• 제목/요약/키워드: factors of fashion design

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청소년 금융임파워먼트 증진을 위한 e-멘토링 프로그램 효과 연구 (Effects of an E-Mentoring Program to Improve Youth Financial Empowerment)

  • 손상희;손성보;서원영
    • Human Ecology Research
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    • 제60권4호
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    • pp.549-564
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    • 2022
  • This study aimed to develop an e-mentoring youth financial education program and verify its effectiveness for promoting financial empowerment and establishing financial capabilities among independent consumers. A four-session, eight-hour "Youth Financial Empowerment Mentoring Program" was developed. This program dealt with financial literacy and financial psychology factors in an integrated fashion. We used the nonequivalent control group pretest-posttest design to evaluate the program's effectiveness. Specifically, by using Zoom, a virtual conference platform, four mentors of college students were trained for four sessions over two weeks. Meanwhile, four groups were formed with four mentors and 18 high school mentees to implement a four-week e-mentoring program. As a result of the analysis of covariance, significant differences were found between the two groups in all financial psychology factors and financial literacy variables. In addition, the score of the experimental group was higher than that of the control group. As a result of qualitative evaluation through FGI for mentees and mentors, mentees experienced positive changes in financial behavior, beliefs, attitudes, and personal relationships, as well as increased financial knowledge. Meanwhile, mentors experienced positive changes in their introspection into financial behavior and consumption. Considering these results, we can conclude that this program effectively induces participants to learn and reflect on their initiative, which is in line with the original goal of "improving financial empowerment".

Influences of Motivations on Interactivity in the Live Streaming Commerce

  • KIM, Juran
    • 산경연구논집
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    • 제12권10호
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    • pp.43-57
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    • 2021
  • Purpose: This study focuses how motivations influence interactivity in the live streaming commerce context. Live streaming commerce involves the provision of e-commerce activities and transactions via a live streaming platform that offers real-time interaction, entertainment, social activities, and commerce. The purpose of study is to examine effects of motivations on perceived interactivity and the effects of perceived interactivity on attitude and intention to use the live streaming commerce. Research design, data and methodology: The study investigates key questions about consumers' motivation to use live streaming commerce and perceived interactivity by surveying 300 users of live commerce. Participants were asked whether they were live streaming commerce users who had experienced live streaming commerce before participating in the survey. The full survey required live streaming commerce users to respond to all the questions. Results: The study uncovered motivations for using live streaming commerce by finding information, entertainment, pass time, fashion/status and real time and perceived interactivity in the live streaming commerce. The results indicated motivation to use live streaming commerce positively influenced perceived interactivity. Perceived interactivity had positive effects on attitude toward brand. Attitude toward brand had positive effects on intention to use. Conclusions: Live streaming commerce is getting increasing attention from marketers because live streaming commerce has seamlessly integrated commerce, social activities, and hedonic factors. This study clarifies motivations and perceived interactivity in the live streaming commerce context. The study uncovers the relationships between motivations, perceived interactivity, attitude, and intention to use that contributes to the theoretical foundation and practical implications for marketing and management in the live streaming commerce context. Specifically, the study develops the theoretical contributions to perceived interactivity in the in the live streaming commerce context. The results also contribute to the practical implications for new marketing strategies that provides dynamic real-time interaction, exact information, and social and hedonic factors to attract consumers to indulge in the consumption processes. Marketing practitioners will obtain insights that can help them develop and manage brand strategies by understanding the influence of motivation and perceived interactivity in the live commerce context, which offers opportunities for contactless marketing and management.

