• 한국의류학회지
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• 제20권6호
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• pp.1027-1038
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• 1996

The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

• 한국지역사회생활과학회지
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• 제20권1호
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• pp.123-134
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• 2009

The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

• 영어어문교육
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• 제17권1호
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• pp.191-208
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• 2011

The quantitative study investigated perceptions of evaluative criteria in L2 writing between two groups - learners (N=212) and instructors (N=52) in Korea. Specifically, the purpose of the study is (1) to examine learners' and instructors' perceptions on evaluative criteria in L2 writing and to provide empirical evidence concerning how they respond to a list of them and (2) to ultimately devise appropriate rating criteria applicable to an EFL context like Korea. Analyses of evaluative criteria were conducted using factor analysis and yielded the following results: learner and instructor groups perceived the evaluative criteria differently and weighted them in a different way. For the learner group, the combined elements of grammar and language in use were identified as Factor 1 and mechanics as Factor 2. The results may infer that learners' response patterns are primarily linked to their instructors' writing practice in class, which may largely focus on grammatical knowledge based on lexical use and mechanical accuracy. Similarly, the instructor group acknowledged grammatical knowledge as Factor 1 and lexical use as Factor 2. The first two factors found in both learner and instructor groups indicate that in an EFL context like Korea, the form-then-content way of teaching and learning is still being considered more effective in L2 writing than any other method. Taking into consideration these perceptive similarities and differences between learners and instructors, the categories of evaluative criteria in writing include content and organization, grammar, mechanics, language in use, and flow of the essay, respectively.

• 한국산림과학회지
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• 제85권3호
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• pp.360-371
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• 1996

산림휴양자원의 효과적인 관리를 위해서는 휴양지의 현재 관리상태를 평가하고 이를 토대로 지속적으로 관리할 수 있는 객관적이고 수량화된 평가기준의 설정이 필요하다. 규범적 접근방법은 이러한 평가기준을 설정할 수 있는 하나의 대안으로써, 학자들 사이에 이에 대한 관심이 증대되고 있으며 그 유용성 또한 강조되어 왔다. 본 연구는 1993년도에 지리산 국립공원내의 두 야영장(뱀사골 야영장과 제2야영장)을 이용하는 야영객들을 대상으로 실시한 현지설문조사를 토대로 수행되었다. 규범적 접근방법을 이용하여 8개 지표항목에 대한 평가기준을 설정하고 이를 토대로 현재 야영장 관리상태를 평가하였다. 뱀사골 야영장과 제2야영장에서 모두 소음시간과 쓰레기 버리는 행위에 대한 현재 상태가 본 연구에서 설정된 평가기준보다 좋지 않은 것으로 나타났으며, 무례한 행위, 텐트수, 야영객수, 급수시설을 이용하기 위해 기다리는 시간은 뱀사골 야영장에서만 평가기준보다 불량한 것으로 나타났다. 텐트사이의 거리와 화장실을 이용하기 위해 기다라는 시간에 대한 현재 상태는 두 야영장에서 모두 평가기준보다 양호했다. 본 연구는 규범적 접근방법이 평가기준설정을 위해 실질적으로 어떻게 이용될 수 있는가를 소개하고, 분석결과를 토대로 휴양자원 관리개선방안을 제시하였다.

• 한국의류산업학회지
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• 제7권2호
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• pp.179-186
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• 2005

Girls' school uniform evaluative criteria and their uniform modification were investigated. The data were collected by questionnaire from 579 middle and high school girls living in Incheon during the fall of 2003. The uniform evaluative criteria consisted of five dimensions: aesthetics, comfort, economy, management, and status concealment factor. The uniform evaluative criteria were used to cluster the students into five groups: economic, practical, aesthetic, negative, and active. The uniform modifications were investigated in regard to sleeve length, sleeve width, breast width, jacket length, skirt length, hip width, and waist width. The aesthetic and the active groups intended to modify uniforms less in sleeve length and skirt length than the other three groups. There were significant differences in the uniform modifications among demographics: school years, height, weight, spending money, satisfaction/dissatisfaction with spending money, and clothing expenditures.

