• 한국실내디자인학회논문집
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• 제13호
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• pp.18-24
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• 1997

Museums after '70's shows remarkable development in public area as well as exhibiiton area. One of the main changes in recent museums is to extend the concept of circulatin area, which regarded solely as a corridor connecting exhibition areas, as a multiple function area with various service facilities. This study aims to outline atypological classification of exhibition area considering with circulation area in museum. On the base of two principal types of exhibition area, that is room type vs open plant type, 30 representative worldwide museums are analyzed and four different types are identified as a result. 1) Loop type as a rotating structure of serial exhibition rooms 2) Cluster type which produce complicated circulation with rooms lied one upon another 3) Centrum type which is specially available to multistory exhibition area 4) Loft type with maximum flexibi쇼 and accessbility.

• 한국멀티미디어학회논문지
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• 제17권7호
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• pp.895-905
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• 2014

Recently the trade show is a massive marketing effort of a particular industry and introduces new products to potential customers, as well as the ability to elevate the brand's image and corporate identity. It is increasing its importance as a venue of communication. In these changes, the exhibition is required to have the emotional approach to enhance the dynamic and creative image of companies. Therefore, the product itself as well as the importance of various visual contents of the exhibition is increasing positive effect of the image and marketing on their products. In this sense, this study analyzes video contents of the exhibition that was held in Amsterdam, the Netherlands, Europe's largest display show 'ISE (Integrated Systems Europe)' in 2013, focusing on the domestic company, Samsung, LG Electronics and other four foreign companies. The analysis is based on the Herbert Zettl's applied media aesthetics related to the video contents, through which we can find the way to the development of exhibition video contents making for Trade show.

• 한국IT서비스학회지
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• 제13권2호
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• pp.83-97
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• 2014

With NFC technology, visitors can easily enjoy exhibit-related information and services. The participating firms can accumulate the visitor data and build up networks with potential visitors. This paper is to report an implementation and operation case of an NFC-based exhibition support service which creates new value as above. For this objective, we introduce the issues in constructing NFC-based exhibition support service. Moreover, we analyze visitor behaviors based on the tag touch data collected, and calculate the economic values generated. The NFC-based exhibition support service in this paper was applied to Hyundai Motors' booth in the 2013 Seoul Motor Show. This paper concludes with implications for business operators that are interested in applying NFC technology to exhibition spaces.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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• pp.154-158
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• 2005

The purpose of exhibition is not putting exhibits on display but communicating the information and message of them to people effectively. The exhibition evaluation is very important because it allows the whole process of exhibit development to be reviewed. The purpose of this study is to examine the exhibition evaluation method into preceding research and to grope the proper evaluation method through analyze visitors behavior on the Permanent Exhibition in National Science Museum.

• 지능정보연구
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• 제18권1호
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• pp.59-69
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• 2012

기존의 전시환경에서 전시 참여업체는 처음에 작성된 개인 정보를 사용하여 모든 관람객에게 동일한 마케팅 정보를 전달하게 된다. 즉, 전시 관람객의 선호도나 반응의 변화에 따른 적절한 대비가 어렵고 개인 별 선호 취향에 따른 개별 대응이 힘들다. 관람객 개개인에게 차별화된 맞춤형 서비스를 제공하기 위해서는 관람객 개개인의 의도를 인지할 수 있어야 하고, 그 인지된 정보를 기준으로 해서 선별적인 서비스를 제공해야 한다. 본 논문에서는 전시 공간에서 관람객 개개인의 선호도와 상황을 인식하고, 인식된 정보를 기반으로 하여 관람객 개인별로 가장 적합한 전시 참가 업체의 마케팅 정보나 부스 정보를 관람객이 소유한 스마트 폰을 통해 제공 하며, 전시 공간에 설치되어 있는 인터랙션이 가능한 디바이스들과 전시 관람객 개개인이 소지하고 있는 스마트 폰 간의 인터랙션 서비스를 제공하기 위한 모바일 프레임 워크를 설계하였다.

• 한국실내디자인학회논문집
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• 제25호
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• pp.245-252
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• 2000

Since the twentieth century, common exhibitions have experienced display replacements and apace alterations. As a result, not only the visual space background of the spectators but the structure systems and positions of the construction space have also been changed. With regards to common zones of the exhibition space, appropriate harmonization of spectators space, aisle space, and media space are closely related the effectiveness and propriety of display arrangement. A number of preceeding researches suggest exhibition first, construction next, regarding the order of the construction and exhibition of the museums and art galleries. However, a majority of the exhibition hall constructions in Korea have not been carried away based on these models. Thus, disharmony of constructions and exhibition space structures have caused numerous problems. The purpose of this research is to seek the countermeasures that can be used in the stage of planning for the museum constructions and exhibition space by suggesting, based on the above mentioned points, the development of the indicators and analyzing methods to understand the structural attributes of the common exhibition space through space syntax method and multivariate analysis.