대학생들의 개인적 특성과 성격에 따른 헤어스타일 형태에 관한 연구-영동지역 여대생을 중심으로- (A Study on hair style in relationship to personal background and personality)

  • 임희정;이희현
    • 한국의상디자인학회지
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    • 제4권1호
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    • pp.35-59
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    • 2002
  • The purpose of the study is to clarify the relationship between hair style and personal character. This is elucidated by using the standard model of their preferred hair style to their individual to their personality. The study is primarily centered around college woman, who reside in Young dong area. The research suggested that In the age group 19-25 subjects preferred their hair to be shoulder length or longer. This is in contrast to the older age group preferring a shorter hair style. Certainly most subjects under the age of 25 preferred their natural hair texture as opposed to permed hair fashioned by older subject. Difference is personality traits was not a factor here. There is a relationship between personality traits, personal background and whether or not subjects dyed or decolored their hair. Subjects responded "yes" which means that they are easily affected by the two factors. The response to the other question of which color they chose, if they dyed and decolored, was that the most of the cases preferred brown color because brown is a natural looking hair color. Their responses from the question "what kind of style they want, if they can change their style differently", they preferred a fashionable hair style. In most cases, individual responded that they change their hair style once in every two or three months. Of all the personality traits, 48.1% were adventurous, changingtheir hair style more than once in every 6 months. The main reason they change their hair style is that they are bored with their old style. In the under 25 age group, the cost of changing their hair style is usually paid for by the subjects parents, however a few responded that they paid for themselves. Over the age of 25 years 80% usually paid for themselves. Additionally students who supported themselves financially paid for hair restyling themselves. When changing a hair style most subjects consider that new hair style should go with their existing image. "What kind of image they want to show others?" almost all of them responded that they want to look sophisticated and fashionable, In the age group 25 and over who belong to the upper class want their hair to look healthy and a full of body. They also responded about their changing their hair style to show a different appearance positively,fferent appearance positively.

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라이프스타일 특성에 따른 오가닉 의류제품 구매경험과 구매의도 (College students' experience and intention to purchase organic clothes according to their lifestyle characteristics)

  • 박혜령;박미령;조신현
    • 한국산학기술학회논문지
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    • 제16권5호
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    • pp.3087-3098
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    • 2015
  • 본 연구의 목적은 미래의 가장 중요한 소비자계층으로 부상할 대학생을 대상으로 오가닉 의류제품의 구매경험과 라이프스타일에 따른 오가닉 의류제품 구매의도를 파악하고자 하였다. 첫째, 조사대상자의 인구통계적 특성에 따른 오가닉 의류제품 구매경험의 차이에서는 거주지역을 제외하고 성별, 연령, 관련전공, 용돈, 수입에서 집단간 유의한 차이가 있는 것으로 나타났다. 둘째, 조사대상자인 대학생을 대상으로 라이프스타일 요인구조분석을 하였는데 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"의 가치관으로 나뉘어졌다. 셋째, 오가닉 의류제품의 "구매경험" 및 "비구매경험"에 따라 라이프스타일 특성의 하위 차원인 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"에 차이가 있는지 알아보고자 하였는데 "웰빙지향", "변화추구형", "친환경주의", "유행혁신"은 오가닉 의류제품의 구매경험집단이 비구매 경험집단보다 높게 나타났으며 모든 하위요인 집단들인 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"이 오가닉 의류제품 구매의도에 유의한 영향을 미치고 있는 것을 알 수 있다.

웹 표면 수직방향으로 기우러진 롤에 의한 측 방향 웹 거동에 대한 연구 (A study on the lateral Dynamics of the Moving Web Induced by a Tilted Roller)

  • 신기현
    • 한국정밀공학회지
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    • 제17권12호
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    • pp.209-216
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    • 2000
  • The lateral behavior of the moving web is critical to the quality of the web products. The alignment of the rollers carrying the web is found to be one of important factors to the lateral behavior of the moving web. But, the study on the effect of the tilting roller in the direction of the normal to the moving web on the lateral behavior has not been reported in the literature yet. For example, the contact roller often contacts the winding roll in a tilted fashion and causes the lateral motion of the winding web, which induces the offset on the wound roll. The lateral dynamics of the moving web induced by a tilted roller in normal direction of a web is investigated in this paper. The two-dimensional dynamic model developed by Shelton is extended to investigate the effect of a titled roller in a normal direction of the moving web on the lateral motion of the moving web. New boundary conditions are developed to solve the extended model. Computer simulation study proved that the model developed can be used to predict the lateral motion of the moving web ? to a tilted roller in normal direction of the moving web. The lateral deflection is increased exponentially a the tilting angle is increased. As the length of web span is increased, the amount of lateral deflection was increased almost linearly for the same tilting angle. The lateral dynamics turned out to be almost independent to the operating tension. The model developed can be used to solve the offset problem of the staggered winding and also to design a new web guiding mechanism.

