Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

The Meanings of New-tro Fashion -Conceptualization and Typologification-

뉴트로 패션의 의미 -개념화와 유형화-

  • Received : 2020.01.28
  • Accepted : 2020.06.24
  • Published : 2020.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.

Keywords

References

  1. Cho, Y. K. (2019, December 17). '참이슬' 가방 메고...'곰표 밀가루' 옷 입고 [Carrying a 'Chamiseul' bag, wearing a 'Bearflour' clothes]. dongA.com. Retrieved from http://www.donga.com/news/article/all/20191217/98832018/1
  2. Choi, H. J. (Producer), & Lee, Y. J. (Director). (2019, August 23). Show Me The Money 8 - 5th episode [Television series episode]. In D. Choi (Executive Producer), Show Me The Money 8. Seoul: Mnet.
  3. Choi, J. Y. (2019, March 20). 2019년에도 복고 감성 담은 뉴트로 트렌드 유행 [New-tro trend continues with retro emotions in 2019]. Korea Fashion+Tex News. Retrieved from http://www.ktnews.com/news/articleView.html?idxno=110220
  4. Choi, Y.-H., & Lee, K.-H. (2019). Diffusion of veganism in fashion and beauty - A semantic network analysis -. Journal of the Korean Society of Costume, 69(6), 75-94. doi:10.7233/jksc.2019.69.6.075
  5. Chung, S. (1998). 산업디자인 150년: 1830년대-1980년대 디자인사의 주제 [150 years of industrial design: The topics of design history in the 1830s-1980s]. Seoul: Mijinsa.
  6. Crump, P. (1962). Burn, killer, burn! Chicago, IL: Johnson Publishing Company.
  7. Dho, S.-Y. (2013). On a variety of variations and political possibilities in anti-fashion. Social Philosophy, (25), 233-262.
  8. Fan, W., Wallace, L., Rich, S., & Zhang, Z. (2006). Tapping the power of text mining. Communications of the ACM, 49(9), 76-82. doi:10.1145/1151030.1151032
  9. Gibson, J. J. (1966). The senses considered as perceptual systems. Boston, MA: Houghton Mifflin.
  10. Hanneman, R. A., & Riddle, M. (2005). Introduction to social network methods. Riverside, CA: University of California.
  11. Higson, A. (2014). Nostalgia is not what it used to be: heritage films, nostalgia websites and contemporary consumers. Consumption, Markets & Culture, 17(2), 120-142. doi:10.1080/10253866.2013.776305
  12. Jeon, M. Y. (2020, January 14). 올해 소비 트렌드는 멀티 페르소나, 편리미엄, 오팔세대 [2020's consumption trend is multipersona, Pyeonri-mium, and OPAL generation]. JoongAng Ilbo. Retrieved from https://news.joins.com/article/23681339
  13. Kahng, H. (1984). 의상사회심리학 [The social psychology of clothing]. Seoul: Kyomunsa.
  14. Kim, J. S. (2018). A study on the perception of fashion streaming service using text mining analysis - Focused on PROJECT ANNE -. Journal of Fashion Design, 18(1), 107-118. doi:10.18652/2018.18.1.7
  15. Kim, M. H., Jeon, H. M., & Kim, D. Y. (2019). 뉴트로 트렌드 [New-tro trend]. Excellence Marketing for Customer, 53(2), 57-65.
  16. Kim, M. J. (2019, November 29). 선택하는 자의 위력 [The power of the selector]. KUKMINILBO. Retrieved from http://news.kmib.co.kr/article/view.asp?arcid=0924110371&code=23111512&cp=nv
  17. Kim, R., Jeon, M. Y., Lee, H. E., Lee, J. Y., & Kim, S.-Y. (2012). Trend Korea 2013. Seoul: Miraebook Publishing Co.
