• 한국의류학회지
• /
• 제15권3호
• /
• pp.321-334
• /
• 1991

The main object of this study was to clarify the concept, scheme, an dimensions of the clothing evaluatie criteria, and to organize its theoretical framework accordingly. The research was carried out in tow ways. The first research was investigated by the critical evaluation of the existing literature, while the other research was investigated by an empirical survey study. The questionnaire was developed for the empirical study. The questionnaire was administered to 640 housewives living in Seoul area during the fall of 1988. Social wear was selected according to the defined times, place, and occasion. As a result of the literature study, the first research problem, the clothing evaluative criteria was loud to exist at three different level - benefit level, element level, and intemediate level -. The colthing evaluative criteria at the benefit le·eel were loud to include four different dimensions-fashionbility, status symbolism, practicality, and economy. The validity of the benefit dimensions was established by the empirical confirmation utilizing factor analysis technique.

• 한국방송∙미디어공학회:학술대회논문집
• /
• 한국방송공학회 2009년도 IWAIT
• /
• pp.703-708
• /
• 2009

The present paper describes the application of an improved impression transfer vector method (Sakurai et al., 2007) to transform the three basic dimensions (Evaluation, Activity, and Potency) of higher-order impression. First, a set of shapes and surface textures of faces was represented by multi-dimensional vectors. Second, the variation among faces was coded in reduced parameters derived by applying principal component analysis. Third, a facial attribute along a given impression dimension was analyzed to select discriminative parameters from among principal components with higher sensitivity to impressions, and obtain an impression transfer vector. Finally, the parametric coordinates were changed by adding or subtracting the impression transfer vector and the image was manipulated so that its facial appearance clearly exhibits the transformed impression. A psychological rating experiment confirmed that the impression transfer vector modulated three dimensions of higher-order impression. We discussed the versatility of the impression transfer vector method.

• 유통과학연구
• /
• 제16권11호
• /
• pp.57-64
• /
• 2018

Purpose - As the importance of salesperson attitudes and behaviors enhancing customer perception and loyalty have increased, many retail companies put emphasis on internal marketing activities. The issue also has captured the interest of academics, but most of the previous research tends to be limited to investigating antecedents of salesperson job satisfaction and commitment. Based on the consumer-brand relationship concepts, this study aims to examine the effects of the salesperson-brand relationships on customers' service evaluation and store loyalty. Research design, data, and methodology - In a structural equation model, it is hypothesized that salesperson brand identification influences salespersons' brand trust and affect, which are the two dimensions of consumer-brand relationships. Salespersons' brand trust and affect are expected to increase salespersons' customer orientation, which in turn influences customers' service evaluations and store loyalty. To test this hypotheses a set of data collected from department stores in Seoul is utilized. Results - First, it was found that salesperson brand identification is a significant antecedent to salespersons' brand trust and affects, the two dimensions of salesperson brand relationships. Second, salespersons' brand trust and affect were found to enhance salespersons' customer-oriented behaviors. Third, salespersons' customer orientation showed a significant effect on customers' service evaluation. When a salesperson makes more effort to provide useful information for fulfilling customer needs, customers evaluate the salesperson's service more positively. Finally, customers' service evaluation had a positive impact on customers' store loyalty. Conclusions - This study provides significant academic and practical implications. First, based on the theory of consumer-brand relationships, the concept of salesperson-brand relationships was introduced and found to be an effective motivator of salespersons' customer oriented attitudes and behaviors. Therefore, the two dimensions of brand relationships, brand trust and affect, should be considered as the critical factors both in developing theoretical research and improving long-term company performance. Also, internal marketing activities should focus on maximizing employees' brand identification. That is, retail companies need to put emphasis on sharing their brand values and personality with internal customers to strengthen the brand relationships with salespersons and to enhance customer responses.

