• 한국의류학회지
• /
• 제22권7호
• /
• pp.920-930
• /
• 1998

The purpose of this study are to investigate the consumer characteristics of fashion specialty store and compare them among different fashion specialty store types. Based on the results, patronage profiles for multi brand shop, maker total shop, mart brand shop, and oulet multi shop are develop, Marketing implications are discussed. Before empirical study, theoretical study was done through reviewing the existing litera-tures and a questionnaire was developed. Data(N=410) were collected via a questionnaire distributed to 469 female consumers who shopped at fashion specialty store in Pusan. The results were as follows ; 1) Factor analysis revealed seven factors of shopping orientations(Brand Conscious, Planning Purchase, Self-confidence in clothing shopping, Economy, Common Style in fashion, Individuality Seeking, and Passive Purchase), and seven factors of store evaluative criteria(Store Atmosphere, Assortment, Quality, Promotion, Price/Information, Sales Personnel, and Convenience). 2)By crosstabulation analysis with $\chi$2-test and multivariate analysis variance with sheff-test, consumer characteristics such as shopping orientations, store evaluative criteria, purchase behavior variables, and demo-graphic variables were significantly different among fashion specialty store types.

• 대한가정학회지
• /
• 제42권8호
• /
• pp.49-64
• /
• 2004

The purpose of this study was to provide useful information which would help web-site planning and design, product composition, and service of internet shopping malls. The sample consisted of 693 university students who had visited(Ed- in this case 'visit' means to enter an internet site; note also that the past perfect tense already conveys the meaning of 'experience') internet fashion shopping malls or purchased clothing through internet. Data were analyzed by factor analysis, frequency, t-test, and ANOVA(LSD) using SPSSWIN. The results were as follows： 1) The evaluative criteria of internet fashion shopping malls could be categorized by 4 factors： product presentation method, design, product information, sales promotion ＆ additional service; the first of which was found to be the most important. These criteria showed significant differences according to the period and time of access. Furthermore, the degree of consideration for these criteria was high, whereas the degree of satisfaction was low. 2) The evaluative criteria of clothing could be categorized by 6 factors： general characteristics of products, wearing comfort ＆ ease of management, popularity ＆ status symbolism, service, aesthetics, and textiles materials; the first of which was found to be the most important. These criteria were significantly different according to the periods, time, and purposes of access, and purchase experiences.

• 한국의류학회지
• /
• 제32권5호
• /
• pp.777-787
• /
• 2008

The purpose of this study is to identify impacts of adolescent consumers' assertiveness and appearance concerns on their buying behaviors when they buy school uniforms. This research examined information sources and purchase evaluative criteria as related variables of clothing buying behaviors. The Internet survey was carried out to middle and high school students in Seoul. A total of 907 data were analyzed by factor analysis, frequency analysis and step-wise multiple regression analysis. The results of this study were as follows: From a result of factor analysis on adolescent consumers' assertiveness, appearance concerns and information sources and purchase evaluative criteria for buying school uniforms, each four variances showed factorial structures clearly. School uniform consumers' assertiveness and appearance concerns had significant influences on information sources and purchase evaluative criteria. Especially, an impact of conformity appearance concern was inclined to be high on information sources and purchase evaluative criteria.

• Journal of Preventive Medicine and Public Health
• /
• 제11권1호
• /
• pp.24-30
• /
• 1978

