• The Journal of the Korea Contents Association
• /
• v.21 no.7
• /
• pp.374-385
• /
• 2021

Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

• International Journal of High-Rise Buildings
• /
• v.2 no.2
• /
• pp.85-91
• /
• 2013

Tall building has some controversial aspects with low carbon city, but it is still a sensible choice for the metropolitan city. This paper aims to develop holistic urban design strategies to minimize impacts on the environment, increase energy efficiency and improve the quality of living in tall building communities by utilizing tall building characteristics. It puts forward the concept of integrated tall building-low carbon community design from the perspective of urban design, and summarizes five core strategies: Temporal state based on energy use, Complementary energy use state based on functions, Spatial state based on regional environment features, Transportation state based on low-carbon lifestyle and Waste utilization state based on tall building characteristics. It also applies the strategies to a practical project. The results show that the proposed urban design strategies are available approaches to mitigate the side effects of tall building on low carbon city.

• Land and Housing Review
• /
• v.11 no.3
• /
• pp.69-74
• /
• 2020

Since the design Standard for Energy Conservation in Building was implemented in 2008 for the first time, building elements such as window and door should satisfy the minimum criteria to apply for a building. Though its regulation does not cover the whole building yet, recent demand to reduce energy consumption in building sector grows rapidly year by year and also draws a lot of interest to ensure the whole building level. For example, a Zero energy building, one of low-energy buildings, requires a customized solution to resolve the air leakage issue to meet the standards in achieving the high level of air tightness. In this study, six non-residential buildings were tested by fan pressurization method to observe the air tightness of whole building to suggest the construction guideline for air tightness of low-energy building. Five out of six tested buildings showed 0.27 to 1.16 h^-1 of number of air changes except one community center. These buildings were carefully constructed not only for building planning but also for parts where there was a concern of air leakage, thereby securing high levels of air-tightness. The construction skills were developed as a checklist to manage and supervise the construction site. It is our suggestion to use this checklist at construction sites for ZEB with the high level of air-tightness.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.3
• /
• pp.89-99
• /
• 2021

A brand community refers to a group of people who have a passion and loyalty for the brand, and is attracting attention as an effective marketing strategy to increase brand equity because it actively tends to support and promote the brand without expecting compensation. The objective of this study is to identify factors that are needed for sustainable brand community management. Existing studies on brand community management have mainly been conducted by quantitative methods measuring consumer satisfaction and dissatisfaction towards brand community activities, however, this study applied qualitative methods using means-end chains and laddering approaches in order to deeply identify a consumer's desired value on brand community activities. An in-depth interview of 41 members of BTS ARMY, a representative example of brand community, has been conducted and analyzed. The result of this study is as follows. In order to encourage active brand community activities, it is important to provide brand community members with a variety of high-quality brand-related content for a unique aesthetic experience, and a forum where all members can interact and exchange information and ideas to enhance brand value and experience. Finally, to nurture a strong brand community as a partner to co-create brand equity, rather than just a fan community, it is needed to build an environment that fosters opportunities for brand community members to increase self-respect and fulfillment through their brand community activities.

• Journal of Microbiology and Biotechnology
• /
• v.32 no.4
• /
• pp.419-429
• /
• 2022

American ginseng (Panax quinquefolium L.) is a perennial herbaceous plant widely cultivated in China, Korea, the United States, and Japan due to its multifunctional properties. In northwest China, transplanting after 2-3 years has become the main mode of artificial cultivation of American ginseng. However, the effects of the cultivation process on the chemical properties of the soil and bacterial community remain poorly understood. Hence, in the present study, high-throughput sequencing and soil chemical analyses were applied to investigate the differences between bacterial communities and nutrition driver factors in the soil during the cultivation of American ginseng. The responses of soil nutrition in different ecological niches were also determined with the results indicating that the cultivation of American ginseng significantly increased the soluble nutrients in the soil. Moreover, the bacterial diversity fluctuated with cultivation years, and 4-year-old ginseng roots had low bacterial diversity and evenness. In the first two years of cultivation, the bacterial community was more sensitive to soil nutrition compared to the last two years. Proteobacteria, Actinobacteria, Gemmatimonadetes, Acidobacteria, Firmicutes, and Bacteroidetes dominated the bacterial community regardless of the cultivation year and ecological niche. With the increase of cultivation years, the assembly of bacterial communities changed from stochastic to deterministic processes. The high abundance of Sphingobium, Novosphingobium, and Rhizorhabdus enriched in 4-years-old ginseng roots was mainly associated with variations in the available potassium (AK), total phosphorus (TP), total potassium (TK), and organic matter (OM).