• Asia Marketing Journal
• /
• 제11권4호
• /
• pp.49-67
• /
• 2010

기존의 많은 연구들은 기업의 사회적 책임(CSR)이 기업 성과와 높은 관련성이 있음을 보여 왔다. 하지만 대부분의 연구들이 기업의 사회적 책임을 단일 차원으로 보거나 구체적인 활동 중심으로 보고 있다는 한계점을 가지고 있다. 본 연구는 이를 극복하기 위해 Schwartz and Carroll(2003)이 제시한 CSR의 세 가지 차원을 바탕으로, 각 차원별 메시지가 소비자들의 기업 이미지에 미치는 영향을 확인해 보고자 하였다. 연구 결과, 세 가지 기업의 사회적 책임 차원 중 법적 책임과 윤리적 책임에 대한 메시지는 파급효과가 일어나 다른 차원들에 대한 평가 결과에도 영향을 미치는 것으로 나타났다. 또한, 긍정적 메시지일 때보다 부정적 메시지일 경우, 부정성 효과로 인한 파급효과가 더 커져, 법적 책임과 윤리적 책임에 대한 부정적인 메시지는 경제적 책임에 대한 메시지보다 기업 이미지를 더 크게 훼손시키는 것으로 나타났다.

• 수산해양교육연구
• /
• 제18권3호
• /
• pp.314-328
• /
• 2006

The purpose of this study is to establish a conceptual model of the course evaluations. in University. This paper has examined the course evaluations according to the levels, purposes, objects, and methods of them. And this paper has been classified for a conceptual model of the course evaluation. As the result of this analysis, four dimensions of course evaluation have been found. First, formative and summative evaluation have been found. The purposes of formative evaluation were improving quality of courses and collecting information for improvement of curriculum. The purposes of summative evaluation were offering informations on faculty staffing and improving of learning outcomes. Second, the levels of course evaluation were classified into university-level, professor-level, and student-level. Third, the objects of course evaluation were classified into analysis, design, development, implementation, and evaluation. Forth, the methods of course evaluation were classified into questionnaire, observation, interview, and content analysis. As a result of this analysis, 120 types of course evaluations have been found.

• 복식문화연구
• /
• 제14권6호
• /
• pp.1015-1026
• /
• 2006

The purpose of the study were to find out (1) the effect of motives on perceiver's image perception on ramie fabrics, and perceiver's trait, age and gender on sensory image evaluation of ramie fabrics. The research was a quasi experiment and experimental materials developed for the study were a set of material stimuli and semantic differential scales to measure sensory image of the stimuli, an aesthetic value scale. the independent design was motif design techniques(Plain Weave, burnt-out, embroidery, stripe, check). The subjects were 421 adults in Daejeon and Seachun. The results was as follows: The factor analysis of semantic differential scales for the ramie materials emerged 4 different image dimensions: attractiveness, hand, elegance, weight). The five design techniques showed significantly different image affects on some selective dimensions. The burn-out design gave the most attractive image, the embroidery design gave the softest image and plain weaved fabric presented the lightest hand image. Consumer's aesthetic values, gender and age tended to affect sensory image evaluation of ramie materials. On conclusion the result revealed that design strategy for the ramie material, design development though motives will be an essential process. and for material design pursued design image and target consumer's trait should be carefully considered.

• 품질경영학회지
• /
• 제37권4호
• /
• pp.100-110
• /
• 2009

The customer-driven efficiency evaluation has been in the mainstream of public administration research, since the 1980s. However, there have been relatively fewer efficiency evaluation research in public administration compared to those of public institutions. This paper is to analyze the service efficiency of public sector using Data Envelopment Analysis(DEA). We suggested two stage DEA model to accomplish efficiency evaluation that an operation and performance characteristic of the public institution were reflected and then the number of the government employee and tax expenditure per residents were used as the input elements at the 1st stage and four integrated service dimensions were used as the output elements. At 2nd stage, four integrated service dimensions and citizen's satisfaction were used as the input and output elements respectively. In addition, we suggested PSEI(Public Service Efficiency Index) which showed the efficiency of the public sector using the two stages efficiency result. According to the results for '07, there were no efficient institutions among 15 DMUs and the most efficient public institution was K(0.9150). In case for '08 analysis, there was only one efficient DMU.

