. In consequence national market colors reflected the forecast information in concurrence with the character-istic colors of national women's apparel. 2. Affirmative images of green were nature youth health and abundance and negative images were extraordinary misfortune wind-fall. in these images nature youth and health were mostly used in fashion.