• Korean Journal of Ecology and Environment
• /
• v.50 no.1
• /
• pp.70-78
• /
• 2017

The Hwasan wetland vegetation is observed at mountain basin (644~780 m a.s.l.) where had become a potential land for indigenous people since prehistoric period. We phytosociologically investigated old-growth alder (Alnus japonica) forests using the $Z\ddot{u}rich$-Montpellier School's method and analyzed their spatial distribution pattern by actual vegetation map. Species performance was determined by using coverage and r-NCD. Viburnum opulus var. calvescens-Alnus japonica community syntaxonomically belonging to the Alnetea japonicae was first described and composed of three subunits: Salix koreensis subcommunity, typical subcommunity, and Pyrus ussuriensis subcommunity. Present plant community was compared with vicariant syntaxa such as Molinia japonica-Alnus japonica community, Rhamno nipponicae-Alnetum japonicae, and Aceri-Salicetum koreensis. Hwasan's alder forest, an alluvial terrace vegetation type on valley fan in the montane zone, is evaluated as vegetation class [I], which is a sort of benchmark plant community potentially on mountain wetlands in southeastern part of the Korean Peninsula. Simultaneously we suggested an establishment of the national strategy for habitat conservation free from hydrologically radical transform due to military utilization.

• The Journal of the Korea Contents Association
• /
• v.21 no.12
• /
• pp.855-869
• /
• 2021

Since 2009, stars produced through audition programs have appeared through the process of establishing familiar ties with viewers, unlike stars created by entertainment agencies. This study is a case study that examines the characteristics, roles, and identity of internet live broadcasts (Labang) of vocalists Kang Dong-hoon and his fan cafe(fan community) who appeared in JTBC Phantom Singer 3 in 2020. As a result of the study, fans gathered around SNS even before the fan cafe was created, at their request, 'Labang' began. "Labang" is a "freely participating talk show" in which fans actively participate. This brought about the bond of fans, a sense of belonging, and the activation of fandom. Both stars and fans recognized "Live Broadcast" as "a window of communication to get to know each other," and expressed satisfaction that they could see the sincerity of familiar and unpretentious stars, not unrealistic images reproduced on TV through "immediate comment communication." "Labang" consists of a variety of contents, including stars' daily lives, music activities, broadcast appearances, and hobbies, and is showing "aesthetic differentiation" from those who do not watch "Labang" while sharing the daily lives of stars and fans with active participation.

• Journal of Intelligence and Information Systems
• /
• v.22 no.2
• /
• pp.57-79
• /
• 2016

