• 복식문화연구
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• 제7권6호
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• pp.68-84
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• 1999

The purpose of this study was analyze how korean adult women\`s swimming suit buying behavior varied according to consumer characteristics. Especially, it was intended to provide basic materials for swimming suit product development and quality improvement appropriate to consumer characteristics with a focus on product evaluation criteria. Questionnaire research was conducted for 850 adult women resident in Seoul, to whom questionnaire were distributed and who were asked to complete their questionnaires. 1. As for buying motive, of swimming suit buying behavior, it was shown that the highest proportion of adult women bought their new swimming suit because their old swimming suit was wornout and most adult women tended to buy their new swimming suit or their own will rather than at others\` suggestion. 2. As for the source of information at a time. of swimming suit purchase, adult women collected information from the product on display most and bought their swimming suit in a planned way in relation to the degree of purchase planning. 3. As for product evaluation criteria, adult women showed the high scores in order of the type and quality of material, activity and functionalism, dimensions and fitness. 4. In many cases actual swimming suit purchasers were the adult women who bought their swimming suit, and they used the department store or the large shopping center as the place of purchasing the swimming suit. Its reason was that the department store or the large shopping center had a diverse assortment of products. As for the degree of their travelling companion\`s influence, it was found that most adult women were influenced by their travelling companions when purchasing their swimming suits. 5. As for the level of satisfaction with swimming suit purchase, it was shown that adult women were generally satisfied with their swimming suit purchase. It was found that their level of satisfaction was higher in order of activity and functionalism, the type and quality of swimming suit materials, and ease in washing management while they showed the low level of satisfaction with price, the fastness of color to washing, light and detergents and durability.

• 비파괴검사학회지
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• 제31권2호
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• pp.144-149
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• 2011

철도차량 대차의 건전성 평가를 위해 위상잠금 열화상 기술이 이용되었다. 실제 대차의 건전성 평가전에 인공결함을 함유한 실제 대차와 동일한 재질의 시험편으로 교정을 실시하였으며, 이러한 결함에 대한 정보를 바탕으로 실제 철도차량 대차의 결함 평가를 실시하였다. 본 연구에서는 대차결함의 검출을 위한 비파괴평가 기술로써 위상잠금 열화상 기술의 적용성을 탐구하였으며, 열화상법에 의한 결함 평가 결과와 다른 비파괴평가 결과와의 비교 결과를 나타내었다. 본 연구에서는 비접촉, 빠른 결과 처리 등의 장점을 지닌 위상잠금 적외선 열화상 기술이 기존의 대차 결함 평가를 위한 방법을 대체할 수 있는 효율적인 기술임을 알 수 있었다.

• 한국의상디자인학회지
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• 제9권2호
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• pp.127-138
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• 2007

The purpose of this study was to investigate the male perceiver's image evaluation on women's hairstyle and hair color, and to disclose the preference of the hairstyle and hair color. The experimental design was $2{\times}3{\times}3$ (hair $wave{\times}hair\;length{\times}hair$ color) factorial design by 3 independent variables. The stimuli were 18 women's upper body photographs which were output by computer simulation. The hairstyles were straight hair and wavy hair, and the types of the hair length were long, medium, and short hair. The hair colors were black, dark brown, and bright brown. Subjects were 154 men living in Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$ reliability coefficient, three-way ANOVA, one-way ANOVA, and Duncan's multiple range test. The results of this study were as follows. Four image dimensions were derived by factor analysis. These were individuality, elegance, potency, and attractiveness. Male perceivers evaluated the women's long hairstyles to be more elegant than the short and the medium length hairs. The women's short hairstyles were perceived more potent than the long and the medium length hairs. The straight hairs were evaluated more elegant than the permed hairs, and the permed hairs were evaluated higher in individuality and attractiveness. The black hairs were perceived lowest in attractiveness, and the bright colors were perceived low in elegance. Male preferred the long brown straight hair first. They liked women's long hairs better than the short and the medium length hairs. Teenaged males preferred various hair colors more than those in their 20's and 30's did.