This study was designed to analyse effects of Family Health Workers' activities on the performance of a child immunization program as part of the evaluative research in the community health demonstration project in Kang Wha. Frequent shortcomings of evaluative research are problems in setting evaluative indices, difficulties in interpreting influences of socioeconomic changes due to lack of control and failure of demonstrating association between activity input and program performance. Specific objectives of this study was to improve the frequent shortcoming of evaluative research by isolating the effects of Family Health Workers' activities on the performance of the program through controlling other variables which also influenced the program performance. The target population consisted of 1240 children who were born between Jan. 1971 and Dec. 1975 in Sunwon Myun, and Naega Myun in Kwang Wha Gun, Kyonggi Province. The data were collected in part through 20 Family Health Workers who interviewed the mothers of these children in their villages during Nov. 1977. Part of the data were obtained by summarizing Family Health Workers daily activity records. All data were grouped for each birth cohort according to the 20 villages. Dependent variable of the model is the measle immuinization rate of each village and the independent variables are characteristics of baby, mother, household, travel time to the health subcenter, to Kang Wha Town, and the mean member of visits to the household by Family Health Workers as well as their other related activities and the year of birth of children according to village. The model was analysed by stepwise multiple regression technique. The summarized results show that overall $R^2$ were 39.3% and mean number of Family Health Worker household visits, mean age of mother and mean economic status were significant variables in explaining the immunization rate. Therefore Family Health Workers' activities are one of the significant variables in influencing the increased immunization rate of children in villages of the project area.

• 한국생활과학회지
• /
• 제10권1호
• /
• pp.101-111
• /
• 2001

The purpose of this study was to investigate using and evaluative criteria for purchasing of sleepwear in winter. Subjects were 523 males and females aged from twenties to fifties, living in Chongju and Taejon. For data analysis, frequency, descriptive analysis, t-test, and F-test were used. The results are as follows. First, the ownership of sleepwear was sweat suits with zippered top, pajamas, T-shirts/pants, underwear, and nightgown in order. The mean of using sweat suits was used the highest, and subjects used more home wear than sleepwear in winter. Second, the using or sleepwear had a significant difference in cold-sensitiveness and body types. Cold-sensitive group used sweat suit and T-shirts/pants more than cold-insensitive group. Also, groups who are thin wore sweat suit the most while groups who are corpulent, used underwear the most when they slept. Third, subjects, who are married women and use bed, used nightgown, but pajamas were used by groups who are older, married, and professional. Sweat suits and T-shirts/pants were used the most by single aged twenties. Forth, consumers considered the wearing comfort when they purchased sleepwear for winter, and they evaluated washing/management, fabric, design/style, economic, service, brand, and others' response in order, for judging the quality of sleepwear. Also, the evaluative criteria had a significant difference in demographic variables such as sex, occupation, and marital state. These results implied that sleepwear would be needed for winter in terms of behavioral temperature regulation. Especially, cold-sensitive and thin group would wear knitted and two-piece sleepwear for thermal comfort when they sleep in winter. Also, Using and evaluative criteria of sleepwear would be different in demographic characteristics. For winter, sleepwear should be develop based on physiologic as well as demographic variables.

• 한국생활과학회지
• /
• 제12권4호
• /
• pp.539-552
• /
• 2003

The purpose of this study was to find out the proper evaluative words and colors according to various fashion images and to classify the fashion images according to certain criteria. 13 books which included the content of the fashion images were selected to draw evaluative words and colors. Evaluative words and colors were found out as follows: classic image-traditional, classical, conservative and brown, wine, dark yellow, modem image-intelligent, rational, westernized and achromatic color, cool colors, elegance image-dignified, graceful, chic and greyish tone, pale tone, romantic image-cute, lovely, girlish, natural image-natural, comfortable, gently and brown, ivory beige, khaki, casual image-energetic, comfortable, active and red, yellow, blue family. The classification of fashion images according to various criteria were as follows. According to sex: feminine-elegance, romantic, pretty and masculine-mannish, dandy, military. According to time: past-conservative, traditional, classical, and present-modern, contemporary, sophisticate. According to formality: formal-formal wear of classic, elegance, mannish, dandy style and informal-natural, casual. According to intelligence, the elite style-modern, elegance, classic, sophisticate and the public style-casual, natural.

