• 한국가정과학회지
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• 제2권1호
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• pp.12-24
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• 1999

This study attempts to explore the effects of personal, household, and environmental factors on household financial management in financial dimensions. Financial management behaviors are constructed with 5 dimensions : income, expenditure, debt, investment and risk management. The specific objectives of this study are : 1) to examine the level of the financial management behavior to the sub-dimensions. 2) to investigate the factors which influence on the level of financial management behavior to the dimensions. The sample consisted of 792 married women living in Seoul. The statistical methods used for analysis included Reliability, Frequencies, Percent, Mean, Standard Deviation, Multiple Regression Analysis. The major results can be summarized as following 1) Among the sub-dimensions, the score of risk management is the most high, 39.00. 2) There are statistically significant differences in the levels and factors which influence on the financial management behavior to the 5 dimensions.(Korean J of Human Ecology 2(l) : 12-24, 1999)

• 가정과삶의질연구
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• 제26권6호
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• pp.71-82
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• 2008

The purpose of this study was to identify factors affecting the purchases of well-being tea drinks based on the analysis of demographic characteristics, well-being oriented consumer behaviors, and consumer consciousness toward well-being tea drinks. The subjects of this study were undergraduates and graduate students in Seoul. The findings were summarized as follows: 1. Well-being oriented consumer behavior patterns were categorized in three factors; non-dietary life, selective dietary life, and regular/temperate behavior and consumer consciousness toward well-being tea drinks were categorized in two factors; habit/ familiarity and health/ economical efficiency. 2. Multiple regression analysis was used for finding out factors affecting the purchases of well-being tea drinks; independent variables were demographic characteristics(sex, monthly average family income and the amount of personal expenditure), well-being oriented consumer behavior factors and consumer consciousness factors toward well-being tea drinks. Weekly purchase frequency of well-being tea drinks was defined as a dependent variable. As a result, the purchases of well-being tea drinks were influenced in order of regular/temperate behavior, the consciousness of health/ economical efficiency, the amount of personal expenditure and the consciousness of habit/ familiarity. Especially, regular/temperate behavior negatively affected the purchases of well-being tea drinks.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2000년도 International Costume Culture Conference
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• pp.29-31
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• 2000

• 한국지역사회생활과학회지
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• 제21권3호
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• pp.379-393
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• 2010

The purposes of this study were to estimate the effect of related factors such as cultural values and individual characteristics to consumer attitude, and furthermore to estimate the effect of consumer attitude and related factors such as price perception and individual characteristics to consumption behavior(expenditure) of food away from home. To do this, the data was collected from college students and a 2 step approach by using LIMDEP program was applied to estimate the structural equation model. The results of this study were as follows: 1) Consumer attitude toward food away from home was found to be significantly influenced by some cultural values such as health, sensibility, socially responsible consumption and religion, and individual characteristics such as sex and pocket money. If they perceived more positively about the value of health, sensibility and religion, they would be likely to have more positive attitude, while they perceived more negatively about the value of socially responsible consumption, they would be likely to have more negative attitude. In addition, if they were females and had much more pocket money, they would be more likely to have more positive attitude. 2) Expenditure of food away from home was found to be significantly influenced by age and pocket money, while consumer attitude did not have a significant impact on expenditure of food away from home at the second stage in the structural equation model. It might imply that consumption behavior of food away from home for college students would be more constrained by individual characteristics such as sex and economic capital.

• 한국식품조리과학회지
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• 제30권3호
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• pp.291-306
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• 2014

The purpose of this study was to examine the use of social commerce restaurant products by college students according to demographic characteristics and eating out behavior. The questionnaire for the survey was distributed to 450 college students, who have experiences of purchasing a restaurant product on social commerce, with 286 responses used for analysis. From the result, college students frequently use smart phones and SNS for making such purchases. While the awareness of social commerce was high, they sometimes visited the websites and purchased products. The awareness and purchase experience of Coupang and Ticket Monster turned out to be the highest. The most frequently purchased product was restaurant discount coupons, followed by fashion/accessories, movie or concert tickets, food products, and beauty shop discount coupons. The discount rate was mostly 30 to 40% on average. The most significantly considered matter in purchasing products and services was product quality, followed by discount rate and consumer review. The respondents ate out at least 3 to 5 times a week, spent $100,000{\leq}200,000$ won, and were generally satisfied with the restaurant products from social commerce sites. The main satisfaction reason was price, whereas the dissatisfaction reason was false and puffy advertising. Service quality improvement and variety of category were the most necessary factors for improvement. Among the demographic characteristics, there was a difference in purchase expenditure of social commerce restaurant products, as well as purpose, companion, time used and word-of-mouth experience according to gender. According to grade, there was a difference in purchase expenditure, companion, area of use and impulsive purchase. Among the eating out behavior, there was a difference in purpose, companion and word-of-mouth experience according to the eating out frequency. Meanwhile, there was a difference in purchase expenditure, companion, time used, word-of-mouth experience and tool according to the eating out cost.