  18. Kim, R., Jeon, M. Y., Lee, H. E., Choi, J. H., Lee, J. Y., Kim, S.-Y., ... Kwon, J. Y. (2018). Trend Korea 2019. Seoul: Miraebook Publishing Co..
  19. Kim, Y., Lee, J., & Lee, Y. (2016). Analysis of properties of fashion trading areas using network analysis technique. Journal of the Korean Society of Clothing and Textiles, 40(2), 203-220. doi:10.5850/JKSCT.2016.40.2.203
  20. King, G., Beach, J., De Niro, R., Oberth, P., May, B., Taylor, R. (Producer), & Singer, B. (Director). (2018). Bohemian rhapsody [Motion picture]. United States: 20th Century Studios.
  21. Ko, Y. H., & Kwak, T. G. (2011). A study on the wannabe phenomenon of celebrity fashion. Journal of the Korean Society of Fashion Design, 11(1), 17-36.
  22. Koh, M. S. (2019, June 18). 길거리 패션의 경쟁력 [The competitiveness of street fashion]. dongA.com. Retrieved from http://www.donga.com/news/article/all/20190618/96039047/1
  23. Kwahk, K.-Y. (2014). Social network analysis. Seoul: CR Books.
  24. Kwon, Y. J. (2015). Consumer meanings of retro fashion. Journal of Korea Design Forum, 46, 361-374. doi:10.21326/ksdt.2015.46.033
  25. Laver, J. (1937). Taste and fashion: From the French revolution until today. London: G. G. Harrap Limited.
  26. Lee, J. E., Kim, S.-E. S., & Lee, Y. (2017). Effect of retro-design on product attitude and purchase intention towards high-technology products: Mediating effect of perceived newness. Journal of Consumer Studies, 28(5), 71-92. doi:10.35736/JCS.28.5.3
  27. Lee, J. Y. (2019, May 16). 셀피(SELPPY)의 법칙-현대인이 행복을 추구하는 방법 [SELPPY's law-How modern people seek happiness]. MK. Retrieved from https://www.mk.co.kr/news/culture/view/2019/05/321181
  28. Lee, K. B. (2019, October 23). 이거 할머니 옷장에서 보던 건데...세계적인 명품이 된 한국 시골 [I saw this in my grandmother's closet...the Korean countryside which has become a world-class luxury]. NAVER FARM. Retrieved from https://m.post.naver.com/viewer/postView.nhn?volumeNo=26576946&memberNo=35869883&vType=VERTICAL
  29. Lee, R. K. (Producer). (2016, August 3). [MV] JANNABI _ Summer. YouTube. Retrieved from https://www.youtube.com/watch?v=f5wCZ0-3Eos
  30. Lee, S. H. (2019, April). 익숙하고도 새로운 뉴트로 [Familiar and new, new-tro]. Marie Claire Korea. Retrieved from http://www.marieclairekorea.com/2019/04/fashion/%ec%9d%b5%ec%88%99%ed%95%98%ea%b3%a0%eb%8f%84-%ec%83%88%eb%a1%9c%ec%9a%b4-%eb%89%b4%ed%8a%b8%eb%a1%9c
  31. Lee, S. J. (2019, November 11). '뉴트로' 컨셉의 독특한 매력 익선동 한옥거리의 낮과 밤 [Day and night on Ikseon-dong Hanok Street, the unique attraction of the concept of 'New-tro']. CIVIC news. Retrieved from http://www.civic news.com/news/articleView.html?idxno=25679
  32. Lee, Y. J. (2019). A study on the formative characteristics of package design reflecting new-tro design-Focusing on the longlasting food and beverage brand-. A Journal of Brand Design Association of Korea, 17(3), 85-98. doi:10.18852/bdak.2019.17.3.85
  33. Lee, Y. J. (2019, April 1). 한혜연부터 현아까지 패션 인싸들의 뉴트로 룩은? [From Han Hye Yeon to HyunA, how's the new-tro look of fashion insiders?]. ALLETS. Retrieved from https://m.post.naver.com/viewer/postView.nhn?volumeNo=18728179&memberNo=23519771