• 한국산림과학회지
• /
• 제87권4호
• /
• pp.590-600
• /
• 1998

본 연구에서는 규범적 접근방법을 이용하여 무등산 도립공원의 주요 시설물에 대한 평가기준을 설정하고, 설정된 평가기준을 토대로 공원의 현 시설물 관리상태를 평가하였으며, 여기에서 발견된 문제점을 해결하기 위한 개선방안을 제시하였다. 데이터는 1996년 8월 중 무등산 도립공원에서 현지설문조사와 우편설문조사에 의하여 수집되었으며, 총 1,173명의 조사대상자 중 519명(44.2%)이 본 연구의 분석에 이용되었다. 결과에 따르면, 선정된 5개 지표항목 중 '쓰레기통 충분여부'와 '등산로 안내시설 충분여부'를 제외한 3개 지표항목(화장실 충분여부, 화장실 청결상태, 대중교통수단을 이용하기 위하여 기다려야 하는 시간)에서 현 상황이 명가기준보다 불량한 것으로 나타났다. '등산로 안내시설 충분여부'에 대한 현 상황은 평가기준과 동일하였다. 문제점이 있는 것으로 밝혀진 지표항목에 대해서는 이를 개선하기 위한 관리대안을 제시하였으며, 이러한 자료들이 공원 시설물관리를 위하여 어떻게 이용될 수 있을 것인가를 소개하였다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제31권4호
• /
• pp.189-207
• /
• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• 한국심리학회지:여성
• /
• 제14권3호
• /
• pp.427-446
• /
• 2009

본 연구에서는 관련 이론과 선행 연구결과를 바탕으로 평가염려 완벽주의가 정서중심 대처와 지각된 효능감을 매개로 심리적 고통에 영향을 미치는 인과적 구조모형을 설정하고, 그 적합도와 개별 변수의 영향력을 살펴보았다. 연구를 위해 서울 소재 3개의 4년제 대학에 재학 중인 241명을 대상으로 설문을 실시하였다. 전체 집단을 대상으로 모형을 검증한 결과, 평가염려 완벽주의에서 심리적 고통으로 가는 직접 경로를 제외한 완전매개모형이 자료를 더 잘 설명하는 것으로 나타났다. 또한 성별에 따른 모형의 차이를 살펴보기 위해 다집단분석을 실시한 결과, 남학생과 여학생 집단 모두에서 완전매개모형이 더 적합한 것으로 나타나 형태동일성 가정이 성립되었고, 측정동일성과 구조동일성 가정 또한 성립되어 경로계수가 남녀집단에 따라 다르지 않은 것으로 나타났다. 또한 매개효과를 검증한 결과, 남녀집단 모두에서 평가염려 완벽주의가 정서중심 대처와 지각된 효능감을 매개로 심리적 고통에 간접적인 영향을 미치는 것으로 나타났다. 평가염려 완벽주의, 정서중심 대처, 지각된 효능감은 심리적 고통 변량의 약 40%를 설명하였다. 이러한 연구결과를 바탕으로 상담실제에 대한 시사점과 후속연구에 대한 제언을 논하였다.

• 한국의류학회지
• /
• 제15권3호
• /
• pp.321-334
• /
• 1991

The main object of this study was to clarify the concept, scheme, an dimensions of the clothing evaluatie criteria, and to organize its theoretical framework accordingly. The research was carried out in tow ways. The first research was investigated by the critical evaluation of the existing literature, while the other research was investigated by an empirical survey study. The questionnaire was developed for the empirical study. The questionnaire was administered to 640 housewives living in Seoul area during the fall of 1988. Social wear was selected according to the defined times, place, and occasion. As a result of the literature study, the first research problem, the clothing evaluative criteria was loud to exist at three different level - benefit level, element level, and intemediate level -. The colthing evaluative criteria at the benefit le·eel were loud to include four different dimensions-fashionbility, status symbolism, practicality, and economy. The validity of the benefit dimensions was established by the empirical confirmation utilizing factor analysis technique.