• 비파괴검사학회지
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• 제17권4호
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• pp.262-269
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• 1997

발전 설비중 열교환기 튜브와 같이 단면 형상이 원형인 부품의 원주 방향으로 마모, 침식 등에 의해 발생할 수 있는 단면 형상 변화를 검사(profilometry)하기 위한 와전류 탐촉자를 임피던스 등가회로이론을 적용하여 개발하였다. 본 연구에서는 외경 9.68mm, 벽두께 0.47mm인 SS304 튜브 외부에 발생할 수 있는 마모, denting 등의 결함을 모의한 시편을 제작하여 실험을 통해 검출 감도와 S/N비가 최적인 탐촉자의 코일치수, 전기적 특성, 적용 시험 주파수 등을 설정하였다. 이 결과에 따라 단면 형상 검사용 $8{\times}1$ 다중표면 탐촉자를 설계 제작하여 모의시편의 각 결함별 마모율을 검사한 결과 튜브 외부 발생 단면 형상 변화를 튜브외경의 ${\pm}0.2%$ (0.022mm) 측정 오차 범위로 측정이 가능함을 확인하였다.

• 한국의류학회지
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• 제16권2호
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• pp.263-275
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• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

• 대한가정학회지
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• 제33권2호
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• pp.168-180
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• 1995

The purpose of present study was to examine how each clothes colors on the basis of 5YR 7/3 face color affect clothes colors images as follows : (1) what general consciousness of clothes colors in, (2) how the impression of the harmony of 5YR 7/3 face color and clothes colors is, (3) when we divide clothes colors according to the property of colors- chromatic color and achromatic color, cool color.neutral color.warm color, in tone, in color colume- if there is the difference of visual evaluation, (4) image analysis of 45 clothes colors with the view of each kind of adjectives. The result of this study is as the following: 1. As a result of the analysis of general consciousness on clothes colors, when subjects chose clothes, they most considered colors and they also considered their face colors. They would choose the color of clothes, which were becoming to their having clothes colors or their face colors when they bought clothes. 2. The impressions of coordination of 5YR 7/3 face color and clothes colors consisted of three dimensions - evaluation, activity and harmony. 3. It was known that as a result of the analysis of visual evalutional differences according to dividing the clothes colors by property of colors, there were such notable differences that they might effect the coordination images of face color and clothes colors differently. 4. After arranging 45 clothes colors on the graphs in 17 adjectives, gethering them thogether in each dimension and as the result of the analysis in the evaluation dimension, estimation of yellow, light green column were low and that of achromatic colors were high. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the activity demension was concerned with value and chroma of the color properties. In harmony dimension, achromatic columm was high and yellow, green yellow, vivid green columm were low in harmony. That is, it was known that the harmony demension was concerned with hue of the color properties.

• 한국과학교육학회지
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• 제31권6호
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• pp.998-1008
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• 2011

이 연구는 초등학생의 관찰능력 측정준거를 개발하는 데 목적이 있다. 본 연구에서는 관찰능력의 측정준거를 관찰대상, 관찰관점 및 요구정신용량으로 설정하였다. 관찰대상은 평면모양과 입체모양, 관찰관점은 고정과 변화로 구분하고, 요구정신용량은 2부터 5까지로 하여, 관찰능력 측정 준거의 삼차원틀을 개발하였다. 측정 준거의 타당성을 검증하기 위해 삼차원틀에 따라 조사도구를 개발하였고, 초등학교 저 중 고학년 166명에게 투입하였다. 연구결과, 관찰대상, 관찰관점 및 요구정신용량의 세 가지 준거에 따라 관찰능력 검사점수에 의미 있는 차이가 나타났고, 학년에 따라 의미 있는 차이가 있었다. 관찰대상에서는 평면모양, 관찰관점에서는 관점고정, 요구정신용량이 작을수록 관찰능력 점수가 높게 나타났고, 저학년에서 고학년으로 갈수록 관찰능력 점수가 높았다. 따라서, 본 연구에서 개발한 관찰능력 측정 준거는 초등학생들의 관찰능력을 의미있게 파악하고 변별할 수 있으며, 신뢰롭고 타당한 초등학생의 관찰능력 측정도구를 개발하는데 기초자료를 제공할 수 있을 것으로 기대한다.