• 한국측량학회지
• /
• 제28권1호
• /
• pp.143-152
• /
• 2010

오늘날 우리나라의 지적도면의 경우 2차원의 지적정보를 제공하고 있어서 일반인들이 이해하기가 어렵고 개별 필지의 경계나 면적 등에 대한 구체적 정보의 접근은 더욱 더 어렵다. 최근 각 지자체에서 항공사진과 지적도면을 연계한 3차원 지적정보를 제공하고 있어 아주 일반인에게 만족도가 높은 반면 지자체에서는 이러한 서비스를 제공하기 위해 항공사진의 구입을 위한 비용이 지출되고 있다. 최근 3치원의 지적구현을 위한 다양한 방법이 개발중에 있으나 일반인들에게 있어 현재까지 많이 이용되고 있는 서비스의 제공은 Google Earth의 3차원 영상이며 최근 각종 연구들이 Google Earth Image Maps을 이용하여 활발하게 진행되고 있다. 따라서 본 연구의 목적은 현실감 있는 3차원의 입체적인 정보를 실시간으로 제공하며, 그 사용 및 제공에 있어 지방자치단체에서의 예산적인 측면에서 더 경제성이 있는 Google Earth Web상의 영상을 이용하여 현재의 연속지적도와 Google Earth 영상과의 중첩을 통해 상이한 좌표체계간 중첩정확도를 비교분석하여 향후 지자체의 이용가능성이나 활용방안 및 방향을 제공하였다.

• 가정간호학회지
• /
• 제12권1권
• /
• pp.117-135
• /
• 2005

Purpose: Expecting a new system of nursing security for elderly in operation in 2007, a substantial expansion of nursing facilities for elderly and quality management of those facilities are imperative now. Therefore. specific quality management measures or schemes which could be used for the operation of small-scale nursing homes are in urgent need. The purpose of this study was to develop a Quality Management Index(QMI) to guide Nursing Home management. Method: This study developed a QMI for small-scale nursing homes, which focused on quality management in structural dimensions such as environment, staffs, local community network, atmosphere, and quality management in process dimensions such as nursing, communication, resident satisfaction. The QMI developed in this study is based on extensive review of literature and the actual experiences of nursing home operation. It consists of 7 dimensions, 39 components and 148 indexes, which have been verified by three times validity tests of experts group. Then the QMI was used to evaluate the quality management levels of nursing homes in Korea. Result: In sum, after analyzing all nursing homes in Korea operated by nurses, this study found that there were significant differences of quality management level among facilities in several dimensions such as environment, staffs, local community connections, communication. In dimensions such as nursing, atmosphere, resident satisfaction, however, little differences of quality management level among facilities were reported. It is considered that this result has to do with several factors like the size of facilities, operation expenses, operation forms, the disposition of professional human resources, and philosophy and management policy of the owners. As far as generalization is concerned, however, it needs to be noted here that the sample size for this study is not statistically big enough to generalize the results. Conclusion: Having Developed a QMI for small-scale nursing home with 7 dimensions, 39 components and 148 indexes, this study is expected to be used in developing more elaborated quality evaluation tools for nursing homes, and also function as a practical guide of quality management for those who are opening and managing nursing homes. I hope this quality index could lead to further development of a standardized quality management index, and eventually contribute to quality improvement of nursing homes.

• Journal of Preventive Medicine and Public Health
• /
• 제33권4호
• /
• pp.495-504
• /
• 2000

Objectives : To examine various dimensions of consumer ratings of health care service with factor analysis and to find which factors influence the overall quality of health care service. Methods : A cross-sectional study was conducted on outpatients of a general hospital located in Sungnam City. A self-administered questionnaire was used to assess the consumer's ratings of health care service received. The response rate was 92.8% with a total of 537 persons completing the questionnaire. Factor analysis was performed on 34 items evaluating the quality of health care service. Items were grouped into 5 dimensions as a result of factor analysis and the reliability and validity of influence on patient service assessment were evaluated for each dimension. Results : The 5 dimensions were as follows, 1) physician services, 2) non-physician services, 3) process 4) facilities, and 5) cleanliness A positive correlation with the quality of health care service was found for the dimensions of non-physician services and process, while no significant correlation was found for the dimensions of physician services, facilities, and cleanliness. Conclusions : The result of this study may provide basic information for the development of future self-administered questionnaires of consumer ratings and for the evaluation of quality improvement activities in hospital outpatient settings.