• Asia Marketing Journal
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• v.1 no.4
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• pp.1-23
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• 1999

포지셔닝맵은 마케팅전략의 핵심인 STP전략을 세우는데 유용한 도구이나 포지셔닝맵을 그리기 위해서는 여러 가지 분석도구를 혼합하여 사용하여야 하였다. 본 논문에서는 완벽하지 않은 소비자 pick any/N자료와 상표의 특성자료를 이용하여, 세분시장을 모델 내에서 구분하고, 이들의 이상점을 찾아주고, 나아가서 시간의 흐름에 따라 이상점의 변화를 찾아주면서 포지셔닝맵을 그려주는 새로운 external 다차원척도모형을 제시하고 있다. 모델의 성과를 확인하기 위해서 차원의 변화, 세분시장변화, 상표구성의 변화 및 소비자표본의 변화를 임의로 만들어서 가상의 자료를 통해서 검증하였다. 실제로 사용해 보려면 저자의 홈페이지에서 프로그램을 다운 받을 수도 있다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.34 no.2
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• pp.605-616
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• 2014

The purpose of this study is to analyze transport efficiency of each of the 17 urban railway lines being operated by national public agencies using Data Envelopment Analysis (DEA) and to seek strategies for improving efficiency of the urban railway system. The study identified the economies of scale derived from these values of efficiency and examined the effects on cost for free ride loss and profit of transport by the fare system as the external factor. At the time, Transport profits are estimated by two production factors such as the number of vehicles and service frequency derived from multiple regression. Finally, the measures to improve the efficiency were presented in terms of profitability in the national urban railway line by applying the values of efficiency derived from DEA to multidimensional scaling (MDS).

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.771-781
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• 2016

This purpose of this study is to identify and conceptualize difficulty of abstract experiencing human rights process conducted in caretaker workers of the disabled residential facilities by utilizing multidimensional scaling. Focused on the caretaker workers of the disabled residential facilities in Busan, gathering a declarative sentence from caretaker workers, have classified index card. According to the results of the analysis, be reached name of six cluster. In facilities, caretaker workers was recognized Communication of the conflict between those People with intellectual disabilities, intention of service provider is not taken into account, those people emphasis to show up for caretaker workers, conflict based subjective human rights awareness of those People with intellectual disabilities. External facilities, interest in human rights is increasing becoming of pollution have difficulty to work hard time gaps between practice of human rights management and on-the-job experience, the rigidity of human rights investigation and inspection, lack of consideration for the caretaker workers. Based on this result, this study suggested a number of practical implications which can be used to reduce difficulty of human rights process conducted in the caretaker workers of the disabled residential facilities.