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선택적 레이저 용융법으로 제조한 316L 스테인리스강의 기계적 이방성에 미치는 기공의 영향 (Effect of Porosity on Mechanical Anisotropy of 316L Austenitic Stainless Steel Additively Manufactured by Selective Laser Melting)

  • 박정민;전진명;김정기;성유진;박순홍;김형섭
    • 한국분말재료학회지
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    • 제25권6호
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    • pp.475-481
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    • 2018
  • Selective laser melting (SLM), a type of additive manufacturing (AM) technology, leads a global manufacturing trend by enabling the design of geometrically complex products with topology optimization for optimized performance. Using this method, three-dimensional (3D) computer-aided design (CAD) data components can be built up directly in a layer-by-layer fashion using a high-energy laser beam for the selective melting and rapid solidification of thin layers of metallic powders. Although there are considerable expectations that this novel process will overcome many traditional manufacturing process limits, some issues still exist in applying the SLM process to diverse metallic materials, particularly regarding the formation of porosity. This is a major processing-induced phenomenon, and frequently observed in almost all SLM-processed metallic components. In this study, we investigate the mechanical anisotropy of SLM-produced 316L stainless steel based on microstructural factors and highly-oriented porosity. Tensile tests are performed to investigate the microstructure and porosity effects on mechanical anisotropy in terms of both strength and ductility.

고객 지향 지능형 쇼핑몰 시스템의 설계 및 구현 (A Design and Implementation of Customer Oriented Intelligent Shopping Mall System)

  • 박성진;임한규;김현기
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2003년도 추계종합학술대회
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    • pp.699-702
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    • 2003
  • 현재 대부분의 쇼핑몰들은 관리자의 주관에 따라 상품배열과 제안을 획일적이며 포괄적으로 제시하기 때문에 모든 개인에게 만족을 주지 못한다. 오히려 모두 비슷한 형태로 쇼핑몰이 선택의 기준이 아닌 가격 비교만이 상품 구매에 결정적인 역할을 할 뿐이다. 쇼핑몰에서 고객의 구매성향은 세대별, 성별, 소득별, 직업별, 취미생활 등에 따라 그룹으로 구분해서 볼 때 서로 다르게 나타나며, 개인마다 관심분야와 실제 구매력도 다르다. 또한 경제원리에 따라 환경요인인 유행, 계절과 환경변수인 천재지변 등을 바탕으로 좀 더 빠른 판매전략 수립과 구현은 소비자의 구매력을 극대화 시킬 것이다. 본 논문에서는 고객의 성향을 지속적으로 분석 업데이트 하여 그룹으로 나누고 최적의 상품을 자동으로 구성할 수 있으며 환경변수에 따른 판매자의 전략을 가미한 지능형 쇼핑몰을 설계 및 구현하였다.

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플러스 사이즈 소비자들의 신체인지와 비만수용태도 및 의복행동에 대한 한국과 미국의 비교문화 연구 (A Cross-Cultural Study of Plus-Size Consumer's Perception of Body, Attitude of Accepting Obesity and Clothing Behaviors in Korea and the US)

  • 최미영
    • 복식
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    • 제66권3호
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    • pp.75-92
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    • 2016
  • The purpose of this study was to prove how sociocultural perspective of obesity, differences in consumers' perception of body and attitudes of accepting obesity affected individuals' clothing behaviors through cross-cultural studies. The data collected were composed of 612 Korean and US consumers in the 20's and 30's that had experiences in purchasing plus-size products. The results were as follows. First, BMI index was lower in Korean consumers than the US consumers, but Korean consumers received more stress from being overweight compared to the US consumers, and had a more negative attitude about their body. Second, although Korean consumers had lower BMI index and degrees of obesity than US consumers, they were severely stressed by obesity and were found to have a higher level of dissatisfaction with their bodies. Third, Korean consumers responded more sensitively to obesity and had a tendency to display a more negative attitude regarding obesity, and a more passive dependence on clothing. Forth, differences in the body shape were reflected even in wearing evaluation, and US consumers showed a more positive attitude toward evaluations of size suitability and fitness. Fifth, the plus-size market for Korean consumers was still not active, and most products purchased were generic brands obtained from online shopping malls through the Internet. However, in the case of the US, in which the ratio of obese people is high and the plus-size market is growing, consumers were purchasing plus-size brands through various distribution online and offline channels. Sixth, Korean consumers were less satisfied than US consumers with shops, sizes and fitness; however, they were more satisfied with design factors. Finally, it is expected that this study can offer practical implications for marketers and product developers running plus-size market for young obese consumers in their 20 and 30s.