  34. Mitchell, J. C. (Ed.). (1969). Social networks in urban situations:Analyses of personal relationships in central African towns. Manchester: Manchester University Press.
  35. Park, H. W., & Leydesdorff, L. (2004). Understanding the Kr-Kwic: A computer program for the analysis of Korean text. Journal of the Korean Data Analysis Society, 6(5), 1377-1387.
  36. Park, J. H., & Chun, J. H. (2018). The characteristics of styling of a mix and match of an athleisure wear - Focused on street fashion -. Journal of Fashion Design, 18(2), 55-72. doi:10.18652/2018.18.2.4
  37. Park, S.-A. (2019). A study on the phenomenon of new-tro expressed in fashion - Focus on music video costume style -. Journal of the Korea Fashion & Costume Design Association, 21(3), 137-147. doi:10.30751/kfcda.21.3.137
  38. Seo, H.-J., Choi, Y.-H., Oh, S.-T., & Lee, K.-H. (2019). Keywords networks in RJCC research - A co-word analysis and clustering -. The Research Journal of the Costume Culture, 27(3), 193-205. doi:10.29049/rjcc.2019.27.3.193
  39. Seo, J. Y. (2019, November 18). 김혜자.김칠두.이덕화.김응수...시니어 모델 전성기 [Kim Hye Ja, Kim Chil Doo, Lee Deok-Hwa, Kim Eung-Soo...the heyday of senior model]. JoongAng Ilbo. Retrieved from https://news.joins.com/article/23635065
  40. Seong, H. H. (2018, November 22). "젊은 세대에 먹힌 퀸 목소리", 기적 만든 '보헤미안 랩소디' ["Queen's voice appeals to the younger generation", the miraculous 'Bohemian Rhapsody']. OhmyNews. Retrieved from http://star.ohmynews.com/NWS_Web/OhmyStar/at_pg.aspx?CNTN_CD=A0002489966
  41. Shin, H. C. (2019, October 1). '아재 옷' 뽀글이, 20대 핫패션으로 ['Old man's clothes' fleece, with the hot fashions of the 20s]. dongA.com. Retrieved from http://www.donga.com/news/article/all/20190930/97665335/1
  42. Solomon, M. R., & Rabolt, N. J. (2004). Consumer behavior: In fashion. Upper Saddle River, NJ: Prentice Hall.
  43. Stone, E., & Samples, J. A. (1990). Fashion merchandising: An introduction (5th ed.). New York, NY: Gregg Division, Mc-Graw-Hill.
  44. Yang, S. H. (2019, December 26). 명품 신는 2030...21만원 운동화 '1300만원'에 되팔기도 [Luxury shoes 2030...sellingback for 210,000 won sneakers for '13 million won']. Moneytoday.Retrieved from https://news.mt.co.kr/mtview.php?no=2019122608392215255
  45. Yoo, J. B. (2019, January 15). 그 때 그 시절 패션! 2019년 컴백 한 '뉴트로' 스타일 Best 8 [Back in the days! 2019 'New-tro' style best 8]. Fashionn. Retrieved from https://www.fashionn.com/board/read_new.php?table=1004&number=27190
  46. Yoo, S. H. (2013, May 12). 90년대 명작이 불러내는 '그대 안 의 추억' ['Memories of Yourself' by a masterpiece from the 90's]. The Hankyoreh. Retrieved from http://www.hani.co.kr/arti/PRINT/587051.html
  47. Yoon, K. H. (2018, May 31). 할머니 집을 뒤져라 ... '뉴트로'에 열광하는 20대 [Look through my grandmother's house ... twenties are enthusiastic about 'New-tro']. JoongAng Ilbo. Retrieved from https://news.joins.com/article/22671234
  48. Yoon, K. H. (2019, July 6). '아재 패션' 대명사 낚시 조끼...젊은 층도 낚다 [A fishing vest also known as 'dad fashion'... fish for the younger generation]. JoongAng Sunday. Retrieved from https://news.joins.com/article/23517353