• 대한가정학회지
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• 제38권2호
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• pp.1-19
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• 2000

The purpose of this study was to examine the correlation between intergenerational Self-Monitoring and the purchase behaviors of clothing product, and the differences between the purchase behaviors of clothing product and demographic variables(mother's job, clothing expenditure for 3 monthes, income). For data analysis, Cronbach's $\alpha$, Correlation, ANOVA(one-way), Duncan-test, frequency, percentage, mean were used. The results of this study were as follows: 1) In the female students of university, Self-Monitoring was found to be correlative with the status symbolism, fashionability, and the aesthetic in the outerwear. And Self-Monitoring in the female students of university was not found to be correlative with mothers'Self-Monitoring and the purchase behavior standard of mother'outerwear. In their mothers, Self-Monitoring was found to be correlative with the aesthetic in the purchase behavior standard of outerwear. And Self-Monitoring was found to be correlative with the status symbolism, fashionability, aesthetic, and economy in the outerwear. 2) Generally, it was found to be correlative among the status symbolism, fashionability, and aesthetic or between the practicality and economy in the purchase behavior standard of outerwear or an ordinary dress. On the other hand, it was found to be correlative between variables of the status symbolism, fashionability, and aesthetic and variables of the practicality and economy in outerwear or an ordinary dress. 3) Mother's job, clothing expenditure for 3 monthes, and income were proven to haute the significant differences in the purchase behavior standard partially.

• 대한가정학회지
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• 제37권10호
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• pp.67-80
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• 1999

The purpose of this study is to classify the types of coping behaviors of the burden of private education expenditure and to identify the characteristics of the households representing certain coping behaviors. For empirical analysis, the data of the study were collected from 868 housewives living in Seoul and Sungnam. The statistical methods adopted for data analysis are frequency, percentage, mean, Factor analysis, Cluster analysis and Logit analysis. In this study, it is assumed that the coping behaviors are classified by three factors - financial management, negative, positive. The reset of the logit analysis shows that private education expenditure and subjective burden are the most critical variables for classifying the coping behaviors.

• The International Journal of Costume Culture
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• 제4권1호
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• pp.1-8
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• 2001

No Abstract.See Full-text

• 동아시아식생활학회지
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• 제14권2호
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• pp.103-112
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• 2004

The purpose of this study was to investigate the effects of socioeconomic status on the eating-out satisfaction, eating-out expenditure, meal balance and dietary attitude of 251 married females in Youngnam Area. The monthly frequency of eating out with family was 2.5 visits with an expenditure of 116,000 won in this study. Korean food was the most frequently selected type of board for breakfast, lunch and dinner. The respondents satisfied with the taste of the food the most, whereas least satisfied with the sanitation. The average expenditure for eating-out was 62,000 won per visit with the average of 39,000 won in the lowest income group and 78,000 won in the highest one. Regarding the meal balance score, the overall score was 3.48 with the lowest score(2.98) being recorded for the dairy products and the highest score(3.95) for vegetables. As for the dietary attitude score, breakfast scored the highest(3.79) and consideration of balanced workload, exercise, rest and dining activities received the lowest score(2.57). Meal balance and attitude scores were not significantly different among the eating-out expenditure levels. The eating-out expenditure demonstrated a positive correlation with total food expenditures, household income, educational attainment and others. The low income group who had low meal balance scores and dietary attitude scores tended to spend proportionally more on eating-out. In conclusion, the studies revealed that the respondents favored the Korean food and did not satisfied with the sanitation most when eating-out. In terms of eating-out expenses, the group with the highest income and educational attainment spent the most on eating-out and food expenditures.

• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.295-309
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• 2016

본 연구는 온라인 게임 내 이원적 화폐 체계(게임 머니, 캐시 머니)를 실증적으로 분석하고 게임 화폐의 소비에 영향을 주는 소비자들의 특성을 구체적으로 분석하였다. 관련 분야 선행 연구들을 바탕으로 본 연구는 게임 이용 경험, 게임 내 성취, 그리고 지역적 특성을 핵심 변수로 선정하였고, 변수들 간의 상호작용을 확인해 연구 모형을 제안하였다. 검증 결과, 게임 이용 경험과 게임 내 성취는 게임 머니와 캐시 머니 소비에 유의한 영향을 주는 것으로 나타났으나, 그 효과의 방향성은 두 게임 화폐의 종류에 따라 상이하였다. 또한 이러한 효과는 게임 이용자가 위치한 지리적 위치가 대도시권인지, 교외 지역인지에 따라 조절되는 것이 관찰되어, 온라인 환경에서의 소비가 오프라인 환경에 따라 상이할 수 있음을 확인하였다.