네오 싱글(NEO SINGLE) 여성을 위한 브랜드 기획 및 상품 개발 (Brand Planning and Product Development for NEO-SINGLE Women)

  • 이연희;이지현;김영인
    • 복식문화연구
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    • 제15권3호
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    • pp.420-430
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    • 2007
  • Noting that there is an increasing trend of the so-called 'neo-single life style' among women these days, this research aims to make a product development for these neo-single women in this era of families of a single member by analyzing their concepts and characteristics. We payed a particular attention to the data from such sources as newspapers, magazines or the articles in the Internet. The essence of our research lies in the analysis of target market, in the suggestions in the brand planning and product development and in the designs of fashion and interior products for them. The result of this research is as follows. First, it turns out that these neo-single women enjoy a kind of multi-mixing code lifestyle rather than showing a preference for a particular brand. For this reason, we have decided to pursue a multi-concept brand fonn as a right direction for brand planning for them. Second, as for a philosophy behind the brands, we suggest a concept of 'small utopia' for neo-single women and express such as new aristocracy, happiness and pleasure. Third, we adopt 'YOU' as the name of the brand as it reflects their various life styles and characteristics. Fourth, as for the product development of F/W in 2007, we have decided on 'Minimal Natural' as it mixes up the concepts of the controlled beauty of sophistication and multi-functional elements and 'Modern Primitive' as it expresses the ethnic elements on modern images having craft factors and modern images. We have performed concrete tasks in creating images, coloring, making fabrics for each theme. Fifth, we have chosen and suggested other products that are suitable for these neo-single women who seek for multi-functional but simple kinds after surveying a wide range of products in magazines or in the Internet.

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공동주택 거주자의 라이프스타일에 따른 실내코디네이션 시행특성 분석 (Analysis on the Characteristics of Interior Coordination Execution by Apartment Residents in Accordance with Lifestyles)

  • 김지은;한정원
    • 한국주거학회논문집
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    • 제23권3호
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    • pp.43-52
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    • 2012
  • The purpose of this study is to determine the characteristics of interior coordination in accordance with lifestyles to provide better interior conditions for house dwellers who have many different preferences and needs. For this purpose, this research examined the lifestyles of house dwellers, and their experiences on interior coordination, needs and preferences of dweller groups according to their lifestyles. As the methods of the study, both literature research and empirical survey were conducted. The findings of the study can be summarized as follows; The factor analysis shows that there are five main factors significantly affecting the lifestyles of apartment residents, and the lifestyles of residents were largely classified into four groups. G1 group is characterized by 'demand for luxuriousness' and 'pursuit for beauty', and G2 group has tendency of 'information orientation' and 'pursuit for self-expression', G3 group shows strong tendency for 'pursuit for practicality' and G4 group is characterized by 'pursuit for self-expression' and 'pursuit for beauty'. The four groups showed distinct characteristics in their experiences, needs and preferences of interior coordination. G1 group can be names as 'the style of well-being and luxuriousness', and they are very positive in the interior climate change and prefer artistic items and luxurious atmosphere. G2 group, which can be named as 'the style of expression', tend to have their house interior-coordinated in order to follow fashion trends or express their personality. G3 group is named as 'the style of practicality' and they consider convenience, practicality, and functionality. The last group, G4 can be named as 'the style of personality', and they have much interest in expressing their personality or following trendy fashions.