• International Journal of Costume and Fashion
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• 제9권2호
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• pp.67-78
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• 2009

The volume of the party wear market is gradually growing in the Korean fashion market. The study attempted to examine psychological clothing benefits as the criteria for market segmentation, and identify differences in information sources. and clothing evaluative criteria in each segmentated market. The summary of the key findings are as follows. Three segments were identified by psychological clothing benefits: pleasurably self-expressing group, fashion-seeking group, and indifferent group. The differences in search information sources between the classified groups were identified The fashion-seeking group had a higher mean score on mass media. The pleasurably self-expressing group had higher scores on advice from friends, colleagues, or companions. The differences in evaluative criteria between the classified groups were also identified. Among the evaluative criteria, the splendid boldness and polished silhouette criteria showed a marginal difference between each group. This study can contribute as a cornerstone for future studies on party wear and market strategies.

• 대한가정학회지
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• 제43권11호
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• pp.185-196
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• 2005

The purpose of this research was to determine the relation between clothing evaluative criteria and segmented groups based on the perception of somatotype. The data for this research were collected from questionnaires of 192 females in Busan. Data were analyzed by frequency, factor analysis, cluster analysis, discriminant analysis, and regression analysis. Cluster analysis was used to identify groups of respondents based on the perception of somatotype difference factors. Based on the findings, three distinct groups were clustered: thin, moderate, fat. There were significant differences among the three groups in terms of clothing evaluative criteria. The result of regression analysis revealed that the perception of somatotype is a major determinant to influence the clothing evaluative criteria. The thin group preferred practical clothes while the fat group liked symbol clothes.

• 대한영양사협회학술지
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• 제7권2호
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• pp.144-152
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• 2001

This research reviews the characteristics of consumption oriented culture of post modern society and describes the food consumption culture based on the evaluative criteria pattern in eating in Ulsan Metropolitan City. The subjects consisted in 217 full-time housewives and 129 cooks. The evaluative criteria of eating scale with 4 components - the eating atmosphere factor, the preference factor, the quality factor and the table factor- is described and interpreted in the context of consumption oriented culture. 4 clusters were decided through cluster analysis; preference and quality pursuing type, high involvement type, consumerism culture pursuing type and low involvement type. Among socio-economic variables, the evaluative criteria pattern of eating was significantly associated with occupation. The results of factor analysis and cluster analysis proved that the full-time house wives and cooks in Ulsan Metropolitan city showed the propensity to consumption oriented culture in food consumption culture.

• 대한가정학회지
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• 제47권9호
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• pp.91-99
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• 2009

Mothers are a powerful consumer force in the children clothing market, and somatotype plays an crucial role on their evaluation of clothing and decision to purchase. It is therefore essential to identify the roles of mother's somatotype & somatotype cognition in relation to purchasing of children clothing. This study aimed to investigate the effects of mother’s actual somatotype & somatotype cognition on their children’s clothing evaluative criteria. In order to compare the clothing evaluative criteria of the groups and among the groups by mother’s somatotypes at the point of children’s clothing purchases, mother’s actual somatotype & somatotype cognition of their self and their children were adopted as variables. Total usable questionnaires were obtained from 147 middle-aged mothers of students aged between 10 & 13. Results indicated that practical, commodity & symbolic dimensions of children’s clothing evaluative criteria were used differently by each group to decide on purchase of clothing for thin, moderate & heavy children. This study provides important commercial information about mother’s actual somatotype & somatotype cognition related to their children’s clothing evaluative criteria, and as such can be used strategically to the effective communication with consumers.

• International Journal of Advanced Culture Technology
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• 제4권3호
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• pp.62-68
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• 2016

This study explores evaluative linguistic expressions in news reporting about the 2016 general election outcome in Korean newspapers. In particular, we have examined the evaluative linguistic expressions quoted from the three Western news media -New York Times, Washington Post, and BBC, both quantitatively and qualitatively in Korean news stories in order to know how journalists frame the news stories to persuade news consumers to accept their ideologies. This is based on the assumption that quotation can be a tool in conveying ideologies to news consumers (van Dijk, 1988, Jullian, 2011). To achieve this purpose, we selected ten Korean newspapers which included quotations from the news stories of the three Western media and then analyzed the quoted expressions quantitatively and qualitatively. For a qualitative analysis, evaluative linguistic expressions were analyzed to examine the journalistic stances of the Western news stories, following Martin's (2003) appraisal theory. For a quantitative analysis, a word frequency analysis was conducted to figure out the ratio of quoted words to the whole news texts in Korean newspapers. As a result, it was found that the news stories of BBC and Washington Post were more frequently quoted than that of New York Times when journalists conveyed neutral or positive attitude to the election outcome, thus confirming that evaluative linguistic expressions were functionally employed to convey journalists' ideologies or stances to news readers.