• 한국사회복지학
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• 제44권
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• pp.7-35
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• 2001

Little empirical study has been conducted concerning board function effectiveness and organizational performance in nonprofit nongovernmental human service organizations in Korea. Using the evaluations of 107 board members and 17 executive directors in Korean Community Chest and 16 regional community chests, this study attempted to examine the level of board function effectiveness and its relationship with organizational performance in these community chests. This study used board function scale developed by Holland and Jackson (1998) to measure board function effectiveness in the following 6 dimensions: contextual dimension: educational dimension: interpersonal dimension: analytical dimension: political dimension: and strategic dimension. This study showed that using 4 points scale, mean of overall board function effectiveness evaluated by board members is 2.62 and mean of overall board function effectiveness evaluated by executive directors is 2.73. That is, it showed that means of overall board function effectiveness are located in the middle point between negative evaluation and positive evaluation. On the other hand, using parametric correlation analysis method, it was found that in these community chests the association between board function effectiveness and organizational performance measured by fund-raising growth rate in $1999{\sim}2000\;and\;1998{\sim}2000$ is very weak and statistically nonsignificant. This study also revealed that using nonparametric correlation analysis method, the association between consensus level in evaluation by board members and executive directors about board function effectiveness, and organizational performance is still very weak and statistically nonsignificant. Finally, this study discussed the direction of future research in board function effectiveness and its relationship with organizational performance and the areas of board management that requires substantial efforts for promoting effectiveness of nonprofit human service organizations in Korea.

• 복식문화연구
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• 제12권1호
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• pp.59-72
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• 2004

The objectives of this study were to investigate the perceptions of Korean female university students for clothing pattern tendency and structural element of clothing pattern image dimension and to find how individual personality type influence the preferred clothing pattern characteristics. For this study, a questionnaire was designed and sent to 600 female university students of Daejeon, Seoul and metropolitan area. The tool used in this study was MBTI(The Myers-Briggs Type Indicator) Form G Korean version and for the analysis of data SPSS 10.0 package were used. 10 representative patterns for this study were floral, dot, stripe, check, animal, abstract & artistic, geometric, vegetable & leaf, paisely, patchwork pattern. The data were analyzed by factor analysis, arithmetic mean, One-Way ANOVA, x²-test. The major findings were as follows: Clothing pattern image dimension perceived by Korean female university students for 10 representative patterns were basic form, deluxe, specialty, and cultural dimension. Among them, basic form and deluxe dimension were major dimensions. In basic form dimension, dot pattern score was high indicating female students perceive it as light, comfortable, clean, cool and simple pattern image. In deluxe dimension, floral pattern scored high and in specialty dimension, abstract and artistic pattern scored high among other pattern image. In cultural dimension, geometric pattern and check pattern scored high. Based on other detailed analysis results, It is concluded that the personality type greatly influence clothing pattern evaluation. For example, in case of color combination of patchwork pattern, there was a difference in color preference depend on a personality type such as sensing(S) or intuition(N). Therefore, sensing personality type preferred adjacent color combination than contrast color combination. Detailed marketing strategy is necessary in planning textile design of merchandise plan.

• Human Ecology Research
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• 제55권2호
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• pp.153-166
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• 2017

This study examined the effects of the cognitive and affective country image of Korea on product evaluation and purchase intention for Korean products. The research model was developed from relevant literature based on the halo effect model and data was collected using a self-administered online survey of 772 Southeast Asian consumers from Vietnam, Indonesia, and Malaysia. The major findings are as follows. First, analysis of variance revealed that Vietnam consumers have a significantly positive perception compared to Indonesia and Malaysia, regarding the affective country image and purchase intention towards Korean products. Second, results from structural equation model showed that the affective country image has significantly positive effects on product evaluation and purchase intention, which means the affective country image is directly and indirectly connected to purchase intention towards Korean products. However, cognitive country image only has an indirect effect on purchase intention. Third, the results of comparing path coefficient among three countries showed that the direct effect is more effective for consumers in Indonesia and Malaysia, whereas indirect effect has a stronger effect on consumers in Vietnam. Academically, this study contributes to an expansion of understanding the effects of country image by empirically proving the different roles of cognitive and affective dimensions for country image. This study provides practical implications for developing marketing communication strategies for businesses that hope to penetrate Southeast Asian countries.