• 한국실내디자인학회논문집
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• 제20권5호
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• pp.114-124
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• 2011

The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity.

• 유통과학연구
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• 제14권9호
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• pp.133-147
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• 2016

Purpose - The Purpose of this study is to observe the value of LOHAS as an exhibition that is perceived to be a specialized local exhibition with good fame and differentiated advantage as well as the spectators' will to visit the exhibition coming from the future behavior intention of visitors. Research design, data, and methodology - In order to achieve the purpose of this study, This study organized questionnaire after setting a hypothesis based on the theoretical background from the parameters. verification of the hypothesis by statistically analyzing the answers for questionnaire follows. Finally, the implication of this study is drawn through comprehensive discussion while This study indicated from the limits of the study and future direction for research. This study set up a model to research the influence on the structuring factors in LOHAS exhibition in forming perceived value, customer satisfaction and future behavior intention. Frequency analysis was used for getting demographic characteristics, verification of plausibility, reliability of measured parameters and factors analysis. This study have performed verification of difference at selection property level based on multiple regression analysis and demographic nature. Results - To summarize the study result, through the verification of hypothesis about meaningful influence among structuring factors in LOHAS exhibition, perceived value and customer satisfaction shows some noticeable points to focus on. That is, it is established things that partial adoption and meaning relationship of partial influence. The perceived value affected both customer satisfaction and future behavior intention meaningfully. Conclusions - This study could note that in the structuring factors of LOHAS exhibition, perceived value for visitors and customer satisfaction play their roles positively on the future behavior intention. In conclusion, this study implies that strategic measures are necessary to fulfill the structuring factors of LOHAS exhibition as they would make positive impact on acknowledged value, customer satisfaction and future behavior intention to contribute to the growth and development of LOHAS exhibition. Also it suggests that the method to join each other with activities is necessary to strengthen the properties of the exhibition and position well to be a solid local exhibition.

• 디지털산업정보학회논문지
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• 제17권4호
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• pp.13-28
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• 2021

The purpose of this study is to demonstrate the causal relationship between exhibition acceptance through the quality factors of Internet of Things (IoT) exhibition services and ease and usefulness of technology acceptance factors for domestic exhibition visitors. Through this, the company intends to present effective and efficient development plans in the IoT exhibition industry. Therefore, we present a research model that applies DeLone & McLean's quality factors to key variables in the information system success model and ease and usefulness in the Technology Acceptance Model (TAM). A survey was conducted on ordinary people with experience using the Internet of Water (IoT) exhibition service. The survey was conducted for two weeks from July 15 to August 20, 2021. A total of 276 surveys were used for data analysis during this period. The hypothesis results related to the information system success model of the Internet of Things (IoT) exhibition show that, first, system quality had no significant effect on usefulness, but significantly on ease. Second, information quality has been shown to have a significant effect on usability and ease. Third, service quality has been shown to have a significant impact on usability and ease. Fourth, usefulness has been shown to have a significant effect on exhibition acceptance. Fifth, ease has been shown to have a significant effect on usability. Sixth, ease was shown to have a significant effect on exhibition acceptance.

• 디자인학연구
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• 제13권1호
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• pp.121-130
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• 2000

본 연구는 전시공간구성 실무진행 사례를 재집성한 것으로서 전시스토리라인상의 관람자-전시요소간 인터페이스의 적절한 조절, 연출을 통해 매혹적 전시공간의 한 전형을 도출하기 위해 음의 방법에 초점을 맞추었다. 전시구성의 핵심이라 할 수 있는 전시전달성 극대화를 위해 정연하게 함축된 전시언어의구조화 표현을 통해 양의 공간을 질의 공간으로 전이하며 풍부한 인터럭티브 요소가 내재한 체감형 전시공간이 되도록 하였다. 전시구성 프로세스에서 산발적으로 부연되어 있는 (다듬어지지않은, 원형그대로의) 가변적 전시구성요소(전시 Item, 전시 Text)들은 총합적 전시시나리오의 맥락적 흐름(Contextual Flow)으로 재집성할 때 주어진 조건하의 최저화 과정에서 더욱 완성도 높은 적정해를 도출하려고 하였다. 전시개체요소들을 새로운 이야기로 재구성하는, 즉 전시텍스트를 전시컨택트화 하여 맥락적 전시 시나리오 안에서 전시효과를 극대화하여 전시에 활기를 유도하였다. 프로젝트 수행시 이러한 맥락화는 가능한한 전시설계자의 구심적 역할 수행을 통해 체계화하였다. 전시환경의 시공간적 다양성에 일관적으로 부응하는 전시구성 방법의 전형이 있을 수 없는 바, 본 논고에서는 매년 개최되는 정보통신전시회인 Expo Comm Wireless Korea의 한국통신관 전시계획 내용을 중심으로 디자인 발의 , 조사, 분석에서부터 종합, 개발, 제안, 전달, 관리등의 일련의 프로세스를 실무적 연구결과의 사례로서 제시하였다.