It is a rising trend that the number of users using one of the social media channels, the Social Network Service, so called the SNS, is getting increased. As per to this social trend, more companies have interest in this networking platform and start to invest their funds in it. It has received much attention as a tool spreading and expanding the message that a company wants to deliver to its customers and has been recognized as an important channel in terms of the relationship marketing with them. The environment of media that is radically changing these days makes possible for companies to approach their customers in various ways. Particularly, the social network service, which has been developed rapidly, provides the environment that customers can freely talk about products. For companies, it also works as a channel that gives customized information to customers. To succeed in the online environment, companies need to not only build the relationship between companies and customers but focus on the relationship between customers as well. In response to the online environment with the continuous development of technology, companies have tirelessly made the novel marketing strategy. Especially, as the one-to-one marketing to customers become available, it is more important for companies to maintain the relationship marketing with their customers. Among many SNS, Facebook, which many companies use as a communication channel, provides a fan page service for each company that supports its business. Facebook fan page is the platform that the event, information and announcement can be shared with customers using texts, videos, and pictures. Companies open their own fan pages in order to inform their companies and businesses. Such page functions as the websites of companies and has a characteristic of their brand communities such as blogs as well. As Facebook has become the major communication medium with customers, companies recognize its importance as the effective marketing channel, but they still need to investigate their business performances by using Facebook. Although there are infinite potentials in Facebook fan page that even has a function as a community between users, which other platforms do not, it is incomplete to regard companies' Facebook fan pages as communities and analyze them. In this study, it explores the relationship among customers through the network of the Facebook fan page users. The previous studies on a company's Facebook fan page were focused on finding out the effective operational direction by analyzing the use state of the company. However, in this study, it draws out the structural variable of the network, which customer committment can be measured by applying the social network analysis methodology and investigates the influence of the structural characteristics of network on the business performance of companies in an empirical way. Through each company's Facebook fan page, the network of users who engaged in the communication with each company is exploited and it is the one-mode undirected binary network that respectively regards users and the relationship of them in terms of their marketing activities as the node and link. In this network, it draws out the structural variable of network that can explain the customer commitment, who pressed "like," made comments and shared the Facebook marketing message, of each company by calculating density, global clustering coefficient, mean geodesic distance, diameter. By exploiting companies' historical performance such as net income and Tobin's Q indicator as the result variables, this study investigates influence on companies' business performances. For this purpose, it collects the network data on the subjects of 54 companies among KOSPI-listed companies, which have posted more than 100 articles on their Facebook fan pages during the data collection period. Then it draws out the network indicator of each company. The indicator related to companies' performances is calculated, based on the posted value on DART website of the Financial Supervisory Service. From the academic perspective, this study suggests a new approach through the social network analysis methodology to researchers who attempt to study the business-purpose utilization of the social media channel. From the practical perspective, this study proposes the more substantive marketing performance measurements to companies performing marketing activities through the social media and it is expected that it will bring a foundation of establishing smart business strategies by using the network indicators.

• Asia Marketing Journal
• /
• v.22 no.4
• /
• pp.117-149
• /
• 2021

Over seven years, BTS have organically embedded consistent mental health messaging and modelling of various mental health modalities, representing innovation within mental health discourse, within and outside the pop and K-pop culture and fandom. Their personal and artistic journeys have resulted in songs, imagery, and relationship dynamics within the group and within and between their fans ARMY, that organically model behaviours associated with mental health therapeutic modalities and normalize the discussion of mental health and well-being. This practice is vitally important in the effort to end stigma and encourage mental health well-being and recovery. BTS's authenticity establishes empathy with their audience ARMY and increases their ability to deliver these messages effectively. This includes fostering the creation of a peer support community within the group that extends to their fanbase ARMY, and from which fan-created mental health programs have emerged. BTS's innovation will be explored by examining content creation throughout their career, illustrating their consistent and organic messaging, culminating in overt and conscious mental health content in their latest album BE, which was released three weeks after the initial paper was presented, and provides proof of concept.

• International Journal of Computer Science & Network Security
• /
• v.21 no.6
• /
• pp.11-16
• /
• 2021

At the present time, the number of accidents has enlarged speedily and in country like India per day there are about 204 accidents occurred. Accidents of two-wheeler compose a foremost segment of every accident and it can be true for the reason that two-wheelers like bikes not able to produce as many as security measurements normally incorporated in cars, truks and bus etc. General main rootcost of the two-wheeler accidents happen only when people community not remember to wearing a device helmet and during the driving time feels like sleep condition, alcohol disbursement, many of the drivers doesn't know heavy vehicles like Loory and buses approaching into very closer to their two wheelers, contravention of two wheelers in traffic rules and regulations. Let's overcome the above situations; our important objective is to develop an intelligent system device that can successfully facilitate in avoidance of every kind of problems. Suppose any of the above stated situations occurs, at that moment how system device identify and represents the commanders and community, and finally the stated situation be able to taken care of straight away without any further delay. A smart intelligent helmet system is a defending head covering used by rider for making bike riding safer than earlier. This is finished by incorporating sophisticated features like detecting the usage of helmet by the rider, connected Bluetooth module in helmet. In order to maintain the temperature inside the helmet device we need to include CPU fan module inside the device. RF based helmet prevents road accidents and identify whether people community is not using a component helmet or used. Main responsibility of the system is to detect accidents by vibration sensors, accelerometers and also with the help of modules global positioning system and global system for mobile commnicaiton module. A wireless communication device used to discover the accident area site location and likewise notifying the two-wheeler drived people's relatives and short message text information passed to the positioned hospitals.